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Inbound Nurturing - Make them Fall In Love All Over Again
The document provides strategies for marketing professionals to reconnect with their audience through personalized content and inbound marketing techniques, emphasizing the importance of humanizing marketing efforts. It suggests using tools like HubSpot to enhance customer engagement and retention, and encourages taking creative risks to produce shareable content. Ultimately, the document underscores the value of understanding user experiences and utilizing data-driven insights for effective marketing.
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Inbound Nurturing - Make them Fall In Love All Over Again
- 1. Make them FALL INLOVE All Over Again Nurturing the INBOUND Way Kirsten Knipp @kirstenpetra
- 2. I’m Kirsten Knipp. Niceto meet you. #MARKETING LOVE @kirstenpetra VP Europe @HubSpot
- 3. How to Makethem Fall in Love Again 1 Make Marketing People Love 22 Personalize: The Way YOU Would Want 3 Use Inbound Tools (Hint: HubSpot Can Help)
- 4. NURTURING, THE INBOUNDWAY 1 Humanize Your Marketing
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- 6. Create Content PeopleWANT • Blog.HubSpot.com • YouTube.com/HubSpot • Slideshare.com/HubSpot • Flickr.com/HubSpot • HubSpot.TV 6
- 7. analysis review product answers why advice top questions INSIGHTS. recent soon tips facts great best build Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 7
- 8. But what ifmy industry is BORING?
- 9. ‘Your industry isn’t boring. Yourmarketing is boring.’ @dharmesh
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- 11. Have more fun! Trymore things.
- 12. Don’t be afraidto polarize
- 13. Average Content GetsShared 13 14 12 10 8 6 4 2 0 1 2 3 4 5 6 7 8 9 10 11 12 13 13
- 14. AWESOME Content GetsShared MORE 9000 8000 8,191 7000 6000 5000 4000 3000 2000 1000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
- 15. 9000 13 VS. 8,191 8000 7000 6000 5000 4000 3000 2000 1000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 15
- 16. EITHER WRITE SOMETHING WORTH READINGOR DO SOMETHING WORTH WRITING. —Benjamin Franklin
- 17. NURTURING, THE INBOUNDWAY 2 Personalize: The Way YOU Would Want
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- 19. $150B $92B $50B $12B $8B 19
- 20. Users, Usage &Conversion Better More Users & Usage Personalization Better Conversion Better Value 20
- 21. USER ACTIVITY INBOUND MARKETING ME EXPERIENCE CUSTOMIZED FOR ME Opt Out f+ Facebook Follow Service Chat Page Visits Social Favorites Mobile Activity Web SMS Tools & Apps 21
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- 25. INBOUND MARKETING EXPERIENCE MIKE CUSTOMIZED FOR MIKE f+ Facebook Follow Purchase Hx $ Email Page Visits Social Webinar Blog Sub Web Mobile Tools & Apps 25
- 26. Screenshot of Mike’sAmazon.com homepage 26
- 27. NURTURING, THE INBOUNDWAY 3 Customers Using Inbound Tools (Hint: HubSpot Can Help)
- 28. SaaS-Based HR Toolto Inspire & Connect • Increase Upgrades from Free Trial • Increase Retention
- 29. Increasing Trial Usage LeadStarts 15 Day Trial 1 Week Left IF Welcome Email Not logged in and Not upgraded IF 1 Day Left Not logged in 7 Day Trial and Reminder Email Not upgraded 1 Day Trial Reminder Email
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- 32. IMAGINE YOU CAN DOTHIS FOR ANY ACTION …
- 33. WHY? •Deal Speed •Customer Retention •Cross &Up-Sell •Low-Touch Support
- 34. Will You Makethem Fall in Love Again? 1 Make Marketing People Love 22 Personalize: The Way YOU Would Want 3 Use Inbound Tools
- 35. 5,500+ $65M customers from VCs 320 45,000+ new leads per month employees
- 36. Complicated Easy & Integrated & Confusing
- 37. Grade your entire marketing funnel NOW! Marketing.Grader.com Marketing Grader by
- 38.