For years B2B marketers have played by B2C rules, with limited to no success. Now the game has changed. Join Demandbase and Optimizely to learn why approaches to B2B website personalization and performance have evolved past persona tactics to account-based targeting strategies and what you need to know to stay in the game.
Key takeaways:
Why persona segmentation is no longer the go-to for B2B personalization
How you can build an Account-Based Marketing personalization strategy for your website
Benchmarks for success from some of today’s leading ABM marketers
The New Rules for B2B Website Performance & Personalization
1. The New Rules for B2B Website
Performance & Personalization
John Dering
Director, Marketing Programs
Demandbase
@D_Rang
Jodie Ellis
Head of Experimental Marketing
Optimizely
@realmccommerce
55. Thank You!
John Dering
Director, Marketing Programs
Demandbase
@D_Rang
Jodie Ellis
Head of Experimental Marketing
Optimizely
@realmccommerce
56. April 29-30, 2015 | AT&T Park, San Francisco
MarketingInnovationSummit.com
Join over 500 progressive marketers at AT&T Park in San Francisco for the 2nd Annual
Marketing Innovation Summit for B2B on April 29-30th.
• Attend innovation showcases by progressive digital marketers to hear their success stories
• Education opportunities at the Demandbase University Workshops
• Hear from industry analysts, investors and marketing leaders on the future of B2B Marketing
• Inspiring keynotes in AT&T Park's Stadium
Register today!
Save $125 with code SAVE125