#Nothingtodowithmarketing
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The document discusses using engaging non-sales content like travel photos and industry tips on social media to grow an audience. It recommends measuring performance using free tools like Klout and analytics from Twitter, Facebook, and YouTube to analyze what content is most effective. The goal is to engage audiences without hard selling by using a 80/20 content split and focusing on customer interests.
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A Twitter Lead Generation Blueprint
1. The document provides a blueprint for using Twitter to generate leads, outlining how businesses can create content, calls-to-action, and use analytics to build a lead generation strategy on Twitter.
2. It discusses four ways to generate leads on Twitter including through profiles, content engagement, calls-to-action, and lead generation cards.
3. Key aspects of an effective Twitter lead generation strategy include identifying buyer personas, creating valuable educational content, incorporating calls-to-action, and analyzing metrics like retweets and leads.
Retweet your business
Presentation by Simon Rutherford (cubaka, MD) for the Danish-UK Chamber of Commerce event, 2013 01 23
Twitter
This document provides an overview of Twitter, including its definition, statistics, terminology, basics, search tools, monitoring tools, how businesses use it, marketing strategies, advertising options, and pricing. Some key points:
- Twitter is a service for communicating and staying connected through sharing brief updates.
- It averages 1200 tweets per second with 182% growth in mobile users over the past year.
- Common terms include tweets, mentions, retweets, hashtags, direct messages, followers, and lists.
- Businesses use it for brand awareness, customer service, promotions, recruitment, and monitoring competitors.
- Advertising options include promoted accounts, tweets, trends, and enhanced profiles.
- Analytics provide insights on
Social Media Training
Learn Twitter, Pinterest, and LinkedIn for Business. As part of Culture Days 2015, Brampton Entrepreneur Centre hosted free social media training seminars to businesses and individuals looking to understand how to effectively use Social Media, presented by Now Creative Group: http://nowcreativegroup.com/offering-free-social-media-training
Bh smart video
This document discusses smart video strategies for marketing. It recommends finding influential people within and outside the organization to star in promotional videos talking about the benefits of the product or service rather than directly advertising it. The document also suggests making high quality, thought-provoking content and distributing it widely through social media influencers to achieve viral growth. It provides examples of successful viral video campaigns that sold products without any traditional advertising spending. The overall message is that smart video marketing focuses on creating valuable content for viewers and empowering brand advocates to promote the brand through their own social networks.
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!
This document provides guidance on social video marketing on YouTube. It discusses why YouTube is an important platform, common mistakes to avoid, and how to develop an effective strategy. The key aspects of a strategy are to define goals, identity, and value proposition. Videos should aim to inspire, educate, and entertain audiences. Proper use of features like titles, descriptions, playlists, and analytics are also covered. The overall message is that social video marketing requires nurturing communities over time, rather than only seeking viral hits.
Social Marketing - Making it work for your business
Focusing on how to use the power of Social Media to your businesses advantage, this master class covers how to get the most out of resources such as Twitter, Facebook, Pinterest and YouTube as well as tips on effective Social Marketing Planning.
Syfab is it for me? social media may 2018
This document provides guidance on using social media for fundraising. It discusses how social media can help at all stages of fundraising by building networks and promoting an organization. While social media may not directly raise much money initially, it is important for building digital communities over time. The document provides tips on using platforms like Facebook and Twitter effectively for fundraising and engagement. It also discusses online giving options, the use of videos, and crowdfunding strategies to support fundraising through social media.
Developing Your Digital Genius Through Storytelling - How To Grow Your Busine...
The document provides an overview of building a digital strategy for growth. It discusses how the digital landscape presents both opportunities and challenges for businesses. It introduces the "#Breakthrough Digital Strategy Growth Framework", which includes 7 steps: discovery and strategy, content planning and creation, social and sharing, video/visuals, web alignment, online lead generation, and advertising/analytics. The framework is meant to help businesses develop their "digital genius" and tell their customers' story to drive growth. The document emphasizes that having strong digital strategy is now crucial for any business that wants to survive and thrive.
Social media for small business
The document discusses how small businesses can use social media, specifically Twitter, to connect with customers and promote their brand. It provides tips for setting up and optimizing a Twitter profile, engaging with followers by sharing meaningful content and helping others, and ways to attract targeted followers through following industry influencers, participating in discussions, and consistently sharing valuable updates. The key recommendation is for businesses to establish themselves as thought leaders in their industry or area of interest on Twitter in order to build loyalty and exposure for their brand.
Innovative Funding Alternatives - Wyoming Steam Conference
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
The Convergence of Search, Social and Content Marketing
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
Start using Social Media for Small Business
The document provides an overview of using social media for small businesses. It discusses various social media platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and newer platforms like TikTok and Snapchat. For each platform, it summarizes their purpose and benefits for small businesses, as well as tips on how to use the platform effectively through content marketing, engagement, hashtags, and more. The overall document aims to help small businesses develop a social media strategy and understand how to leverage different social channels.
21 Helpful Tips for Interior Designers - Blogging and Social Media
This document provides 21 tips for digital content marketing to build a business or personal brand. Some key tips include always analyzing website traffic and engagement using tools like Google Analytics, testing content frequently, using images and video rather than just text, leveraging different social networks like Pinterest and Houzz, and participating actively in online communities. The overall goal of the tips is to help marketers and business owners optimize their digital content strategy.
Using Every Part of the Buffalo Webinar: How to Get More Mileage Out of Your ...
Webinars, reports, and videos can take weeks or months to create. So how do you make sure you get the most out of effort and resources you put into your big bets?
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#Nothingtodowithmarketing
- 1. #NothingToDoWithMarketing Engage and measure your audience on social media
- 6. An iceberg
- 7. A celebrity I once met! Can you spot him?! Chile, 2001
- 8. Why did I just tell you all that?! And what has it got to do with marketing? • You need to get people’s attention with engaging content • Use content that is non sales related and informative • No kittens! • Grow your audience • Use the 80/20 rule don’t do the hard sell all of the time.
- 9. Share and create Every businesses strategy for doing this is different but here's some general ideas: • Share industry news and tips • Share news, pictures, videos etc about where your business is based • Share your good news stories and those of other businesses • Share content almost anyone can relate to every so often • Think creatively about what makes your customers 'tick' and remember the 80/20 split.
- 10. Now let’s measure it... • You won’t get it right first time • Social Media and digital marketing is about engaging with your audience. To do that well takes time and to do it even better you have to analyse what you've done to make sure it's working!
- 12. It will tell you what is working:
- 15. Look at your best performing tweets:
- 19. Find the best time to post
- 20. And now a video with some kittens!
- 21. Use #Hashtags • They will help people discover you on Twitter and Facebook • They can be used to monitor interest if they get adopted by other people • They can help consolidate the point you’re making in one word (getting to the point is important)
- 22. Create a baseline report • Klout score increase to 56.54 points at the peak of the project. (Up from 40.80points) • Facebook page post views: 95,024 (the number of people who viewed content during the period) • Twitter Impressions: 92,800 (Tweets seen by target audience in the period) • Facebook like increase to 910 (up from 401) • Twitter followers increase to 854 (up from 682) • Video views: 4323 (YouTube: 405 Facebook: 3918) • Website hits: 2908 • Competition entries: 99