Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
How the Internet is Redesigning Business by @JoeySheppEarthsite
This document outlines a presentation about how the internet is reshaping business and the curriculum for a new MBA in Digital Media. The presentation covers trends like the growth of social media platforms and mobile technology. It then details courses in the MBA program that focus on how digital transformation is affecting operations, marketing, and finance. These include modules on cloud computing, video conferencing, e-commerce, data visualization, microfinance, and more. The presentation concludes by emphasizing that even as technology advances, business will continue to be about human relationships.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
MBA in Social Media by @JoeyShepp of @EarthsiteEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a to leverage social media media technology to power all aspects of your start-up or small business.
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
US Hispanics: Content Producers and Marketers who want to attract US Latinos should considered mobile as the first screen and in many cases as the only one
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
How the Internet is Redesigning Business by @JoeySheppEarthsite
This document outlines a presentation about how the internet is reshaping business and the curriculum for a new MBA in Digital Media. The presentation covers trends like the growth of social media platforms and mobile technology. It then details courses in the MBA program that focus on how digital transformation is affecting operations, marketing, and finance. These include modules on cloud computing, video conferencing, e-commerce, data visualization, microfinance, and more. The presentation concludes by emphasizing that even as technology advances, business will continue to be about human relationships.
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
MBA in Social Media by @JoeyShepp of @EarthsiteEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a to leverage social media media technology to power all aspects of your start-up or small business.
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
US Hispanics: Content Producers and Marketers who want to attract US Latinos should considered mobile as the first screen and in many cases as the only one
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
Wave 2 - Mobility | UM | Social Media TrackerUM Wave
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Getting Going with Mobile (What Your Users Really Want!)Forum One
Here is a sample user scenario storyboard for a key audience of your organization:
1. Sarah is waiting for the bus on her way to work.
2. She opens the organization's mobile app to check for any last minute updates on an event happening that evening.
3. Browsing the event details, she notices a call for volunteers and decides to sign up.
4. On the bus, she uses the app to register as a volunteer, selecting her availability and interests.
5. At work during her lunch break, Sarah receives a confirmation email on her phone about her volunteer shift that evening.
6. After work, Sarah uses the navigation features in the app to find directions to the
This document provides a monthly summary of mobile news, views, events, and developments locally and abroad. Some of the key highlights mentioned include:
- Tablets are expected to rapidly increase in emerging markets as affordable devices become more accessible.
- The "second screen" industry of mobile apps and sites that complement television content is growing as people increasingly use mobile devices while watching TV.
- A study found that mobile searches often trigger two follow-up actions like store visits or purchases within an hour due to convenience.
- The Lean Startup methodology of rapidly testing products with customers is being adopted by large brands to innovated more quickly in fast-paced markets.
- Large organizations are investing in
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
Associate Director for Research Kristen Purcell will be discussing Pew Internet's groundbreaking data on local news information ecosystems at Ohio State's Journal of Law and Policy for the Information Society's 2012 symposium, “The Future of Online Journalism: News, Community and Democracy in the Digital Age.”
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
Opening plenary panel: the rise of the app #BPCW11Headstar
This document discusses the rise of mobile apps and their importance for government services. It notes that nearly a quarter of internet searches are now done on mobile devices and that consumers expect services to be accessible anytime on their mobile devices. It then provides details on smartphone usage statistics in the UK and examples of apps created by Directgov for travel and jobs searches. It also outlines lessons learned around ensuring the underlying API, ongoing updates, and providing both mobile and desktop versions. Finally, it describes the mobile solutions offered by Looking Local, including mobile websites, dedicated smartphone apps, and SMS/shortcode services.
Smartphones - the ultimate recruitment toolThirtyThree
The document summarizes key points from a seminar on using mobile as a recruitment tool. It discusses:
- Smartphone and mobile phone ownership statistics showing high and increasing usage
- The types of personal data and behaviors that can be inferred from mobile usage
- Examples of how this data could be used for targeted recruitment messaging
- Metrics on the effectiveness of mobile advertising campaigns including click-through and application rates
- The rise of tablets and how over half of UK adults now own a tablet
- Projections that smartphone ownership in the UK will reach over 80% by 2017
- The debate around responsive design vs separate mobile sites for career/job portfolios online.
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)Tony Hackett
This deck is an aggregation of interesting consumer behaviour data that I have been collecting.
Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/
For more, see:
www.mypublicbrand.com
www.http://tonyhackett.brandyourself.com/
Mobile media consumption presentation philippinesjoeychee
Mobile media consumption is rising rapidly in the Philippines. The survey found that mobile has surpassed desktop and TV in time spent, with the average user consuming 6.4 hours of media per day on their mobile. Younger users especially see mobile as their primary means of going online, with 67% using it for web surfing. Mobile usage is focused on social media, communication, games and entertainment. Ease of use, constant availability and privacy are driving factors. While mobile advertising influence on purchases is already high, there is potential for greater leverage. The report identifies consumer segments and recommends evangelizing mobile's impact, engaging creatives, and targeting segments for media planning and advertising.
This document discusses the rise of the internet and social media as dominant communication platforms. Some key points:
- The internet has caused a democratization of information by enabling widespread, cheap publishing and distribution of content. It has transformed the traditional top-down mass media model.
- Social networks like Facebook and YouTube did not exist 10 years ago but now have over a billion users each. Nearly 40% of the world's population is now online.
- The internet and mobile devices have enabled citizen journalism and user-generated content to a degree never seen before. Billions of photos, videos, tweets and emails are shared daily on various platforms.
- As internet access continues to grow globally, especially via
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
The whole world in your hand: Embracing the mobile revolution - John KenyonConnecting Up
Mobile technology is revolutionizing the way non-profits operate and engage with stakeholders. The document discusses how mobile phones have been used by non-profits to more efficiently collect and report field data, engage donors through fundraising campaigns, and empower communities through citizen science and language preservation apps. It provides examples of non-profits embracing mobile strategies and emphasizes starting with a comprehensive mobile plan rather than separate apps. The key is leveraging the ubiquity of mobile to advance organizational missions in new impactful ways.
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA
The document discusses the rapid adoption of smartphones and the shift to a mobile-first world. It finds that within the next 3 years, smartphone ownership will reach majority levels globally. Currently, 18% of users are considered "smartphone dominant," spending most of their digital time on mobile. This group is expected to expand to the majority of consumers as mobile experiences continue to improve. Factors like developing for larger screens, improving cross-device experiences, and adapting to trends in app replacement will accelerate this shift to a smartphone dominant world.
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA
This document discusses the rise of mobile devices and their impact on digital trends. Some key points:
- Mobile devices like smartphones and tablets now greatly outnumber PCs and are driving growth in connected devices.
- Popular communication apps like WhatsApp, WeChat and Snapchat are seeing massive adoption rates, surpassing text messaging usage.
- Mobile media consumption and online activities like photo sharing are also growing rapidly as people spend more time on their phones.
- Many industries like retail, transportation, payments and advertising now rely heavily on mobile users, who account for over 20% of online traffic and an increasing share of sales and revenues.
- Mobile has extended people's digital time and changed consumption patterns, with smartphones
Newspapers are struggling to adapt to changing news consumption habits. As more people get their news from social media and mobile devices, newspaper readership and advertising revenue have sharply declined. In response, newspapers are using tactics like social media, shorter stories, videos and paywalls to attract younger audiences and generate revenue online. However, the transition to digital presents challenges as journalists must now be multi-skilled across multiple platforms. The future of newspapers remains uncertain as they work to reinvent their content and business models for the digital age.
This document discusses the rise of mobile journalism using smartphones and tablets. It notes that over 1.5 billion people worldwide have smartphones, and they are increasingly using them to take photos, shoot video, and share content online. The document then outlines various ways that journalists can utilize smartphones for newsgathering, such as covering breaking news, conducting interviews, livestreaming events, and verifying facts through social media. It concludes by exploring emerging mobile tools and trends in journalism, such as augmented reality, wearable devices, and new business models driven by mobile advertising revenue.
Entertainment:
goal is to provide helpful information goal is to engage and entertain
and guidance e.g. games, music, video
from Mobile Design and DevelopmentPractical concepts and techniques for creating mobile sites and web apps by Brian Fling
Context
- Physical context: Where are they? Location awareness can provide contextually relevant information.
- Temporal context: When are they interacting? Time of day/week influences user goals and attention levels.
- Social context: Who are they with? Alone or with others impacts privacy, sharing and collaboration needs.
- Technological context: What device are they using? Screen size, input methods and connectivity shape the experience.
-
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
The document provides an overview of key mobile trends, with a focus on trends in Hong Kong. It summarizes that:
- Hong Kong youth have the highest mobile phone ownership rates in Asia, and over 30% of Hong Kong mobile users engage in social networking on their devices.
- When purchasing a new mobile phone in Hong Kong, content/applications is the second most important factor after look/feel.
- Popular social networking sites accessed on mobile devices in Hong Kong include Facebook, Yahoo, and Google.
Getting Going with Mobile (What Your Users Really Want!)Forum One
Here is a sample user scenario storyboard for a key audience of your organization:
1. Sarah is waiting for the bus on her way to work.
2. She opens the organization's mobile app to check for any last minute updates on an event happening that evening.
3. Browsing the event details, she notices a call for volunteers and decides to sign up.
4. On the bus, she uses the app to register as a volunteer, selecting her availability and interests.
5. At work during her lunch break, Sarah receives a confirmation email on her phone about her volunteer shift that evening.
6. After work, Sarah uses the navigation features in the app to find directions to the
This document provides a monthly summary of mobile news, views, events, and developments locally and abroad. Some of the key highlights mentioned include:
- Tablets are expected to rapidly increase in emerging markets as affordable devices become more accessible.
- The "second screen" industry of mobile apps and sites that complement television content is growing as people increasingly use mobile devices while watching TV.
- A study found that mobile searches often trigger two follow-up actions like store visits or purchases within an hour due to convenience.
- The Lean Startup methodology of rapidly testing products with customers is being adopted by large brands to innovated more quickly in fast-paced markets.
- Large organizations are investing in
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
Associate Director for Research Kristen Purcell will be discussing Pew Internet's groundbreaking data on local news information ecosystems at Ohio State's Journal of Law and Policy for the Information Society's 2012 symposium, “The Future of Online Journalism: News, Community and Democracy in the Digital Age.”
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
Opening plenary panel: the rise of the app #BPCW11Headstar
This document discusses the rise of mobile apps and their importance for government services. It notes that nearly a quarter of internet searches are now done on mobile devices and that consumers expect services to be accessible anytime on their mobile devices. It then provides details on smartphone usage statistics in the UK and examples of apps created by Directgov for travel and jobs searches. It also outlines lessons learned around ensuring the underlying API, ongoing updates, and providing both mobile and desktop versions. Finally, it describes the mobile solutions offered by Looking Local, including mobile websites, dedicated smartphone apps, and SMS/shortcode services.
Smartphones - the ultimate recruitment toolThirtyThree
The document summarizes key points from a seminar on using mobile as a recruitment tool. It discusses:
- Smartphone and mobile phone ownership statistics showing high and increasing usage
- The types of personal data and behaviors that can be inferred from mobile usage
- Examples of how this data could be used for targeted recruitment messaging
- Metrics on the effectiveness of mobile advertising campaigns including click-through and application rates
- The rise of tablets and how over half of UK adults now own a tablet
- Projections that smartphone ownership in the UK will reach over 80% by 2017
- The debate around responsive design vs separate mobile sites for career/job portfolios online.
Consumer Trends in Australia - Tony Hackett (www.mypublicbrand.com)Tony Hackett
This deck is an aggregation of interesting consumer behaviour data that I have been collecting.
Also, I blogged about the value of Slideshare and Earnings Calls' Q&A: http://www.mypublicbrand.com/2012/02/18/slideshare-and-earnings-calls-qa-a-unique-recipe-for-meeting-preparation/
For more, see:
www.mypublicbrand.com
www.http://tonyhackett.brandyourself.com/
Mobile media consumption presentation philippinesjoeychee
Mobile media consumption is rising rapidly in the Philippines. The survey found that mobile has surpassed desktop and TV in time spent, with the average user consuming 6.4 hours of media per day on their mobile. Younger users especially see mobile as their primary means of going online, with 67% using it for web surfing. Mobile usage is focused on social media, communication, games and entertainment. Ease of use, constant availability and privacy are driving factors. While mobile advertising influence on purchases is already high, there is potential for greater leverage. The report identifies consumer segments and recommends evangelizing mobile's impact, engaging creatives, and targeting segments for media planning and advertising.
This document discusses the rise of the internet and social media as dominant communication platforms. Some key points:
- The internet has caused a democratization of information by enabling widespread, cheap publishing and distribution of content. It has transformed the traditional top-down mass media model.
- Social networks like Facebook and YouTube did not exist 10 years ago but now have over a billion users each. Nearly 40% of the world's population is now online.
- The internet and mobile devices have enabled citizen journalism and user-generated content to a degree never seen before. Billions of photos, videos, tweets and emails are shared daily on various platforms.
- As internet access continues to grow globally, especially via
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
The whole world in your hand: Embracing the mobile revolution - John KenyonConnecting Up
Mobile technology is revolutionizing the way non-profits operate and engage with stakeholders. The document discusses how mobile phones have been used by non-profits to more efficiently collect and report field data, engage donors through fundraising campaigns, and empower communities through citizen science and language preservation apps. It provides examples of non-profits embracing mobile strategies and emphasizes starting with a comprehensive mobile plan rather than separate apps. The key is leveraging the ubiquity of mobile to advance organizational missions in new impactful ways.
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA
The document discusses the rapid adoption of smartphones and the shift to a mobile-first world. It finds that within the next 3 years, smartphone ownership will reach majority levels globally. Currently, 18% of users are considered "smartphone dominant," spending most of their digital time on mobile. This group is expected to expand to the majority of consumers as mobile experiences continue to improve. Factors like developing for larger screens, improving cross-device experiences, and adapting to trends in app replacement will accelerate this shift to a smartphone dominant world.
American University Presentation (3) 2012 on Mobile Trends and Emerging Techn...Wayne Chen
My third academic lecture on mobile and technology at the American University. Thanks to the students for having me to speak in their global economics class led by Dr. Leroy Miller, professor of marketing.
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA
This document discusses the rise of mobile devices and their impact on digital trends. Some key points:
- Mobile devices like smartphones and tablets now greatly outnumber PCs and are driving growth in connected devices.
- Popular communication apps like WhatsApp, WeChat and Snapchat are seeing massive adoption rates, surpassing text messaging usage.
- Mobile media consumption and online activities like photo sharing are also growing rapidly as people spend more time on their phones.
- Many industries like retail, transportation, payments and advertising now rely heavily on mobile users, who account for over 20% of online traffic and an increasing share of sales and revenues.
- Mobile has extended people's digital time and changed consumption patterns, with smartphones
Newspapers are struggling to adapt to changing news consumption habits. As more people get their news from social media and mobile devices, newspaper readership and advertising revenue have sharply declined. In response, newspapers are using tactics like social media, shorter stories, videos and paywalls to attract younger audiences and generate revenue online. However, the transition to digital presents challenges as journalists must now be multi-skilled across multiple platforms. The future of newspapers remains uncertain as they work to reinvent their content and business models for the digital age.
This document discusses the rise of mobile journalism using smartphones and tablets. It notes that over 1.5 billion people worldwide have smartphones, and they are increasingly using them to take photos, shoot video, and share content online. The document then outlines various ways that journalists can utilize smartphones for newsgathering, such as covering breaking news, conducting interviews, livestreaming events, and verifying facts through social media. It concludes by exploring emerging mobile tools and trends in journalism, such as augmented reality, wearable devices, and new business models driven by mobile advertising revenue.
Entertainment:
goal is to provide helpful information goal is to engage and entertain
and guidance e.g. games, music, video
from Mobile Design and DevelopmentPractical concepts and techniques for creating mobile sites and web apps by Brian Fling
Context
- Physical context: Where are they? Location awareness can provide contextually relevant information.
- Temporal context: When are they interacting? Time of day/week influences user goals and attention levels.
- Social context: Who are they with? Alone or with others impacts privacy, sharing and collaboration needs.
- Technological context: What device are they using? Screen size, input methods and connectivity shape the experience.
-
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
The document provides an overview of key mobile trends, with a focus on trends in Hong Kong. It summarizes that:
- Hong Kong youth have the highest mobile phone ownership rates in Asia, and over 30% of Hong Kong mobile users engage in social networking on their devices.
- When purchasing a new mobile phone in Hong Kong, content/applications is the second most important factor after look/feel.
- Popular social networking sites accessed on mobile devices in Hong Kong include Facebook, Yahoo, and Google.
The document discusses how technology and internet access have impacted people's lives. It describes how internet access is now seen as a necessity, with most people using smart devices to access the internet on a daily basis. Various digital devices like smartphones, laptops, and tablets are used to find information, be entertained, shop online, and more. The internet has revolutionized communication globally and allows information to be shared instantly. Consumer trends around online video consumption, e-commerce, voice assistants, and more are also discussed to show how technology continues evolving to meet people's needs.
The document summarizes how mobile technology, especially smartphones, has transformed societies and communities in Africa and elsewhere. Key points include:
- Mobile internet and platforms like MXit have become hugely popular in Africa, where infrastructure has lagged but mobile adoption is high. This shows how mobile can drive innovation out of necessity.
- Mobile is changing how people interact and form communities, which are now based on shared interests rather than geography.
- Technologies like cameras on phones have changed photography from a private hobby to a social activity, enriching photos with metadata about their context.
- Mobile access means people are now constantly connected through multiple devices, ready to take immediate actions like purchases in response to marketing.
The use of Mobile technology in the workplace is increasing rapidly. As businesses adopt the latest gadgets, research into the effects of working in a 'wired' world also suggest using caution and setting usage guidelines.
+ Overview of MOBILE EVOLUTION AND DEVELOPMENT OF THE INTERNET.
+ MOBILE INTERNET: TRENDS AND GROWTH
+ BENEFITS OF THE MOBILE INTERNET
+ CHALLENGES OF THE MOBILE INTERNET
+ SOLUTIONS
This document discusses mobile marketing trends and opportunities. It notes that while mobile has been called "the year of mobile" for many years by experts, it is only recently becoming a major marketing channel. The mobile landscape is complex with many devices, platforms, and options for advertisers. Key trends include rising smartphone usage and sales, growth of mobile internet usage and apps, and increasing time spent on social networks and other sites on mobile. The document also summarizes projections for growing mobile advertising spending in the US and worldwide through 2013, led by display, search, and in-app advertising as smartphones and data plans become more common.
The document discusses several topics related to internet usage. It notes that the number of internet users has increased tenfold from 1999 to 2013, with the third billion reached in 2014. Currently, only 3% of American internet users still use dial-up. It also discusses the rise of smartphones, with projections of 1.71 billion smartphone shipments in 2020, up from only 25% of the global population using smartphones in 2015. The document also references statistics about voice searches increasing, with predictions that 50% of all searches will be voice searches by 2020. It provides statistics about online video uploads to YouTube and consumer data usage and preferences.
- Technology is now integrated into everyday life and influences behaviors and purchase decisions. It shapes how consumers access information and how organizations market online.
- Smartphones are the most widely used digital device due to their accessibility and diverse functionality. Social media platforms are commonly used for communication, entertainment and staying informed.
- Online searches are shifting from traditional search engines to include more visual and voice searches via platforms like Google, social media, and image recognition tools.
Leapfrog Technologies: major trends research notesChris Jones
The document discusses how mobile device adoption is outpacing previous technologies and connecting more of the world. It notes that smart device adoption is growing 10x faster than the 1980s PC revolution. This high rate of adoption is enabled by factors like cheaper devices, mobile apps, cloud computing, and leapfrog technologies that allow areas to adopt modern systems without older intermediary steps. This convergence of trends is creating a vast new platform of opportunity through connectivity, information access, and new models for education and employment on a global scale.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Using Mobile Social Media to Deliver Your Company's PromiseChris Baccus
This document discusses how mobile social media can help companies deliver on their promises to customers. It explores trends in mobile social media adoption, how to find target audiences, and how mobile impacts customer experiences at all stages of the sales funnel. The document advocates using mobile listening to understand local communities and tailoring mobile experiences and rewards to drive engagement. It also provides examples of how AT&T has successfully used mobile social strategies to inform customers and strengthen its brand.
The document discusses past, present, and future trends in mobile technology and mobile marketing. In the past, mobile adoption was slower due to limitations of devices and user experiences. Now, smartphones like the iPhone are driving more mobile usage. The future expects nearly universal mobile adoption by 2013, with mobile replacing other technologies. This opens opportunities for advertisers to experiment with mobile formats and location-based marketing through technologies like Foursquare and augmented reality.
Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.
Understand the cross-device consumer in just 15 minutesJim Nichols
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
Understand the cross-device consumer in just 15 minutesConversant, Inc.
To get the most out of your marketing and advertising programs, it’s essential that you understand today’s consumer and the multi-device phenomenon of how they connect, communicate, shop and buy. Get the facts about cross-device consumer behaviors, and then four tips on how to use them to your brand advantage.
Cross-device usage
Mobile’s share of total connected time
The "mobile-only" and "mobile-mostly" connected consumer
Cross-device purchasing
Download this compelling information today so you can develop a cross-device strategy that delivers better ROI.
The document discusses the rise of mobility and smartphones. It notes that smartphones have surpassed PCs as the primary way people access the internet and that mobility is the fastest growing segment of technology. Smartphones have changed how we live, work and play by giving us constant access to information, social media, games and more through our mobile devices. The rise of high-speed networks, social media, video and improved mobile devices continues to fuel rapid adoption of smartphones and mobile technology.
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
1. Why Mobile Matters
What News Professionals
Need to Know
Amy Gahran, April 2011
Knight Digital Media Center Mobile Symposium
2. Resources for this talk:
KnightDigitalMediaCenter.org/kdmcmobile
Apr. 12 post by Amy Gahran
amy@gahran.com / @agahran / Contentious.com
3. Why go mobile? 3 Goals
1. To be available, engaging and useful to the communities you serve,
via the channels they prefer, in ways that work under variable
conditions.
2. To do quality reporting from anywhere, anytime -- in a timely,
flexible, and cost-effective way.
3. To achieve first two goals in ways that support/grow a revenue-
producing news business model and strengthen communities.
4.
5.
6.
7. Pew: Half of all US adults get
some local mobile news/info
Pew Internet & American Life Project, March 2011
How Mobile Devices are Changing Community Information Environments
8. What kind of local news/info are
people getting on mobile devices?
Pew Internet & American Life Project, March 2011
How Mobile Devices are Changing Community Information Environments
9. Young people: Especially likely to
get local mobile news /info
✤ 70% of Americans age 18-29 get some kind of local mobile
news/info
✤ 47% specifically get local mobile news (distinct from weather,
sports, restaurant listings, etc.)
✤ That makes mobile a good way to build your future news
audience.
✤ Tomorrow’s market has to come from somewhere.
Pew Internet & American Life Project, March 2011
How Mobile Devices are Changing Community Information Environments
10. Mobile for community-building
“Those who use their cellphones or tablet computers to get
local news are more enthusiastic... about their communities
and the role they play there.”
“More than a third of mobile local information consumers
say they and others like them can have a big impact on
their community. That compares with 27% of those who do
not connect to their communities on their mobile devices
who feel that level of personal efficacy.”
Pew Internet & American Life Project, March 2011
How Mobile Devices are Changing Community Information Environments
11. The US mobile big picture
✤ Currently 234 million Americans 13 & over use mobile devices* -- 76% of total US
population (all ages)
✤ 3G technology has been deployed to areas covering more than 92% of the US
population**
✤ 4G networks are only just starting to get rolled out, and so far few 4G handsets are
available.
✤ More than 89% of the handsets operating on US wireless carrier networks are capable
of browsing the web**
✤ Less than 30% of US handsets currently in use are smartphones*
✤ Americans spend 7.2% of mobile phone time following news & current events***
*ComScore February 2011 U.S. Mobile Subscriber Market Share
**CTIA 50 wireless quick facts, October 2010
***Nielsen State of the Media 2010, January 2011
14. Rural won’t be
what it used to be.
Rural news orgs and nearby j-schools
can help lead that change.
15. NEEDED:
Product Development Mindset
EVERYONE in the news business
should make it their business to think about the business.
GET
PASSIONATE!
16. Mobile advertising market booming
New Gartner research:
✤ 2011, US mobile advertising market will grow to $707 million
✤ Mostly search & map-related: 45%
✤ About 25% each: Mobile web display ads, in-app advertising
✤ By 2015, that’ll grow to a $5.8 billion market (equivalent to about 20%
of all US online ad spending)
✤ % Mobile web and in-app display ads will catch up more with
search/map ads.
Gartner Mobile Advertising, Worldwide, 2008-2015
March 2011
18. Mobile is not a replacement
for traditional news storytelling
19. What’s a smartphone?
✤
Operating
system that will
support “native”
applications
(apps)
✤
Full-featured
web browser*
✤
At least 3G
access (soon, 4G)
* Candybar BlackBerries prove that not all smartphones
have touchscreens or nice web browsers.
20. What’s a “feature phone”?
✤ Over 70% of current US mobile market*
✤ Limited operating system -- but often can run simple
Java apps -- which aren’t as nice as native, but still work.
✤ Over 89% are web-enabled**
✤ Usually crappy web browser, but they’re getting better***
✤ May not have 3G access.
✤ May have a touchscreen
✤ More affordable, flexible, simpler.
*ComScore Feb 2011 **CTIA ***KDMC
25. Strategy: Embrace the full
spectrum of mobile technology
✤ Make your mobile web site the core of your mobile strategy.
✤ Be inclusive: from cheap flip phones with crappy browsers to iPads
✤ Feature phones are biggest part of market by far. Serve them first as
baseline.
✤ SMS works on all feature phones. E-mail & web work on most.
✤ Play with lower-tech mobile as much as high-end
✤ Native apps for smartphones & tablets: Do them only AFTER you
cover the low-tech bases.
29. Social media is increasingly mobile
✤ Make sure your mobile web site
plays nice across a range of feature
and smartphone browsers, so
inbound links work.
✤ Add like & share links/features to
your mobile web pages
✤ Promote your content via social
media.
✤ READ: KCNN guide: “Likes &
Tweets”
30. Think beyond shovelware
✤ It’s 1997 all over again!
✤ Not compelling, engaging or very useful
✤ It’s better than nothing -- but not by much
33. Got a database?
Make an app!
✤ Apps can be special-purpose
✤ This example: mobile web apps
✤ From apps.USA.gov
✤ Very handy
✤ Works on feature phone
browser
36. Wireless broadband as infrastructure
✤ Great story for rural areas: Most in need of 4G, but probably last to get it
✤ Obama admin: National Wireless Initiative announced Jan. 2011. Would extend
4G networks to cover 98% of population
✤ Opportunity or carrier pork? Both! (More to write about)
✤ Robust, ubiquitous 4G networks can deliver core services: education, health,
business, more.
✤ Watch out for network congestion!
✤ Use crowdsourcing tools to engage community on this issue, increase awareness.
✤ Network availability does not mean everyone can afford devices/access
38. Wetware update: Change your
mindset!
✤ Start using mobile tools daily.
Try new things as they arise.
✤ Think like a product developer
✤ Learn from mobile marketers,
developers, activists, service
providers
The most important piece of mobile
✤ Do your own market research computing and communication power
you’ll ever have.
✤ Experiment!
41. Resources for this talk:
KnightDigitalMediaCenter.org/kdmcmobile
Apr. 12 post by Amy Gahran
amy@gahran.com / @agahran / Contentious.com
Editor's Notes
The story of the mobile landscape featuring\n- Lots of lightbulbs\n- A couple of cats\n- 2 800-lb gorillas\n- And Captain Jean-Luc Picard!\n- Oh, and a horse...\n
\n
\n
WAIT!\n\nNone of those goals mentioned “mobile”!!!\n
Sorry, I lied\n\nAt its heart, this workshop isn't really about mobile technology, per se\n\nThis workshop is really about:\n- being adaptable, flexible, creative, and forward-looking.\n- not taking your business, professions, or especially your communities for granted.\n- unlearning some ideas about how journalists, journalism, and news organizations are supposed to work\n- making sure communities and individuals continue to get the news and information they need.\n
But one thing we're NOT unlearning are cores value of journalism\n\nWe're not talking about throwing out all the practices you've learned, and the products you offer\n\nWe're talking about layering popular new technology and infrastructure onto the foundation that news orgs and journos have already built.\n\nThe future always builds on the past.\n\nBut let’s start with the present...\n\n
...And people are turning to their mobile devices for news, even local news\n
News is in the top 3 -- even above sports and traffic.\n
\n
\n
So let’s back out to look at the big picture of mobile...\n
Tablets may eventually prove to be a boon for news audiences, and news orgs\n\nGoogle’s admob service -- recent survey\n\nNews is one of the most popular uses\n- even ahead of social media!\n\nBUT: Tablet penetration still low.\n\nIf you’re starting today, you need to serve the potential market that already exists\n- THEN grow into the future\n
Mobile is such a huge deal because it’s disruptive. \n- Leapfrogging potential, like India & Africa\n- Not just personal infrastructure, but institutional: medicine, education, business, government services, etc.\n\nWhy a data-enabled mobile device is like a light bulb\n\nAt Home, Bill Bryson: How the electric light bulb overturned life\n- Safer, easier to do things at night or inside without burning down the house\n- Downside: ridiculous overload.\n\nElectric generators & utilities came into being because people wanted their light bulbs\n- But look at everything else we’re doing with electricity now. It changed the world.\n- In US, even poor people usually have electricity.\n\n
Proliferation of wireless broadband could change the character of local communities and economies as much as electrification did.\n\nI’m here speaking to you because I think you’re where a lot of the opportunity lies\n\n
In times of disruption, you can’t take anything for granted.\n\nRoles are in flux, and good ideas/insight come from all kinds of places. Everyone must pitch in and be aware.\n\nLeaders needs to support and reward this awareness.\n\nIMHO: Make that a key criteria in who you hire, retain, and promote.\n\nIf Matt Waite is here, ask him about how he developed this mindset, and how it yielded politifact\n
Local mobile advertising/marketing is a huge potential market\n\nNews orgs are uniquely poised to capitalize on that.\n\nKim will cover that.\n\nMain point for now: This is happening RIGHT NOW, and will unfold over next few years.\n\nDon’t let Google take over this mobile market, too. Don’t let this be Craigslist all over again. Local news orgs can build relationships better than Google.\n\nAnd mobile is about relationships...\n
People typically have strong emotions about cell phones.\n\nIt’s a relationship tool, not just a device\n\nIf you give them what they want and don’t bug them or try to milk them, they’ll love your mobile service\n\nIf you screw it up, they’ll really hate you.\n\n
Mobile media currently is mainly a complement to, not a replacement for, traditional news storytelling.\n\nEven a really cool, high-tech lightbulb is no replacement for the sun.\n\n...And even “retro” technologies often seem to find a lasting niche...\n
Speaking of technology, what exactly IS a smartphone?\n\nGo over criteria\n\nThere’s always something new coming up - almost daily!\n\nSmartphone is a mushy concept, lines are blurring...\n
Feature phones are the 800-lb gorilla -- and that’s likely to remain the case for at least a couple of years\n\nIf you wanted to get started with mobile NOW, top priority should be to give feature phones a good baseline experience.\n\nThat’s how you build brand loyalty. \n\nEasy to shine on this front -- most news orgs are really bad at this.\n\nWhen I mention feature phones in a lot of tech and media circles...\n
this is the reaction I often get.\n
Or this...\n
Or this.\n\nBecause feature phones aren’t “cool”\n\nYou many not be able to get a comp sci dept to help you with feature phone projects, but...\n
...I bet your advertising, PR, marketing, and business students will want to help.\n\nAnd local businesses would love to have students helping them with mobile marketing/advertising that includes feature phones.\n\nThe point is: Don’t wait to go mobile. Work with what you’ve got right now.\n\nAnd if you’re doing text messaging or e-mail programs, it’s not expensive and you don’t need special “gear”\n
\n
Mostly ignores feature phone traffic\n\nPercentMobile.com is a partial solution to capture traffic\n- But doesn’t integrate with your regular site stats.\n
No. Too expensive, inflexible, complicated for many people.\n\nSmartphones are getting cheaper, feature phones are getting smarter\n\nThe low end of mobile technology will probably always be where most of your potential market is.\n
Mobile preferences are REALLY local\n\nPeople get influenced on devices, apps, channels by the people they know\n\nCarriers offer different phones, plans in different markets -- influences choices\n\nRemember that survey I sent you? Your market research could be similar!\n- But do at least a portion of it in person, in the field\n- It helps to see how people use their phones. They will show you!\n\nKeep doing surveys over time\n\nGo out in the field to see how people use their phones\n
\n
\n
Tools like ScribbleLive and Storify can help you create a curated and fairly mobile-friendly experience, for special event or ongoing topics\n\nYou don’t have to offer just one mobile experience.\n
\nMobile users want to DO stufF!!!\n Kind of like cats\n Short attention bursts\n Quick actions: Sharing/forwarding, voting, quizzes, request more info, search database, etc.\n Crowdsourcing projects: Great way to engage communities. Ushahidi, SwiftRiver, OpenSignalMaps, RootMetrics\n
The best use for apps is special-purpose.\n\nIf you have a database that people would like to search, make THAT and app -- not your whole site\n\nCan also use for special-purpose content, like festival guides or emergency services\n\nMobile web streamlines development costs, cheaper than native apps\n
Mobile isn’t just about pushing out content or alerts\n\nYou can engage communities to contribute info\n\nUshahidi, Swiftriver are useful platforms -- and not just for disasters!\n
With everything about mobile in the US, there is an 800-lb gorilla: Wireless carriers\n\nIncreasing industry consolidation\n\nThey don’t like transparency\n\nThey don’t like municipal WiMax\n\nFree pass on net neutrality\n\nThey pretty much own their regulators\n\nThey don’t like consumers to have too much freedom to switch\n\nThey control how their networks get used\n\nNot necessarily nefarious, but powerful and they have their own interests\n\nThey do a lot of good work too. The more I learn about wireless tech, the more I’m amazed it works at all.\n\nGotta keep an eye on them, encourage them to build networks that will serve your regions well.\n
\n
\nOpenSignalMaps & Rootmetrics: apps so people can map wireless networks\n\nSpearhead an effort to map out quality of your area’s wireless access\n\nIncreases awareness of growing importance of wireless broadband for economic development, personal opportunity, service delivery\n\nAlternative to iffy network maps supplied by carriers\n