What do I know?v Founded a Virtual SMB in 1998v Worked with hundreds of SMBs & tech startupsv Dubbed a “Golden Image IT Standard” by Forrester Researchv Listed “Top Influential Women in Tech on Twitter”v Voted “Best of the Best” by Tech Journalistsv Top 500 PR/Marketing & Business/Tech Experts; Sulia.comv Top 100 Women on Twitterv Savviest in Social Media
SMBsv Time crunchedv Resource restrainedv Fiscally cautiousv In need of easy, effective technologies to help focus on core competenciesv Usually little budgets, patience – big frustrations
v …is when everything needs to be donev …is when your customers expect you to deliverv … is when even small retailers must find a way to compete more effectivelyv … is when online and offline worlds convergev … is when consumers shop on mobile phonesv ……is when we want optionsv ....is the time for smart tech
“Things don’t have to change the world to be important.”- Steve Jobs
Poll Question – How many of you need tov Share filesv Backup datav Promote/market your company and productsv Manage finances, payroll, booksv Track employees’ timev Share best practicesv Print supplies, marketing materialsv Gather disparate teamsv Plan events
Why, What, When Significant increase in brandTwitter, Google+, mentions & direct interaction. Facebook Brand Awareness, connectivity. Answer/respond to showcase Q&A Sites Company/executives, expertise, thought leadership. Expand credibility. Blog posts or mentions by you, Blogs customers, influencers – showcase satisfied customers, champions. Establish industry leadership.