This document provides guidance for students on preparing for an exam question on audience for Section A of Unit G325: Critical Perspectives in Media. It recaps prior learning on audience theory and introduces new theories students should apply, such as Kilborn's (1992) "cathartic element" and Katz's (1957) concept of how audiences are "informed". Sample exam answers are provided applying theories like Dugdale (2006) on audience feedback and Hall's (1973) "dominant reading". Students are directed to additional resources on genre theory and audience concepts. They complete a practice question analyzing one of their coursework productions in relation to audience, designating time spent on introduction, main analysis examples, ancillary products analysis,

1. L2 –
Section A – Question 1 b)
Audience
Wednesday 30th April 2014
Unit G325: Critical Perspectives in
Media

2. Why?
Aims & Objectives
• Re-cap prior learning in relation to what is
expected of you for this Section of the exam.
• Go through the Key Concept Audience and
establish and introduce some new theories YOU
SHOULD apply in the exam IF you get a question
for Genre.
• Plan and complete a Practice question on Genre.
• Review the learning.
AO2
Apply knowledge
and understanding
to show how
meanings are
created when
analyzing media
products and
evaluating your own
practical work
(Section A)

3. Starter – 3 minutes
YOU MUST log on and complete the Section A
Quiz on the Blog Page.
YOU SHOULD complete some of the other
Quizzes in the time frame allocated.

4. Unit G325 – Question 1 b)
YOU SHOULD refer to your A2 Production as this is more in depth in terms of the Products
(Main & Ancillary) that you can refer to.

5. This will be different
dependent on what Question
you have to answer in the
exam.

6. Audience –
This is theory YOU MUST apply in the exam IF you get a question for Audience.

7. In accordance with Kilborns (1992) ‘Cathartic element’ ideology,
the audience let out …. Emotions in the name of media product
because…

8. Audience Theory
We are going to go through some Genre theory that WILL improve the overall
quality of an answer given for “analysing one of your coursework productions in
relation to the concept of Genre” – 25 Marks (OCR)

9. WHAT are the audience ‘informed’
(Katz) of (themes & issues) in your
trailer?
HOW are ‘explorers’ (Maslow) appealed to in
your trailer/poster?
WHAT messages are the audience
‘injected’ with?

10. E.G
In accordance with Dugdale (2006), the audience in mind “told us
what they liked” post-production in the form of…. Which was
useful because…..
Other forms of audience feedback that connotes how the
“audience have the greatest power” (Dugdale – 2006) was….

11. E.G
As a producer for ‘Name of Soap Opera’ (or magazine cover), I
intended to provide the audience with a dominant reading (Hall –
1973) of the text through…. because….
However, they may form a Negotiated reading (Hall – 1973) of the
text through….

12. An outline of some of the theory we have covered today is available on the Blog
under:
• UNIT G325: SECTION B – GLOBAL MEDIA AND MEDIA IN THE ONLINE AGE
• Useful Links – A2 and Unit G325: Section A Revision

13. YOU MUST logo onto the Blog Page:
Briefly summarise HOW you would use 3-4 of these Audience related theories to
demonstrate what you have learnt in preparation for completing a Question such as:
Analyse one of your coursework productions in relation to the concept of Audience
(25 marks)
(There is some further reading on the page)
For example:
Dugdale (2006)
Audience feedback post-production that determine what the
audience liked and “want” from this medium/genre.
For example…. – Give an example from your Question 3)

14. http://ncrafts.wordpress.com/unit-g325-section-b-global-
media-and-media-in-the-online-age/useful-links-a2/
Visit the following page and go to the link:
http://faculty.washington.edu/farkas/HCDE510-
Fall2012/Chandler_genre_theoryDFAnn.pdf
You have 5 minutes to locate a theory we have NOT covered today that you
could contextualize to your Main and/or Ancillary products.

15. FEEDBACK

16. Analyse one of your coursework productions in relation to the concept of Audience
(25 marks)
YOU SHOULD designate no longer than 25-30 minutes answering this question
(dependent on how much planning you want to do for Section B).
1-2 Minutes – BRIEF Plan and Introduction
15 minutes – Main Task (Trailer) – 3-4 detailed examples and links to theory.
10 minutes – Ancillary Products – 2-3 detailed examples and links to theory.
1-2 minutes - Conclusion

17. What you have learnt– Plenary
3 minutes
YOU MUST write down x1 thing/
Audience theory we have covered
today that you have learnt.
YOU COULD give more than x1
example.

18. Homework:
1) Prepare to complete an Audience Answer for next lesson
2) Revise!
Due: Wednesday 7h May 2014 – Period 3