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A2 MEDIA
G325 - Critical Perspectives
Today’s Lesson
By the end of the lesson you will:

• be able to describe the basic requirements of the
  G325 Critical Perspectives unit and summer
  exam.

• Have completed a detailed lesson plan
  for a Q1(a) exam question on research
  and planning.
The Critical Perspectives Exam – 2 hrs
            Section A:
      Theoretical Evaluation of
            Production               Section B:
                                   Contemporary
                                    Media Issues
              Q1(a)
             25 marks
                                  Media in the
                                  Online Age

                                     50 marks
             Q1(b)
             25 marks
Section A: Theoretical Evaluation of
            Production
Section A: Theoretical Evaluation of Production

Question 1(a)
requires you to describe and evaluate your skills
development over the course of your production work, from
Foundation Portfolio to Advanced Portfolio. It will require you
to adapt this to one or two specific areas from the following:
•   Digital Technology
•   Research and planning
•   Post-production
•   Using conventions from real media texts
•   Creativity
Q1(a) - What does the Chief Examiner
     say this question is about?
Q1(a) Past questions
Section A: Theoretical Evaluation of Production

Question 1(b)
requires you to select one production (main task
or ancillary) and evaluate it in relation to a media
concept that could be any of the following:
•   Genre
•   Narrative
•   Representation
•   Audience
•   Media language
Q1(b) - What does the Chief Examiner
     say this question is about?
Q1(b) Past questions
Section B: Contemporary Media Issues -
        Media in the Online Age
Section B: Contemporary Media Issues
Media in the Online Age
You are required to answer onequestion (out of a
choice of two) on the contemporary issues and debates
surrounding different forms of media in the online age.

You will use case study examples as well as media
theory to support your answer.
Media in the Online Age Past questions
• "For media audiences, the internet has changed
  everything." Discuss.

• Explain the extent to which online media exist alongside
  older methods of distribution in 2010.

• How important to change in the media is the idea of
  convergence? Refer to at least two media in your answer.

• "The impact of the internet on the media is revolutionary."
  Discuss.

• Discuss the extent to which the distribution and
  consumption of media have been transformed by the
  internet.
Just to check you’ve been
                   paying attention...
• Question 1(a) requires you to describe and evaluate
  your ______ ___________.

• Question 1 (b) requires you to evaluate ___ of your
  media products in relation to a media _______.

• Section B requires you to use ____ _____ examples
  and media theory to support your answer about
  different forms of _____ __ ___ ______ ___.
Just to check you’ve been
                   paying attention...
• Question 1(a) requires you to describe and evaluate
  yourskills development.

• Question 1 (b) requires you to evaluate ___ of your
  media products in relation to a media _______.

• Section B requires you to use ____ _____ examples
  and media theory to support your answer about
  different forms of _____ __ ___ ______ ___.
Just to check you’ve been
                   paying attention...
• Question 1(a) requires you to describe and evaluate
  your skills development.

• Question 1 (b) requires you to evaluateone of your
  media products in relation to a media concept.

• Section B requires you to use ____ _____ examples
  and media theory to support your answer about
  different forms of _____ __ ___ ______ ___.
Just to check you’ve been
                   paying attention...
• Question 1(a) requires you to describe and evaluate
  your skills development.

• Question 1 (b) requires you to evaluateone of your
  media products in relation to a media concept.

• Section B requires you to use case study examples
  and media theory to support your answer about
  different forms of mediain the online age.
First part of the lesson complete!
   …now can you find the bird?
Research and Planning
In groups of 3 use post-it notes to write
down as many things as you can remember
doing as part of the research and planning
for your A2 production work. One thing per
post-it.
Research and Planning
Now divide these Post-it notes into those
that you think come under research and
those that you think come under
planning.
Research
Research refers to looking at real media and also audiences to
inform your thinking about a media production.

• Institutional research(company info, billing block, etc.)

• Research into conventions of media texts(layout, fonts, camera
   shots, soundtracks, everything!)

• Audience research(before you made your products and after you finished
   for feedback),

• You can also consider logistical research- recce shots of your
   locations, research into costume, actors, etc
Planning
Planning refers to all the creative and logistical thinking
and all the organisation and record keeping that goes on
in putting the production together so that everything
works.

• For example, writing a synopsis, creating shot lists,
  storyboards, animatics, filming schedules, carrying
  out risk assessments, etc.

• Also, don't forget everything you planned as part
  of the above to achieve continuity!
Research and Planning
• Now try to add some more Post-its to
  each section.
Research and Planning
Research involves both primary and
secondary research.

• What is Primary research?
• What is Secondary research?

• Can you further divide your research
  into primary and secondary? (label with
  ‘P’ or ‘S’)
Research and Planning
• Access your blogs and look back at what skills
  you said you had at the end of AS. Have you
  improved any of your skills in research and
  planning?

• Is this demonstrated in the work you
  produced?
Research and Planning
• Go back to the creativity definitions you wrote.

• Has your research and planning enabled you to
  be more creative? Or has it restricted your
  creativity? Discuss in pairs

• Write down two examples of where research
  helped you make creative decisions.

• Write down two examples of where research
  helped you make creative decisions.
Research and Planning
Working individually, write a detailed essay plan for the
following exam question:

Q: Describe how you developed research and
   planning skills for media production and
   evaluate how these skills contributed to
   creative decision making. Refer to a range of
   examples in your answer to show how these
   skills developed over time.
Research and Planning
Paragraph 1 should be an introduction which explains which projects you did. It can be
quite short.

Paragraph 2 should pick up the skill area and perhaps suggest something about your
starting point with it- what skills did you have already and how were these illustrated.
Use an example.

Paragraph 3 should talk through your use of that skill in early projects and what you
learned and developed through these. Again there should be examples to support all
that you say.

Paragraph 4 should go on to demonstrate how the skill developed in later projects,
again backed by examples, and reflecting back on how this represents moves forward
for you from your early position and howthe development of these skills enabled you
to be more creative.

Paragraph 5 short conclusion

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Intro to G325 2012-13

  • 1. A2 MEDIA G325 - Critical Perspectives
  • 2. Today’s Lesson By the end of the lesson you will: • be able to describe the basic requirements of the G325 Critical Perspectives unit and summer exam. • Have completed a detailed lesson plan for a Q1(a) exam question on research and planning.
  • 3. The Critical Perspectives Exam – 2 hrs Section A: Theoretical Evaluation of Production Section B: Contemporary Media Issues Q1(a) 25 marks Media in the Online Age 50 marks Q1(b) 25 marks
  • 4. Section A: Theoretical Evaluation of Production
  • 5. Section A: Theoretical Evaluation of Production Question 1(a) requires you to describe and evaluate your skills development over the course of your production work, from Foundation Portfolio to Advanced Portfolio. It will require you to adapt this to one or two specific areas from the following: • Digital Technology • Research and planning • Post-production • Using conventions from real media texts • Creativity
  • 6. Q1(a) - What does the Chief Examiner say this question is about?
  • 8. Section A: Theoretical Evaluation of Production Question 1(b) requires you to select one production (main task or ancillary) and evaluate it in relation to a media concept that could be any of the following: • Genre • Narrative • Representation • Audience • Media language
  • 9. Q1(b) - What does the Chief Examiner say this question is about?
  • 11. Section B: Contemporary Media Issues - Media in the Online Age
  • 12. Section B: Contemporary Media Issues Media in the Online Age You are required to answer onequestion (out of a choice of two) on the contemporary issues and debates surrounding different forms of media in the online age. You will use case study examples as well as media theory to support your answer.
  • 13. Media in the Online Age Past questions • "For media audiences, the internet has changed everything." Discuss. • Explain the extent to which online media exist alongside older methods of distribution in 2010. • How important to change in the media is the idea of convergence? Refer to at least two media in your answer. • "The impact of the internet on the media is revolutionary." Discuss. • Discuss the extent to which the distribution and consumption of media have been transformed by the internet.
  • 14. Just to check you’ve been paying attention... • Question 1(a) requires you to describe and evaluate your ______ ___________. • Question 1 (b) requires you to evaluate ___ of your media products in relation to a media _______. • Section B requires you to use ____ _____ examples and media theory to support your answer about different forms of _____ __ ___ ______ ___.
  • 15. Just to check you’ve been paying attention... • Question 1(a) requires you to describe and evaluate yourskills development. • Question 1 (b) requires you to evaluate ___ of your media products in relation to a media _______. • Section B requires you to use ____ _____ examples and media theory to support your answer about different forms of _____ __ ___ ______ ___.
  • 16. Just to check you’ve been paying attention... • Question 1(a) requires you to describe and evaluate your skills development. • Question 1 (b) requires you to evaluateone of your media products in relation to a media concept. • Section B requires you to use ____ _____ examples and media theory to support your answer about different forms of _____ __ ___ ______ ___.
  • 17. Just to check you’ve been paying attention... • Question 1(a) requires you to describe and evaluate your skills development. • Question 1 (b) requires you to evaluateone of your media products in relation to a media concept. • Section B requires you to use case study examples and media theory to support your answer about different forms of mediain the online age.
  • 18. First part of the lesson complete! …now can you find the bird?
  • 19. Research and Planning In groups of 3 use post-it notes to write down as many things as you can remember doing as part of the research and planning for your A2 production work. One thing per post-it.
  • 20. Research and Planning Now divide these Post-it notes into those that you think come under research and those that you think come under planning.
  • 21. Research Research refers to looking at real media and also audiences to inform your thinking about a media production. • Institutional research(company info, billing block, etc.) • Research into conventions of media texts(layout, fonts, camera shots, soundtracks, everything!) • Audience research(before you made your products and after you finished for feedback), • You can also consider logistical research- recce shots of your locations, research into costume, actors, etc
  • 22. Planning Planning refers to all the creative and logistical thinking and all the organisation and record keeping that goes on in putting the production together so that everything works. • For example, writing a synopsis, creating shot lists, storyboards, animatics, filming schedules, carrying out risk assessments, etc. • Also, don't forget everything you planned as part of the above to achieve continuity!
  • 23. Research and Planning • Now try to add some more Post-its to each section.
  • 24. Research and Planning Research involves both primary and secondary research. • What is Primary research? • What is Secondary research? • Can you further divide your research into primary and secondary? (label with ‘P’ or ‘S’)
  • 25. Research and Planning • Access your blogs and look back at what skills you said you had at the end of AS. Have you improved any of your skills in research and planning? • Is this demonstrated in the work you produced?
  • 26. Research and Planning • Go back to the creativity definitions you wrote. • Has your research and planning enabled you to be more creative? Or has it restricted your creativity? Discuss in pairs • Write down two examples of where research helped you make creative decisions. • Write down two examples of where research helped you make creative decisions.
  • 27. Research and Planning Working individually, write a detailed essay plan for the following exam question: Q: Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.
  • 28. Research and Planning Paragraph 1 should be an introduction which explains which projects you did. It can be quite short. Paragraph 2 should pick up the skill area and perhaps suggest something about your starting point with it- what skills did you have already and how were these illustrated. Use an example. Paragraph 3 should talk through your use of that skill in early projects and what you learned and developed through these. Again there should be examples to support all that you say. Paragraph 4 should go on to demonstrate how the skill developed in later projects, again backed by examples, and reflecting back on how this represents moves forward for you from your early position and howthe development of these skills enabled you to be more creative. Paragraph 5 short conclusion