New lead campaign dee allomong

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New lead campaign dee allomong

  1. 1. Maximize ROI with a Proven Lead Conversion Technique Presented By: Dee Allomong , Infusionsoft Training Manager
  2. 2. Maximize ROI with a Proven Lead Conversion Technique <ul><li>You’ll Learn </li></ul><ul><li>To Understand Your Lead Capture Goal </li></ul><ul><li>The Power of Lead Magnets </li></ul><ul><li>How to Position Yourself as the Trusted Expert </li></ul><ul><li>To Maximize Advertising ROI through a New Lead Campaign </li></ul>
  3. 3. How do you spend your Marketing $$? <ul><li>Print Advertising </li></ul><ul><li>Direct Mail </li></ul><ul><li>Pay-Per-Click / Pay-Per-Impression (Google / Facebook) </li></ul><ul><li>Web Advertising </li></ul><ul><li>Event Sponsorship </li></ul><ul><li>Brochures / Flyers </li></ul>
  4. 4. What happens with the leads? <ul><li>Follow up a few times </li></ul><ul><li>Sticky Notes </li></ul><ul><li>Lists </li></ul><ul><li>Outlook </li></ul><ul><li>Nothing . . . </li></ul><ul><li>People Buy When They’re Ready to Buy! </li></ul><ul><li>67% of the prospective buyers that tell you “no” today will be ready to buy in the next year. — Gartner Research </li></ul>You Choose!
  5. 5. Your Lead Capture Goal <ul><li>Attract qualified leads </li></ul><ul><li>Get the Opt In </li></ul><ul><li>Set Expectations </li></ul><ul><li>Stay in Touch </li></ul><ul><li>Did you know . . . </li></ul><ul><li>80% of the leads you consider to be DEAD will buy within 2 years. —Sirius Decisions </li></ul>Don’t Waste Your Leads!
  6. 6. What Do Qualified Leads Want? <ul><li>Education </li></ul><ul><li>Assurance </li></ul><ul><li>Time to Make a Decision </li></ul><ul><li>Value and Respect </li></ul><ul><li>You need to give it to them. </li></ul><ul><li>You need a Lead Magnet. </li></ul>
  7. 7. Stay out of the Newsletter “RUT” <ul><li>Join Our Newsletter List </li></ul><ul><li>Why? </li></ul><ul><ul><li>Vague </li></ul></ul><ul><ul><li>Too Common </li></ul></ul><ul><ul><li>Impersonal </li></ul></ul><ul><ul><li>No Promise of Value </li></ul></ul><ul><ul><li>Time-sensitive </li></ul></ul>Newsletters are NOT a good Lead Capture Strategy . . . . . . they are a Nurture Strategy
  8. 8. What is a Lead Magnet? <ul><li>Something you can offer for Free </li></ul><ul><li>It appeals to Your Target Audience </li></ul><ul><li>Is Filled with Valuable Information </li></ul><ul><li>Builds Trust </li></ul><ul><li>Positions You as an Expert </li></ul>The Lead Magnet respectfully guides the prospect to a purchase decision.
  9. 9. The Lead Magnet is Part of Your Branding <ul><li>“ Branding is not about getting your target market to choose you over the competition, but about getting your prospects to see you as the only one that provides a solution to their problem.” </li></ul><ul><li>Laura Lake - About.com </li></ul>The Lead Magnet needs to address a solution to your prospects’ pain or problem.
  10. 10. The Lead Magnet Positions You as an Expert <ul><li>Package Up Your Expertise </li></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>Reports </li></ul></ul><ul><ul><li>Email Series </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Free Consult </li></ul></ul><ul><li>Give Social Proof </li></ul><ul><ul><li>Awards </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Affiliations </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Experience </li></ul></ul>
  11. 11. The New Lead Email Series – A Proven Strategy <ul><li>What? </li></ul><ul><li>A 3 Part Email Series </li></ul><ul><li>Based on Your Expertise </li></ul><ul><li>Introduces Solutions / Answers </li></ul><ul><li>Why? </li></ul><ul><li>Delivers “Doses” of Value </li></ul><ul><li>Maintains Contact Over Time </li></ul><ul><li>Leverages “Soft Sell” Opportunity </li></ul><ul><li>Actively Engages the Prospect </li></ul><ul><li>Reveals a Need </li></ul><ul><li>Builds Trust </li></ul><ul><li>Enhances Your Expert Reputation </li></ul>
  12. 12. The New Lead Email Series . . . <ul><li>Educates </li></ul><ul><li>Assures </li></ul><ul><li>Gives the Prospect Time </li></ul><ul><li>Provides Value </li></ul><ul><li>Shows Respect </li></ul>It gives prospects what they want!
  13. 13. Launch Your New Lead Campaign 3 Secrets to Successfully Increasing Book Sales with Video Trailers <ul><li>Choose Your Series Topic: </li></ul><ul><li>http://helpcenter.infusionsoft.com/topicgenerator </li></ul><ul><li>Important to Your Customers </li></ul><ul><li>Comfortable for You to Write About </li></ul><ul><li>Relevant to Your Products / Services </li></ul>
  14. 14. Now You Need Your Content <ul><li>It’s a simple process: </li></ul><ul><li>Pick the Email Titles </li></ul><ul><ul><li>Frequently Asked Questions </li></ul></ul><ul><ul><li>Overcome Objections </li></ul></ul><ul><ul><li>DIY Advice </li></ul></ul><ul><li>Create the Intro For Each Email </li></ul><ul><ul><li>Identify with Your Audience </li></ul></ul><ul><ul><li>Tell Them What You’re Going to Tell Them </li></ul></ul><ul><ul><li>Build Anticipation – Keep them Reading </li></ul></ul><ul><li>Add Bullet Points </li></ul><ul><ul><li>Brief </li></ul></ul><ul><ul><li>Interesting </li></ul></ul><ul><ul><li>Shows Expertise </li></ul></ul><ul><ul><li>Give Actionable Advice </li></ul></ul>Don’t Forget the Call To Action & a reminder that there’s more to come!
  15. 15. Real Life Example <ul><li>Subject Line & Title of Email #1 </li></ul><ul><li>Intro Sentences </li></ul><ul><li>Bullet Points </li></ul><ul><li>Call to Action </li></ul>Follow the Formula
  16. 16. Personalize the New Lead Campaign Emails <ul><li>We Make it Easy: </li></ul><ul><li>3 Value Based Emails </li></ul><ul><li>2 Follow-Up Emails </li></ul><ul><li>21 Day Span </li></ul>It Works! 45 More Replies. 10 Solid Leads. Affirmed Benefits.
  17. 17. Customize and Activate the New Lead Web Form <ul><li>We Make it Easy </li></ul><ul><li>Minimum # of Fields </li></ul><ul><li>Place Above the Fold </li></ul><ul><li>Explain Value & Set Expectations </li></ul><ul><li>Get the Web Form Code </li></ul><ul><li>Paste it in Your Website </li></ul>
  18. 18. How Does This Maximize Advertising ROI? <ul><li>Capture More of Your Leads </li></ul><ul><li>Increase conversion opportunities through scheduled automated follow-up messaging. Be there when the prospect is ready to buy. </li></ul><ul><li>Stay Welcome in the Inbox </li></ul>Seize the . . . .

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