The Next Generation Home Digital Experience  Albert B. Chu VP Marketing & Alliances DocTrain East 2008 Boston
A New Paradigm One Internet Always Connected Open for Innovation
Content and service providers Social networking, ubiquitous connectivity 80’s 90’s 2000’s Monolithic vendors Consumer-branded device manufacturers Hardware Device Software and services (Internet) Personal computing Voice, messaging,  gaming When Ecosystem Drivers Innovation Drivers Usage Model Dominant Platform WinTel Proprietary OS Open platform Wired: Ethernet Wireless: WiFi, 2.5-3G At your desk On your device Network Information Is… 3G-4G,  Next Generation Networks Wherever you are Desktop Generation Mobile Generation Connected Generation The Connected Generation
Unleashing the Internet The New Yorker,  July 1993
Today’s Internet: PC-Centric *Source: IDC, 2008  1.5 Billion Internet
“ Beyond PC” Internet Access Source: Vodafone, 2008
Tomorrow’s Internet: Beyond-PC Devices Internet *Sources: IDC, 2008; ACCESS analysis  70 Billion Devices (2020) 3 Billion Devices (2012) +
Today: PC-Centric Internet Access Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008
Moving to a Mobile Internet Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008
“ The mobile internet is the next open computing platform.”
One Internet Mobile-Optimized  Web Content
The Always Connected Generation
Most Popular Mobile Search Terms Source: Vodafone UK, 2008
“ User generated content is what’s driving the internet. 13 hours of video are posted on YouTube every minute. It’ll take over 412 years to  watch all the video on YouTube.” Rich Miner VP Mobile Platforms Google
Always Connected: Social Networking 6 out of world’s 10 most popular websites are social communities
Always Connected: Service Platforms "This isn't a device, it's a service." -Jeff Bezos, Amazon
Connecting Diverse Devices Digital Living Network Alliance Demo
“ I have always wished that my computer would be as easy to use as my telephone. My wish has come true.  I no longer know how to use my telephone.” Bjarne Stroustrup Developer of C++ AT&T Labs
Mobile Phone Shop in Tokyo
NTT DoCoMo P905i: 3G Phone (UMTS/HSDPA + GSM) W open style  Wide VGA (480×854), 3 inch TFT display  5M pixel high-quality camera 1seg TV (ISDB-T) Bluetooth, IrDA, microSD memory card Contactless IC card (Felica) Software: Linux and advanced browser Services: Internet, messaging, music, video telephony, more More Than Just a Phone
A Daily Life Tool: At Train Station
A Daily Life Tool: At Convenience Store
Software Complexity Doubles Each Year
“ Current economic slowdown will accelerate the requirement for a new breed of open software that has the ability to turn every mobile phone into a ‘smart’ phone.” Joseph Coughlin Director, AgeLab MIT
Open for Innovation Open Internet Open Platform Open Standards
Open for Innovation: Widgets  Easy access to web-based services and information Support all internet-enabled devices Digital TV Car Navigation Widget Desktop Screen   Mobile Phone
How Will It Impact You? One Internet Always Connected Open for Innovation
Thank You

Keynote: The Next Generation Home Digital Experience

  • 1.
    The Next GenerationHome Digital Experience Albert B. Chu VP Marketing & Alliances DocTrain East 2008 Boston
  • 2.
    A New ParadigmOne Internet Always Connected Open for Innovation
  • 3.
    Content and serviceproviders Social networking, ubiquitous connectivity 80’s 90’s 2000’s Monolithic vendors Consumer-branded device manufacturers Hardware Device Software and services (Internet) Personal computing Voice, messaging, gaming When Ecosystem Drivers Innovation Drivers Usage Model Dominant Platform WinTel Proprietary OS Open platform Wired: Ethernet Wireless: WiFi, 2.5-3G At your desk On your device Network Information Is… 3G-4G, Next Generation Networks Wherever you are Desktop Generation Mobile Generation Connected Generation The Connected Generation
  • 4.
    Unleashing the InternetThe New Yorker, July 1993
  • 5.
    Today’s Internet: PC-Centric*Source: IDC, 2008 1.5 Billion Internet
  • 6.
    “ Beyond PC”Internet Access Source: Vodafone, 2008
  • 7.
    Tomorrow’s Internet: Beyond-PCDevices Internet *Sources: IDC, 2008; ACCESS analysis 70 Billion Devices (2020) 3 Billion Devices (2012) +
  • 8.
    Today: PC-Centric InternetAccess Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008
  • 9.
    Moving to aMobile Internet Survey of consumers in U.S., Japan, India, China and Germany by IBM Institute for Business Value, 2008
  • 10.
    “ The mobileinternet is the next open computing platform.”
  • 11.
  • 12.
  • 13.
    Most Popular MobileSearch Terms Source: Vodafone UK, 2008
  • 14.
    “ User generatedcontent is what’s driving the internet. 13 hours of video are posted on YouTube every minute. It’ll take over 412 years to watch all the video on YouTube.” Rich Miner VP Mobile Platforms Google
  • 15.
    Always Connected: SocialNetworking 6 out of world’s 10 most popular websites are social communities
  • 16.
    Always Connected: ServicePlatforms "This isn't a device, it's a service." -Jeff Bezos, Amazon
  • 17.
    Connecting Diverse DevicesDigital Living Network Alliance Demo
  • 18.
    “ I havealways wished that my computer would be as easy to use as my telephone. My wish has come true. I no longer know how to use my telephone.” Bjarne Stroustrup Developer of C++ AT&T Labs
  • 19.
  • 20.
    NTT DoCoMo P905i:3G Phone (UMTS/HSDPA + GSM) W open style Wide VGA (480×854), 3 inch TFT display 5M pixel high-quality camera 1seg TV (ISDB-T) Bluetooth, IrDA, microSD memory card Contactless IC card (Felica) Software: Linux and advanced browser Services: Internet, messaging, music, video telephony, more More Than Just a Phone
  • 21.
    A Daily LifeTool: At Train Station
  • 22.
    A Daily LifeTool: At Convenience Store
  • 23.
  • 24.
    “ Current economicslowdown will accelerate the requirement for a new breed of open software that has the ability to turn every mobile phone into a ‘smart’ phone.” Joseph Coughlin Director, AgeLab MIT
  • 25.
    Open for InnovationOpen Internet Open Platform Open Standards
  • 26.
    Open for Innovation:Widgets Easy access to web-based services and information Support all internet-enabled devices Digital TV Car Navigation Widget Desktop Screen Mobile Phone
  • 27.
    How Will ItImpact You? One Internet Always Connected Open for Innovation
  • 28.