Campaigning: getting the most out of digital channels and tools - Cowshed. South West Group, 10 June 2016
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Vicki Spencer-Francis, managing director, Cowshed Kate Mann, associate director, Cowshed Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Campaigning: getting the most out of digital channels and tools - Cowshed. South West Group, 10 June 2016
- 2. THE COWSHED PROMISE When we started cowshed we made each other a promise. That we’d only deliver campaigns that work, for clients we love and causes we believe in. We work with charities, businesses and public sector organisations. Together we change people’s lives for the better.
- 5. Credit: National Trust Images
- 8. Social posts
- 9. Pun-tastic
- 10. 155k reach 5,962 interactions Results 20 pieces of coverage 7 blogs from influential mummy bloggers 30% increase of visitors to website
- 12. #OurHealthHeroes
- 13. Social assets
- 16. 100,825 views of the online video 5 million reach Results 15 pieces of coverage 37 actively involved stakeholders 40% increase of visitors to website OHH Awards launching in July 2016
- 17. Twitterchat
- 18. Hashtracking
- 21. Creating a buzz
- 22. E-newsletter
- 24. 37% e-newsletter open rate 165k reach on Facebook during Festival weekend reach Results 14 blogger reviews 350 pieces of coverage 2000 pictures shared on Instagram by festival goers Doubled online audience in six months
- 25. Top tips • Set clear objectives • Research counterparts • Tell your story • The right channels for the right audience • Create mix of multimedia content relevant for the audience • Revisit and revise and make it timely • Quality over quantity • INTEGRATION is key
- 27. Tweet us: @wearecowshed Find us online: wearecowshed.co.uk Call us: 02920 789321 Thank you
- 28. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
- 29. South West Group 10 June 2016 Bristol #ccsouthwest Campaigning: getting the most out of digital channels and tools