The document discusses the concept of innovation games in rapid market research, emphasizing their role in understanding customer needs and preventing product failures. It outlines various games designed to enhance collaboration and facilitate conversations among customers and stakeholders. Additionally, the text highlights tools and techniques for prioritizing customer feedback and ensuring agile product development.

1. Innovation GamesRapid market research

2. HelloNikita FilippovHanno JarvetAlekKozlovScrumTrekScrum.ee

3. Why products fail?You think that you know your CustomerYou think that it is a Product Owner/ Marketing ProblemSo thatMost product failures are caused by a lack of Customers

4. How we Develop Our CustomersI will tell!!! I Will!!!!!What are your values? What Do you want?!!

5. How we Develop Our CustomersI will tell!!! I Will!!!!!What are your values? What Do you want?!!

6. Where Innovation Lives?

7. How Innovation Works

8. Marketing ResearchQualitative ResearchFocus GroupsInterviewsInnovation GamesQuantitative ResearchStatistics

9. WhyQualitative ResearchCustomer Discovery © Kent BeckDeep understanding of customer needsInformationfrom“You Don’t Know you don’t Know”Experiments

11. Development3.0 Customer Focused Development Era of Interactions

12. Development3.0 Customer Focused Development Era of InteractionsBrilliant Systems are the result of a matching of mental models between those developing a system and those who will be using the system © Mary Poppendieck

13. What Innovation Games DoesInnovation Games are a powerful set of serious games designed to encourage collaboration, enable prioritization and foment discussionCan played withCustomersStakeholders Online

14. Innovation GamesProduct BoxRemember the FuturePrune The Product TreeThe Apprentice20/20 VisionSpeed BoatShow & TellBuy a FeatureHot TubSpider WebMe and My ShadowStart Your Day

15. Innovation GamesProduct BoxRemember the FuturePrune The Product TreeThe Apprentice20/20 VisionSpeed BoatShow & TellBuy a FeatureHot TubSpider WebMe and My ShadowStart Your Day

16. How it Works: LogisticsPlayersPlay the GameObserversDon’t talkDon’t be negative about product you discoverObserve ideas from development talks & presentation about productOne observation per sticker

17. AgendaIdeation for Agileee=> Product BoxReport => Cluster ObservationPrioritization => Buy a Feature Online

18. Product Box

19. AgendaIdeation for Agileee=> Product BoxReport => Cluster ObservationPrioritization => Buy a Feature Online

20. Shaping : group observation cards

21. AgendaIdeation for Agileee=> Product BoxReport => Cluster ObservationPrioritization => Buy a Feature Online

22. Prioritizing using online research toolsInnovation Games OnlineTool to collaborate online to conduct Innovation GamesInnovationgames.com

23. Buy a Feature Online

24. Thank you nfilippov@scrumtrek.ruhttp://ScrumTrek.ru

25. Thank you Success RoadMap to make your company Agile

26. We help increase the profitability and customer satisfaction of our clients by improving their productivity