This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
At a basic level it's a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve. It does this in the context of the overall business and comms plan, so that social media isn't in a silo but working in parallel with other channels.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of developing a social media strategy and using Pinterest and Twitter for Real Estate.
At a basic level it's a simple statement of intent, outlining the goals and measurable objectives for using social media, and the target outcomes you want to achieve. It does this in the context of the overall business and comms plan, so that social media isn't in a silo but working in parallel with other channels.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Social media strategy for small to medium sized businesses b2b and b2c. Business goals, customer needs, marketing plan, publishing plan, metrics and ROI guidance.
A presentation I delivered in Telecoms World ME 2015 conference in Dubai, UAE on why is necessary for Telcos to digitize their strategy and how they can achieve it.
The slides of a talk I gave for the Australian Metals & Mining Association in May 2010. Looking at home social media/enterprise 2.0 can help drive an engaged workforce.
Six Essential Shifts in Social Media StrategyDave Fleet
Presentation by Dave Fleet at BlogWorld & New Media Expo New York 2012.
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give.
This presentation examines six essential shifts that companies need to make in their approach to social media, from a shift towards social business, to better content planning, to improved measurement and more.
Leveraging social media in employee engagementParker LePla
Social media tools have added more visibility to your brand, providing a channel for anyone’s unique thoughts, opinions and experiences to be distributed to the world almost instantaneously. Given this new reality, what do you do? Do you become the online police of your brand? Instead, let's consider a different approach.
V-Soft, Inc. - Enterprise Mobility Solutions Oil and GasV-Soft, Inc.
V-Soft, Inc. is a leading Software and Mobile Development company. This presentation describes about V-Soft's Enterprise Mobility Solutions - Oil & Gas Industry.
Visit us to know more : http://www.v-softinc.com
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Presented at the Fall 2010 National Restaurant Association Marketing Execuitives Group Conference. How can you increase the return on your social media investment?
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Building a PR Campaign for the Digital WorldAJ Gerritson
451 Marketing workshop presentation delivered on 2/3/2011. Presentation details the stated of today's media, digital public relations tools, steps for building an integrated campaign, and several case studies.
Presentation delivered by AJ Gerritson, Social Media Strategist and Partner at 451 Marketing, to Boston University's Center for Digital Imaging Arts.
Presentation focused on helpful tips for finding jobs using social media.
www.PrThatDoesntSuck.com
There are a lot of pr agencies out there that suck. Don't get stuck with one! Watch this presentation to discover the tell-tale signs!
This presentation will show you exactly how to add LinkedIn buttons to your email. It is a step-by-step presentation that uses actual screenshots to demonstrate.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. Who Is Our Presenter? AJ Gerritson Founding Partner of 451 Marketing Frequent Speaker (Regionally and Nationally) 12+ Years of Interactive Marketing, Digital PR, and Traditional Comm.
3. 7% Who Is 451 Marketing? Founded in February, 2004 Located on School Street in Boston A collaboration of 20 industry veterans committed to being best-of-breed social media, public relations, and creative specialists Clients include Allstate, Westin Hotels, Commonwealth of Massachusetts. Recently launched the MassItsAllHere.com website for the Commonwealth of Massachusetts.
7. Major corporations are using the tools to stay in touch with their vocal customers. Social Networking Collaborative Tools YouTube, Flicker Blogs
8. 300,000,000 users (that’s 300 million!) 10 million “fans” sign up to commercial “brand pages” every day.
9. Perez Hilton a.k.a. Mario Lavanderia 2004 Launched a celebrity gossip website Average 24 - 45 posts per day Earns $111,000 per month in ad sales alone.
10. Heather Armstrong Forbes Magazine - “Most Influential Women in Media” 2009 Made famous for her website www.dooce.com National Advertisers
11. New research found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period. Source - Wetpaint & Altimeter Group
12.
13. GOAL: Employee Retention and Recruitment TACTICS: Microblogs, Wikis, Podcasts HELPED TO: Extend Communications, Deliver Trainings Globally, Employee Engagement, Perform Jobs More Effectively
14. GOAL: Develop Customer Service-Centered Brand TACTICS: Twitter HELPED TO: Deliver Swift Customer Service, Engage Customers, Humanize Brand
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17. How Long is Your Content Effective? 3, 6, 9 months? 1 minute, 1 day, 1 week?
18. Resources needed to run a campaign effectively Reputation Management Content Research Technologist Content Development Strategist Day to Day Management Practitioner of Social Media Coordination Of all corporate activities Measurement Design Skills
32. Step 6 – Establish a protocol 1. What information do we want to keep private? 2. What kinds of information would we benefit from making public? 3. What personal social media use is appropriate? Inappropriate? 4. How will we measure which rules are helpful and which are not? 5. Who are our quality followers? How can we continually engage them? 6. How can we consistently send our messages? 7. Should we have a set of rules for proactive social media use? Reactive social media use? 8. How do we respond to positive engagement versus negative engagement?
38. Results • 65% Increase in monthly traffic from Google • Pre-campaign 3,486 monthly visitors, last month 15,910 • LinkedIn Groups have become a tremendous applicant and lead source • Over 100k PR impressions • USP “Recruiting 2.0”
39.
40. AJ Gerritson, Founding Partner 451 Marketing 21 School Street, 3 rd Floor Boston, MA 02108 617-259-1605 x 204 www.451marketing.com www.451heat.com www.Linkedin.com/in/ajgerritson @ajgerritson