This document provides an overview of a lesson plan about the power of Facebook. The aims are to re-cap prior learning on key terms, introduce Facebook and how platforms exist within it, examine how user-generated content and advertising have shaped the social and commercial landscape, and review the learning. Students are instructed to fill in blanks on concepts like "prosumer" and find statistics about Facebook's influence. They will watch a short BBC documentary clip on Mark Zuckerberg and Facebook's initial public offering. A discussion of terms like UCC and "prosumer" will follow with a reflection on what was learned about social media and Facebook. As an assignment, students must provide a list of pros and cons of Facebook based on the video

1. The Power of Facebook – L2
Thursday 6th March 2014
Unit G325: Section B – Critical Perspectives in Media

2. “Lets get Digital” – Monday 14th July 2008 - John Plunkett
“The new generation of UK media power players are
ditching the traditional gatekeepers and going straight
to their audience via the web”
(Plunkett - 2008)
HISTORICAL CONTEXT

3. “…going straight to their audience via the web”
YOU MUST go online and find at least x1 example of a Traditional
Media Institution that are now accessing their audience via the
web.
YOU SHOULD write down any verbal codes/conventions that
denote their reasons for changing their methods of gatekeeping.

4. Don’t forget to visit the page regularly!

6. Why?
Aims & Objectives
• Re-cap prior learning of key terms/areas covered
last lesson.
• Introduce Facebook and the idea that platforms
are beginning to exist inside this platform.
• How advertising and the power of it’s users have
created different forms of advertising – e.g
“Sponsored stories”
• How “Prosumer” driven media is shaping the
social and commercial landscape – How are big
brands reacting to this?
• Review the learning.
AO1
Demonstrate knowledge
and understanding of
media concepts, contexts
and critical debates,
using terminology
appropriately and with
accurate and coherent
written expression.

7. YOU MUST fill in the blanks of key
ideologies/terms that we covered last
lesson.
YOU COULD write down other key
terms/theory from the booklet you
were given last lesson OR contribute
your own case study examples to the
rest of the class!
Re-cap what you already know!

8. “As people individually and collectively
program the web, they’re increasingly
in c___________”
(Tapscott & Williams – 2006)
INTERNET
ommand

9. “Lets get Digital” – Monday 14th July 2008 - John Plunkett
“The new generation of UK media power players are
ditching the traditional g_______ and going straight to
their audience via the web”
(Plunkett - 2008)
HISTORICAL CONTEXT
atekeepers

10. YOU MUST go onto the ‘socialbankers’ website and find at least x3
statistics/facts about Facebook.
Extension - YOU COULD use the time you have been given to research other
statistics that denote this new media technologies power within society.

11. Inside Facebook: Mark Zuckerberg’s $100 Billion Gamble
Presenter:
Emily Maitland
You are going to watch a short extract from the BBC documentary, which was aired shortly
after Zuckerberg’s decision to float the Facebook brand on the stock market (May 18th
2012).
YOU MUST complete the work sheet you have been given and answer the questions as you
watch the extract.
YOU COULD be asked to feedback your analysis to the rest of the class.

12. Inside Facebook: Mark Zuckerberg’s $100 Billion Gamble
Presenter:
Emily Maitland
FEEDBACK

13. Quick Fire Task!
What does UCC stand for?
What is a Prosumer?
You have 2 minutes to write down your definition –
YOU COULD give an example to “back up” your understanding!

14. What have you learnt today?
YOU MUST write down x3 things
you’ve learnt about social media and in
particular Facebook.
YOU COULD also write down some key
theory/terms that you have learnt
today in relation to what we are
covering at the moment.

15. Facebook – Pro’s & Cons.
Based on the video watched today, complete a
list of the Pro’s & Cons associated to Facebook.
YOU SHOULD upload this onto the Facebook
page
Due: Wednesday 12th March (Next Section B
lesson)