Presentation includes 10 reasons why custom magazines fail, including talking about yourself too much, not setting up listening posts, and not paying attention to LEGO. Originally presented in Helsinki, Finland for FPPA and Itella, and most recently at Pace Communications in Greensboro, NC.
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Lessons learned after helping 250 startups on their PR / media outreach from the team at PRX (http://prx.co).
1. Who am I?
2. What is PR?
3. Do I need PR?
4. PR goals for startups
5. How the media works
6. How do journalists pick stories?
7. How do journalists find stories?
8. What makes for a good story?
9. How can you do your own PR effectively?
10. Example pitch and journalist responses
11. Embargo
12. Exclusive
13. What happens if a journalist is interested in your story?
14. Timing
15. Hardware
16. Crowdfunding campaigns
17. The truth about press releases
18. How to think about PR for your startup?
19. Final thoughts
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Lessons learned after helping 250 startups on their PR / media outreach from the team at PRX (http://prx.co).
1. Who am I?
2. What is PR?
3. Do I need PR?
4. PR goals for startups
5. How the media works
6. How do journalists pick stories?
7. How do journalists find stories?
8. What makes for a good story?
9. How can you do your own PR effectively?
10. Example pitch and journalist responses
11. Embargo
12. Exclusive
13. What happens if a journalist is interested in your story?
14. Timing
15. Hardware
16. Crowdfunding campaigns
17. The truth about press releases
18. How to think about PR for your startup?
19. Final thoughts
Getting the Insiders Onside - Communicating with Bloggers and InfluencersDave Fleet
Presentation delivered at Dx3 Conference & Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction.
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
Social Media Lead Generation - Learn how to get started with social media sales and avoid the pitfalls most new marketers face when dealing with social selling. From products and process to workflow, this course covers everything you need to know in order to get started today.
Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com).
This week King Content gave a presentation which summarised what we do as a business and highlighted our thoughts on social media strategy - focusing on growing and retaining followers.
How content marketing ruined content marketing (And what you can do to fix it)Omobono
Content marketing is over.
Or at least content marketing as we know it. Worn out. Used up. Over.
Don’t blame the audience for this, blame yourself; blame marketers. Blame marketing.
We did this to ourselves when we learned about content marketing – like a favourite old toy, a trusty pair of shoes; we latched on, we overdid it and this is why we can’t have nice things.
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016Uberflip
67% of marketers list brand engagement as the number one objective best supported by content marketing. And yet, 72% of B2B content marketers say creating engaging content is one of their most prominent content marketing struggles.
Engagement matters, but more and more B2B marketers are struggling with creating engaging content.
So, we decided to ask the experts — the marketing leaders who are executing some killer content strategies — to share their sage wisdom and help shed some light on how to tackle the engagement issue.
Here’s what they had to say! →
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...PRA Public Relations
Startups, and any business looking to work lean and build market recognition, will benefit from these easy-to-use tips on public relations how-to's from Pam Abrahamsson, VP of public relations, Stephenson Group. This presentation was shared with the 2010 participants of the Portland Ten entrepreneurial education & mentoring programs.
Whether you are a small business owner, a startup, or planning to take the plunge, this overview will help get your DIY public relations and social media program under way.
Content marketing workshop in Athens with Michael Leander, part 2 of 2Michael Leander
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
Choosing the right social networks to choose based on target audiences, how to create and curate relevant content, streamlining the process, integrating social into your traditional marketing, analytics and much more!
SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND
* Trends that drive the change - why content marketing critical 2014?
* Consequences for the CSO + CMO?
* 8 Basic principles for content marketing
* Case Wenell - from 35 to 5062 visitors from Linkedin in one year, traffic increase with 140%...
* The content factory - how should B2B content optimally be produced - content economics and organization
* Solve the distribution issue once and for all - cross-chanell targeting via pipeline marketing (vendemore.com)
Driving Event Revenue with Content MarketingJoe Pulizzi
Joe Pulizzi's keynote presentation delivered at SISO's executive forum event. Driving Event and Attendee Revenue with Content Marketing focuses on how to generate content for social sharing that will ultimately deliver more attendees to your event.
Social Media Steroids: Spread Your Content, Grow Your BusinessJoe Pulizzi
Presentation from Joe Pulizzi (Junta42) given at the 2009 eComXpo Virtual Summit. Contents include why content is key to a social media strategy, social media basics, useful social media tools (Twitter, Facebook, Slideshare and more) and social media distribution options.
Getting the Insiders Onside - Communicating with Bloggers and InfluencersDave Fleet
Presentation delivered at Dx3 Conference & Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction.
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
Social Media Lead Generation - Learn how to get started with social media sales and avoid the pitfalls most new marketers face when dealing with social selling. From products and process to workflow, this course covers everything you need to know in order to get started today.
Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com).
This week King Content gave a presentation which summarised what we do as a business and highlighted our thoughts on social media strategy - focusing on growing and retaining followers.
How content marketing ruined content marketing (And what you can do to fix it)Omobono
Content marketing is over.
Or at least content marketing as we know it. Worn out. Used up. Over.
Don’t blame the audience for this, blame yourself; blame marketers. Blame marketing.
We did this to ourselves when we learned about content marketing – like a favourite old toy, a trusty pair of shoes; we latched on, we overdid it and this is why we can’t have nice things.
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016Uberflip
67% of marketers list brand engagement as the number one objective best supported by content marketing. And yet, 72% of B2B content marketers say creating engaging content is one of their most prominent content marketing struggles.
Engagement matters, but more and more B2B marketers are struggling with creating engaging content.
So, we decided to ask the experts — the marketing leaders who are executing some killer content strategies — to share their sage wisdom and help shed some light on how to tackle the engagement issue.
Here’s what they had to say! →
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...PRA Public Relations
Startups, and any business looking to work lean and build market recognition, will benefit from these easy-to-use tips on public relations how-to's from Pam Abrahamsson, VP of public relations, Stephenson Group. This presentation was shared with the 2010 participants of the Portland Ten entrepreneurial education & mentoring programs.
Whether you are a small business owner, a startup, or planning to take the plunge, this overview will help get your DIY public relations and social media program under way.
Content marketing workshop in Athens with Michael Leander, part 2 of 2Michael Leander
Slide deck (part 2) from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
Choosing the right social networks to choose based on target audiences, how to create and curate relevant content, streamlining the process, integrating social into your traditional marketing, analytics and much more!
SUCCEEDING WITH CONTENT MARKETING 2014 - Workshop Vendemore HQ 17 dec 2013HAAARTLAND
* Trends that drive the change - why content marketing critical 2014?
* Consequences for the CSO + CMO?
* 8 Basic principles for content marketing
* Case Wenell - from 35 to 5062 visitors from Linkedin in one year, traffic increase with 140%...
* The content factory - how should B2B content optimally be produced - content economics and organization
* Solve the distribution issue once and for all - cross-chanell targeting via pipeline marketing (vendemore.com)
Driving Event Revenue with Content MarketingJoe Pulizzi
Joe Pulizzi's keynote presentation delivered at SISO's executive forum event. Driving Event and Attendee Revenue with Content Marketing focuses on how to generate content for social sharing that will ultimately deliver more attendees to your event.
Social Media Steroids: Spread Your Content, Grow Your BusinessJoe Pulizzi
Presentation from Joe Pulizzi (Junta42) given at the 2009 eComXpo Virtual Summit. Contents include why content is key to a social media strategy, social media basics, useful social media tools (Twitter, Facebook, Slideshare and more) and social media distribution options.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
6 Forgotten Ways to Use Content for Lead Nurturing #LeadGenSummitJoe Pulizzi
Presentation given by Epic Content Marketing author Joe Pulizzi on the 6 forgotten strategies of content marketing for nurturing (at Lead Gen Summit 2013 - MarketingSherpa/Meclabs). Includes using buyer personas, content mission statements, channels usage and even print.
Best Practices in Content Marketing - AustraliaJoe Pulizzi
Presentation given by Joe Pulizzi, Content Marketing Institute on behalf of GoToWebinar Australia. Presentation covers the latest research in content marketing and five best practices seen in the field of content marketing.
Custom Publishing Presentation for Publishers - American Business Media MeetingJoe Pulizzi
Presentation from Joe Pulizzi given at the ABM Entrepreneur's meeting in Chicago in February on how small publishers need to look at and sell custom publishing services for marketers, and the trends going on in the custom content area.
Social Media and Content Marketing for Utility CompaniesJoe Pulizzi
Originally presented by Joe Pulizzi at the Esource Forum in 2009, this presentation gives an overview of content marketing, and provides ideas for how utility/energy companies need to be thinking like publishers to create customer champions.
Becoming the Media - Using Content Marketing to Launch Your StartupJoe Pulizzi
This is a presentation that Joe Pulizzi gave at USC - Marshall School of Business to Alan Weiss' class on Internet Marketing.
In it, Joe discusses why all companies need to be media companies today, and how you can launch a small startup with minimal capital based on understanding your audience and using online content strategy and marketing.
A presentation given by Joe Pulizzi to the Cleveland chapter of the AMA (American Marketing Association). The presentation covered 10 non-basic steps to get your content marketing off the ground and attracting and retaining customers.
An overview for business marketing professionals looking to get started in blogging. This short presentation includes blogging tips and best practices specifically for businesses targeting customers and prospects.
Attracting Customers with Web Content - Online Content MarketingJoe Pulizzi
Presentation from Customer Media Congress 2009 from Joe Pulizzi about how to attract customers with relevant web content. Includes cases from WillitBlend.com, Homemadesimple.com and Hubspot. Also talks about how to leverage social media to find hard to reach prospects.
Content Marketing and Events: Setting Up the Model and Driving RevenueJoe Pulizzi
Speech by Joe Pulizzi from the Content Marketing Institute for the 2014 TSNN Awards on how CMI set up a content creation process to build one of the fastest growing physical events in the country. Includes the revenue model, social media integration, influencer and media relations and more.
The Content Inc. Model by Joe Pulizzi - Content Marketing Master Class 2016Joe Pulizzi
Here is Joe Pulizzi's Content Inc. presentation specifically designed for the 2016 Content Marketing Master Class tour. Covers the six-step Content Inc model and how to build an audience first, product second strategy.
20 Amazing Examples of Content-First Startups (the Content Inc. Model)Joe Pulizzi
Is there a better way to launch and grow a business? Joe Pulizzi believes the answer is yes. This presentation features 20 different examples of how entrepreneurs built remarkable businesses by first developing a loyal audience, and then launching products or services second.
Content Marketing as a Profit Center #MPB2B 2016Joe Pulizzi
Joe Pulizzi's presentation at the MarketingProfs B2B conference in Boston. Presentation covers how to build a subscriber base that a marketing department can actually drive direct revenues from.
A Content First Business for eLearning UniversityJoe Pulizzi
Presentation by Joe Pulizzi covering how a business can develop a content-first approach to business, and build an audience over time. Joe discusses how to create email subscribers, leverage social media, and shares many case studies.
Online Marketing Summit - Joe Pulizzi on Content and Social MediaJoe Pulizzi
Presentation given as various locations on the Online Marketing Summit tour by Joe Pulizzi on the basics of Social Media. Joe's take is that without a content strategy first, successful social media will be hard to come by.
Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009Joe Pulizzi
Presentation from 2009 Web Content conference in Chicago from Joe Pulizzi. Covers the importance of developing first rate content and gives 10+ ideas for developing media channels using online and social media
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Presentation on the evolution of the custom publisher, moving from a core of print publishing, to a all-purpose content agency with specialization on listening and content marketing.
Content Marketing: The Present and Future of PR?Joe Pulizzi
This is a presentation that I gave at the PRSA chapter in Cincinnati about the opportunities in Public Relations about the use of content generation.
Here I talk about how PR professionals are uniquely positioned to take advantage of growth in content marketing because they understand how to tell a story. Content marketing gives them the opportunity to tell their story in multiple channels in multiple media - and bring them closer to the customer at the same time.
Includes 5 reasons why the opportunity is now.
How to use Social Media to Kick-Start Your Lead Generation in 2015 Niall Devitt
Presentation for the Sales Insitute Sales Skills Training Workshop – January 22nd – Munster Region: How to use Social Media to Kick-Start Your Lead Generation in 2015.
Content marketing world conference provides valuable info for associationsSteve Drake
These are my notes from last week's Content Marketing World Conference. An awesome event providing valuable information for associations and nonprofits.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Similar to 10 Commandments for Custom Magazine Failure (20)
What Marketers Need to Do to Survive the Pandemic (PCMA)Joe Pulizzi
Presentation from Joe Pulizzi for PCMA on what meeting marketing professionals need to do to thrive in light of the pandemic. It includes 7 points: creating a content mission statement, driving multiple lines of revenue from marketing, and acquiring content companies.
Corona Marketing: What Marketing Professionals Need to Do Now to Survive the ...Joe Pulizzi
AMA presentation from Joe Pulizzi covering seven key strategies that marketing professionals need to consider now during this transition time. Talks about the future of content marketing, social media, M&A and more.
The Future of B2B Content - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
A Growth Marketing Conference presentation from Joe Pulizzi...covering seven key strategies B2B marketers need to implement now concerning their content marketing and social media.
Corona Marketing - What Marketers Need to Do Now to Survive the CrisisJoe Pulizzi
Joe Pulizzi shares seven key strategies that marketers need to employ now to survive this recession. The seven strategies include:
1. Revisit Your Content Tilt
2. Plan for Multiple Lines of Revenue
3. Do One Great Thing
4. Reimagine Your Enewsletter
5. Steal Talent
6. Steal Audience
7. Prepare Now for the Asset Sale
MKTG 2030: Seven Content Marketing Lawsfor the Next Decade #CMWorldJoe Pulizzi
Joe Pulizzi's Content Marketing World 2019 keynote address covering the seven key marketing laws for the next decade. The seven laws include:
- Always Be Selling Internally
- Plan for Multiple Lines of Revenue
- Buy Before Build
- Do One Thing Great
- Stay Away from Content Campaigns
- Plan for the End of Social
- Have Conviction in the Practice
8 Critical Thoughts for Editors and Content CreatorsJoe Pulizzi
This presentation by Joe Pulizzi covers eight deep thoughts that media editors and content creators in any brand need to pay attention to. Includes the changing media model, tracking subscriptions and conversions, becoming a social media celebrity, stealing audience, influencer relations, and the growing importance of email. Originally presented as an editorial workshop.
Six Steps to Creating a Content Brand - A Content Marketing FormulaJoe Pulizzi
Joe Pulizzi's keynote presentation at PUBCON 2018 entitled "Create a Content Brand and Rule the World." Includes step-by-step instructions: 1) Finding Your Sweet Spot, 2) Identify Your Content Tilt, 3) Build Your Base, 4) Harvest the Audience, 5) Diversify Channels and 6) Monetize and Drive Revenue.
How to Generate Direct Revenue from Your Marketing ProgramJoe Pulizzi
Presentation by Joe Pulizzi covering the six steps to building a loyal and trusted audience, and then details 10 different ways to generate revenue from that audience.
Why You Need to Kill Your Current Marketing (before it's too late)Joe Pulizzi
Overview of the new book by Joe Pulizzi and Robert Rose (Killing Marketing), explaining why the current marketing structure needs to be replaced with a new one...marketing as a profit center. This presentation details the why, includes case studies from Arrow Electronics, Buzzfeed and Red Bull, and reviews how you can generate revenue from your marketing in 10 different ways.
Rethinking Marketing - Turning Your Marketing from Cost Center to Profit CenterJoe Pulizzi
Presentation given by Joe Pulizzi at Marketo Marketing Nation Summit, which lays out a content marketing plan to develop a loyal audience and then monetize that audience in up to 10 different ways.
Content Inc. - A Working Content Marketing Model #AMANashvilleJoe Pulizzi
Presentation given by Joe Pulizzi at American Marketing Association Nashville, where he breaks down the six steps to creating and executing a working content marketing strategy.
Content Marketing: The Approach and OpportunityJoe Pulizzi
A full #contentmarketing presentation on what content marketing is, why organizations decide to take a content marketing approach, some research behind content marketing success rates, and six steps on how to build a content marketing platform.
Content Marketing for B2B - A Proven Strategic Six-Step ApproachJoe Pulizzi
Keynote presentation given by Joe Pulizzi at the B2B Marketing Summit in London (June 2016). The presentation covers the rise of content marketing and a six-step process for how B2B companies can dominate a niche and grow a loyal audience.
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
Five Epic Content Marketing Essentials to Know - Content Connections #acrolinxccJoe Pulizzi
Presentation by Joe Pulizzi for the Acrolix Content Connections conference that covers five key essentials to content marketing - including multiple case studies and tips for effective content marketing for businesses.
Good to Great Content Marketing - 5 Content Marketing Trends to Consider NowJoe Pulizzi
Joe Pulizzi's presentation on what great marketers do with content marketing. Discusses the latest research as to what effective content marketers do differently. Tips include how to leverage influencers, create a content marketing mission statement, and the option of buying versus building.
6 Ways to Build a Massive Audience with Content Marketing - #Authority2015Joe Pulizzi
Presentation from Joe Pulizzi given at Copyblogger's Authority Rainmaker conference 2015. Presentation talks about the Content Inc. model - or 6 steps to developing an amazingly valuable audience that you can monetize.
6 Steps to Creating a Content Marketing Strategy - #SMMW15Joe Pulizzi
Presentation given by Joe Pulizzi at Social Media Marketing World 2015 on how to develop a content marketing strategy. Includes creating the Sweet Spot, the Content Tilt, Building the Base, Harvesting Audience, Diversification and Monetization. #SMMW15
Epic Content Marketing Australia with Marketo and Joe PulizziJoe Pulizzi
5 essential steps to Epic Content Marketing presented by Joe Pulizzi from Content Marketing Institute, brought to you by Marketo Australia. Includes Australian marketer research and a few cases.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
74. Club Meetings @Stores Email Newsletter Custom Magazine Versions On Demand TV Channel Social Network Videos Music Website
75.
76. Thanks! Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe StumbleUpon: juntajoe
Editor's Notes
2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages.90% used Google or a search engine over the last few months to make a buying decision or recommendation.75% using Facebook.20% using Twitter
In the beginning of media, we had many voices (pamphleteers). These voices then merged into what we knew as big newspapers, big radio and big tv (fewer voices).
Today, we are going back to the beginning. We now have fewer voices again. Knowing that changes how we need to go to market.
Since only 30% of our spend goes to customized content…to spread our ideas to many voices, and 70% still goes to media placement…things need to change. We are still marketing for when we had fewer voices.
Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
Ask a question on whether they are marketers, publishers or something else. Lead into the concept that we are all publishers and need to have that mentality.
And that’s why I believe that content marketing needs to be the core of your marketing program, which will be the engine of your entire marketing program.Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way.Instead of focusing on your product or service and selling them, you devote resources to creating information that your customers and prospects need. Discuss Terms for a minute
And that’s why I believe that content marketing needs to be the core of your marketing program, which will be the engine of your entire marketing program.Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way.Instead of focusing on your product or service and selling them, you devote resources to creating information that your customers and prospects need. Discuss Terms for a minute
Here’s the key – Marketers ARE Publishers. Because of all the forces that are going on today, trust, and then engagement, is created by companies that understand how to deliver an ongoing editorial product. Whether you like it or not, you are a publisher – you are a media company. It now depends upon how serious you want to take your new role.
What these four brands have done is all about storytelling, and each understand that their brand story is being told online.Today’s internet is ruled by the storytellers, which is why a company like YouTube was able to come from no where. They created a mechanism for people to tell their stories….because they knew what they wanted to achieve and they listened to their customers and prospects.
HomeMadeSimple.com is a home solutions website and enewsletter created by Procter & Gamble. Outside of a few coupon offers and logos at the bottom, you’d never know it was from P&G. I cut out the box of P&G brands from the bottom of the web page to show you…that’s it. The rest is packed with useful information for in and around the home.If you go to the about us section, here’s a snippet.When people ask me what Home Made Simple is all about, I often think of a friend of mine who does a great job balancing her life as a wife and working mom. \"Keep it simple,\" she always says.This positive attitude is what defines Home Made Simple. It's about ideas and products to make your life more enjoyable. It's about finding ways to simplify, organize, beautify, and inspire your life. It's about helping to keep it simple.Over 1 million+ opt-ins to receive their weekly eNewsletter. According to P&G, it’s own of the most important and influential R&D programs they run for those brands. So, for P&G, their goal is not only to create a conversation and relationship with these people, but they test new product ideas as well and bounce the concept off their customers.Along with the Weekly enewsletter, Home Made Simple has a Social networking site for moms called MomJunctionOverall, an Incredibly simple site that gets results.
HomeMadeSimple.com is a home solutions website and enewsletter created by Procter & Gamble. Outside of a few coupon offers and logos at the bottom, you’d never know it was from P&G. I cut out the box of P&G brands from the bottom of the web page to show you…that’s it. The rest is packed with useful information for in and around the home.If you go to the about us section, here’s a snippet.When people ask me what Home Made Simple is all about, I often think of a friend of mine who does a great job balancing her life as a wife and working mom. \"Keep it simple,\" she always says.This positive attitude is what defines Home Made Simple. It's about ideas and products to make your life more enjoyable. It's about finding ways to simplify, organize, beautify, and inspire your life. It's about helping to keep it simple.Over 1 million+ opt-ins to receive their weekly eNewsletter. According to P&G, it’s own of the most important and influential R&D programs they run for those brands. So, for P&G, their goal is not only to create a conversation and relationship with these people, but they test new product ideas as well and bounce the concept off their customers.Along with the Weekly enewsletter, Home Made Simple has a Social networking site for moms called MomJunctionOverall, an Incredibly simple site that gets results.
Your content should NOT be about you, your company or your products and services. That’s the content marketing difference.
The results: 43% of Deliver readers say it has increased their intention to spend more on direct marketing; 67% say it has increased their opinion of direct marketing; and more than 50% have taken action in the last year as a result of Deliver articles. There have been more than 70,000 downloads from the DeliverMagazine.com website, including more than 3,130 white papers. During the first six months of 2008, the website received more visits each month, with 9,347 visits in January and 43,036 in June. But the overall goal is not web site visits, it’s getting marketing decision makers to understand the value of direct mail and take the action to do more of it as part of their marketing program.
#1, Buyers are Open to Content coming from a variety of non-traditional media sources, and judge credibility on the fly.
Buying patterns have changed. Buyers used to solve problems by talking to sales reps, calling distributors and talking to resellers, reviewing product literature, and seeing ads in magazines, on billboards or on television.
Educated buyers now have the ability to acquire information in numerous ways, often and now, most times, before ever coming in contact with your company. This includes…Google searches, online portals, engaging in blogs, through offline and online word of mouth, and going direct to company branded websites for product and service information.
Here’s what it comes down to…when someone is going to make a buying decision, they are going to the web first. That’s why it’s so important that your brand is part of the conversation online when your customers and prospects are looking for information.
#2 Check your databases. 10 years ago, media companies, especially trade magazines, had the best databases in the world. In order to find prospects, you had to go through the media. Today, most corporations have excellent databases, and they are getting better and better. In some marketplaces, large corporation databases actually dwarf what the media has in quantity and quality.Point is, you have the information on your customers in order to target them effectively with content.
#3 I’m sure you’ve noticed, but top journalistic talent is either leaving or getting kicked out of media operations in large quantities.
This is a November 18th enewsletter for Folio, which covers the magazine industry. The headlines do not look good. For the one at the bottom, I was at the conference where a few publishers shared the information that print advertising has dropped off the map completely, forcing them to continue major cutbacks in talent across the board.
Here’s another article from the New York Times about more talent being lost on newspapers.The point is, the business models of most traditional media companies are in the middle of collapsing. That presents two opportunities for you – 1 is that you can invest to cover areas they simply can’t invest in, and 2, you can pick off top editorial talent from media companies in your industry. More and more journalists are now more than open to working with and for brand marketers on custom content projects – and this trend will continue as the growth opportunities for journalists are in the corporate arena.
#4, sort of obvious, but it needs to be said. In the past, the creation of a content-based website took time and a ton of resources. Today, anyone, anywhere with a free Wordpress account or even a TypePad account can launch a media brand. Same is true for podcasting services, video manipulation, etc. There are literally thousands of free online services to help you get your information out to customers. Publishing used to have a very high barrier to entry, when you combine the database and technology needs. Today, that barrier to entry is gone.
#2 – Use Online tools to Listen
So, how do you do it? Google Alerts is a free tool. The first thing you need to do is create a gmail (or google mail account), which is also free. Once you have a Gmail account, go to www.google.com/alerts. Then, just type in your keywords. In this screen, you can see I typed in content marketing, which will search for the words content and marketing being in close proximity of one another, and send you an alert as google picks it up, once a day or once a week. You can set up as many words as you want.
Of all the listening tools out there, Google Alerts is probably the one I use the most. The way Google Alerts works is that I can monitor keywords and brand names, and whenever anyone mentions them pretty much anywhere on the Internet, I’ll get a notification. As a rule, when anyone blogs about me, my company, or my book, I want to know about it and comment to them. Google Alerts helps me find most of this.But where this is really of value is to find out what people are saying around they topics that are important to you and your company. For example, by monitoring the term “content marketing” over the past couple years, I’ve really gained insight into how the definition has broadened and how more people are using the term in general. Also, we can help shape the conversation through our own content because we know what’s being talked about on other sites.
Now, I prefer using a phrase match to my google alerts. A phrase match is, as you see here, I put quotation marks around the term I want to be notified on. This means that content and marketing must be next to each other in order for me to get an update. What you might want to do is start with the general search and see how relevant the results are. If there are too many non-relevant returns, then use can change it at any time to a phrase match.
And here’s what it looks like when I get the email. So, in this alert, someone at bizsugar blogged about my article, Patsi Krakoff is talking about content marketing – so I should go comment there, and the third one discusses a company that offers content marketing and social media – definitely have to check that out.
Do you have a Twitter Strategy?The average Twitter user is between 35 and 55. It’s a pretty good bet that at least some of your customers are on it. If you are in the marketing field, you MUST be trying to figure this tool out.
Leading brands are using Twitter. JetBlue communicates frequently with Fans. Comcast uses it as a customer service tool. H&R Block holds customer Q&A’s via Twitter.Twitter lets you listen to your customers in real-time.
Twitter MustsNever answer the question “What are you doing?” Noone cares about that. Only communicate what is important to your customers/prospects/readers/followers.Someone needs to own your Twitter account for your company.Share information that doesn’t necessarily come from you, but is also valuable. Be democratic…you’ll get more credibility that way.Who’s the human behind the Twitter account. Be ready to respond. Be real. People want to work with other people, not with companies anymore.
Get a Twitter management system like Tweetdeck or Tweetgrid.Now, to use Tweetdeck, you must first sign up at www.twitter.com and set up your free account. With Twitter you can search to find if your friends and colleagues are on the system and, if you want to, you can follow them. Following someone is like “friending” them in Facebook or a connection in LinkedIn. Some people on Twitter have thousands of followers, while others follow hundreds and thousands.Since this is very hard to keep track off, Tweetdeck becomes a great tool.I’ll talk more about Twitter a bit later, but I want you to know that I personally thought that Twitter was a silly tool when I started. Once I got into it though, I have found that it is a powerful tool. We’ve actually done business partnerships through Twitter, and it drives about 10% of my total website traffic now. So, if you’re not on Twitter, today’s a good day. If you have any questions, just follow me and send me a note, I can walk you through.TweetDeck is a Twitter management system where I can see real time what is going on regarding our brands and our key searches. TweetDeck allows you to set searches ahead of time, and as something is typed in, like “content marketing” I can look up that person or be directed to the article being discussed. Incredibly valuable.In this screen, I can see all the people I follow on the left hand side, people talking to me under replies, and then anyone talking about me at all in the 3rd Column.
Once you’ve mastered listening, you can distribute your RSS content feeds automatically using a free tool like Twitterfeed.
Five out of every 10 magazines and newspapers will go out of business, scale down their frequency or move entirely to the Web,” predicts Andy Cohn, vice president and group publisher, Fader Media. “This will not just be survival of the fittest, rather survival of the most willing and able to adapt to the changing media paradigm and throw all of the old rules out the window