Mike James, marketing and communications manager, Nugent Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Mike James
Marketing and
communications
manager
Launching a new online and print
magazine for Nugent or How to
make sure all your stakeholders
are happy.

2. @wearenugent wearenugent.org 2
Launching a new online and print magazine for Nugent or How to make
sure all your stakeholders are happy.
• Who are Nugent
• Nugent’s Rebrand
• Marketing and Comms Strategy
• Development and implementation of Together
magazine

3. @wearenugent wearenugent.org 3
1 Adoption Service2 SEN schools
5 homes for adults 6 homes for children and
young people
10 support services 12 community based services
Who are Nugent?
A 136 year old social welfare charity providing a diverse range of
support to adults and children through our schools, care homes,
community and social work services and social enterprise.
We support on average 6,000 people each year, with over 700
staff and supporting over 200 volunteers.

4. It all started with ‘can we refresh the logo?’
@wearenugent wearenugent.org 4

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6. It all started with ‘can we refresh the logo?’
@wearenugent wearenugent.org 6
It ended with…
• A full rebrand
• 1 marketing and comms
strategy
• 5 websites
• 13 social channels
• A quarterly
stakeholders/supporters print
magazine and email
• 1 biweekly staff e-newsletter
• Brand roll out across 27
services in 20 different
buildings

7. It all started with ‘can we refresh the logo?’
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16. Developing a publication plan
@wearenugent wearenugent.org 16
Aims To raise the profile of Nugent and its work
Objective To deliver news about our work to a wider
audience
Targets: • Public
• Archdiocese
• Service users & their families
• Supporters
• Donors
• Fundraisers
• Volunteers
• Trustees
• Regulatory
• Archdiocese
• General Public
• Staff
Business
plan/Strateg
y line:
Leadership – Communication
Strategy - Raising the Profile of the
Organisation
Actions Timescales
1 Develop ‘Nugent News’ into a wider read, magazine style quarterly
2 Make iACCORD a Monthly staff update
3 web blog – expert piece from a key staff member
Quarterly
Monthly
Monthly
1 Develop ‘Nugent News’ into a quarterly magazine – with a wider readership to
increase the profile and understanding of our community based work and fundraising
needs
‘Together’ News about Nugent Quarterly publication, mainly focused on fundraising,
community, caritas services, broadening the reach of our content, across different outputs.
Print version –
Mailed to Supporters - mailing list Currently 3800
Distribute to: all Nugent services, churches, church halls, other archdiocese buildings,
dentist surgeries, doctors surgeries, suppliers offices, Libraries …
Online version -
distributed via web links through SM, email lists, Issuu
Shared via staff email footer
Download from website
Quarterly end of
month:
Jan, April, July, Oct
2 Make iACCORD a Monthly staff email update, to ensure it is current and responsive
‘iACCORD’ Monthly Team Brief - Email only (via mailchimp)
Internal staff newsletter to update on news stories, successes, events, staff info, services,
etc.
Sent to all staff monthly by email, managers expected to print for non-computer based
staff.
PDF version saved online, private link on web.
4th Monday of each
month
From Jan 23rd
3 web blog – provide an expert piece from a key staff member on wearenugent.org to
widen people’s understanding of our work and the breadth or our expertise.
Each month different relevant topic/news/issue covered by a staff member with expertise
in that area.
Monthly
End of month

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Design

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Measuring success and top tips
Evaluation, evaluation, evaluation.
Print provides limited opportunities to track open rates
You can monitor responses to opt in forms, but you're reliant on
people returning them.
We have mailed the same list of subscribers, mainly from our
supporters but also parishioners, volunteer groups, and business
who we work with on various initiatives.
Issue 1 posted to 4200
600 returns,
Issue 2 posted to 3600
120 returns
We have been successful in ensuring the list is more robust than we
expected.

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Measuring success and top tips
Tips
• Develop a clear strategy
• Have regular editorial meetings
• Consult and collaborate
• Bring in proof readers external to your team
• Manage your data and monitor returns
• Use your content across all channels

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michael.james@nugentcare.org – wearenugent.org - @wearenugent

24. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

25. Charity magazines
and newsletters
North West Networking Group
10 May 2017
Manchester
#ccnorthwest