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What is your AUDIENCE ready to purchase? Let’s  Explore  how  you can determine  what your   Audience  wants  and needs  f...
What You’ll learn today WHAT  you can sell to your audience WHERE  you figure out what your audience wants. WHEN  is the b...
About dan r morris <ul><li>Author of “ TwittrGlitch”  e-book </li></ul><ul><li>Founder of LettersFromDan.com, a small busi...
WHAT  can we sell ? <ul><li>Solutions to problems </li></ul><ul><li>“ People don’t want drill bits, they want holes”  </li...
Solutions  to Problems YahooAnswers.com Twitter.com Forums Facebook Groups and Fan Pages Related Niche Site Comments and F...
 
STUFF  they’re already buying <ul><li>Café Press </li></ul><ul><li>Magazines </li></ul><ul><li>Barnes&Noble.com </li></ul>...
 
Magazine headlines are designed to sell magazines. “ DESIGNED TO SELL” not browse. . . peruse. . . glance at. . . consider...
STUFF  they’re already buying What are your competitors selling? Ezine Articles - Authors Wayback Machine Squeeze Pages Yo...
Use the Wayback Machine March 2008 August 2011
Information to make them  SMARTER <ul><li>Twitter </li></ul><ul><li>Blog Frog </li></ul><ul><li>Ezine Articles - #views </...
Infographics
People  will always  buy. . . Consumables – Things they buy over and over again like Peanut Butter Collectibles – Repeat b...
Community  and  Camaraderie Membership Sites Forums Teleseminars Webinars Classes Masterminds Events Subscriptions
How  can we deliver these goods? <ul><li>3 types of products </li></ul><ul><li>Physical Products </li></ul><ul><li>Informa...
Physical Products Products from Amazon.com CD’s & DVD’s through Kunaki Thumbdrives Posters Printable Manuals Drop Ship or ...
Information  Products <ul><li>E-books , eCourses,  Teleseminars ,  </li></ul><ul><li>Manuals,  Transcripts , Membership si...
Service  Products <ul><li>1 on 1 Mentoring </li></ul><ul><li>Consulting </li></ul><ul><li>Fixed Term Monthly Classes </li>...
Lesson from  NAMS 2 “ If you have a product, create a service to support it If you have a service, create a product to sup...
When  can we sell it? Because you just can’t sell everything all the time. “8 year olds aren’t ready for shaving kits” and...
Timing is often the key Seasonally Google.com/trends What’s hip? Tutors don’t get hired at the first sign of trouble The g...
 
What  next? <ul><li>Figure out what your audience is already buying </li></ul><ul><li>Compare that to the questions they’r...
Figuring out  WHAT  you can sell THANK YOU! Questions? Comments? Step Up! You’re more than welcome to chat with me here at...
Connect  with  Me Thank You! Get My Internet Marketing Notes at Lettersfromdan.com Join me and other NAMS folks at FreeWee...
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Determining what-your-audience-will-buy

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Determining what-your-audience-will-buy

  1. 1. What is your AUDIENCE ready to purchase? Let’s Explore how you can determine what your Audience wants and needs from You
  2. 2. What You’ll learn today WHAT you can sell to your audience WHERE you figure out what your audience wants. WHEN is the best time to sell products to your audience HOW you can deliver these goods to your customers.
  3. 3. About dan r morris <ul><li>Author of “ TwittrGlitch” e-book </li></ul><ul><li>Founder of LettersFromDan.com, a small business resource </li></ul><ul><li>Public Speaker and Educator </li></ul><ul><li>6 years experience selling products on TV and Radio </li></ul><ul><li>Organizer of FreeWeeklyMastermind.com on Facebook </li></ul><ul><li>Organizer of the Mt. Juliet TN Food Revolution </li></ul>
  4. 4. WHAT can we sell ? <ul><li>Solutions to problems </li></ul><ul><li>“ People don’t want drill bits, they want holes” </li></ul><ul><li>-Mark Hendricks during NAMS 1 </li></ul><ul><li>Things they’re already buying </li></ul><ul><li>Information to make them smarter </li></ul><ul><li>Community </li></ul>
  5. 5. Solutions to Problems YahooAnswers.com Twitter.com Forums Facebook Groups and Fan Pages Related Niche Site Comments and FAQ’s
  6. 7. STUFF they’re already buying <ul><li>Café Press </li></ul><ul><li>Magazines </li></ul><ul><li>Barnes&Noble.com </li></ul><ul><li>Clickbank </li></ul><ul><li>Download.com </li></ul>
  7. 9. Magazine headlines are designed to sell magazines. “ DESIGNED TO SELL” not browse. . . peruse. . . glance at. . . consider. . .
  8. 10. STUFF they’re already buying What are your competitors selling? Ezine Articles - Authors Wayback Machine Squeeze Pages YouTube Videos Facebook Fan Pages
  9. 11. Use the Wayback Machine March 2008 August 2011
  10. 12. Information to make them SMARTER <ul><li>Twitter </li></ul><ul><li>Blog Frog </li></ul><ul><li>Ezine Articles - #views </li></ul><ul><li>Infographics </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook Groups </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Bit.ly links </li></ul>
  11. 13. Infographics
  12. 14. People will always buy. . . Consumables – Things they buy over and over again like Peanut Butter Collectibles – Repeat buyers of similar or related products/services Toll Booth – Tools necessary to access important information Backend – Add-ons – Value Improvements
  13. 15. Community and Camaraderie Membership Sites Forums Teleseminars Webinars Classes Masterminds Events Subscriptions
  14. 16. How can we deliver these goods? <ul><li>3 types of products </li></ul><ul><li>Physical Products </li></ul><ul><li>Information Products </li></ul><ul><li>Service Products </li></ul><ul><li>Combinations thereof </li></ul>
  15. 17. Physical Products Products from Amazon.com CD’s & DVD’s through Kunaki Thumbdrives Posters Printable Manuals Drop Ship or Fulfillment Products
  16. 18. Information Products <ul><li>E-books , eCourses, Teleseminars , </li></ul><ul><li>Manuals, Transcripts , Membership sites, </li></ul><ul><li>.mp3’s, .pdf’s , homestudy course, mini </li></ul><ul><li>guides, special reports , bulletin </li></ul><ul><li>subscriptions, webinars, recorded </li></ul><ul><li>webinars, Video Reviews </li></ul>
  17. 19. Service Products <ul><li>1 on 1 Mentoring </li></ul><ul><li>Consulting </li></ul><ul><li>Fixed Term Monthly Classes </li></ul><ul><li>Progress Review Consulting </li></ul><ul><li>Mastermind Groups </li></ul><ul><li>Events </li></ul>
  18. 20. Lesson from NAMS 2 “ If you have a product, create a service to support it If you have a service, create a product to support it If you have both, create products that add functionality” -Cindi Dawson
  19. 21. When can we sell it? Because you just can’t sell everything all the time. “8 year olds aren’t ready for shaving kits” and “ornaments don’t sell in July.”
  20. 22. Timing is often the key Seasonally Google.com/trends What’s hip? Tutors don’t get hired at the first sign of trouble The graduation principle
  21. 24. What next? <ul><li>Figure out what your audience is already buying </li></ul><ul><li>Compare that to the questions they’re asking </li></ul><ul><li>Find out what your competitors are selling </li></ul><ul><li>Create some products or sell someone else’s </li></ul><ul><li>Make sure your message matches your market timing and sophistication </li></ul>
  22. 25. Figuring out WHAT you can sell THANK YOU! Questions? Comments? Step Up! You’re more than welcome to chat with me here at NAMS too. [email_address] @danrmorris
  23. 26. Connect with Me Thank You! Get My Internet Marketing Notes at Lettersfromdan.com Join me and other NAMS folks at FreeWeeklyMastermind.com

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