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Keep The Essential An Introduction to Memonic for IMD MBA Program Keren Eldad and Toni „The Tiger“ Birrer 20110119
The start-up challenge:
22 - 80% of success is showing up “ 80% of Success is Showing Up” – Woody Allen. So show up.
Start with a simple plan…then follow through ,[object Object],[object Object],[object Object],[object Object],©  memonic
Part 1: Innovation This is how we do it
Quelle: http://liip.to/PostIt Memonic Saves You From Post It Hell
Quelle: http://liip.to/Moleskin Bringing You A Better Way To Save Information: Memonic, your Online Notebook
Product Demo A free app that goes by a perfect name, Memonic will let you ensure that the days of forgetfulness on the WWW are left behind for good.  killerstartups.com
Available on any smartphone, iPhone / iPad
OK, But What Else? Memonic for Business -  White Label Solution
Two Options for Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today Publishing: An industry in transformation
What they need: Reader Retention
With Memonic, Read What YOU Want One link integration on editor website =  White Label archive.
The Result:  Personal Archive + Memonic Perks Rich user experience: Make use of your clipped articles
Create a Knowledge Hub Around Your Site A unique differentiation possibility for your website
Focused on delivering reader value ,[object Object],[object Object],[object Object],[object Object],[object Object],Rich user experience: Make use of your clipped articles
Part II: Marketing This is how we do it
We don’t do “old school” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building Blocks: FB. Twitter. Social Networking. It’s Where It’s At. Make Sure They Find You!
Blogging Counts When it comes to blogging, variety is the spice of life ,[object Object],[object Object],[object Object]
Then, make yourself even bigger “ I Get By With A Little Help From My Friends” Look familiar?     The web was built To be a collaboration.
Get Found – Use that geek power for SEO Keep Up the Good Work!
Google Ad Words (SEM):  Best Friend, or Pure Evil?  Prognosis: It’s Worth A Shot A brief introduction to Google ’s Empire (of Evil) Picking Perfect Keywords: mostly impossible, but sometimes… Focusing On The Easy Stuff (Because Google is for Pros) The Power of Inbound Links
Nothing Beats PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Remember: PR teams are salespeople. Don ’t Fall For Charm.
Measure your Progress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The More You Track, The More You Know
Bringing Home The Bacon The Business behind the Business
Memonic Snapshot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Product Digital note taking app Users Professional information workers USB White Label solution for editors & professional company use: enabling digital content business models. Live at NZZ.ch (Launch customer) User Feedback Memonic is my choice of Google Notebook replacement! A gem!  RogerDis on Twitter Because your product is simple and elegant the Memonic / Salesforce integration works extremely well.  Gene Rosen, Photogenec Design Financials   (CHF) 250k Seed investment founders ‘09 1mio. Series A, raised 05/2010
Memonic 2010 by the Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Employees 4 Full-time employees 1 / 1 Intern / Near-shore employee Hiring 2011 4-5 Web / Python Engineers 1  Product Owner 1  UI Designer 1-2 Technical Sales
Efficient Digital Know-How Mgmt is Key to the Future of Work ,[object Object],[object Object],[object Object],[object Object],[object Object],Problem Sources: Wright et al., 2006, Cowley et al., 2005. , IDC 2008 Information hyperinflation  renders information  workers ineffectual
Memonic Customer Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The IMD Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! Follow us! [email_address] , toni@memonic.com @mymemonic / http://blog.memonic.com www.memonic.com

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Memonic general presentation for IMD

Editor's Notes

  1. Doch die Vision muss warten, zuerst müssen wir ein paar Dinge hier richtig hinkriegen Wir haben zwei Zielsegmente identifiziert. Ein privates und ein professionelles Umfeld. Wir werden das Produkt über Zeit sowohl in einem privaten wie auch in einem professionellen Umfeld anbieten wollen. Informationsrecherche unterscheidet sich nicht. 20091209
  2. Components Capture - Clipping Pipeline & Storage Access - Frontend Retrieve Interaction with 3 rd Parties Infrastructure Minimalistic setup: Server inhouse, AWS for prod. setup OS: Debian Language: Python Key Services for scaling: FAI and Puppet
  3. Components Capture - Clipping Pipeline & Storage Access - Frontend Retrieve Interaction with 3 rd Parties Infrastructure Minimalistic setup: Server inhouse, AWS for prod. setup OS: Debian Language: Python Key Services for scaling: FAI and Puppet