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1. BradleyBarnes
The black patchybackgroundis a very
interestingconceptwithinthisadvertas
it enablesthe three differentstylesof
white boldwriting tostandoutas a
result.Bythe ‘F’ in‘Florence’beingthe
tallestletteritsymbolisesthe factin
whichshe isthe mainsingerof the band,
thiscan therefore suggestthather
audience resemble herasthe biggest
artistout of the bandas a resultof this
due to herinfluencingthe audiencethe
mostas she isthe leadartist.
The three differentstylesof fontare also
veryeffectivethroughoutthe advert.
Thiscan sometimescomplicateanadvert
but inthisadvertit however
complementsit.Thisisdue tothe fact
that the textsizesare all differentwhich
symbolise the importantinformationto
the audience.Forexample,by‘Lungs’
beingincapital lettersitmakesthe ‘lung’
that appearson Florence inthe advert
more appropriate as‘Lungs’connote
livingandbreathingwhichcansuggest
that the band are ‘livingthe experience’
as a result.Due to the fact that this
advertisnow six yearsold,itisalso
significanttonotice that‘Florence +the
machine’officiallycame togetherin
2007, therefore meaningthatduring
themto yearsthat theyhave
accumulatedmillionsof followers.
Due to the concertbeingonthe 6th
July
2009, thisresemblesthe happinessin
whichshe triesto conveythroughher
performances.Thisisalsorepresented
throughher advert,due toher indie
clothing.Thisisseenbythe lose green
top whichshe iswearing.The mid-shot
drawsthe audience intoher topin
particularand as itis resembledas‘lose’
that connotesthe sense of freedomthat
she triesto give off inhermusic,
therefore creatingahappyvibe asa
result.
By positingFlorence asinthe
middle of the advert,itresembles
an iconicfigure towardsboththeir
existingaudience yet atthe same
time theirpotential audienceas
well.Thisisdue tothe factthat
some people mayrecognise what
Florence lookslikebutmaynotput
twoand two togetheruntil
noticingthe boldbandname after
the initial reactiontothe large
image of her.
As a resultonce the audience takes
ineveryaspectof the advert,they
will evaluate ittobe successful due
to variousfeatureswithinit.They
will findthe advertsuccessfuldue
to the fact in whichitportraysthe
genre exceptionallywell through
the contrast of coloursand the
wayin whichshe isbeing
representedasaresult.The
audience will feelintriguedbythe
advertdue to the fact that the
flowersrepresenta‘nature’feel to
the CD whichis beingadvertised
and perhapsrepresentingthe tone
of the albumto be possibly‘soft’
as a resultdue to the indie
costume andhair.
The typographyissimplisticandin
uppercase whichreinforcesthe
natural theme runningthroughthe
advertisement.The typography
doesn’tuse additionalfancy
typography whichmaygive off a
sense of beingartificial.The text
includesafewof the most
successful singles,which will
attract a wideraudience andwill
alsoinvite the audience tolistento
the album,therefore promoting
hernot so well knownsongsasa
result.
By havingadditional aspectssuchasthe
band’swebsite onthe advertitmeansthat
fansare allowedanextrainsightintotour
dates,merchandise etc.Thiswill draw the
audience inmore astheyfeel thattheymay
knowherbetteras a result.
Throughoutthe advert,Florence +the
machine hasrepresentedtheirindierock
musicgenre throughout.Forexample,the
fact that she islookingveryinnocentinthe
wayshe ispositionedduringthe advert
suggeststhatshe is openmindedandcaring.
There is a juxtapositionalsoshownthrough
herblack nail varnish,thismayrepresentthe
fact that she has decidedto produce indie
rock music, due to the fact that she wantsto
portray a differentside torockas a whole and
perhapsa more upliftingone.
Florence +the machine have listedseveral
waysin whichtheiraudience canpotentially
downloadtheiralbum.Thisisaunique quality
that not a lotof advertsoffernowadaysdue
to the fact that everythingseemstobe more
so online,through Imusic/Spotify.Therefore,
thismay alsobe seenas themtryingto
become more popularbyappealingtomore
people asa result.