This document discusses the concept of "curated computing" and its key aspects: 1. A "curator" would simplify technology and business models to design standardized applications and appliances with consistent interfaces. 2. The curator would decide which technologies enter their roadmap and release schedule to create a unified ecosystem. 3. Examples of potential curators mentioned are Oracle, Microsoft, IBM, SAP, and Android/Google. 4. Curated computing is proposed as a new 5th generation of computing that focuses on 24/7 connectivity through application-based appliances and peer-to-peer cloud applications.

1. 2010 STKI
CURATED COMPUTING
Dr. Jimmy Schwarzkopf
Research Fellow
jimmy@stki.info

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3. Is this innovation ????
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4. “innovation ”
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5. Sometimes the “crash” is …..
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6. Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010
-"The fact of the matter is, this is not
a downturn, this is a bit of a reset”-
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7. What do we carry in our pockets ?
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8. Virtually free and unlimited:
bandwidth and storage
• Storage and bandwidth: are
improving performance and
cost efficiency even faster than
processor speed is .
• The marginal cost is falling to wired
practically zero.
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9. Cheap fast storage/bandwidth

10. Growth: Digital Agenda
Broadband related growth (innovation)
will be the big differentiator in 2010-2012
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11. Wired : 9/2010
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12. Consumer Cloud Applications

13. Cheap fast storage/bandwidth
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15. Companies 2011: Engaging and influencing
CRM 1.0 CRM 2.0
Managing individual customers Managing influencers and ‘tribes’

16. When will we have “Industrial Information” Machines ?
It takes time not only for people to adopt
technologies into their daily routines but also
for technologists to figure out how to make
things
33 years
The Austin 7 was produced
from 1922 through to 1939
The Karl Benz Patent Motorwagen 1885,. by the Austin Motor Company.
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18. Internet of things:
SPEED SCALE SENSORS SOFTWARE
Infinite bandwidth Unprecedented New kinds of data Cloud applications
and going for real- processing power
time data and storage sizes r
Appliance
Always connected
Easy to use
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19. What happenned
• Consumerization of
technology (user demand) • Hardware
• Social Networks – Cool chips
• Cloud Applications – Memory/storage
– Standard – Batteries
– Easy to use • Broadband
– Business Model – Cellular Networks
• No license – Wi-Fi
• Pay per use
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20. The BIG problem : complexity
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21. The solution
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22. CURATED COMPUTING
CURATOR:
1. Simplifies technology and
“cost” model (ie: salesforce)
2. Will decide what technologies
will enter his roadmap and
when)
3. Will design a specific man
machine interface
4. Whole ecosystem will grow
around him (ie: apple)
Examples: Oracle, Microsoft,
IBM, SAP and Android/google
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23. Decision on “curator”as marriage
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24. Or religion
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25. DEFINITIONS: CURATED COMPUTING
– 24 X 7 connectivity
– Application based appliance (peer to peer)
• Application market is self service
• Applications are standard and easy to install
• Applications have the same MMI
• Part/all of the application is in the cloud
– Appliance is ultra-portable, Wi-Fi and 3G-4G
– Security / tokens
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26. NO .. NO
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27. 5th Generation Of Computing
1970s 1980s 1990s Today 2010+
Autocratic Personal: Web: SOA: Curated:
Centralized
Computing

28. 5th Generation Of Computing
1970s 1980s 1990s Today 2010+
Autocratic Personal: Web: SOA: Curated:
Centralized
Computing

29. MEGAtrends: curated computing
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30. Disruptive Innovations
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31. Winners and losers: who now?
15 billion ARM
based chips
shipped to date
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34. Like an old phone changed form adopted its own form
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35. FOURSQUARE
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36. Unsocial
Unsocial is a new application
that connects users with business
people in their proximity that
they need to meet.
It doesn’t care about any
of your friends.
It’s focused on all the
people you don’t know
but probably should
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37. Context Application: Zipcar
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38. In Context :Transparent Price
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39. Farmville Game on Facebook
• It‟s free but you can buy goods to enhance
the experience:
– 800.000 tractors „sold‟ every single day
• A team of 35 Developers release new virtual
items into FarmVille twice a week
• 65 Million+ users without any advertising; 1.2
Million users per day
• Parent company Zynga makes est. $500M /
Year and has 600+ employees
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43. If looks could kill
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44. New client ? 1 or more ?
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47. What is Amazon ?
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
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49. iPad: content consumption
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50. Citrix FREE
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51. SAP BASIS 17.99 USD
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52. Oracle BI FREE
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54. ORACLE FREE
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55. SAP Mobile FREE
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56. iPhone the content revolution
The dean of Yale University's School of Management has
joined Apple as a new Vice President,
serving of the dean of a new "Apple University."
Over 300K
In Israel
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57. FaceTime: Skype killer
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58. Google into other things?
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59. Other ecosystems
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61. Other ecosystems: blackberry
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62. One for each kind?
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63. Or one for each machine?
PCs Mac Tablets Smart phones Cell phones

64. Design features (user wins)
vs
development and distribution (IT wins)
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65. How are we going to use them ?
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66. Mobile website also changing
Your mobile website should and Less like that:
look more like that:
Don’t look at mobile devices as an “extended PC”
It is a totally different device that will offer added value that a PC doesn’t

67. Thank you
Dr. Jimmy Schwarzkopf
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