This document discusses strategies for increasing engagement and meaningful interactions on social media. It provides an overview of Facebook's values around prioritizing friends and family, authentic communication, and constant iteration. Various types of "bait" used to generate reactions, comments, and shares are outlined. The document then recommends ways to create meaningful content, such as asking questions, encouraging sharing personal stories, and sparking nostalgia. It prompts evaluating whether one's own content brings people together and sparks conversation. Upcoming events focused on increasing engagement are also advertised.

1. Finding the Content Mix That
Increases Your Engagement
and Discussion
T Y L E R A N D E R S O N | F O U N D E R / C E O
S T E FA N I E C A I N TO | D I R E C TO R O F S O C I A L M E D I A S T R AT E GY
C A S UA L F R I DAYS

3. “ Y E S , A N D … ”

4. Photo 1
@sara_ef @zeis
Photo 2
@therachelstory
Photo 3
C A P T I O N T H I S

5. F RO M Z U C K E R B E RG

6. T H E N E WS F E E D

7. FAC E B O O K N E WS F E E D
VA LU E S

8. “Friends and Family Come First.”

9. “A Platform For All Ideas.”

10. “Authentic Communication.”

11. “You Control Your Experience.”

12. “Constant Iteration.”

13. Meaningful Interactions + User Well-Being
Values
• Friends and Family Come First
• A Platform For All Ideas
• Authentic Communication
• You Control Your Experience
• Constant Iteration
R E C A P

14. Photo 1
@sara_ef @zeis
Photo 2
@therachelstory
Photo 3
C A P T I O N T H I S AGA I N

15. E N GAG E M E N T BA I T
VOT E BA I T I N G R E AC T BA I T I N G S H A R E BA I T I N G TAG BA I T I N G C O M M E N T BA I T I N G

16. WAYS TO C R E AT E
M E A N I N G F U L C O N T E N T

17. WAYS TO C R E AT E
M E A N I N G F U L C O N T E N T
Fill in the blanks.
Ask questions.
Encourage people to share their story.
Make them feel nostalgic.

18. Photo 1
@sara_ef @zeis
Photo 2
@therachelstory
Photo 3
O N E L A S T T I M E

19. D O E S YO U R C O N T E N T…
Bring people closer together
Build relationships
Spark conversation
Create meaningful social interactions
Prompt conversations between friends
Result in time well spent

20. T H U R S DAY @ 4 P. M .
An Interview: Facebook Focus — Increasing Engagement
w/ Katie Richmen, Media Partnerships, Facebook
F R I DAY @ 10 : 4 5 A . M .
The Shift Back to Engagement Panel Discussion, featuring:
Buffalo Wild Wings, Golf Channel, Sallie Mae and Boys & Girls Club of America

21. C O N N E C T W I T H M E
Stefanie Cainto
stefanie@casualfridays.com