This document provides guidance for students on case study research for Section B of the G325 exam. It outlines the aims, which are to review prior learning, develop understanding of case studies, and gain a better understanding of exam board expectations. It emphasizes that students should address key areas of point, evidence, and analysis in their answers. Students should highlight these expectations and annotate how they would address them. The document also lists several media areas that could be case studies, and provides a revision checklist for students to compile information on each case study in preparation for the exam.

1. Section B – Case Study Research
Thursday 22nd May 2014
Unit G325: Section B – Critical Perspectives in Media

2. Why?
Aims & Objectives
• Re-cap prior learning of Section B by
completing the Quizzes on the Blog.
• YOU WILL develop your understanding of
EACH of the Case Studies in the lesson.
• YOU WILL gain a better understanding of the
Exam Boards expectations as well.
• Review the learning
AO1
Demonstrate knowledge
and understanding of
media concepts, contexts
and critical debates, using
terminology appropriately
and with accurate and
coherent written
expression.

3. Key areas to address – Main Body - P E A
Point
Evidence
Analysis
• Use language from
the Question
• Introduce a
theory(s)/key term(s)
and a Case Study
• Relevance to the
Question – Statistics;
Verbal Codes
• YOU COULD apply
theory HERE as well
• Relevance to the
Question –
Link Back and Conclude
Use the Page Above (and other resources under Unit G325) to gain a better understanding
of what you need to do for Section B.

5. YOU SHOULD highlight the key areas
you need to address in your answer for
Section B and annotate HOW you
would address these expectations.Section B – Mark Scheme

6. 1) References – This includes Theory from the past about the Media NOW or in the
FUTURE
2) YOU SHOULD (in your introduction for example) make a brief reference to some
historical information regarding the Internet, for example Tim Berners-Lee,
evolution of social media etc.
YOU SHOULD (in your conclusion possibly) make a brief reference to where YOU think
the media is going to develop in terms of Online Products OR within your Paragraph
when discussing a product.
For example -
Will the traditional Gatekeepers (The Daily Mail etc.) go
towards a News Aggregation route of distributing the
news?

7. Media Areas:
1) Connected Television
2) VOD
3) Print News – moral panic and transformation
4) “Citizen Journalism” and
5) Social Media
6) Microblogging
7) “Vlogging”
“TOD”
News Aggregator

8. Section B – Revision Checklist
YOU MUST use the handout provided to collate the information you need to know
about EACH of the Case Studies for the exam.
YOU SHOULD look through your Exercise books, the Unit G325 Pages and the Internet
to find the information you need.
Extension – YOU COULD investigate your own Case Study(s)

9. What have you found?

10. Homework
• YOU WILL complete a 2 Hour paper the first
triple lesson back after Half Term.
• Therefore you need to Revise the topics we
have covered for both Section A and B.