Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
Shifting perception and making an impact through Social Media and Influencer ...Jon Chin
Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign.
A double-digit boost in purchase intent, brand preference and advocacy was recorded.
This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”.
A brand and reputational exercise.
The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective.
A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
5 Great Examples of CEO Thought Leadership Through Social MediaDavid Wesson
In the 2nd half of last year we undertook a social media audit for one of the leadership team of an Australian financial institution to help them build their personal brand online. As part of this work we thought we’d share with you 5 great examples of CEO thought leadership through social media +a bonus feature.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Shifting perception and making an impact through Social Media and Influencer ...Jon Chin
Philips’s vision is to improve the health and well-being of people across Asia. The ‘+’ Project was created to meet in-country challenges and spawn locally initiated ideas. More than 1,000 ideas were ‘crowd sourced’ in Indonesia and Thailand, while 100,000 people submitted ideas and voted for them. Tens of millions of Indonesians, Thais and Singaporeans were made aware of the campaign.
A double-digit boost in purchase intent, brand preference and advocacy was recorded.
This presentation demonstrates how Philips used social media to effectively to shift the perception of Philips being a light-bulb company to one that is “an innovative in the health and well-being space”.
A brand and reputational exercise.
The presenters aim to depart what they have learnt from the project in Indonesia, Thailand and Singapore to the audience in areas of social media and influencer outreach and also the importance of messaging (content) from both an agency and client perspective.
A multi award winner ranging from “Best 50 PR campaigns in the World” by SABRE Global 2012, “Gold Award” by SABRE APAC 2012. “Gold” in Excellence in Corporate Social Responsibility and “Silver” in Corporate Community by Marketing Excellence Singapore 2012
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
5 Great Examples of CEO Thought Leadership Through Social MediaDavid Wesson
In the 2nd half of last year we undertook a social media audit for one of the leadership team of an Australian financial institution to help them build their personal brand online. As part of this work we thought we’d share with you 5 great examples of CEO thought leadership through social media +a bonus feature.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
The Identity Crisis: The Story of a Social Media DisasterJenniferDong95
Living in the new world of social media and technology, society has developed an identity crisis. We have become obsessed with creating an appearance of happiness, success, and perfection. Our obsession with self-presentation is deceiving and dangerous. We have lost the ability to see reality by fostering a false sense of identity developed through our social networks. From “selfie addictions” to low self-esteem, we have already been warned of the dangerous implications. However, what is most terrifying is our utter ignorance to our “loss of self.” In the words of Stephen Marche, “The more you try to be happy, the less happy you are.” By continuing down this path of addiction, obsession, and instability, how can we ever achieve a state of true happiness? Most importantly, how can we find ourselves amidst a world of technological madness?
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
50 (More) Social Media Tactics for NonprofitsChad Norman
Presented at Blackbaud's 2010 Conference for Nonprofits in Washington DC, this presentation contains 50 ideas nonprofits can use in the social media programs. For another 50 tactics, check out the original at: http://slidesha.re/4eSZmt
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
The Identity Crisis: The Story of a Social Media DisasterJenniferDong95
Living in the new world of social media and technology, society has developed an identity crisis. We have become obsessed with creating an appearance of happiness, success, and perfection. Our obsession with self-presentation is deceiving and dangerous. We have lost the ability to see reality by fostering a false sense of identity developed through our social networks. From “selfie addictions” to low self-esteem, we have already been warned of the dangerous implications. However, what is most terrifying is our utter ignorance to our “loss of self.” In the words of Stephen Marche, “The more you try to be happy, the less happy you are.” By continuing down this path of addiction, obsession, and instability, how can we ever achieve a state of true happiness? Most importantly, how can we find ourselves amidst a world of technological madness?
Virtual Social Identity and Consumer BehaviourMahfud Achyar
“Consumer behavior can be defined as the decision-making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services.”
- (Mathin Khan, 2006: Consumer Behaviour)
Researching Social Media – Big Data and Social Media AnalysisFarida Vis
Researching Social Media – Big Data and Social Media Analysis, presentation for the Social Media for Researchers: A Sheffield Universities Social Media Symposium, 23 September 2014
Impression management Techniques and TacticsDEEPAK J
Impression management -The process of portraying yourself to others in a manner that creates a desired impression. Need of Impressions, Impression Management Techniques and Strategies, Disadvantages.
This is a presentation given for a group of International Management Accountants in Northwest Arkansas. Helping them understand the value of social media for an organizations.
Presentation for public relations professionals marketing mental health organizations and agencies. Presentation covers social media and branding strategies for mental health organizations.
Let's face it: social media is here to stay. Successful businesses leverage social media to grow and connect to their ideal clients. Here are a few simple social media tips to help you leverage the platforms and maximize your chances of growth.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Using Social Media to Reach Your Tribe - RoanokeOutside.comRoanokeOutside.com
What's your story? Who's telling your story? Who is your tribe? What is a tribe? How are you connecting your tribe?
Using simple social medial tools (blog, Twitter, and Facebook) to connect your community of users.
Similar to Become A Social Media Influencer: Get Followers and Get Noticed! (20)
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
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have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
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Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
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study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Your Path to YouTube Stardom Starts HereSocioCosmos
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Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Become A Social Media Influencer: Get Followers and Get Noticed!
1. Is Anyone Listening?
How to get people to listen up on your social media networks
Presented by:
Marchae Grair
Social Media Associate
United Church of Christ
Publishing, Identity, and Communication
2. What is your social media
personality?
Publishing, Identity, and Communication
United Church of Christ
3. Who’s a social media
influencer?
Influencers have:
• Reach
• Number of followers
• Resonance
• Potential to go viral,
long-lasting posts, likes,
shares, retweets, etc.
• Relevance
• Professional or social
communities respect the
source
Source: digitialinformationworld.com
Publishing, Identity, and Communication
United Church of Christ
4. The Social Media Test
Does your profile say you are an influencer?
Choose the social media account that best represents you
professionally and open it on your smart phone or tablet.
Get ready to find out if you’re ready to be an influencer.
1. Does your bio list where you work?
2. Does your bio list what you do?
3. Does your bio link to a professional or personal website?
4. Does your bio feature a fun fact or something relatable about you?
5. Have you posted at least 2-3 times in the last week? (Facebook, LinkedIn)
6. Have you posted at least once each day in the last week? (Twitter)
7. If you look at your last 10 posts, have you linked to a useful article?
8. If you look at your last 10 posts, have you tagged a social influencer?
9. If you look at your last 10 posts, have you used a well-known hashtag?
10. If you look at your last 10 posts, have commented on a viral trend, video, or article?
Publishing, Identity, and Communication
United Church of Christ
5. How did you do?
Social Media Introvert (0-2): Your profile is probably
intended for friends and family. If you’re interested in
expanding to new circles, today is your day!
Social Climber (3-5): You have some work to do, but
you have a basic understanding about using social
media to get noticed.
Social Expert (6-8): You understand what it takes to get
noticed, and a few tips will help you get there.
Social Influencer (9-10): Keep up the good work. You’re
ready to be a social media influencer!
Publishing, Identity, and Communication
United Church of Christ
6. Why is social media influence
important?
Many organizations and professionals believe a vibrant
social media presence validates authority.
Many brands are investing in “influencer marketing”
because of its success. Marketing-inspired word-of-
mouth generates more than twice the sales of paid
advertising, and these customers have a 37% retention
rate.
Even if you aren’t selling a product, you are “selling” a
message of your company or your personal brand. And
that brand requires social media enforcement.
Publishing, Identity, and Communication
United Church of Christ
Source: Forbes.com
7. How to “ beef up” your profiles to get noticed
Share useful content pertaining to
your field or intended social media
audience.
Make your social media bio tight,
bright writing with a touch of
personality.
Consider having few friends or
colleagues to do a social media
evaluation of your profile and
content.
Pay attention to what’s trending
and provide commentary related to
your field or current projects.
Publishing, Identity, and Communication.
United Church of Christ
How many of these hashtags
do you recognize?
• #BringBackOurGirls
• #BlackLivesMatter
• #CrimingWhileWhite
• #Gamergate
• #IfTheyGunnedMeDown
• #NotOneMore
• #NotInMyName
• #NotYourAsianSidekick
• #WhyIStayed
• #YesAllWomen
8. Writing well for social media
Talk the talk. Each platform has
an insider language. Do you speak
it? (Know when to use hashtags,
what common abbreviations mean,
etc.)
Write conversationally. Write very
short sentences and paragraphs.
Talk to insiders without using
insider language. Shorten links.
Mix it up. Balance text, graphics,
and videos.
Publishing, Identity, and Communication.
United Church of Christ
9. No one likes a…
Your social media should have more to offer than…
Constant Complaining.
Taking a stance without providing solutions.
Self-promotion without providing an obvious benefit for
followers.
Publishing, Identity, and Communication.
United Church of Christ
Debbie Downer
10. Groups, groups, groups
Publishing, Identity, and Communication.
United Church of Christ
Example:
Tribber: A Twitter-based site allowing
social media influencers with similar
interests to share each other’s
content.
• You can’t grow a lasting audience without having the support of influencer
groups.
• These groups can include:
• Bloggers
• Facebook Groups
• Online Professional Organizations
• Twitter Lists
11. Influencer apps
Publishing, Identity, and Communication
United Church of Christ
Sprout Social:
Use the social
media inbox to track
all notifications from
multiple platforms.
Feedly:
Keep track of your
favorite blogs and
websites with an
easy RSS feed
system. Post to
social media from
Feedly.
Hootsuite:
Post to many popular
social media
platforms from one
website. Schedule
posts ahead of time.
12. Facebook best practices
Share original articles with tags
opposed to sharing posts from
others. The Facebook algorithm
does not favor these posts.
Make sure you make professional
posts public, even if your default
privacy setting is private.
Do not post links in the text of your
posts. It isn’t the “language” of
Facebook
Publishing, Identity, and Communication
United Church of Christ
13. Twitter best practices
If you want to catch an
influencer’s eye, add her to a
well-established Twitter list.
Never EVER start a tweet with
someone’s username. EVER.
Include them conversationally in
the tweet or at the end of the
tweet.
Don’t automatically link your
Facebook to post to Twitter.
Publishing, Identity, and Communication
United Church of Christ
14. LinkedIn best practices
Post professional
presentations, papers, and
accomplishments on a regular
basis.
Join groups that reflect your
interests and your area of
expertise.
Endorse others on a regular
basis. This encourages them
to endorse you without much
effort on your part.
Publishing, Identity, and Communication
United Church of Christ
15. Other places for influencers
Pinterest: Major place for influencers to aggregate
content. Boards equate to areas of expertise. Great
place to keep professional articles with infographics.
Instagram: A place where millennial influencers “hang
out.” MUST speak the language (#instagood, #ootd,
etc.). Followers usually come from an already
established brand awareness, good use of hashtags,
or promoted posts.
YouTube: Replacing traditional television and
advertising. Amateur shooting styles and humor reign.
Individuals promote themselves through simple
webcam vlogging styles.
Publishing, Identity, and Communication
United Church of Christ
16. Being a trendsetter doesn’t
mean following every trend
Publishing, Identity, and Communication.
United Church of Christ
Do you woo woo?
17. Micro vs. Macro
Networking and advertising used to focus on large
campaigns and idea concepts on a macro level.
Social media changed that completely. Now, the idea is
to reach a very niche audience with a niche idea in
order to contribute to larger campaigns.
Every campaign can have a macro mission with a
single micro approach OR a macro mission with
complimentary micro approaches.
Publishing, Identity, and Communication.
United Church of Christ
18. Micro Strategy Example
Publishing, Identity, and Communication. United Church of Christ
My organization supports LGBT
rights.
Same-sex
marriage
Transgender
Rights
LGBT
discrimination
laws
Same-sex
adoption
Legalization of name
changes for trans
people in all states
19. Recruit Other Social Influencers
Social media makes everyone,
even large-scale influences, more
reachable.
BUT this doesn’t mean you should
tag people in stuff so they will read
it. Join in THEIR conversations
first before you attempt to contact
them to self-promote or cross
promote.
Instead of tagging people for
attention, engage them with
thoughtful questions about your
shared interests or add
commentary about their popular
hashtags and links.
Publishing, Identity, and Communication
United Church of Christ
20. Why Webinar?
Webinars are great for
professional and social
media portfolios.
Free webinars are a great
way to engage people in
your industry to establish
yourself as an expert.
Most social media
influencers recycle content.
Webinars can be reposted
and shared many times
and will probably find a
new audience each time.
Publishing, Identity, and Communication.
United Church of Christ
21. Summary
Publishing, Identity, and Communication
United Church of Christ
A social media influencer is the
newest way to be a professional
authority in one’s field. Social
influencing marketing is the
fastest growing ad and marketing
industry.
Anyone can be a social media
influencer, but you must invest
time, speak the language of the
social site you want to conquer,
and reach out to other social
media influencers in the process.
Invest times in tools that help
schedule social media ahead of
time or monitor social media
trends with minimal effort.
22. Questions
Publishing, Identity, and Communication
United Church of Christ
Don’t be shy!
Who posted or tweeted something they
learned from this session?
Now you’re ready to be an influencer!
