Gayle Gabe, communications officer, Sally Wilson, direct marketing officer and Louise Wells, direct marketing manager, MAG Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

2. Our Supporters Are Incredible
One Million Women, Men
and Children

3. Making the most of your
resources
What’s important is engaging with your
audience.
Collaborate to:
• Amplify impact
• Be more responsive
• Align your voice and message

4. Print or Digital?
Print
• Higher cost
• Higher response
• Higher average gift
• Space for longer copy
and more imagery
• Coffee table presence
Digital
• Less expensive
• Less readers
• Less intrusive
• Interactive capability
• Read on the go

5. How to decide?
Use the channel which gets your audience
to respond
Allow choice of response channel
Don’t ever move to all digital to cut costs
Don’t ever base your decision on your
personal preferences….or your
assumptions
Please don’t ever send a newsletter as an
attachment

6. Audience

7. Crisis in Iraq
- Staff presentations
- Difficult policy
issue became a
public engagement
tool
- Linked into media
coverage at the
time

8. New Landmine Emergency

9. Bringing Design In-House
• Allows flexibility
• Change content
• Last-minute edits
But is there -
• Capacity?
• Skills?
• Time?
• Knowledge?

10. How can it be done?
Capacity
- Share roles out across teams
Skills
- Xchange Training Adobe Indesign
Introduction 2-day courses
http://www.xchangetraining.co.uk/course
/adobe-indesign-cc-introduction-
manchester

11. How can it be done?
Time
- Work from a template
- Good planning
Knowledge
- Good internal communication
- Work together to make the most of your
resources

13. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

14. Charity magazines
and newsletters
North West Networking Group
10 May 2017
Manchester
#ccnorthwest