31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.
Keep these stats in mind when crafting your marketing strategy.
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Here at Table19, we believe that great work is only possible when clients and their agencies work together as a team. This is a presentation written by our Executive Creative Director Graham Wall, who on his first day in this industry heard the senior team he was shadowing say something he couldn’t understand: that the client had bought the wrong idea.
This set in motion a desire to understand how and why this had happened, and make sure it never happened again. This presentation details Graham’s learnings and philosophies, and shows how agencies and clients can create better work together.
15 Tips for Creating an Incredible Startup PitchExperts Exchange
Delivery means everything. But in the competitive world of tech startups, your pitch is the difference between getting funded or going home empty-handed. Follow Leslie Bloom's 15 tips to make sure you walk away with the backing you need.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
Read our top 10 email marketing tips for financial advisors! Learn how to improve your communication and efficiency with both current clients and potential prospects.
For more financial advisor tips, visit: http://access.backporchvista.com/socialmedia
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.
Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
Top Productivity Working Hacks by Jan RezabJan Rezab
The biggest productivity hacks that I have developed over my 15 years of working and having founded 4 companies, being selected as Forbes 30 under 30 in 2015.
Do you struggle to finish your daily tasks, juggle your work load and keep organised at work? If so, read our top tips to help work a little smarter everyday!
Yuga Labs, the company that created the wildly popular Bored Ape Yacht Club NFT collection, is hoping to make hundreds of millions of dollars by selling off virtual plots of land. According to a leaked pitch deck obtained by The Block, the company also plans to launch a sweeping new metaverse initiative, as well as its own token.
Yuga's revenue last year reached a whopping $127 million, a figure it anticipates will reach $455 million by 2022 — largely from the sale of virtual land.
This leak comes after a flurry of activity in the blue-chip corner of the NFT sector: most notably, Yuga Labs announced the acquisition of the CryptoPunks and Meebits NFT projects’ intellectual property from Larva Labs just days prior. As of today, Yuga Labs owns two of the most valuable NFT projects on the market: BAYC and CryptoPunks projects have a combined trading volume of more than US$3 billion.
Read more: vip.graphics/yuga-labs-pitch-deck/
See the deck: bestpitchdeck.com/yuga-labs
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkPiktochart
What makes a successful investment pitch deck? According to a report, investors spend an average of only 3 minutes and 44 seconds looking at pitch decks, making every second count to convince potential investors.
Find out how you can create a successful and unique pitch deck with valuable tips to help you stand out.
This presentation slide is part of a webinar series by Piktochart in partnership with HighSpark. We speak with Kai Xin Koh, Co-founder and Story Strategist at HighSpark – a communications training and consulting agency that helps startups and category leaders create winning pitches. To date, Kai Xin and her company have helped to develop more than 500 powerful narratives. The startups they worked with raised cumulatively over $80 million in funding.
This webinar also shows you how to design a successful investment pitch deck using a template created by Piktochart and HighSpark. Watch the free webinar on-demand here: https://hubs.ly/H0JdfWK0
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough".
I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities.
This talk was presented at CSS Day 2016.
Read our top 10 email marketing tips for financial advisors! Learn how to improve your communication and efficiency with both current clients and potential prospects.
For more financial advisor tips, visit: http://access.backporchvista.com/socialmedia
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum.
As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience.
Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Learn tactics to rapidly build and test a startup idea with a minimal budget. Step-by-step details to create your Minimum Viable Product (MVP) and achieve Product-Market-Channel-Fit. Quickly build, launch, test, gather data, analyze data, iterate, and/ or kill the startup idea.
Have questions? Tweet @Adriana_Herrera or email adriana [at] openbubbles dot com.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
Things That Don't Matter in Your Presentation!Ayman Sadiq
We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!
Top Productivity Working Hacks by Jan RezabJan Rezab
The biggest productivity hacks that I have developed over my 15 years of working and having founded 4 companies, being selected as Forbes 30 under 30 in 2015.
Do you struggle to finish your daily tasks, juggle your work load and keep organised at work? If so, read our top tips to help work a little smarter everyday!
Yuga Labs, the company that created the wildly popular Bored Ape Yacht Club NFT collection, is hoping to make hundreds of millions of dollars by selling off virtual plots of land. According to a leaked pitch deck obtained by The Block, the company also plans to launch a sweeping new metaverse initiative, as well as its own token.
Yuga's revenue last year reached a whopping $127 million, a figure it anticipates will reach $455 million by 2022 — largely from the sale of virtual land.
This leak comes after a flurry of activity in the blue-chip corner of the NFT sector: most notably, Yuga Labs announced the acquisition of the CryptoPunks and Meebits NFT projects’ intellectual property from Larva Labs just days prior. As of today, Yuga Labs owns two of the most valuable NFT projects on the market: BAYC and CryptoPunks projects have a combined trading volume of more than US$3 billion.
Read more: vip.graphics/yuga-labs-pitch-deck/
See the deck: bestpitchdeck.com/yuga-labs
How To Create A Successful Investment Pitch Deck by Piktochart and HighSparkPiktochart
What makes a successful investment pitch deck? According to a report, investors spend an average of only 3 minutes and 44 seconds looking at pitch decks, making every second count to convince potential investors.
Find out how you can create a successful and unique pitch deck with valuable tips to help you stand out.
This presentation slide is part of a webinar series by Piktochart in partnership with HighSpark. We speak with Kai Xin Koh, Co-founder and Story Strategist at HighSpark – a communications training and consulting agency that helps startups and category leaders create winning pitches. To date, Kai Xin and her company have helped to develop more than 500 powerful narratives. The startups they worked with raised cumulatively over $80 million in funding.
This webinar also shows you how to design a successful investment pitch deck using a template created by Piktochart and HighSpark. Watch the free webinar on-demand here: https://hubs.ly/H0JdfWK0
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.
Best Practices for Publishing Posts on LinkedInLinkedIn
Since opening up our publishing platform, we’ve seen some incredible posts written by our members. Inspired by these amazing pieces, we’ve put together a brief guide to help you make the most of publishing on LinkedIn. Here are some tips and tricks for writing stand-out posts, strengthening your professional reputation, and boosting your reach.
Write about what you know:
-Share your observations, impressions, and firsthand experience with your job, company, or industry.
-Write about your successes--or your failures and how you've learned from them.
-Or write about what inspires you to do what you do.
When in doubt, turn to the news:
Look at recent headlines to see if any recent topics relate to your expertise or interests.
Write often:
Don't worry about waiting for the "perfect" draft--get your thoughts out there, then let the comments you get help craft your next big idea.
Draw readers in with a catchy headline:
Help your post get noticed by making sure the title really captures the message of your post. Avoid numbered lists, and if you're going to use a pun, make sure its more clever than clichéd.
Choose images that stand out:
A clear and compelling image gives people a reason to click--it's a window into your post. Tip: one of the best ways to find a good image is through Flickr's Creative Commons.
Remember: the best way to set yourself apart with your posts is to be authentic.
Above all else, be you and true to your voice. Try weaving in examples from your own experiences--personal anecdotes can go a long way toward capturing your audience’s attention.
What are you waiting for? Start writing here: https://www.linkedin.com/pulse/article/new
Learn about how Absolut implemented agile culture and growth hacking from Mathias Westphal, former Global Vice President Growth at The Absolut Company.
Presentazione tenuta presso la sede dell'Unicom di Milano. Dalla lead generation al lead nurturing. Come misurare il valore dei lead: lead scoring. I fondamenti della marketing automation.
BTO 2015 Side TWO | Giovedì 3 dicembre
#2 Focus Hall
Facebook
14.20 : 15.10
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/facebook/
La maniera in cui oggi le persone prenotano le proprie vacanze non soltanto è cambiata profondamente rispetto al passato, ma continua a cambiare notevolemente ad in maniera estremamente veloce.
Stiamo infatti assistendo ad un cambiamento epocale delle abitudini di consumo online delle persone. Internet sta diventando sempre piu’mobile ed il comportamento delle persone segue sempre piu’ delle logiche che sono always on e cross device.
All’interno di quella che viene comunemente chiamata “mobile revolution”, Facebook ed Instagram svolgono un ruolo di primaria importanza.
Oggi Facebook e Instagram rappresentano delle piattaforme di marketing a 360 gradi che forniscono alle aziende che operano nel travel delle soluzioni capaci di generare dei risultati ad ogni livello del marketing funnel e di spostare velocemente la propria clientela dal livello della consideration al livello dell’acquisto.
Keynote Speaker
Andrea Lai – Sales Manager Facebook
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.
The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving.
The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.
Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
Busting the Myth of Growth Hacking MagicSean Ellis
These are Sean Ellis's slides from Hubspot's 2014 Inbound Conference. The slides explain that growth hacking is not about silver bullets, but rather a rigorous process of generating ideas for experiments, prioritizing experiments, testing and analyzing them. The slides highlight key areas of exploration for generating your growth hacking ideas.
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
Growth Hacking for Corporates (www.wepullthetrigger.com)Trigger
Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!
A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic compromised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.
Growth hacking growth marketing talk at emerce eday 2016Growth Tribe
A talk about growth hacking, growth marketing, 5 second tests and how to build growth within organizations. This talk was given at the Emerce Eday summit in 2016
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
The marketing agency blueprint the handbook for building hybrid pr, seo, cont...MarketingForum
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
Develop highly efficient management systems and more effective account teams
Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
The 129 Greatest Sales Strategists, Entrepreneurs, and Podcasters to Follow T...Carolyn Rose Kick
The complete list of thought leaders the RepIQ team turns to for industry insights, inspiration, and guidance. We've included links to all 129 thought leader’s Twitter accounts, blogs, and even some of our favorite articles, videos, and podcasts. Enjoy!
7th edition of OpenView Venture Partners' weekly newsletter. Each week, we collect and disseminate the best new ideas targeted at senior managers of expansion stage companies.
As an entrepreneur, marketing strategy is one of the most critical concerns. Early-stage startups need massive growth in a short period with small budgets, which is challenging. So, most entrepreneurs look for growth hacks to help them boost their revenue and sales.
For more information, visit: https://worderr.com/growth-hacking-with-examples/
Mission statement: Your company’s mission goes hereDeepak Shukla
Growth hacking may appear to be just another fashionable jargon used by business school literature and marketers with no real meaning. While there is lots of terminology like that, which, as anyone who knows Deepak is more than aware of, strives to avoid using, growth hacking isn’t one of them.
The Internet is enormous. This is perhaps the most important concept you need to understand as an Internet marketer. No matter how original your idea, you are going to have competition online. The question becomes then: how are you going to stand out from the crowd and attract business?
The good news is there are many things you don't need for online success. These things include:
A massive advertising budget
Expensive graphic designers
Making your company a household name
An elaborate base of operations
Introducing best marketing strategies- advanced marketing for big time results. Inside this E book, you will discover the topics about right into strategies, marketing tips, few good markets, free publicity and pay per click strategies, affiliate strategies, website words of kingdom, budgeting basics, more on traffic, most common mistakes, mistakes of recurring signup, to charge or not to charge, free subscriptions and many more!
This E-Book will give you the Best Plans, Tricks & Methods for Choosing Top Marketing tips & formula to earn easy through the Niches. . It will give all the Proven marketing strategies that anyone can Implement in his/her plan or method & earn easily through it. Marketing is not an easy task, It involves tremendous research on the niche’s identification, accessibility, measurability, appropriateness, and profitability.
100 ideas that changed marketing - Collected from HubSpot by eBrand VietnamHai Dongkixot
We are marketers. We do marketing jobs. We live in a world ruled by marketing.
Let's take a look at 100 ideas that changed marketing.
With this great contribution from HubSpot, we, marketers, will have a closer to what we are calling marketing and where it came from.
HubSpot is one of the case-study that eBrand aim at to extract the good experiences for Vietnam market, especially in the area of Social Media marketing & Online Community managing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
31 Best Growth Hacking Resources
1.
2.
3.
4.
5. I’m Stephen Jeske, Editor of Growth Hacking
Digest. Subscribe to my weekly hand-curated
newsletter of the best startup marketing
ideas from the smartest minds in the
business.
Join
6.
7. Growth Hacking Digest
A weekly hand-curated
newsletter for startup
marketers in need of some
growth inspiration.
8. Quicksprout
A weekly newsletter with links
to posts by online marketing
expert Neil Patel. Neil's posts
are always comprehensive and
full of detail.
10. SaaS Weekly
SaaS Weekly is a weekly email
of links for anyone working in
the SaaS market. Links to sales
and marketing articles are
frequently featured.
11. Petovera
A weekly newsletter covering a
number of sales and marketing
topics including content
marketing, sales funnels, email
marketing and lead generation.
12.
13. Call To Action
This weekly podcast by Unbounce
interviews digital marketing
professionals, getting them to reveal
actionable tips for improving conversion
rates. Other topics include pay per click
marketing, A/B testing and copywriting.
14. The Growth Show
The Growth Show is Hubspot's
podcast for anyone whose true
north is growth. Weekly
interviews feature guests who
have attained impressive
growth, and the story behind
their success.
15. Growth Byte
Growth Byte publishes short 2-
3 minute daily podcasts,
summarizing outstanding
startup growth content. It's
brought to you by the team at
Growth Hacker TV.
16. Traction
Traction is a podcast on how
startups start, featuring
interviews from entrepreneurs
on the various creative ways
they used to get early results.
17. ConversionCast
Each episode of ConversionCast
features real-life case studies in which
marketers share a tactic they've used to
improve their numbers. Both before and
after results are included in this highly
entertaining and informative show.
18. Growth Everywhere
Growth Everywhere is a weekly series
with Eric Siu in which he interviews
successful digital marketers on the
latest trends. Guests range from best-
selling authors to high profile founders.
19. The Startup Chat
Startup marketing is a
common theme that runs
through this weekly podcast
with Steli Efti and Hiten Shah.
20. Rocketship.fm
A weekly podcast featuring
interviews with successful
entrepreneurs talking about
the life of a startup, securing
funding, getting sales and
growing your company.
21.
22. Contagious
Ever wonder why certain
stories get massive shares or
videos go viral. This book
explains why it happens and
how to leverage those
concepts to help spread your
message.
25. Traction
Drawing on interviews with
over forty successful founders,
Traction explains the nineteen
channels startups can use to
build a base of customers, and
how to determine which ones
are best for your situation.
26. Startup Growth Engines
Ten case studies on how
companies like Uber, Square
and Hubspot have gained
millions of users through non-
traditional marketing methods.
28. 100 Days Of Growth
I particularly like the way the book
present these 100 real-world growth
tactics. Each tip provides background
about why the approach is relevant,
steps on how to implement the tip,
examples of how it's used,
recommended tools and reading.
36. Steve Blank
If I could only read one blog on
entrepreneurship, this would
be it.
37. Occam's Razor
Everything you ever wanted to
know about analytics, from a
guy who wrote two best selling
books on the subject.
38. Sujan Patel
This blog is tightly focused on
marketing for startups and
high-growth oriented
organizations.
39. Dan Martell
This personal blog from the
founder of Clarity offers honest
and down-to-earth advice
about overcoming the
challenges of a startup.
40. SaaStr
Lots of real, good and solid
information without the fluff.
All signal, no noise.
41. Sixteen Ventures
Lincoln Murphy's blog focuses
on helping SaaS companies
grow through growth hacking,
customer success, churn
reduction and expansion
revenue.
42. A list of the top 100 most influential individuals in
Growth Hacking according to Onalytica.
https://twitter.com/stephenjeske/lists/100-growth-influencers