The document discusses social media lead generation. It introduces Brian Bodnar and Kipp Halligan. Various tips are provided on building social media reach through following, friending, connecting, and sharing links. The importance of content discovery through blogs, calendars and thank you pages is discussed. It emphasizes the need for conversion ubiquity by placing calls-to-action everywhere and testing different calls-to-action. The goal of these efforts should be to buy customers rather than just leads.

1. Social Media
Lead Generation

2. I’m Brian Bodnar.
I’m Kipp Halligan.
Nice to meet you.
Nice to meet you.
@KippBodnar

3. I’m Brian Halligan.
I wrote The B2B
Nice toMedia you.
Social meet Book.
amzn.to/b2bsm2

4. #B2BSM

5. I am a dork.

6. We’ve got a
a Problem.

7. 73%
of CEOs
don’t believe
marketers
drive
revenue.
91
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ

8. Marketing isn’t
Arts and Crafts.

9. We’re creative.

10. An opportunity,
not a problem.

11. Your
opportunity, to
shine.

12. Leads fix
the problem.

13. What is a
Lead?

14. LEADS ARE
A PROXY
FOR SALES.

15. Your goal shouldn't
be to buy leads.
Your goal should be
to buy customers.
@KippBodnar Tweet This!
#B2BSM

16. What is a
Social Media?

17. Social Media
isn’t hugging
customers.

18. Social Media that
doesn’t drive
revenue is destined
for failure.
@KippBodnar Tweet This!
#B2BSM

19. How Social Media Leads
Happen
1Twee
t
Landing
Page
Form Lead
Like Blog CTA Landing
Post Page
Product CTA Landing
+1 Page Page

20. Information
Transactions

21. 3 MUST-HAVES
FOR
SOCIAL MEDIA
LEAD
GENERATION:

22. 1 Build Social Media
Reach
2 Maximize Content
Discovery
3 Conversion Ubiquity

23. 1 Build
Social Media
Reach

24. Build
Social Media
Reach.

25. Follow. Friend.
Connect.

26. Share lots of
links.

27. BITLY, 9/2011
The shelf life of a social media link is
3 hours.

28. Automatic
Sharing

29. Leverage
existing
contacts.

30. Use email for
reach building.

33. 2 Maximize
Content
Discovery

39. Closed Millions
In Sales From
Online Leads
ROI – 2800%!

40. Content
Calendar.

41. Build social
thank you pages.

43. 3 Conversion
Ubiquity

44. Marketing is
math.

45. What is a
Call-to-Action?

46. Place CTAs
Everywhere.

47. Google.com/DFP

48. Testing
CTAs
aid testing.

49. What can
you stop
doing ?

50. Build Social Media
1 Reach
2 Maximize Content
Discovery
3 Conversion Ubiquity

51. Mastered the
Mystery.

52. Proved the
CEO Wrong.

53. You’re the
Star.

54. THANK
YOU.