The document discusses best practices for business-to-business (B2B) social media marketing. It recommends building a strong online network, posting the right type of content for your audience, and making your company blog the central hub of social media efforts. Specifically, it suggests following the "10-4-1 rule" of posting content and using social media to generate leads, which are a proxy for sales. It also stresses testing strategies and using data to guide decisions.
Google and Bing confirmed this month that links shared through Social Media networks like Twitter and Facebook have a direct impact on rankings. Depending on the credibility and reach of the social media user, a link can help a site boost its rankings when relevant.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
SEO vs. SMO: What's the Difference, and Why Should You Care? Online marketing is all about awareness and visibility. Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters, as they can both have substantial impacts on the amount of traffic a website receives.
Google and Bing confirmed this month that links shared through Social Media networks like Twitter and Facebook have a direct impact on rankings. Depending on the credibility and reach of the social media user, a link can help a site boost its rankings when relevant.
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
SEO vs. SMO: What's the Difference, and Why Should You Care? Online marketing is all about awareness and visibility. Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters, as they can both have substantial impacts on the amount of traffic a website receives.
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
This is an overview of social media monitoring, which starts with the basic principles of listening, measuring and engaging. It also features examples from top companies that show a variety of use cases for social media monitoring, including customer engagement, customer service, marketing efficiency, community building and customer insights.
In this 451 Marketing Webinar, we’ll share the tools (free and premium) and numbers that today’s marketer need to evaluate, plan, and measure their search marketing and social media campaigns.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
Build your professional reputation. Connect with decision-makers. Generate high-quality leads. Offer insights to engage your customers. Grow your business
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
Do personal and professional social networks involve different mindsets? You bet. Consumers “spend” time on personal networks, but “invest” time on professional networks. Hear these and other insights from groundbreaking research by LinkedIn and TNS.
Social Media Monitoring: Everybody's Talking! Are You ListeningJeffrey L. Cohen
This is an overview of social media monitoring, which starts with the basic principles of listening, measuring and engaging. It also features examples from top companies that show a variety of use cases for social media monitoring, including customer engagement, customer service, marketing efficiency, community building and customer insights.
In this 451 Marketing Webinar, we’ll share the tools (free and premium) and numbers that today’s marketer need to evaluate, plan, and measure their search marketing and social media campaigns.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
Build your professional reputation. Connect with decision-makers. Generate high-quality leads. Offer insights to engage your customers. Grow your business
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
Do personal and professional social networks involve different mindsets? You bet. Consumers “spend” time on personal networks, but “invest” time on professional networks. Hear these and other insights from groundbreaking research by LinkedIn and TNS.
Jeff Voncannon, Redman Management Company - Adams Energy Forum September 2014Jacob Voncannon
Jeff Voncannon Speaks at the Adam's Energy Forum in September 2014 about the new GSO Blackstone Redman Management Company partnership. Learn about F-250 LLC and the changes happening with the Redman Team.
If you want ROI in your social media efforts, you need a content strategy.
Bernie Borges provides a 15 step plan to organize, execute and measure a digital strategy through a content strategy, using social media.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
In today's increasingly connected world, small business owners who understand and effectively utilize online tools and technologies can have a distinct competitive advantage. During this webinar we will take you through some of the most critical aspects of marketing on the internet and help you assess its usefulness for you and your business.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
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In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
16. 1. Build a Strong Network of Social Connections Online
2. Post The Right Material For Your Audience
3. Make the Blog The Center of Your Efforts
17. 1. Build a Strong Network of Social Connections Online
60% of the sales
cycle is over –
before a buyer
even talks to a
salesperson
SOURCE: CORPORATE EXECUTIVE BOARD http://ow.ly/dfW55
18. 1. Build a Strong Network of Social Connections Online
B2B still is and Use Social Media to help gain
that trust factor before you
always will be
ever meet your prospects
about
relationships.
19. 1. Build a Strong Network of Social Connections Online
Trust is the key
• Interaction
currency in • Affection
social media • Time
20. 2. Post The Right Material For Your Audience
The
10-4-1
Rule
21. 2. Post The Right Material For Your Audience
10 – 10 Links to industry/third party articles
4 – 4 Links to Company Blog Posts (educational)
1 – 1 Landing page to a lead generating portal
The
10-4-1
Rule
22. 2. Post The Right Material For Your Audience
Prospects don’t care
about your products.
They want solutions to
their problems
- @JefferyLCohen of Radian 6
23. 3. Make the Blog The Center of Your Efforts
Public Search
Relations Engine
Social
Direct
Traffic Media
Trade
Shows
Referral Business Advertising
Traffic
Blog
Landing Your Blog as the Center of
Page Social Media Leads
- B2B Social Media Book
24. 3. Make the Blog The Center of Your Efforts
1. Educate don’t inundate
2. Be solution, end user minded
3. Be consistent and regular
4. Don’t approach a platform without a plan and
calendar
25. Differences Between Social Media
Platforms
Facebook
• Visual platform
• Lighter content
• Good for video
26.
27.
28.
29. Differences Between Social Media
Platforms
Pinterest
• Visual platform
• Inspirational
• Seamless Sharing
40. Social Conversion & Closed Loop
Reporting
• Create revenue focused metrics
• Test, Test, and Test some more
• Connect systems to see true ROI of social media
• Integrated systems tell you what you’re doing right
41. Review
1. Build a Strong Network of Social Connections Online
2. Post The Right Material For Your Audience
3. Make the Blog The Center of Your Efforts
42. Resources and Additional Reading
• B2B Social Media Book
• Thesaleslion.com
• business2community.com
• b2bbloggers.com
• Copyblogger.com
• Contentmarketinginstitue.com
----- Meeting Notes (8/27/12 10:32) -----A couple of things that stuck out to me50% of the worlds population is under 30 a new member joins linkedin every second. How many of you have a Linkedin Account? How many of you check on it weekly? Are you a part of a group?
I could come in here today and sugar coat it and say “b2b social media” could change all the problems we have with our companies, but that would be a waste of our time. I love the internet, the web Marketers have a problem
Nearly ¾ of all CEOs don’t believe that marketers contribute to the bottom line. When I heard this, it really frustrated me. I am going to dispel this today. I really believe that it has never been a better time to be involved in marketing and especially digital and social media marketing today. Because of the web, social media, and the data that gather from these platforms we now a quantifiable and data drive marketing machine that be accountable for its actions It is never been a better time to get into marketing
Leads fix the marketing problem, social media has a lot of applications, community management, brand management, customer support, ect it goes on and on. But what I think helps B2B the most is lead generation.
Leads are a leading indicator of how much revenue you stand to make If you a B2B company your sales process may take 1-6 months or even a year for a lead to go through a sales cycle, by that I mean make them aware of your company and services, establish their interest in your products and services, decide that your product is the solution, and then run the decision up the ladder of the company, and then budget and finance.Sell, get approval, get finanace, get paperwork in. Now in order to illustrate the new way we do lead generation let’s look at traditional lead generation
When we talk about leadgenreation with social media its important that we talk about where we’ve been with more traditional lead generation methods so that we can see the difference.
Track via, email, URL, a phone number and based upon the results you got the ROI.This is a very clear very linear path that’s easy to understand
Talk about Landing page and what that isexchange of information and not really just a success and familiar with lead and the information. It isn’t linear and how we segment traffic and calculate ROIAt the center of everything is the landing page (
Leads built by social connections are different than those built by traditional campaigns, with social connections we have qualified leads that are more about getting the value out of the lead. Many times we chase after the big huge contact or project, where if we would of done our marketing correctly we wouldn’t have to worry about chasing that huge project because we would have so many good projects coming in that might not be of that noteriety. Your goal shouldn’t be to buy leads your goal should be to buy customers
So with with the idea that social media lead generation is different than your traditional lead generation there are a few things that I want to focus on with this presentation so that we grasp a better idea of what “social media lead generation is all about” and also what we can do to improve our efforts
One thing we have to keep in mind on what has changed with social media is that the sales cycle doesn’t start just with your sales rep anymore, people do research via the web, social media, and other portals to find information about you way before you even talk to them. This statistic really speaks to making strong connections online. We want to make sure that our content gets out to the customers on the web so we can be in that competitive marketplace. http://ow.ly/dfW55 Corporate executive board What that means is that the customer is in control of the sales funnel more than ever before. The web and social media have enabled that.
B2B isn’t businesses really about selling business-2-business but more people to people.B2B is still about relationships. With this we want to make sure that we are active on community forums like facebook pages and linkedin groups so that we have a social interaction with our customers before the sales cycle even begins. Trust is the key currency in social media, just as it is in every other platform.
You need to interact with them and have positive imagery with that and make sure you do it a fair amount over time. Friend, follow, and connect with key people in your industry. Interaction Affection Time
Interaction Because of the shortened amount of time you have to influence your prospects you need to make sure you have a strategy for sharing informatino that gains trust from your prospects and your current customers, One of the companies that we work with recommend a posting strategy of 10-4-1, I don’t follow it exactly to the T and I don’t anyone does, but it is a good starting point of what a strategy should look like.
You need to provide information of value, you build the trust of the prospect through the educational articles so you can get them to convert on the other stuff….You need to look and see what’s feasible for your company do I need to do this everyday? Every week? Every couple of days? How much can you create? Use the 4 as a base point.Landing page contains an amount of info about a heavy hauling, it may include videos a piece that you have put together on crane safety.
Your prospects could care less about your products, and your product lines and what new capability your shop, the new load capacity of your crane, and ability of your transportation to get across a new type of terrain, they care about solutions to their problems. Make sure that you focus your writing and commination around solving problems not hawking your products. It’s the idea that sharing content is valuable that might strike a new idea in their mind.
At the core of all of our efforts should be our blog. It will drive the content from the 10-4-1 rule. Your overall marketing strategy should start at your blog and then influence the rest of your efforts, whether that is the keyword on the Search Engine you’re targeting. The type of customer your trying to reach. The PR release you do and the related content surrounded should be on your blog from an educational standpoint. Your advertising and social media should reflect the topics covered on the blog. The goal is to get everyone on the blog to convert on some sort of landing page or subscription form. The end goal is lead generation.
Make sure that your content is educational, and covers an interesting piece of information. Now the best way to do this is to publish an article about a certain study, or current event that helps to support the work that you do or shows value to your type of servicesMake sure that you write for your end user and what ever customer segment you’re targeting. Make sure that you think about what they want to hear and not necesserly what you think they should hear. One way to do this is to get with your sales team and ask them. What are the biggest questions that you get from your customers? Try to answer those questions on your blog. Make sure that when you publish you do it on a regular basis so people have a reason to come back to your website on a normal basisEach Social media platform is different and calls for different types of content, or better yet content that fits the platform better
60,000 for sure seeing it via the share1300 that like it 200,000 see it You have a captive audience and it is all positive What I wish Liebherr would of done, was put a video on their site and add a link to this from this facebook post. It would enabled them to have some potential lead capturing for their sales guys.
You need tools to measure things like visitor conversion rates and customer conversion rates. (visitor-lead, lead-customer, visit-customer) Most of us measure basic things like a click through rate or an open rate in email but most of the time we don’t have to software setup to measure when an action on a marketing campaign directly impacts a sale or a close of a deal. - Knowing these baseline metrics helps us to show true ROI of our metrics and without them we cannot really base our decisions on data, this is where marketing becomes less of a “feeling” or a “best practices” and becomes more of a science through testing.
We have the problem of disjointed systems, and the only way to measure the effects of our marketing is to make these systems connect and talk to each other. We can gleam more information and make better decisions by measuring key metrics. (Different for each company) Talk about each individual system and the information between each system Email – click through and activity with leads Social Media – who’s commenting, liking and clicking linksCRM – Who are the sales guys meeting with?, when does a contact become a lead, and a customer, Web analytics – Traffic, sources, and impact of content writing Marketing software – managing your SEO, SEM, blogging, CTR, and other lead nurturing materials.
Once we have connected all of the systems together we have to ability to make smart marketing decisions, decisions that help is to make marketing less of a cost center but a lead generating, salesmen loving, and revenue generating resource that becomes an irreplaceable You can do crazy things like measure the revenue brought in per email sent out, a blog post or a social media post. It enables us to see what works and continue to do more of that. This also enables us to segments parts of our contacts better and make sure that they are getting a Our market is crane owners. Your market may be different. We can’t have a boots on the ground guy talking to 30,000? 60,000? Can you put a boots on the ground guy to meet all your potential customers? I know we can’t as a company. Integrating these systems may seem daunting, but when done will create a huge cost savings and help you to bring in more qualified leads. Once you invest once with these people once over social media you’re connected to them for good. Say they leave a company, you already know they left. We are a small company at WHECO doing this kind of stuff
So with with the idea that social media lead generation is different than your traditional lead generation there are a few things that I want to focus on with this presentation so that we grasp a better idea of what “social media lead generation is all about” and also what we can do to improve our efforts