Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
Social Marketing: from offline to Universal SearchBas van den Beld
To get the most out of your marketing efforts you need to use your target audience to reach your target audience.
In this presentation Bas van den Beld shows how you integrate social marketing with online channels to get the most out of Universal Search.
Influencer Marketing for the Travel Industry in 2017gShift
Influencer marketing has changed so much in recent years, especially when it comes to the travel industry. In this session, we will look at current trends for travel bloggers and organizations within the space. We will look at how social media continues to play a big role and also how to identify the right influencers for your brand.
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...iMi Associates, Inc.
In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies.
We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses.
www.imiassociates.com
The Future of Search - Bas van den Beld - Domainfest Prague 2010Bas van den Beld
Where is search going? Things are changing. Search engines are looking to grab the user intent and in those efforts they are at the same time increasing the user experience.
Instant Search, Universal Search and more. How do we handle all these changes? They are not obstacles but opportunities. This presentation tells you why.
How can companies form their Social Strategy? Where should you begin to have the best chance for success? This presentation describes a Social Action plan for companies who want to have a social strategy.
For 21st-century marketers, having a strong social media strategy is crucial. This presentation will provide all the tips and tools you need to ensure you're getting the most out of your social media efforts.
This is my deck from Social Fresh Charlotte 2010. I talk about our approach to social media and community at Blue Sky Factory. From experimentation to scaling.
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Listen, Engage, Grow: How to Construct Social CommunitiesCision
You have fans and followers, but what about real business results? Drive social PR success by turning your audience into an engaged community.
Discover how to cultivate community across the social networks you rely on with Cision’s Senior Social Media and Media Relations Manager Stacey Miller and Account Manager Blake Baker.
See how to:
• Drive real business results using social lists and other segmentations
• Increase brand awareness by cultivating media and influencer communities
• Understand what makes your target audience tick, and how to engage them
• Develop and visualize KPIs to assess results with Cision social monitoring
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
Social Marketing: from offline to Universal SearchBas van den Beld
To get the most out of your marketing efforts you need to use your target audience to reach your target audience.
In this presentation Bas van den Beld shows how you integrate social marketing with online channels to get the most out of Universal Search.
Influencer Marketing for the Travel Industry in 2017gShift
Influencer marketing has changed so much in recent years, especially when it comes to the travel industry. In this session, we will look at current trends for travel bloggers and organizations within the space. We will look at how social media continues to play a big role and also how to identify the right influencers for your brand.
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...iMi Associates, Inc.
In this powerpoint, we talk about the ways you can leverage your business through the use of social media marketing strategies.
We discuss traditional advertising vs. social media marketing. We then touch on topics such as social media optimization, zones of social media marketing, and social media tips for businesses.
www.imiassociates.com
The Future of Search - Bas van den Beld - Domainfest Prague 2010Bas van den Beld
Where is search going? Things are changing. Search engines are looking to grab the user intent and in those efforts they are at the same time increasing the user experience.
Instant Search, Universal Search and more. How do we handle all these changes? They are not obstacles but opportunities. This presentation tells you why.
How can companies form their Social Strategy? Where should you begin to have the best chance for success? This presentation describes a Social Action plan for companies who want to have a social strategy.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Digital Influence Group (DIG) is a full-service interactive agency focused on helping clients take advantage of the social shift in marketing to build deeper relationships with their key constituencies. We have developed a unique methodology for identifying, educating and influencing the blogosphere, reputation aggregators, e-communities and social networks. Using social media to cultivate rich online experiences that drive stronger emotional connection and deeper engagement, we constantly measure and optimize all that we do.
Digital Influence Group is a part of W2 Group, Inc., a next-generation marketing services company founded by Larry Weber in 2004.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Presented to an events company looking to introduce Social Media. This should ideally be accompanied by my explanations, but I put it here for attendees to save the trees.
It’s the time to care, not sell. Caring is not some new strategy that you should adopt, but it's more important than ever that your brand's story be one of empathy. This is not just a COVID-19 consumer trend, but an important strategy for making sure your business is one that connects and lasts.
A Creative Cheatsheet for your Brand's Social Style
Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com
2. Know and be an active part in the social landscape
Move forward when aligned with prioritized business objectives
Strategy before everything else. All tactics will come once the
overall strategy is in place
Integrate social into company values and culture.
High-performance execution
Measure, analyze, optimize
7. Solution Architecture and
Social Media Activation
Ongoing Advisory
Community/Hub
Activation
Strategy
Social Presence
Advocate/Community Activation
Conversation Integration
Strategic Planning
8. A baseline quantitative and qualitative assessment of brand, competitive
and category mentions and presences in the social mediasphere.
9. Conduct Interviews
•Internal stakeholders
Assess Social Media Readiness
•Determine internal needs, interests, requirements and limitations,
social media proficiency.
Reconcile POV’s
•Identify common threads among various stakeholders
•Draw insights
10. PAID MEDIA
Print, TV, Radio & Out
•
of Home
Physical
• Events
• In-Store Experiences
• Retail Shopping
• Word-of-Mouth
SOCIAL
Digital Virtual
NON MEDIA
OWNED MEDIA EARNED MEDIA
• Websites & Microsites • Social Networks
• Online Display • Photo/Video Sharing
• Search • Blogosphere
• Email Marketing • Influencer Engagement
• Branded Content • Microblogging
• Branded Community • Cons Generated Content
• Mobile Apps
• Virtual Worlds
11. Strategic
Framework
Long Term Near Term
Vision Action Plan
Development of strategic plan document that represents key insights, a 12-month
strategic vision/positioning, a strategic framework for the tactical plan, and a high level
roadmap that can be turned into a near-term plan.
12. All tactics should be aligned with overall business strategy and
goals - You can have the a crazy, sexy program idea – it means
nothing if it doesn’t service business objectives
13. Beware the Secret Language of Clients
Hidden agendas – always ask, “How is this program going to be really judged in
the C-Suite after we make these goals? What are they looking for that are
missing here?” There’s always an answer that points to a huge red flag.
14. Regulated Industry #1
– Surprisingly Social Insurance Company
• Had it’s own SM division
• Culturally, mostly “in”
• Very successful national ad campaign
• Had run a number of programs with limited success
• Other divisions, influential to overall budget, not seeing strategic
direction, any ROI or accountability
• A lot of differing opinions on objects, goals, direction, etc. which no
one really communicated to each other.
15.
16. Of course your fans are going to buy your products $%^ percent more than non-
fans. They already have!
17. Too many marketers are focused on engagement as an outcome – that’s just
table stakes.
18. Next level is driving your fans to action – polls, links, advertising
20. Driving an individual’s action is good – what we really want is hot GROUP action.
Driving your customers to create customers - they buy, then tell their friends to
buy (and so on, and so on…)
21.
22. Beware the Blah, Blah, Blah
We’ve all heard the crap about “if you build a Facebook Page, you build an army
of fans who will advocate for you for free!!” How’s that working for you?
23. Beware the You Talkin’ To Me?
The right Advocates are priceless. And it’s a job. Anytime you ask someone to
use their time for you, it’s worth compensation. You get paid for your work, so
should they.
24. Empower Your Fans:
– Give them the tools to advocate for you – badges,
banners, avatars
– Use polls, caption contests and small scale
promotions to find the True Fans among your followers
– Highlight a Fan monthly on social presence
Empower Your Employees
– Create a program for employees to contribute in a
powerful way, with content, updates, posts, etc.
– Highlight an artist monthly with their favorite tips and
products
– Updates as part of the Content Calendar so that no
duplicate content, etc. posts within that month
25. Panasonic’s Living in HD Community:
– Initially created for LIHD families, then pushed to public
– Created a Content and Promotional strategy that extended
offline
– 450 during initial public month (April), was at 10,000 by June
– Social Momentum – Community Kate
– Content – Welcome Experience, Highlight Active Members
– Promotions – 30x30
– Events – SXSW
– Advocacy – LiHD Insiders
26. Case Study: Panasonic Living in HD
CES Influencer “In-Reach” Diggnation Lives in HD
“Organic” Content Creation LiHD “Insider”
27.
28. Ways to Connect:
– Twitter: jquig99
– Facebook/janequigley or /strategyjq
– www.janequigley.com
Editor's Notes
Why wouldn’t we use our existing graphic for this point? The build will need to be redone.