L6 Global Media Introduction
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1) The document provides an overview of a media studies class that aims to re-cap key terms and theories related to globalization and critical perspectives in media. 2) It focuses on News Corporation as an institutional case study, discussing criticisms that it "dominates the planet" and is an "aggressive global trailblazer." 3) Students are instructed to consider whether they agree or disagree with these claims about News Corp and to provide examples from their notes to support their views.
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- Media creators such as photographers, journalists, and producers actively select and construct particular portrayals of events based on their own values and ideologies.
- The ideas and values embedded in any media message come from the perspectives and experiences of its creators. Different people may have varying interpretations of the same media content depending on their own backgrounds.
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The document provides information about an A2 Media Studies exam, including:
1) Section B of the exam will provide a choice of two questions worth 50 marks to answer, with past questions focusing on how the internet has changed media for audiences and the extent to which online and older distribution methods coexist.
2) Examiners noted candidates who answered Section B first generally did better overall, likely because it was worth more marks.
3) The exam preparation section lists key topics students need to know about the historical development of online media and its impact on audiences and production, as well as theories and industry areas to research independently.
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The document provides an overview of postmodernist thinkers Jean Baudrillard and Michel Foucault and their key ideas. It summarizes Baudrillard's concepts of simulations, simulacra, and hyperreality which suggest that media representations can distort perceptions of reality. It also outlines Foucault's ideas around how power is exercised through surveillance and the panopticon, and how this relates to concepts like reality television and social media. The document aims to help students understand these postmodern theories and apply them to analyze representations in media and their effects on audiences.
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This document outlines a lesson plan on the evolution of traditional media to new media. It discusses key topics such as traditional vs new media, technological determinism vs cultural determinism, and normative theories of the press. The learning competencies are for students to identify different types of media, understand theories of media influence, and evaluate media using normative frameworks. A variety of activities are outlined, including debates, discussions, and analysis of media examples using concepts from the lesson.
MIL Lesson 2 The Evolution of Traditional to New Media
This document outlines the topics and learning objectives for a lesson on media and information literacy. The lesson will compare traditional and new media, discuss technological determinism versus cultural determinism, and examine normative theories of the press. Students will learn key concepts, engage with video presentations and class activities, and be assessed through discussions, analysis and recitation. The goal is for students to understand the evolution of media forms and how power and control influence media systems.
Effects and audiences lessons 2 and 3
This document discusses various theories about media audiences and effects, including:
- Direct effects theories that see audiences as passive recipients of media messages.
- Uses and gratifications theory that sees audiences as active in using media to fulfill needs.
- Cultivation theory that examines how heavy media exposure shapes viewers' perceptions of social reality.
- Agenda-setting theory about how media influence which issues the public sees as important.
- Two-step flow theory that found opinions are often influenced through opinion leaders not direct media exposure.
- Reception theories that examine how audiences make meanings from media in social and cultural contexts.
2.MIL 2. The Evolution of Traditional to New Media (Part 1)- Traditional vs. ...
This document outlines a lesson plan on media and information literacy. It introduces traditional and new media, technological determinism versus cultural determinism, and normative theories of the press. The lesson plan includes learning competencies, topics, activities, assessments, and references. Learners will be able to identify different types of media, discuss how technology and culture influence each other, and evaluate Philippine media using normative theories of the press. Activities include debates, discussions, analysis of cartoons and videos, and applying theories to different types of government media.
Spiral of silence
The document discusses Elisabeth Noelle-Neumann's spiral of silence theory of public opinion formation. The theory posits that individuals are less likely to express opinions they believe are in the minority due to a fear of isolation. Neumann developed the theory to explain how the German public came to support the wrong political positions that led to defeat in World War II. The document also covers criticisms of the theory, which include that it does not account for individuals who stand by their views regardless of the majority opinion. It also only cites fear of isolation as the reason for remaining silent, rather than considering other possible reasons.
G325 Exam - Audience
The document discusses various media effects and audience theories:
- The effects model viewed audiences as "duped and doped", influenced by media like a hypodermic needle. Later models found audiences were more active and media effects more nuanced.
- Uses and gratifications theory saw audiences using media to fulfill needs like diversion, social interaction, and information-seeking.
- Reception theory held that audiences interpret media through their own social positions, with room for dominant, negotiated, and oppositional readings beyond producers' preferred meanings.
Collectiveidentity
This document discusses various theories related to media influence and representation, including cultivation theory, cultural effects theory, pluralism, hegemony, stereotypes, implicit personality theory, social identity theory, and countertypes. It provides definitions and perspectives from theorists such as George Gerbner, Henry Giroux, Stanley Cohen, Richard Dyer, and Henri Tajfel on how media representations can influence audiences and society over time through reinforcement of dominant ideologies and social norms.
Collective identity
This document discusses various theories related to media influence and representation, including cultivation theory, cultural effects theory, pluralism, and representation. It also covers concepts like ideology, hegemony, mediation, moral panics, stereotypes, implicit personality theory, social categorization, and countertypes. Several theorists are mentioned who contributed to understanding these concepts, such as Gerbner, Althusser, and Dyer.
F soc lecture week 9 the media and sociology theories
This document provides an overview of media theories in sociology. It discusses traditional theories like Marxist and pluralist perspectives that view the media as either propaganda for the ruling class or a reflection of diverse societal groups. It also covers contemporary theories like moral panic theory, which sees the media as scapegoating certain groups. The document notes debates around media influence and ownership concentration. It questions whether new media truly offers more freedom or risks narrowing perspectives. Traditional theories focused on media effects while newer models emphasize how audiences interpret and shape media.
Stress SurveySCI163 Version 62University of Phoenix Mat.docx
Stress Survey
SCI/163 Version 6
2
University of Phoenix Material
Stress Survey
Name:
1. Double click and highlight or check off any of the following symptoms you have experienced in the past 6 months.
Headaches or migraines
Insomnia or sleep problems
Irritability
Fatigue
Digestive trouble
Sinus
Pain, tension or numbness
Constipation
Allergies
Neck Legs
Diarrhea
Menstrual problems
Shoulders Arms
Gas
Bladder trouble
Hands Low back
Bloating
Ringing in ears
Nervousness
Dizziness
Weight trouble
2. Choose the one above that causes you the most problems:
Does this cause you to be any
of the following?
Does this affect your work in any of the following ways?
Does this affect your life in
any of the following ways?
Moody
Decision making
Lose patience with spouse or children
Irritable
Poor attitude
Restricted household duties
Have interrupted sleep
Decreased productivity
Hinder your ability to exercise or play sports
Be restricted in your daily activities
Exhausted at the end of the day
Interferes with hobbies or activities
Unable to work long hours
Count the number of items above that you have selected.
If you have any number under five, you may have mild stress in your life and are probably at low risk for health problems. If you have any number under 10, you may have moderate stress in your life and are possibly more likely to have some kind of health problem in the next year. If you have a number over 10, you are may be extremely stressed and may have a health challenge looming in the near future unless you make changes.
Use the information from your survey to answer the following questions with a minimum of 150 words per answer. In your answers, use complete sentences and ensure that you have thoroughly answered each of the questions. Include citations and references in APA format as applicable.
1) Taking into consideration that 40% of all deaths in America are related to stress, what changes to your life will you make based on this worksheet? Explain.
2) The sympathetic nervous system is responsible for the fight-or-flight response. What are the physiological changes that happen to the body during this response? (see textbook, Chapter 3). Describe a time when this happened to you.
3) What are some ways to deal with stress? How will you deal with stress? Explain.
Copyright © 2015 by University of Phoenix. All rights reserved.
The Myth of Social Capital
in Community Development
James DeFilippis
King’s College, London
Abstract
This article argues that contemporary interest in social capital by community develop-
ment theorists, funders, and practitioners is misguided and needs to be thoroughly re-
thought. It argues that social capita.
2.MIL 2. The Evolution of Traditional to New Media (Part 1)- Traditional vs. ...
This document outlines a lesson plan on media and information literacy. It introduces traditional and new media, technological determinism versus cultural determinism, and normative theories of the press. The lesson plan covers these topics through learning competencies, discussion of key concepts, video presentations, classroom activities like debates and analysis of cartoons, and assessments. The goal is for students to understand the evolution of media types and influences on media systems.
Theoretical research
The Hypodermic Needle model from the 1920s suggested that audiences passively receive media messages without challenging them. While crude, it can still apply to some modern media scares. The Two-Step Flow model proposes that information spreads from media to opinion leaders and their associates, rather than directly to the mass audience. Representation theories examine how characters and genders are portrayed in media through concepts like stereotypes, hegemony, and ideology. Laura Mulvey's Male Gaze theory analyzes how the camera presents women's bodies for the viewing pleasure of the presumed male audience.
Fourerasofcommunication2 120430110914-phpapp01
The document summarizes four eras in the development of mass communication theories:
1) Era of mass society theory from 1850-1940 focused on media's negative impact on society.
2) Era of scientific perspective from 1940-1950 saw Lazarsfeld introduce empirical research challenging mass society ideas.
3) Era of limited effects from 1950-1960s saw empirical research further support limited media effects.
4) Era of cultural criticism from 1960-1980s saw non-empirical European theories challenge the dominant limited effects view.
02-mil - elementsofmedialiteracyandcriticalthinking.pdf
This document outlines a lesson plan that compares traditional and new media. It discusses technological determinism versus cultural determinism and introduces several normative theories of the press. The lesson plan includes activities like analyzing cartoons, assessing different types of media, and debating issues like censorship. The goal is for students to understand the evolution of media from traditional to new forms and how technology and culture influence each other.
media and information literacy PART 4.pdf
This document outlines a lesson plan that compares traditional and new media. It discusses technological determinism versus cultural determinism and introduces various normative theories of the press. The lesson plan includes learning objectives, topics, activities like debates and analysis of cartoons and media examples. Formative assessments are also provided to evaluate students' understanding of key concepts like the evolution of media forms and the role of media in society.
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2.MIL 2. The Evolution of Traditional to New Media (Part 1)- Traditional vs. ...
F soc lecture week 9 the media and sociology theories
F soc lecture week 9 the media and sociology theories
Stress SurveySCI163 Version 62University of Phoenix Mat.docx
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Unit 35 james pickering
Instagram is a social media platform launched in 2010 that allows users to share photos and 60-second videos. It was acquired by Facebook in 2012 for $1 billion. The app originally only allowed square images but was updated in 2015 to support different image sizes and longer videos. It has over 500 million active users and is most popular among 18-24 year olds. Users can share content publicly or privately and view content from others. The platform also generates revenue through sponsored posts targeted towards specific demographics.
Unit3511 170427151808
Instagram is a social media platform launched in 2010 that allows users to share photos and 60-second videos. It was acquired by Facebook in 2012 for $1 billion. The app originally only allowed square images but was updated in 2015 to support different image sizes and longer videos. It has over 500 million active users and is most popular among 18-24 year olds. Users can share content publicly or privately and view content from others. The platform also generates revenue through sponsored posts targeted towards specific demographics.
Unit 0 - Student guide new 2017
This document provides guidance for a student completing an assignment analyzing a music magazine. It outlines various sections and content that should be included, such as logos for the publisher and magazine, information about the publisher and product, ownership structure, brand ideology, target audience analysis using various audience theories, primary and secondary research on the magazine's audience and impact, advertising and marketing strategies, and discussion of relevant regulatory issues. The student is directed to analyze conventions of the front cover and spreads, as well as the magazine's production process, distribution, and relationship to social media platforms.
Key Scene Analysis - Booklet
1. The document provides analysis questions for three scenes from the films Knocked Up and Forgetting Sarah Marshall. The questions require identifying and analyzing various verbal, non-verbal, and technical codes that establish characters, generate laughter, represent gender, and move the narrative.
2. Specific codes and theories mentioned include facial expressions, shot types, dialogue, editing, the representation of immaturity, new masculinity, the battle of the sexes, and the role of suffering in romantic comedies.
3. Students are asked to identify examples from the scenes and support their analysis using evidence from media language codes.
'Knocked Up' - Key Scene Analysis
This document provides analysis tasks for three scenes from the film "Knocked Up". The tasks require analyzing verbal, non-verbal and technical codes that establish characters, representations, and narrative elements. For the first scene, codes are identified that show Alison's superiority over Ben through her facial expressions in a high angle shot and Ben's carefree lifestyle through his dialogue in another high angle shot. Technical codes are also noted that construct Ben as the "new man" and confirm his status as a "loveable loser". Similar analysis is provided for two additional scenes regarding establishing Ben's immaturity, the central couple's antagonism, generating audience laughter, and conforming to romantic comedy genre tropes about tears and suffering.
6949 comparative analysis b321
The document provides a comparative analysis of the representations of gender in the romantic comedy films Knocked Up (2007) and Forgetting Sarah Marshall (2008). Both films depict male protagonists that are "well meaning, but immature" - Ben lives a carefree lifestyle until he gets a woman pregnant, while Peter experiences a dramatic breakup. Through analyses of scenes, the document finds that both films portray the male characters as "emasculated" and generate laughter through highlighting their lack of maturity and masculinity. The portrayal of the immature, emotionally vulnerable male is a common theme and gender representation in the romantic comedy genre.
6994 comparative b321
The document provides a comparative analysis of the representations of gender in the romantic comedy films Knocked Up and Forgetting Sarah Marshall. It summarizes that in both films, the male protagonists are portrayed as lazy and carefree, in contrast to the hardworking female protagonists who are superior. Both films present examples of the "new man" archetype through characters like Seth Rogen's slacker character in Knocked Up and Jason Segel's lazy character in Forgetting Sarah Marshall. The analysis examines how the films use techniques like camera shots, dialogue and character behaviors to represent the gender dynamics and "battle of the sexes" between the male and female leads.
Comparative analysis advice
This document provides advice for a comparative analysis controlled assessment in media studies. It instructs students to bring their key scene booklets, notes, and to rewatch the key scenes to find extra examples. Students should know the relevant theory, terminology, and review exemplar essays to understand how to structure their own analysis at a high level. The document emphasizes reviewing the mark scheme to understand what the examiner expects to be included in the analysis.
L11 l14 - footnote resource
1. The document provides instructions on how to properly cite sources using footnotes in an essay, including highlighting text, inserting footnotes, and adding source information to each footnote.
2. It lists key terms that must be referenced from specific sources, providing the source information to copy into each footnote.
3. The use of "Ibid" is described to reference the same source in consecutive footnotes.
4. A bibliography page is to be included at the end that alphabetically lists all sources referenced, distinguishing between books, films, and internet sources.
Theory overview rom-com genre
This document provides an overview of theories for a comparative analysis of the romantic comedy genre. It discusses several key elements of romantic comedies, including antagonism between central couples, unrequited love, and the theme of the battle of the sexes. The document also analyzes characters and their representations in the romantic comedy Knocked Up, discussing how characters like Ben Stone conform to or challenge stereotypes. It references several critics and their perspectives on romantic comedy conventions.
Comparative analysis – sentences help
The document discusses the representation of male and female genders in two romantic comedy films, "Knocked Up" and "Forgetting Sarah Marshall". It notes that the male lead in "Knocked Up", Ben, can be described as challenging stereotypes by being "well meaning but immature". Examples from the films are given to support how the male characters are portrayed as immature. The female characters are said to be represented in binary opposition to the males. The impact of these gender representations on the target audience is discussed.
Essay structure new
This document provides guidance for writing a comparative analysis of the films "Knocked Up" and "Forgetting Sarah Marshall" focusing on how they represent gender. The analysis should include an introduction briefly describing the characters and narratives. The main body should analyze how the films similarly and differently represent the male gender through specific scenes, using relevant film theory. It should then analyze female representation in the same way before concluding by looking back at points made in the introduction and focusing on a stereotype example for each gender. Relevant film theorists like Mortimer and Gauntlett should be referenced throughout.
Misogyny vs. misandry
This document provides guidance for a film analysis assignment on the representation of gender roles in the film Fight Club. It begins with learning objectives focused on understanding how ideologies apply to texts and analyzing key scenes. It then discusses the "Wildman" ideology presented by Robert Bly that is embodied by the character Tyler Durden and his guidance of the narrator. Students are instructed to analyze examples of this in their exercise books. Later, it addresses how the characters have been "robbed of their manhood" and the positions of misandry and misogyny presented in the film. Students are tasked with writing a 30 mark response analyzing the representation of gender roles in Fight Club based on the theories and notes discussed.
Nietzsche 'near life experience' task
The document discusses the film Fight Club and the character Tyler Durden. It references several critics' analyses of the film and Durden's representation of Friedrich Nietzsche's ideology. The document examines a key scene where Jack and Tyler have a brutal fist fight. After the fight, Tyler cradles Jack and declares they just had a "near life experience," representing Nietzsche's idea of using pain and suffering to access greater strength. The document suggests this scene embodies Nietzschean philosophy and how the film challenges modern notions of safety.
2014 past paper task
This document discusses Sigmund Freud's theory of "penis envy" and how it relates to the film Fight Club. The theory suggests that females experience anxiety upon realizing they do not have a penis. The document instructs students to produce a presentation arguing both for and against this view of the film, using evidence from the text itself. Students are asked to present their findings to the class and allow time for questions and debate.
Section a theories
Social disorganization theory claims that delinquency results from the inability of a community to realize shared values and solve resident problems, leading to a breakdown in social control. Strain theory suggests that social structures can pressure individuals into crime by creating goals they cannot legally achieve. For example, the gang in City of God forces Steak to kill a child through threats of violence, and the poverty and instability of the city provide an environment of frustration that strains residents and may lead them to criminal decisions in hopes of escaping their situation.
L36 la haine character analysis
This document provides homework and lesson content on the film "La Haine". Students are asked to:
1) Complete a 1 page character analysis of one of the main protagonists, discussing what character role they conform to based on Propp's theories.
2) Complete some revision on film analysis techniques from a provided resource.
3) Identify problems faced by the three male protagonists in the banlieue where they live, based on lyrics from the film's soundtrack.
4) Analyze two key characters - Vinz and Hubert - discussing how they are represented as poor, angry, and idle based on suggested scenes and poetry.
5) List three characteristics they learned
L34 la haine key scene analysis
This document provides guidance and questions for students to analyze the film "La Haine" (1995, dir. Mathieu Kassovitz). It begins with entrance questions about what a character is doing in a mirror scene and how that compares to characters in another work. The document then provides learning objectives for students to re-cap prior knowledge, develop understanding of a final exam text, and analyze two key scenes. It suggests three themes represented in the film - disillusioned youth, prejudice, neglect & poverty. Students are instructed to analyze example scenes showing these themes. The document concludes with homework assignments to complete a character analysis and revision questions.
Jack connell preliminary planning & research
This document provides details about a student's preliminary tasks and planning for a music magazine project. It includes step-by-step descriptions of creating a front cover and contents page layout. It also includes research on the rock music genre market and target audiences for established music magazines Q and Kerrang. The unique selling points are identified as exclusive content and featuring popular artists. The publisher Bauer Media aims to connect deeply with readers through music-focused content.
Preliminary task and planning & research template
This document provides details on Zeyan Mirza's preliminary work for their music magazine project, including:
1) Ten step-by-step descriptions of creating a preliminary front cover design, incorporating elements like background color, images, text, and promotions.
2) Six step-by-step descriptions of creating a preliminary contents page design, adding elements like masthead, text, images, and article previews.
3) Research on the rap music genre and target audience for a proposed rap-focused magazine called "Rapture," including price point considerations and the unique selling proposition.
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L6 Global Media Introduction
- 1. Global Media Introduction – L6 Unit G325: Section B – Critical Perspectives in Media Wednesday 19th March 2014
- 2. Why? Aims & Objectives • Re-cap Prior learning and TEST knowledge of key terms/theory covered so far. • Explain what the Key term “Globalisation” means • Focus on an Institutional Case Study example and refer to Waters (1995) theory of how this institution “occupies the planet” • Review the learning. AO1 Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and (AO1) Apply knowledge and understanding to show how meanings are created when analyzing media products.
- 3. YOU MUST write down what the term means and give a case study example/statistic to back up your understanding! YOU COULD give more than one example. WHAT DO YOU ALREADY KNOW? IMPORTANT! Referencing in the Exam in the appropriate manner is going to be CRUCIAL!
- 6. Jenkins – (200_) defined convergence as… the “co-operation between multiple m____ industries” in providing media c_________s with the “kinds of entertainment experiences they want”. Examples? 6 edia onsumer
- 7. 1) Which print media institution wrote the article? 2) What does the headline connote about their attitude towards “we media”
- 8. “..the survival of old fashioned mass media / corporate media power” (OCR) – This is something YOU MUST consider in the exam when giving a case study example like this? Key term: Mediation How media institutions have control and power over media regulation, consumption and production.
- 9. Irvine (2006) on global Digital Media transform the social World stated… “modern media simply dissolve time, distance, place and culture that once divided the globe”
- 10. Irvine (2006) on global Digital Media transform the social World stated… “modern media simply dissolve time, distance, place and culture that once divided the globe” However…. Source: http://news.sky.com/story/1206329/the-great-firewall-blocking-facebook-in-china “Facebook falls into a category of websites that China's Communist leaders deem unsuitable for their population. Others include Twitter and YouTube”. It has 1.2 billion active users globally, 757 million of whom log on daily. Many more than that will have flirted with it over the past decade. But Facebook remains beyond the reach of one fifth of the world's population - the 1.3 billion people of China.
- 11. Robertson (1994) defines the term Globalisation as… “Both the compression of the world and the intensification of consciousness of the world as a whole”
- 12. Yahoo News Digest Yahoo News Digest Video Robertson (1994)
- 13. http://www.forbes.com/sites/parmyolson/2014/03/07/the-secret-to-yahoos-latest-news-app-one-teenagers-old-school-approach/ Source: 7th March 2014 The Secret To Yahoo's Latest News App: One Teenager's Old School Approach Robertson (1994) Yahoo News Digest Ideologies Leadbetter (2009) Enter a new kind of authority in telling the news, one focused not so much on scoops and truth, but the limited ability of the human brain to process information. Nick D’Aloisio - the 18-year-old entrepreneur whosold his summarization app to Yahoo in April 2013 for $30 million — most of it cash which went straight into a trust fund. Since then he’s taken his anti-data-glut approach further by revamping Summly and turning it into Digest. Gillmor (2004) Jenkins (2006) Lull (2006) Barker (2001) Key Terms Technological Determinism Constructionist View Liberal Pluralism Web 3.0 Miniturisation
- 14. Key term: Hyperdermic Syringe theory
- 15. Globalisation Marshall Mcluhan (1960) wrote – actually predicted – that globalisation would come about as a result of society being “increasingly mediated” Rupert Murdoch – Chairman and CEO Connotations of this institutional ident? 1) What does this connote? 2) What impact has this had on audience behaviour and consumption of contemporary (modern) media products?
- 16. Criticism towards this media giant: News Corporation “dominates the planet” (Waters – 1995) and is thus an “aggressive global trailblazer” (Blau – 2005) YES OR NO?
- 17. Globalisation has the power to unite - - and divide us.
- 18. The phone hacking scandal of July 2011 Lord Leveson expresses his concern over the scandal by stating “.. any failure within the media affects all of us”. Cons of Globalisation
- 19. Outfoxed: Rupert Murdoch’s War on Journalism (2004) You are going to watch some examples from a documentary that openly criticizes one of the media products under the News Corporation umbrella Fox News. YOU MUST write down some key verbal codes to come from the documentary on the worksheet you have been provided that represent the power and authority to lead (or mislead) society – this is known as Hegemony.
- 20. FEEDBACK Are they impartial? Are they democratic?
- 21. Prove what you have learnt: News Corporation “dominates the planet” (Waters – 1995) and is thus an “aggressive global trailbalzer” (Blau – 2005) YES OR NO? YOU MUST give examples from your notes and write down whether you AGREE (YES) or DISAGREE (No) with this statement. EXTENSION – YOU COULD outline some of the pro’s and con’s of Globalisation based on what you’ve learnt today as well.
- 22. What have you learnt today? • Do you know what McLuhan predicted about how we would force changes – Term begins with M? • Do you know who said that News Corp. is an “aggressive trailblazer” – Begins with B ? • Do you know what Lord Leveson said about the media? Or…..
- 23. Question: The media has enabled us to be "part of the experiment as well as conducting it" (Leadbetter - 2009). - Discuss. DUE: Thursday 20th March
Editor's Notes
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