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Ready talkaug2011


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Ready talkaug2011

  1. 1. Best Tech for SMBs August 25, 2011
  2. 2. What do I know?v  Founded a Virtual SMB in 1998v  Worked with hundreds of SMBs & tech startupsv  Dubbed a “Golden Image IT Standard” by Forrester Researchv  Listed “Top Influential Women in Tech on Twitter”v  Voted “Best of the Best” by Tech Journalistsv  Top 500 PR/Marketing & Business/Tech Experts; Sulia.comv  Top 100 Women on Twitterv  Savviest in Social Media
  3. 3. SMBsv  Time crunchedv  Resource restrainedv  Fiscally cautiousv  In need of easy, effective technologies to help focus on core competenciesv  Usually little budgets, patience – big frustrations
  4. 4. v  …is when everything needs to be donev  …is when your customers expect you to deliverv  … is when even small retailers must find a way to compete more effectivelyv  … is when online and offline worlds convergev  … is when consumers shop on mobile phonesv  ……is when we want optionsv the time for smart tech
  5. 5. “Things don’t have to change the world to be important.”- Steve Jobs
  6. 6. What can tech do?
  7. 7. Poll Question – How many of you need tov  Share filesv  Backup datav  Promote/market your company and productsv  Manage finances, payroll, booksv  Track employees’ timev  Share best practicesv  Print supplies, marketing materialsv  Gather disparate teamsv  Plan events
  8. 8. Look up!
  9. 9. Share Files
  10. 10. Save & Backup Data
  11. 11. Always Have Access
  12. 12. Manage Money
  13. 13. Watch Carefully
  14. 14. Execute Payroll
  15. 15. Where Does the Time Go?
  16. 16. Ensure Productivity
  17. 17. What do you Say?
  18. 18. Enough About You, Let’s Talk About Me
  19. 19. Sites Still Matter
  20. 20. Where To?
  21. 21. Why, What, When Significant increase in brandTwitter, Google+, mentions & direct interaction. Facebook Brand Awareness, connectivity. Answer/respond to showcase Q&A Sites Company/executives, expertise, thought leadership. Expand credibility. Blog posts or mentions by you, Blogs customers, influencers – showcase satisfied customers, champions. Establish industry leadership.
  22. 22. Entertainment is the New Marketing
  23. 23. Conversation is the New “Press Release”
  24. 24. Online and Off
  25. 25. Give Goodies
  26. 26. Catch (and Share) the Action
  27. 27. Gather Highlights, Share Deals
  28. 28. Take it With You
  29. 29. Thank you! Christine Perkett P: 781.834.5852 @PerkettPR and @missusP