L24 exam practice - 1 hour version for section b
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The document provides guidance on how to structure an answer for an exam question about how the internet has revolutionized media production and consumption. It recommends using a Point-Evidence-Analysis (PEA) structure for each paragraph. For the point, language from the exam question should be used and a theory or key term introduced. For the evidence, statistics or a case study example providing relevance to the question can be included. For the analysis, the evidence can be related back to the original point and question. Transitional phrases and conclusions should also be used to link paragraphs together cohesively.
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Prep for mock exam
Good exam answers include specific examples, are well structured using paragraphs and full sentences, and incorporate relevant media theory. Students should explore potential topics and examples for each question to choose strong case studies and texts that can be analyzed using appropriate regulations, contemporary issues, and theories. The focus of the questions is on media concepts using the provided texts, issues and debates bringing in outside examples, and wider contexts requiring analysis beyond just the texts. High scoring answers will thoroughly reference the texts, include a range of points, integrate the student's own opinions backed by evidence, and for some questions discuss different perspectives on an issue.
A2 evaluation guidance 2017
The document provides guidance for a coursework evaluation consisting of 4 questions. It outlines what should be addressed in each question response, including considering genre conventions and audience feedback. For question 1, students are to analyze how their media product conforms to or challenges real media forms and conventions. For question 2, they must design an audience questionnaire and analyze the feedback. For question 3, they should illustrate how their main product and ancillary texts work together effectively. And for question 4, students are to reflect on their use of media technologies throughout the project. The evaluation will be graded on a student's understanding, skills, and ability to communicate responses to the 4 questions.
A2 Media Studies Genre
This document provides guidance for students answering exam questions that require evaluating media productions using theoretical concepts. It discusses rubrics for two questions: 1a) evaluating skills development across media productions over two years, and 1b) evaluating a single production using a theoretical concept. For 1a), it recommends structuring answers around pre-production, production, and post-production stages. For 1b), it breaks down five theoretical concepts - genre, narrative, representation, audience, and media language - and provides sample lessons on applying genre theory, including defining genres and subgenres, and discussing how genres evolve and change over time. The document aims to help students structure strong essay answers within the 30 minute exam timeframe.
G324 for slideshare
This document provides guidance for students on planning and researching their media studies coursework which involves creating media products and evaluating them. It outlines choosing appropriate texts to analyze, researching target audiences, and providing examples of starting with an idea or product. Students are advised to investigate topics in depth using a wide range of sources. They are given evaluation questions to keep in mind and reminded that the exam will involve analyzing and reflecting on their own production work and skills development.
Humans, especially children, have an amazing capability to learn l (2).docx
Humans, especially children, have an amazing capability to learn language. Within the first year of life, children will have learned many of the necessary concepts to have functional language, although it will still take years to develop fully. But are humans unique in their ability to acquire language? As you know, as a graduate student I was chosen to work with Dr. Roger Fouts at the Chimpanzee and Human Communication Institute (CHCI), a sanctuary for chimpanzees used in ape language research and home to world renowned Washoe, the first nonhuman to acquire a human language. Four of the chimpanzees, Washoe, Moja, Tatu and Dar were immersed in American Sign Language (ASL), and they learned to communicate by using signs in their daily interactions. Loulis, Washoe's adopted son was not cross-fostered. He acquired his signs from Washoe and the three other chimpanzees. He was the first non-human to learn a human language from other non-humans. Thus, Loulis observed the other chimpanzees using the signs of ASL around him, like CHASE and TICKLE during play interactions. Washoe would even mold his hand into signs like MORE for new food. By observing and researching how Washoe and her family learn and use the signs of ASL, we have gained a better understanding of the patterns of language development that bridge species barriers. In addition to our use of language, we have also seen that our emotions and social bonds are very similar to chimpanzees. Read the attached excerpt from "Next of Kin" by Dr. Roger Fouts & Stephen Tukel Mills and answer the following questions:
1. What was Washoe doing in the tree that day that "left Harre shaken"?
2. What did Washoe do that deaf human children also do? (Give five examples)
3. What were some behaviors Washoe exhibited that proved she hadn't been trained? (Give four examples)
4. Explain how a language study like this can change a person's view of the world.
Attachments
excerpt 2 Next of Kin.pdf
(1.28 MB)
Wk10 Discussions
1.
Please respond to the following:
· Discuss whether the term "corporate entrepreneurship" is an oxymoron. Can corporations—especially large ones—be innovative? Support your answer with examples.
· Use the Internet to find an example of two corporate innovations—one brought about through autonomous strategic behavior and one developed through induced strategic behavior. Which innovation seems to hold the most promise for commercial success, and why?
2.
· There is often talk in the recent news about increasing tariffs on some imports. Watch your instructor's video,
Incidence of a Tariff, to prepare for this week's discussion.
· Start your discussion by responding to these questions:
. When the United States puts tariffs on imports, who do you think ultimately pays these tariffs? Is it the foreign companies selling the import, American consumers, or both? Explain your answer.
. Is it good or bad for American consumers when the United States puts tariffs on .
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT
12th edition
18
Managing Mass Communications
Kotler Keller
Chapter QuestionsWhat steps are involved in developing an advertising program?How should sales promotion decisions be made?What are the guidelines for effective brand-building events and experiences?How can companies exploit the potential of public relations and publicity?
Advertising
Any paid form of nonpersonal presentation
and promotion of ideas, goods, or
services by an identified sponsor.
Procter & Gamble’s Advertising History
Click on the video icon to launch a video clip about Procter & Gamble’s advertising history.
Figure 18.1 The Five M’s of Advertising
Advertising Objectives
Informative
advertising
Reminder
advertising
Reinforcement
advertising
Persuasive
advertising
Factors to Consider in Setting an Advertising Budget
Stage in the product life cycle
Market share and consumer base
Competition and clutter
Advertising frequency
Product substitutability
Developing the Advertising CampaignMessage generation and evaluationCreative development and executionSocial responsibility review
Creative BriefPositioning statementKey messageTarget marketObjectivesKey brand benefitsBrand promiseEvidence of promiseMediaBackgroundCreative considerations
Television
AdvantagesReaches broad spectrum of consumersLow cost per exposureAbility to demonstrate product useAbility to portray image and brand personality
DisadvantagesBrief ClutterHigh cost of productionHigh cost of placementLack of attention by viewers
Print Ads
AdvantagesDetailed product informationAbility to communicate user imageryFlexibilityAbility to segment
DisadvantagesPassive mediumClutterUnable to demonstrate product use
Print Ad Components
Headline
Picture
Signature
Copy
Print Ad Evaluation CriteriaIs the message clear at a glance?Is the benefit in the headline?Does the illustration support the headline?Does the first line of the copy support or explain the headline and illustration?Is the ad easy to read and follow?Is the product easily identified?Is the brand or sponsor clearly identified?
Media SelectionReachFrequencyImpactExposure
Figure 1.2 Relationship among Trial, Awareness, and the Exposure Function
Reach x Frequency = GRPs
Choosing Among Major Media TypesTarget audience and media habitsProduct characteristicsMessage characteristicsCost
Major Media TypesNewspapersTelevisionDirect mailRadioMagazinesOutdoorYellow pagesNewslettersBrochuresTelephoneInternet
Table 18.2 Marketing Communication Expenditures (2001)Media$% of TotalTV52.722Radio19.48Internet3.41Magazines12.35Newspaper49.421
Place AdvertisingBillboardsPublic spacesProduct placementPoint-of-purchase
Measures of Audience SizeCirculationAudienceEffective audienceEffective ad-exposed audience
Figure 18.3 Classification of Advertising Timing Patterns
Factors Affecting Timing PatternsBuyer turnoverPurchase frequencyForgetting rate
Media Schedu.
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT
12th edition
18
Managing Mass Communications
Kotler Keller
Chapter QuestionsWhat steps are involved in developing an advertising program?How should sales promotion decisions be made?What are the guidelines for effective brand-building events and experiences?How can companies exploit the potential of public relations and publicity?
Advertising
Any paid form of nonpersonal presentation
and promotion of ideas, goods, or
services by an identified sponsor.
Procter & Gamble’s Advertising History
Click on the video icon to launch a video clip about Procter & Gamble’s advertising history.
Figure 18.1 The Five M’s of Advertising
Advertising Objectives
Informative
advertising
Reminder
advertising
Reinforcement
advertising
Persuasive
advertising
Factors to Consider in Setting an Advertising Budget
Stage in the product life cycle
Market share and consumer base
Competition and clutter
Advertising frequency
Product substitutability
Developing the Advertising CampaignMessage generation and evaluationCreative development and executionSocial responsibility review
Creative BriefPositioning statementKey messageTarget marketObjectivesKey brand benefitsBrand promiseEvidence of promiseMediaBackgroundCreative considerations
Television
AdvantagesReaches broad spectrum of consumersLow cost per exposureAbility to demonstrate product useAbility to portray image and brand personality
DisadvantagesBrief ClutterHigh cost of productionHigh cost of placementLack of attention by viewers
Print Ads
AdvantagesDetailed product informationAbility to communicate user imageryFlexibilityAbility to segment
DisadvantagesPassive mediumClutterUnable to demonstrate product use
Print Ad Components
Headline
Picture
Signature
Copy
Print Ad Evaluation CriteriaIs the message clear at a glance?Is the benefit in the headline?Does the illustration support the headline?Does the first line of the copy support or explain the headline and illustration?Is the ad easy to read and follow?Is the product easily identified?Is the brand or sponsor clearly identified?
Media SelectionReachFrequencyImpactExposure
Figure 1.2 Relationship among Trial, Awareness, and the Exposure Function
Reach x Frequency = GRPs
Choosing Among Major Media TypesTarget audience and media habitsProduct characteristicsMessage characteristicsCost
Major Media TypesNewspapersTelevisionDirect mailRadioMagazinesOutdoorYellow pagesNewslettersBrochuresTelephoneInternet
Table 18.2 Marketing Communication Expenditures (2001)Media$% of TotalTV52.722Radio19.48Internet3.41Magazines12.35Newspaper49.421
Place AdvertisingBillboardsPublic spacesProduct placementPoint-of-purchase
Measures of Audience SizeCirculationAudienceEffective audienceEffective ad-exposed audience
Figure 18.3 Classification of Advertising Timing Patterns
Factors Affecting Timing PatternsBuyer turnoverPurchase frequencyForgetting rate
Media Schedu.
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Introduction to Topic One
In this section, the focus is on delving into the
intricate details surrounding Topic One. It is essential
to gain a comprehensive understanding of this topic to grasp Its significance fully. Here are key points to consider:
Definition of Topic One: Understanding the concept of Topic One Is fundamental as it forms the basis for further exploration.
Historical Background: Exploring the historical context of Topic One provides valuable insights into its evolution over time.
Significance and Relevance: Examining why Topic One Is important in its respective field sheds light on its relevance In current discussions
Mktg 205 unit 4
This document provides an overview of the agenda and assignments for Unit 4 of the MKTG 205 course. It includes a discussion board assignment on developing a pricing strategy for a chosen product and responding to other student posts. It also outlines an individual project that involves adding promotional and communication strategies to the previously developed marketing plan, including choosing promotional tools and discussing how messages will be implemented through each tool. Questions are welcomed about the discussion board and individual project requirements and deadlines. Pricing strategies like penetration pricing, competitive pricing, and cost-plus pricing are briefly introduced. Promotional tools mentioned include advertising, public relations, personal selling, sales promotion, and direct marketing.
Question 1 a) Using Conventions
This document provides guidance for answering an exam question about progression in using conventions from real media products. It discusses key expectations, including discussing progression from AS to A2 coursework and giving examples of formalistic and stylistic conventions used. Students are advised to think about how other texts inspired their work at both levels and apply Barthes' theory. They should establish examples of repetition from existing media in their productions and address how it was successfully achieved. The document provides feedback on answering this type of question and homework is to revise examples and complete a practice question.
Research design.ppt
This document discusses different types of research design, with a focus on exploratory research. It defines exploratory research as aiming to gain insights and ideas, especially to break down broad problems into more specific subproblems. Exploratory research is often an initial step used to form hypotheses and priorities before descriptive or causal research. Methods can include literature reviews, surveys, focus groups, and case studies. The goal is to better understand an issue without preconceived notions before defining how to measure or test it.
How to write a lftvd q3
This document provides guidance on answering a question about long-form television dramas (LFTVD). It breaks down the structure of the question and how to plan a response. The first bullet point always asks about considering the social, cultural, historical and economic contexts of LFTVD production and consumption. The question will then focus on either media language/genre or representation in the two chosen texts. Responses should compare the texts, analyzing similarities and differences. Outlines are provided for introducing context, using evidence from the texts in PETAL paragraphs, and concluding by directly answering the original question.
Let's plan an essay
This document provides guidance on planning and writing an essay for an exam question on the significance of digital media technology developments for media institutions and audiences. It includes sample essay questions, outlines what the examiners are looking for in terms of explanation, argument, use of examples and terminology. It provides advice on creating debate, drawing contrasts, using case studies and terminology correctly. It also gives a sample introduction and structure for a good quality answer.
Film industry question chloe, maisie, spencer (1)
The document discusses key points around answering exam questions about cross-media convergence and synergy in relation to the film industry. It provides advice on how to structure a response, including stating whether you agree or disagree with the given statement. It defines cross-media convergence and synergy and discusses their potential advantages and disadvantages when used in film marketing. Keywords to focus on in the question like audience, marketing, and distribution are also highlighted.
A2 g324 evaluation questions
This document provides guidance and assessment criteria for evaluating a media production coursework unit. It discusses how the unit will be marked out of 100 marks, with different aspects allocated different mark ranges. Students will be required to electronically evaluate and reflect on their creative process and experience individually or in a group. The evaluation can take different forms, which can be negotiated between the teacher and student. Examples of previous student evaluations are provided as models. Homework involves designing a feedback questionnaire and collecting audience responses over half term to incorporate into answering evaluation questions upon return.
Similar to L24 exam practice - 1 hour version for section b (20)
Humans, especially children, have an amazing capability to learn l (2).docx
Humans, especially children, have an amazing capability to learn l (2).docx
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
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More from Nick Crafts
Unit 35 james pickering
Instagram is a social media platform launched in 2010 that allows users to share photos and 60-second videos. It was acquired by Facebook in 2012 for $1 billion. The app originally only allowed square images but was updated in 2015 to support different image sizes and longer videos. It has over 500 million active users and is most popular among 18-24 year olds. Users can share content publicly or privately and view content from others. The platform also generates revenue through sponsored posts targeted towards specific demographics.
Unit3511 170427151808
Instagram is a social media platform launched in 2010 that allows users to share photos and 60-second videos. It was acquired by Facebook in 2012 for $1 billion. The app originally only allowed square images but was updated in 2015 to support different image sizes and longer videos. It has over 500 million active users and is most popular among 18-24 year olds. Users can share content publicly or privately and view content from others. The platform also generates revenue through sponsored posts targeted towards specific demographics.
Unit 0 - Student guide new 2017
This document provides guidance for a student completing an assignment analyzing a music magazine. It outlines various sections and content that should be included, such as logos for the publisher and magazine, information about the publisher and product, ownership structure, brand ideology, target audience analysis using various audience theories, primary and secondary research on the magazine's audience and impact, advertising and marketing strategies, and discussion of relevant regulatory issues. The student is directed to analyze conventions of the front cover and spreads, as well as the magazine's production process, distribution, and relationship to social media platforms.
Key Scene Analysis - Booklet
1. The document provides analysis questions for three scenes from the films Knocked Up and Forgetting Sarah Marshall. The questions require identifying and analyzing various verbal, non-verbal, and technical codes that establish characters, generate laughter, represent gender, and move the narrative.
2. Specific codes and theories mentioned include facial expressions, shot types, dialogue, editing, the representation of immaturity, new masculinity, the battle of the sexes, and the role of suffering in romantic comedies.
3. Students are asked to identify examples from the scenes and support their analysis using evidence from media language codes.
'Knocked Up' - Key Scene Analysis
This document provides analysis tasks for three scenes from the film "Knocked Up". The tasks require analyzing verbal, non-verbal and technical codes that establish characters, representations, and narrative elements. For the first scene, codes are identified that show Alison's superiority over Ben through her facial expressions in a high angle shot and Ben's carefree lifestyle through his dialogue in another high angle shot. Technical codes are also noted that construct Ben as the "new man" and confirm his status as a "loveable loser". Similar analysis is provided for two additional scenes regarding establishing Ben's immaturity, the central couple's antagonism, generating audience laughter, and conforming to romantic comedy genre tropes about tears and suffering.
6949 comparative analysis b321
The document provides a comparative analysis of the representations of gender in the romantic comedy films Knocked Up (2007) and Forgetting Sarah Marshall (2008). Both films depict male protagonists that are "well meaning, but immature" - Ben lives a carefree lifestyle until he gets a woman pregnant, while Peter experiences a dramatic breakup. Through analyses of scenes, the document finds that both films portray the male characters as "emasculated" and generate laughter through highlighting their lack of maturity and masculinity. The portrayal of the immature, emotionally vulnerable male is a common theme and gender representation in the romantic comedy genre.
6994 comparative b321
The document provides a comparative analysis of the representations of gender in the romantic comedy films Knocked Up and Forgetting Sarah Marshall. It summarizes that in both films, the male protagonists are portrayed as lazy and carefree, in contrast to the hardworking female protagonists who are superior. Both films present examples of the "new man" archetype through characters like Seth Rogen's slacker character in Knocked Up and Jason Segel's lazy character in Forgetting Sarah Marshall. The analysis examines how the films use techniques like camera shots, dialogue and character behaviors to represent the gender dynamics and "battle of the sexes" between the male and female leads.
Comparative analysis advice
This document provides advice for a comparative analysis controlled assessment in media studies. It instructs students to bring their key scene booklets, notes, and to rewatch the key scenes to find extra examples. Students should know the relevant theory, terminology, and review exemplar essays to understand how to structure their own analysis at a high level. The document emphasizes reviewing the mark scheme to understand what the examiner expects to be included in the analysis.
L11 l14 - footnote resource
1. The document provides instructions on how to properly cite sources using footnotes in an essay, including highlighting text, inserting footnotes, and adding source information to each footnote.
2. It lists key terms that must be referenced from specific sources, providing the source information to copy into each footnote.
3. The use of "Ibid" is described to reference the same source in consecutive footnotes.
4. A bibliography page is to be included at the end that alphabetically lists all sources referenced, distinguishing between books, films, and internet sources.
Theory overview rom-com genre
This document provides an overview of theories for a comparative analysis of the romantic comedy genre. It discusses several key elements of romantic comedies, including antagonism between central couples, unrequited love, and the theme of the battle of the sexes. The document also analyzes characters and their representations in the romantic comedy Knocked Up, discussing how characters like Ben Stone conform to or challenge stereotypes. It references several critics and their perspectives on romantic comedy conventions.
Comparative analysis – sentences help
The document discusses the representation of male and female genders in two romantic comedy films, "Knocked Up" and "Forgetting Sarah Marshall". It notes that the male lead in "Knocked Up", Ben, can be described as challenging stereotypes by being "well meaning but immature". Examples from the films are given to support how the male characters are portrayed as immature. The female characters are said to be represented in binary opposition to the males. The impact of these gender representations on the target audience is discussed.
Essay structure new
This document provides guidance for writing a comparative analysis of the films "Knocked Up" and "Forgetting Sarah Marshall" focusing on how they represent gender. The analysis should include an introduction briefly describing the characters and narratives. The main body should analyze how the films similarly and differently represent the male gender through specific scenes, using relevant film theory. It should then analyze female representation in the same way before concluding by looking back at points made in the introduction and focusing on a stereotype example for each gender. Relevant film theorists like Mortimer and Gauntlett should be referenced throughout.
Misogyny vs. misandry
This document provides guidance for a film analysis assignment on the representation of gender roles in the film Fight Club. It begins with learning objectives focused on understanding how ideologies apply to texts and analyzing key scenes. It then discusses the "Wildman" ideology presented by Robert Bly that is embodied by the character Tyler Durden and his guidance of the narrator. Students are instructed to analyze examples of this in their exercise books. Later, it addresses how the characters have been "robbed of their manhood" and the positions of misandry and misogyny presented in the film. Students are tasked with writing a 30 mark response analyzing the representation of gender roles in Fight Club based on the theories and notes discussed.
Nietzsche 'near life experience' task
The document discusses the film Fight Club and the character Tyler Durden. It references several critics' analyses of the film and Durden's representation of Friedrich Nietzsche's ideology. The document examines a key scene where Jack and Tyler have a brutal fist fight. After the fight, Tyler cradles Jack and declares they just had a "near life experience," representing Nietzsche's idea of using pain and suffering to access greater strength. The document suggests this scene embodies Nietzschean philosophy and how the film challenges modern notions of safety.
2014 past paper task
This document discusses Sigmund Freud's theory of "penis envy" and how it relates to the film Fight Club. The theory suggests that females experience anxiety upon realizing they do not have a penis. The document instructs students to produce a presentation arguing both for and against this view of the film, using evidence from the text itself. Students are asked to present their findings to the class and allow time for questions and debate.
Section a theories
Social disorganization theory claims that delinquency results from the inability of a community to realize shared values and solve resident problems, leading to a breakdown in social control. Strain theory suggests that social structures can pressure individuals into crime by creating goals they cannot legally achieve. For example, the gang in City of God forces Steak to kill a child through threats of violence, and the poverty and instability of the city provide an environment of frustration that strains residents and may lead them to criminal decisions in hopes of escaping their situation.
L36 la haine character analysis
This document provides homework and lesson content on the film "La Haine". Students are asked to:
1) Complete a 1 page character analysis of one of the main protagonists, discussing what character role they conform to based on Propp's theories.
2) Complete some revision on film analysis techniques from a provided resource.
3) Identify problems faced by the three male protagonists in the banlieue where they live, based on lyrics from the film's soundtrack.
4) Analyze two key characters - Vinz and Hubert - discussing how they are represented as poor, angry, and idle based on suggested scenes and poetry.
5) List three characteristics they learned
L34 la haine key scene analysis
This document provides guidance and questions for students to analyze the film "La Haine" (1995, dir. Mathieu Kassovitz). It begins with entrance questions about what a character is doing in a mirror scene and how that compares to characters in another work. The document then provides learning objectives for students to re-cap prior knowledge, develop understanding of a final exam text, and analyze two key scenes. It suggests three themes represented in the film - disillusioned youth, prejudice, neglect & poverty. Students are instructed to analyze example scenes showing these themes. The document concludes with homework assignments to complete a character analysis and revision questions.
Jack connell preliminary planning & research
This document provides details about a student's preliminary tasks and planning for a music magazine project. It includes step-by-step descriptions of creating a front cover and contents page layout. It also includes research on the rock music genre market and target audiences for established music magazines Q and Kerrang. The unique selling points are identified as exclusive content and featuring popular artists. The publisher Bauer Media aims to connect deeply with readers through music-focused content.
Preliminary task and planning & research template
This document provides details on Zeyan Mirza's preliminary work for their music magazine project, including:
1) Ten step-by-step descriptions of creating a preliminary front cover design, incorporating elements like background color, images, text, and promotions.
2) Six step-by-step descriptions of creating a preliminary contents page design, adding elements like masthead, text, images, and article previews.
3) Research on the rap music genre and target audience for a proposed rap-focused magazine called "Rapture," including price point considerations and the unique selling proposition.
4) An analysis of potential publisher Bauer Media and why their approach would be a good fit for the rap magazine
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L24 exam practice - 1 hour version for section b
- 2. You may use this Page ONLY to guide you on structure for your answer. Key areas to address – Main Body - P E A Point Evidence Analysis • Use language from the Question • Introduce a theory(s)/key term(s) and a Case Study • Relevance to the Question – Statistics; Verbal Codes • YOU COULD apply theory HERE as well • Relevance to the Question – Link Back and Conclude
- 3. Point Evidence Analysis • Use language from the Question • Introduce a theory(s)/key term(s) and a Case Study • Relevance to the Question – Statistics; Verbal Codes • YOU COULD apply theory HERE as well • Relevance to the Question – Link Back and Conclude 8 The internet has revolutionised the way in which media products are produced and consumed. Discuss. [ 50 ] Twitter is an example of microblogging that conforms to Habermas’ (1991) ideology of a media product focussing primarilly on ‘celebrity and trivia’ that has revolutionised media production and consumption simultaneously. Point Evidence Twitters 241m active users are now able to re-tweet and #hashtag (Metro – March 21st 2014) all over the World about their favourite ‘stars’, as well as use this product as a platform to ‘flower’ (De Sola – 1977) their voices on current affairs issues and in the process take on the role of a news regulator and prosumer of news. Habermas’ (1991) Do other products offer the same focus? Analysis This is one of many e-media products that have revolutionised consumer behaviour and in the process could well have eroded ‘normal social behaviour’ (Chomsky) as our fascination for soft news over news of great magnitude (Galtung & Ruge) continues to develop.
- 4. Unit G325: Critical Perspectives in Media Practice • Make sure you put your name on the front of the answer booklet clearly. • Make sure you clearly state in the margin which question you have answered – for example 4 or 5 or 8 or 9 • You have 1 HOUR to answer all 1 question for Section B Tips! • Make sure you follow a PEA style format if in doubt! • Make sure you apply Theory, Key Terms and Statistics to emphasise your argument • Give evidence to support your points for EACH question • Make sure you outline your argument FOR or AGAINST through connectives • Manage your time effectively and aim for 5 Case Study Examples