1.
Social PR

2.
Social PR
Distributing Content with a Purpose
– What we have coined “Social PR” is one of the most
important facets of an overall marketing communications
campaign.
– Social PR is a hybrid of social media and public relations,
which focuses on developing compelling content and
then distributing that content through:
1. social media channels
2. traditional media outlets (online and offline) through aggressive media
relations
3. compelling writing for cases, direct mail, blogs, emails

3.
3
Story
Earned
Media
Paid
Media
Owned
Media
• Traditional PR/Media Relations
• Comments, Likes, Shares
• SEM
• Retargeting
• Targeted Social Ads
• Traditional Paid Ads
• Web Site
• Blog
• SEO
• Social Channels
• Cases
3 Parts to Social PR

4.
After developing goals and a content mission statement, Tell Your Story will do the
following on a monthly basis:
• Develop an editorial calendar
• Develop content
• Post and optimize content
for each channel
• Engage in dialog with followers,
influencers and thought leaders
• Increase engagement and drive
brand awareness / leads
• Manage targeted paid social ads
• Monitor, report & improve
Social Media Community Management

5.
Using the same content mission statement, Tell Your Story can conduct the following:
• Develop media opportunity calendar
• Develop a local/business/trade media list
• Develop basic media material: bios, fact sheets
• Press release writing
• Develop story angles and pitch
• Media prep and training
Traditional PR/Media Relations

6.
6
Social PR
Story Cases

7.
7
Case Studies
Daymarck | The Story
Help homecare improve
healthcare. One code at a
time.
We launched this homecare coding
company with a purpose-driven message to
be part of the solution of the healthcare
problems in this country.

8.
8
Case Studies
Daymarck | The Results
Thought leadership, brand
awareness and leads through
consistent story development
and sharing.
Helped grow this start-up healthcare
company to several million in revenue. It
was ultimately aquired by an industry
consulting leader.

9.
9
Case Studies
OnRamp | The Story
We want truckers to be more
independent, successful,
fulfilled.
We launched this division of C.R. England
to help decrease turnover of independent
truckers with services that would help them
not feel so alone in a tough industry.

10.
10
Case Studies
OnRamp | The Results
Purpose Development.
Launch Campaign. Social
Testing. Put on Map.
In six months, we increased brand
awareness, established them with the trade
press, developed content as top referrer to
website, and helped lead generation.

11.
11
Case Studies
SVM | The Story
Driving positive behaviors with
rewards people want and
need.
We helped transform a reseller of branded
gift cards into a provider of solutions that
help reward and motivate customers and
employees.

12.
12
Case Studies
SVM | The Results
Internally & externally
recharged the company.
Over a 10 month period, developed and
launched an integrated story program that
delivered 200 leads with potential revenue
value of $5 million.

13.
13
Case Studies
Enlivant | The Story
Empower caregivers and
seniors with information to lead
a more fulfilling retirement.
We launched and manage Enlivant’s social
presence across many social channels.
We manage a successful local Facebook
advertising program that influences decision
makers in Enlivant communities.

14.
14
Case Studies
Enlivant | The Results
Increased employee
engagement, personality and
leads.
Enlivant is dedicated to providing great
content that helps empower senior living
decision making by caregivers and seniors.
Local Facebook ads for communities
average 15 leads and 7,000 website visits a
month.
Built a highly-engaged social media
audience of more than 11,000 people in 5
months.

15.
15
Case Studies
L&W Supply| The Story
Help contractors run and grow
a profitable business.
We launched L&W’s social presence in Jan.
2013 and currently manage their social
channels, supported their Sochi Olympic
sponsorship, produce an internal newsletter
and conduct media relations to the building
products industry.
We manage a successful paid social ad
campaign across Facebook, LinkedIn and
Twitter.

16.
16
Case Studies
L&W Supply | The Results
Increased thought leadership,
awareness and customer
engagement.
L&W Supply’s social media audience has
grown to nearly 11,000 followers who are
actively engaged. Content shared garners
hundreds of social engagements from the
target audience of building contractors, and
is a top driver of traffic to the company blog
and website.

17.
17
Case Studies
USG Corp | The Story
Inspire and celebrate great
building craftsmanship.
We launched and managed USG
Corporation’s social media presence
incluidng more than 20 social channels
geared toward contractors, builders and
architects. USG, a worldwide building
products manufacturer, also relied on Tell
Your Story for trade media relations and
trade show communications.

18.
18
Case Studies
USG Corp | The Results
Increased brand awareness,
dialog with customers,
referrals to website, videos,
events.
Through ongoing social media and public
relations content development and
distribution, we helped garner millions of
impressions, thousands of followers and
thousands of engagements with customers,
including thousands of referral links to
USG.com.

19.
Thank You.
George Rafeedie, Founder
847.921.3925
grafeedie@tellyourstoryinc.com
@grafeedie
@tellyourstorybc
/tellyourstoryinc
tellyourstoryinc.com