Twitter. It\'s everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It\'s a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what\'s important to us to those who want to know.
Twitter: Who Cares What You're Doing Right Now, Anyway?Scott Abel
Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
Handout from Monica's session.
Tweet, tweet. Have you heard about Twitter all over the media, but still aren’t sure how it works or what it can do to help your organization? Then this session is for you! For nonprofits, Twitter is a versatile tool in your emerging social media toolkit to help tell your story, build your brand and increase stewardship among supporters. Participants will learn about:
- Getting started on Twitter
- How to build and keep a list of followers
- Twitter etiquette
- Case studies and success stories – how other charities and non-profits are benefiting from Twitter
The document provides guidance on how to research topics by searching appropriate databases and websites, evaluating sources using the C.R.A.P. test to assess currency, reliability, authority and purpose, and citing sources to avoid plagiarism. It encourages following the three steps of searching, evaluating and citing sources and introduces several databases and strategies for searching as well as the C.R.A.P. test for evaluating information.
Art and Science of Social Media | Wendy Soucie - Social Media StrategistWendy Soucie
Wendy Soucie was the keynote presenter for Clifton Gunderson Technology Solutions sponsored program on The Art and Science of Social Media. The session covered the strategy and methodology of social business relationships and the technology that can help provide monitoring and tracking of our success.
An overview of the potential impact of social media on the 2010 US midterm elections presented to the American Chamber of Commerce in Hong Kong, in August 2010.
This document provides guidance on using social media, specifically Twitter and Facebook, to promote and sell books. It recommends sending 3 tweets per day about your book, replying to those followed on Twitter, and retweeting followers. For Facebook, it suggests using ads and a Facebook page to promote content. The key is linking social media activity back to a blog, where longer form content is posted and shared out to build an audience.
Why Launch a Company Blog and Use Social MediaGraeme Thickins
A presentation on blogging and social media that I gave to the monthly lunch meeting of "Club Entrepreneur" at the Minneapolis Club on February 4, 2010. (This 64-slide deck was created in Keynote on a Mac.) A shout-out to David Meerman Scott, Debbie Weil, Brian Solis, Ann Handley, and Tara Hunt, whose work I cited in parts of this presentation.
When you click play on this slide presentation, you'll also hear an MP3 recording of me delivering this talk. I haven't yet set it up to synch to the slides.
You can also listen to the MP3 on this blog post of mine: http://bit.ly/9Mv1oh. (The MP3 link is towards the end.)
Twitter: Who Cares What You're Doing Right Now, Anyway?Scott Abel
Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
Handout from Monica's session.
Tweet, tweet. Have you heard about Twitter all over the media, but still aren’t sure how it works or what it can do to help your organization? Then this session is for you! For nonprofits, Twitter is a versatile tool in your emerging social media toolkit to help tell your story, build your brand and increase stewardship among supporters. Participants will learn about:
- Getting started on Twitter
- How to build and keep a list of followers
- Twitter etiquette
- Case studies and success stories – how other charities and non-profits are benefiting from Twitter
The document provides guidance on how to research topics by searching appropriate databases and websites, evaluating sources using the C.R.A.P. test to assess currency, reliability, authority and purpose, and citing sources to avoid plagiarism. It encourages following the three steps of searching, evaluating and citing sources and introduces several databases and strategies for searching as well as the C.R.A.P. test for evaluating information.
Art and Science of Social Media | Wendy Soucie - Social Media StrategistWendy Soucie
Wendy Soucie was the keynote presenter for Clifton Gunderson Technology Solutions sponsored program on The Art and Science of Social Media. The session covered the strategy and methodology of social business relationships and the technology that can help provide monitoring and tracking of our success.
An overview of the potential impact of social media on the 2010 US midterm elections presented to the American Chamber of Commerce in Hong Kong, in August 2010.
This document provides guidance on using social media, specifically Twitter and Facebook, to promote and sell books. It recommends sending 3 tweets per day about your book, replying to those followed on Twitter, and retweeting followers. For Facebook, it suggests using ads and a Facebook page to promote content. The key is linking social media activity back to a blog, where longer form content is posted and shared out to build an audience.
Why Launch a Company Blog and Use Social MediaGraeme Thickins
A presentation on blogging and social media that I gave to the monthly lunch meeting of "Club Entrepreneur" at the Minneapolis Club on February 4, 2010. (This 64-slide deck was created in Keynote on a Mac.) A shout-out to David Meerman Scott, Debbie Weil, Brian Solis, Ann Handley, and Tara Hunt, whose work I cited in parts of this presentation.
When you click play on this slide presentation, you'll also hear an MP3 recording of me delivering this talk. I haven't yet set it up to synch to the slides.
You can also listen to the MP3 on this blog post of mine: http://bit.ly/9Mv1oh. (The MP3 link is towards the end.)
The document discusses researching World War 1 using the internet versus databases. It provides tips for evaluating information found on the internet, such as checking if the website is backed by experts, the authorship and date of information, and whether the information is verifiable, comprehensive, and unbiased. The document also notes key differences between databases and the internet, such as databases containing mostly peer-reviewed academic content that is updated daily, while internet content is more varied and irregularly updated with little reviewing.
Twitter is one of the most powerful tools for social media and communication. This presentation highlights how Twitter can be used effectively and presents case studies on how a few celebrities are using twitter.
The document is a presentation on how to research anything and detect credibility issues (CRAP). It discusses the steps of researching - searching with keywords, evaluating sources based on currency, reliability, authority and purpose, avoiding plagiarism by putting information in your own words and citing sources.
YouTube is a video sharing platform that reaches more 18-34 and 18-49 year-olds than any cable network in the US. Various studies have examined YouTube's role in different contexts such as healthcare marketing, portrayals of Asian communities, and use by teenagers in Pakistan. Research found YouTube is an acceptable form of healthcare advertising due to responsibility of content creators. Studies also show YouTube allows Asian American users to challenge stereotypes and is used by Pakistani teenagers for entertainment, information, and ease of use. However, women remain underrepresented in many popular YouTube videos.
This document discusses evaluating information sources and the differences between internet resources and databases. It provides tips for evaluating websites, such as checking for author expertise, verifiability of information, bias, comprehensiveness, and timeliness of content. Databases are described as containing curated academic content from scholarly journals and newspapers that is peer-reviewed and updated daily, whereas internet content can be more varied, less regulated, and updated irregularly. The document also shares how to perform advanced searches on Google and get access to the Benton Library Media Center password-protected resources.
This document provides guidance on researching information sources. It outlines the SEARCH, EVALUATE, CITE process and describes the C.R.A.P. test to evaluate sources based on Currency, Reliability, Authority, and Purpose. Users are encouraged to search library databases or Google, evaluate sources using the C.R.A.P. criteria, and properly cite their sources.
The document discusses the differences between using the internet and databases for research. It provides tips for evaluating information found on the internet by considering whether a website is backed by experts, the author can be identified, the information is verifiable elsewhere, and is up-to-date. It also discusses how to perform advanced searches on Google. The document then explains that databases provide curated content from scholarly journals, newspapers and other sources that is peer-reviewed and updated daily, unlike much of the varied content found on the internet.
Whuffie for Non-Profits Presentation for NetTuesdayTara Hunt
The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It is described as being like credit, with ways to make deposits to or withdrawals from one's whuffie through helping or harming others in the community. Some key points made include:
- Whuffie is the outcome of one's reputation and influences their reach, sentiment, access to opportunities, and more.
- In online communities, whuffie helps determine who users will trust and connect with.
- One can increase their whuffie by listening to others, bringing value to the community, and making deposits rather than withdrawals of others' goodwill.
Sustainable XML for Publishing Applications: DITA Makes It PossibleScott Abel
Presented by Eliot Kimber at Documentation and Training East 2008,
October 29-November 1, 2008 in Burlington, MA.
XML applications for publishers have largely failed to realize the
full potential inherent in the technology. While larger publishers
could make the investment necessary to realize significant return on
the use of XML technology, smaller enterprises simply could not, for a
number of reasons, but fundamentally because the startup costs and
ongoing costs of ownership were simply too high. The DITA standard
fundamentally changes the equation, bringing several unique features
that, together, serve to lower both the startup cost and ongoing
costs, making the use of XML for publishers much more affordable than
it ever has before. At the same time, advances in supporting
technologies important to Publishers, such as improved support for XML
in Adobe Creative Suite and Microsoft Office, powerful new XML search
and retrieval systems such as MarkLogic, and a new generation of lower-
cost XML editors, as serve to make the use of XML for Publishing
applications more attractive than it ever has been before.
Intelligent content. It sounds so futuristic, and yet, it\'s not. This session will showcase examples of intelligent content found both on the world wide web and in private and government organizations today. Discover several innovative and useful examples that leverage the power of content to provide improved service, lower transaction costs, and reduce effort.
Presented in Palm Springs, CA at Intelligent Content 2009: http://www.intelligentcontent2009.com
Move Over Text: Video Documentation Meets DITAScott Abel
Technical communicators have been recombining small chunks of text to create multiple deliverables for years. But, as consumer expectations shift away from text-only content and toward video training and documentation, shouldn\'t we be creating and delivering multiple video deliverables? And, if video documentation is the wave of the future, can we use our existing content standards to make it happen? The answer is "Yes!" Attend this presentation to learn how one organization is creating and repurposing small video segments to create multiple video documentation sets using the Darwin Information Typing Architecture (DITA).
Authoring and Publishing with XMetaL and DITAScott Abel
- The document provides an overview of using XMetaL software to author content using the Darwin Information Typing Architecture (DITA).
- It discusses key DITA concepts like elements, attributes, and structured authoring and how to work with topics, sections, images and tables in XMetaL.
- The course aims to teach participants how to effectively author and structure content using DITA and take full advantage of features in XMetaL like cross-references, conditional text and reuse of content.
Writing, Clear and Simple - Document Testing: The Missing StepScott Abel
Testing documents is an important final step to ensure they meet their goals. Common testing methods include protocol testing, focus groups, and usability testing, which provide qualitative feedback by observing readers. Control studies provide quantitative data by comparing responses to original and revised versions. While not all documents require testing, high-impact documents distributed to many readers should be tested to prevent problems and ensure the message is clear.
This document discusses customizing the authoring experience in XMetaL DITA. It describes how to customize templates, editor styles (CSS), script code using DitaSpecializationExtender, ID auto-generation algorithms, properties dialogs, context menus, and command bars (toolbars and menus). Examples are provided for each type of customization. The document directs users to resources like the XMetaL Customization Guide, Programmer's Guide, community forums, and partner support for additional help with customizations.
XMetaL Author is an XML editor platform that is designed to be improved through customization. With small amounts of effort you can greatly enhance the usability of XMetaL, improving your customers' productivity and increasing user acceptance. In this webinar we'll highlight a few simple techniques that will help you get the most "usability return" on a small amount of "customization investment".
Social media guru and technical communication expert Scott Abel, The Content Wrangler, explores how content technologies, content standards, social networks, location awareness, user-generated content, mobile communication, augmented reality, information visualization, and advanced communication techniques can help technical communicators better serve their customers, identify failure points, and spot opportunities for growth.
The document is a summary of Tim O'Reilly's Twitter boot camp presentation on June 15, 2009. Some of the main points from the presentation include:
1) The secret of social media is focusing on adding value to communities rather than self-promotion. The more value one creates, the more value the community will create in return.
2) O'Reilly's business model involves amplifying the voices of early adopters in a community to tell a big story. This builds the business by creating even more value for others.
3) On Twitter, one should ask questions that increase the value of their assets through participation and real-time information from customers. Involving customers increases value
The presentation I'm delivering as a Keynote on Monday, Oct. 5, 2009 at Mayo Clinic in Scottsdale, Arizona, as part of the health care social media summit we're producing with Ragan Communications.
Social Media and Brand Building - Cohen & WolfAli Parmelee
The document discusses the importance of social media for brand building. It outlines key reasons to use social media like building relationships, identifying trends, and engaging brand ambassadors. Popular social media platforms like Facebook, Twitter, blogs and others are examined in terms of their functionality and how they can be used for marketing. Golden rules for success with social media emphasize creating a strategy, engaging audiences authentically, and measuring results. The document encourages companies to view social media not as a fad but a fundamental shift in communication.
Tab Digi Development #1: listening & talkingHannah Rudman
The document provides an overview of digital tools and strategies for engagement on the web, including social media and user-generated content. It discusses listening to conversations on blogs and through RSS feeds. It also addresses participating through blogging, podcasting, video blogging, tagging content and using social networks. The document offers guidance on using these tools to listen, participate, and ensure your content can be found by others online.
The document discusses strategies for making the most of social media. It provides tips on listening to audiences, enabling communities, spreading content, and measuring effectiveness. Examples are given of both best practices like Reckitt Benckiser's social media case study and potential pitfalls like companies buying questionable palm oil. The overall message is that social media requires active engagement with customers at all stages from listening to sharing to analytics.
The document discusses researching World War 1 using the internet versus databases. It provides tips for evaluating information found on the internet, such as checking if the website is backed by experts, the authorship and date of information, and whether the information is verifiable, comprehensive, and unbiased. The document also notes key differences between databases and the internet, such as databases containing mostly peer-reviewed academic content that is updated daily, while internet content is more varied and irregularly updated with little reviewing.
Twitter is one of the most powerful tools for social media and communication. This presentation highlights how Twitter can be used effectively and presents case studies on how a few celebrities are using twitter.
The document is a presentation on how to research anything and detect credibility issues (CRAP). It discusses the steps of researching - searching with keywords, evaluating sources based on currency, reliability, authority and purpose, avoiding plagiarism by putting information in your own words and citing sources.
YouTube is a video sharing platform that reaches more 18-34 and 18-49 year-olds than any cable network in the US. Various studies have examined YouTube's role in different contexts such as healthcare marketing, portrayals of Asian communities, and use by teenagers in Pakistan. Research found YouTube is an acceptable form of healthcare advertising due to responsibility of content creators. Studies also show YouTube allows Asian American users to challenge stereotypes and is used by Pakistani teenagers for entertainment, information, and ease of use. However, women remain underrepresented in many popular YouTube videos.
This document discusses evaluating information sources and the differences between internet resources and databases. It provides tips for evaluating websites, such as checking for author expertise, verifiability of information, bias, comprehensiveness, and timeliness of content. Databases are described as containing curated academic content from scholarly journals and newspapers that is peer-reviewed and updated daily, whereas internet content can be more varied, less regulated, and updated irregularly. The document also shares how to perform advanced searches on Google and get access to the Benton Library Media Center password-protected resources.
This document provides guidance on researching information sources. It outlines the SEARCH, EVALUATE, CITE process and describes the C.R.A.P. test to evaluate sources based on Currency, Reliability, Authority, and Purpose. Users are encouraged to search library databases or Google, evaluate sources using the C.R.A.P. criteria, and properly cite their sources.
The document discusses the differences between using the internet and databases for research. It provides tips for evaluating information found on the internet by considering whether a website is backed by experts, the author can be identified, the information is verifiable elsewhere, and is up-to-date. It also discusses how to perform advanced searches on Google. The document then explains that databases provide curated content from scholarly journals, newspapers and other sources that is peer-reviewed and updated daily, unlike much of the varied content found on the internet.
Whuffie for Non-Profits Presentation for NetTuesdayTara Hunt
The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It is described as being like credit, with ways to make deposits to or withdrawals from one's whuffie through helping or harming others in the community. Some key points made include:
- Whuffie is the outcome of one's reputation and influences their reach, sentiment, access to opportunities, and more.
- In online communities, whuffie helps determine who users will trust and connect with.
- One can increase their whuffie by listening to others, bringing value to the community, and making deposits rather than withdrawals of others' goodwill.
Sustainable XML for Publishing Applications: DITA Makes It PossibleScott Abel
Presented by Eliot Kimber at Documentation and Training East 2008,
October 29-November 1, 2008 in Burlington, MA.
XML applications for publishers have largely failed to realize the
full potential inherent in the technology. While larger publishers
could make the investment necessary to realize significant return on
the use of XML technology, smaller enterprises simply could not, for a
number of reasons, but fundamentally because the startup costs and
ongoing costs of ownership were simply too high. The DITA standard
fundamentally changes the equation, bringing several unique features
that, together, serve to lower both the startup cost and ongoing
costs, making the use of XML for publishers much more affordable than
it ever has before. At the same time, advances in supporting
technologies important to Publishers, such as improved support for XML
in Adobe Creative Suite and Microsoft Office, powerful new XML search
and retrieval systems such as MarkLogic, and a new generation of lower-
cost XML editors, as serve to make the use of XML for Publishing
applications more attractive than it ever has been before.
Intelligent content. It sounds so futuristic, and yet, it\'s not. This session will showcase examples of intelligent content found both on the world wide web and in private and government organizations today. Discover several innovative and useful examples that leverage the power of content to provide improved service, lower transaction costs, and reduce effort.
Presented in Palm Springs, CA at Intelligent Content 2009: http://www.intelligentcontent2009.com
Move Over Text: Video Documentation Meets DITAScott Abel
Technical communicators have been recombining small chunks of text to create multiple deliverables for years. But, as consumer expectations shift away from text-only content and toward video training and documentation, shouldn\'t we be creating and delivering multiple video deliverables? And, if video documentation is the wave of the future, can we use our existing content standards to make it happen? The answer is "Yes!" Attend this presentation to learn how one organization is creating and repurposing small video segments to create multiple video documentation sets using the Darwin Information Typing Architecture (DITA).
Authoring and Publishing with XMetaL and DITAScott Abel
- The document provides an overview of using XMetaL software to author content using the Darwin Information Typing Architecture (DITA).
- It discusses key DITA concepts like elements, attributes, and structured authoring and how to work with topics, sections, images and tables in XMetaL.
- The course aims to teach participants how to effectively author and structure content using DITA and take full advantage of features in XMetaL like cross-references, conditional text and reuse of content.
Writing, Clear and Simple - Document Testing: The Missing StepScott Abel
Testing documents is an important final step to ensure they meet their goals. Common testing methods include protocol testing, focus groups, and usability testing, which provide qualitative feedback by observing readers. Control studies provide quantitative data by comparing responses to original and revised versions. While not all documents require testing, high-impact documents distributed to many readers should be tested to prevent problems and ensure the message is clear.
This document discusses customizing the authoring experience in XMetaL DITA. It describes how to customize templates, editor styles (CSS), script code using DitaSpecializationExtender, ID auto-generation algorithms, properties dialogs, context menus, and command bars (toolbars and menus). Examples are provided for each type of customization. The document directs users to resources like the XMetaL Customization Guide, Programmer's Guide, community forums, and partner support for additional help with customizations.
XMetaL Author is an XML editor platform that is designed to be improved through customization. With small amounts of effort you can greatly enhance the usability of XMetaL, improving your customers' productivity and increasing user acceptance. In this webinar we'll highlight a few simple techniques that will help you get the most "usability return" on a small amount of "customization investment".
Social media guru and technical communication expert Scott Abel, The Content Wrangler, explores how content technologies, content standards, social networks, location awareness, user-generated content, mobile communication, augmented reality, information visualization, and advanced communication techniques can help technical communicators better serve their customers, identify failure points, and spot opportunities for growth.
The document is a summary of Tim O'Reilly's Twitter boot camp presentation on June 15, 2009. Some of the main points from the presentation include:
1) The secret of social media is focusing on adding value to communities rather than self-promotion. The more value one creates, the more value the community will create in return.
2) O'Reilly's business model involves amplifying the voices of early adopters in a community to tell a big story. This builds the business by creating even more value for others.
3) On Twitter, one should ask questions that increase the value of their assets through participation and real-time information from customers. Involving customers increases value
The presentation I'm delivering as a Keynote on Monday, Oct. 5, 2009 at Mayo Clinic in Scottsdale, Arizona, as part of the health care social media summit we're producing with Ragan Communications.
Social Media and Brand Building - Cohen & WolfAli Parmelee
The document discusses the importance of social media for brand building. It outlines key reasons to use social media like building relationships, identifying trends, and engaging brand ambassadors. Popular social media platforms like Facebook, Twitter, blogs and others are examined in terms of their functionality and how they can be used for marketing. Golden rules for success with social media emphasize creating a strategy, engaging audiences authentically, and measuring results. The document encourages companies to view social media not as a fad but a fundamental shift in communication.
Tab Digi Development #1: listening & talkingHannah Rudman
The document provides an overview of digital tools and strategies for engagement on the web, including social media and user-generated content. It discusses listening to conversations on blogs and through RSS feeds. It also addresses participating through blogging, podcasting, video blogging, tagging content and using social networks. The document offers guidance on using these tools to listen, participate, and ensure your content can be found by others online.
The document discusses strategies for making the most of social media. It provides tips on listening to audiences, enabling communities, spreading content, and measuring effectiveness. Examples are given of both best practices like Reckitt Benckiser's social media case study and potential pitfalls like companies buying questionable palm oil. The overall message is that social media requires active engagement with customers at all stages from listening to sharing to analytics.
Twitter is a social media platform that allows users to post short text updates called tweets that are limited to 140 characters. Key features of Twitter include allowing users to follow other accounts, send direct messages, and use hashtags to discuss topics. The document discusses how Twitter can be used for networking, education, and keeping up with topics of interest in a quick, streamlined way.
Telling Your Story: Helping your customers achieve their goalsDon Hazelwood
The document provides guidance on using Twitter to have conversations that help customers. It suggests asking questions, answering questions from customers, linking to relevant news and content about your business, tweeting about how customers use your products, directly messaging users, and retweeting posts from others about your industry. The goal is to engage in an ongoing discussion using Twitter's features to be helpful, informative and build relationships with customers.
The document provides information on various free multimedia journalism tools and platforms. It lists tools for creating blogs and websites easily like Tumblr, Weebly, and WordPress. It also discusses tools for workflow like Google Voice, Google Docs, and Dropbox. Finally it outlines tools for curation like Storify, Storyplanet and Storyful that help journalists gather and package online content.
Social Media for Family Physician Advocacy and RecruitmentLeslie Bradshaw
This is a presentation that I gave to the Florida Academy of Family Physicians in Jacksonville, Florida on October 24, 2009. The content is a general introduction to social media theory, with an emphasis on how the elements of community, authenticity, family and intimacy found in social media directly correlate to family physicians. Additionally, FAFP has been engaging younger doctors through their Facebook page and are looking to take this to the next level.
Tumblr is a free microblogging platform and social network that allows users to post various types of media including text, photos, videos, and links. It has grown rapidly since its launch in 2006, reaching over 35 million posts per day and nearly 11 billion total posts as of 2011. The average Tumblr user creates 14 posts and follows 3 blogs per month, with half of posts being photos. While initially overshadowed by Twitter and Facebook, Tumblr has become one of the most interesting social networks for marketing due to its customizable templates and ability to create followers and share content. Marketers can use Tumblr to create brand awareness and improve perceptions by connecting with interested audiences.
Tumblr is a free microblogging platform and social network that allows users to post various types of media including text, photos, videos, and links. It has grown rapidly since its launch in 2006, reaching over 35 million posts per day and nearly 11 billion total posts as of 2011. The average Tumblr user creates 14 posts and follows 3 blogs per month, with half of posts being photos. While initially overshadowed by Twitter and Facebook, Tumblr has become one of the most interesting social networks for marketing due to its customizable templates and ability to create followers and share content. Marketers can use Tumblr to create brand awareness and change perceptions by engaging with interested users.
Social Media for Business: An Introductory Seminar February 2011Zuno Design Studios
This document provides an overview of a seminar for small business owners on using social media. It discusses what social media is, the differences between social media and traditional marketing, and various social media platforms like blogs, microblogging, video/photo sharing, location-based networks, social networks, and podcasting/video streaming. Case studies are presented on how businesses have successfully used these platforms. The seminar aims to help businesses understand how to use social media effectively to engage customers and drive their bottom line.
The document discusses the global virtual classroom, an online education platform that allows students and teachers around the world to connect and take virtual classes together. It explains how the platform works, highlighting features like video conferencing, collaborative documents, and discussion forums that facilitate real-time interaction between geographically dispersed users. The global virtual classroom aims to promote cultural exchange and global citizenship through shared educational experiences online.
The document discusses the Global Virtual Classroom, an online platform that allows for virtual international collaboration. It describes how the platform can be used to connect classrooms across borders through video conferencing, message boards, and shared workspaces. Teachers are able to schedule calls between classes, share lessons and course materials, and allow students to work on group projects together. The goal of the Global Virtual Classroom is to promote cultural exchange and global citizenship.
This document provides 10 dos and don'ts for student blogging. It begins with a brief history of blogging, noting that the term "blog" was coined in 1999. The tips for students include doing things like posting opinions, using facts from credible sources, and incorporating multimedia; but avoiding things like only giving one side of a story, plagiarizing, and using vulgar language. Journalists' opinions are protected by fair comment. Plagiarism is when credit is not given to sources. The document also asks a few questions to check understanding.
Canadian Management Consultants Assoc - May 29, 2010BWEST Interactive
This document provides an overview of social media and recommendations for how to use social media to add value. It begins with the author's credentials in online marketing and social media. It then discusses what social media is, why people should care about it, and some key stats about popular social media platforms. The document provides specific guidance about using Twitter, including what types of content to share and how to engage others. It concludes by offering five recommendations for how readers can start adding value through social media, such as starting a blog, engaging on Twitter and LinkedIn, notifying customers, and using management tools for more advanced users.
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)Oliver de Leeuw
on April 8, 2011, Nameshapers Hanaâ Benjeddi, Salmaan Sana & Oliver de Leeuw trained some 30 Franklin Covey trainers in the basic usage of social media.
with interactive exercises on Twitter, LinkedIn and Facebook we tried to get all participants on the same level of understanding social media.
once more, we would like to thank all of them for their willingness to learn new skills, openness to our suggestions and critical questions!
Workshop basics social media franklin covey nl 08 04-2011 (slideshare)Nameshapers
The document provides an introduction to social media and outlines the agenda for a social media crash course. It discusses getting to know each other and then covers Twitter, LinkedIn, and Facebook in three sections that include creating accounts, customizing profiles, and communicating on each platform. Tips are provided around uses, concerns, and controls for social media use.
This document discusses the rise of Twitter use among legal professionals. It notes that lawyers have increased their Twitter presence over the last 6 months. It then outlines various ways that the author uses Twitter, including keeping up-to-date on big legal cases, engaging with the legal community, promoting their work, and gathering expertise. The author finds Twitter to be an engaging way to communicate and connect with a wider community.
Similar to Twitter Who Cares What You\'re Doing Right Now, Anyway (20)
Comparing DITA Support in XMetaL and FrameMakerScott Abel
The document compares DITA support in FrameMaker and XMetaL. FrameMaker is better for print/PDF output and has WYSIWYG authoring, while XMetaL is better for DITA authoring and output-neutral formatting. Neither tool is a clear winner, and the best choice depends on priorities like print needs, author control level, and specialization requirements. The presenter provides an overview of key features in each tool for authoring, output generation, cross-references, and more.
Success Factors for DITA Adoption with XMetaL: Best Practices and FundamentalsScott Abel
Adopting structured authoring and content management requires managing change across the entire organization. Key factors for success include aligning with business needs, creating an implementation roadmap, mapping content to audience needs, updating processes and procedures, revising staffing models, and creating a plan to handle legacy documentation. Pilot projects allow testing changes in a limited scope before full adoption.
Blogzilla: Why Blogs Are The Monster In The Business Closet: You Are No Longe...Scott Abel
This document is a blog that discusses various topics related to online marketing and web presence. It provides tips on search engine optimization, building an effective website, using blogs and content management systems, engaging customers online, and maintaining a consistent online brand message. The blog emphasizes the importance of search engines, customer focus, frequent updates, and community engagement.
The Changing Face of TechComm and the Society for Technical CommunicationScott Abel
The technical communication landscape is changing rapidly. New tools,
techniques, expectations and opportunities are making it necessary to
expand the definition of what a technical communicator does and the
Society for Technical Communication is at the forefront of
communicating these changes to government and industry. Susan Burton,
Executive Director of the Society of Technical Communication (STC)
will discuss efforts to broaden the definition used by the U.S.
government Bureau of Labor Statistics to describe technical
communicators and the work they do. She
The Truth about Content: Learning from the Past in order to Succeed in the Fu...Scott Abel
This presentation will throw a spotlight onto the single most common,
and most serious, reason why Content Management projects fail. In a
nutshell, too many projects become so focused on the technology they
want to deploy that they forget about what matters most - the content
and the people who use it. Real-life case studies will be used to
illustrate this problem. The optimism of the audience will be rebuilt
by introducing a proven solution to this issue with this being a call
to move the focus of CM project towards Content Oriented Architectures.
The most common mistake found in content management projects is rather
surprising. The reason most CM projects falter is that the project
team, and frequently its stakeholders, become unduly enamored with
some piece of technology and assume, or hope, that one or two
applications will erase all of the challenges surrounding the
creation, management, reuse and delivery of content. When a particular
collection of applications fail to deliver on the expectations, the
usual response is to insert even more applications. With each new
application that is introduced, a number of connectors and patches are
also added so that one tool can work with the others that are already
in place. This continues until, with seeming inevitability, these
projects crumble under the weight of growing system complexity. These
projects fail, in short, because, in becoming fixated on technology,
they essentially forget about their content.
This presentation will use a number of project cases studies, some
older and some exceedingly current, to illustrate the downward path
that most CM projects follow. While this might sound ominous, this
journey will actually arrive at a hopeful conclusion. If CM projects
place content at the center of their solution designs, adopting in
effect a Content Oriented Architecture (COA), it becomes possible for
projects to use technology, even exploit it, in ways that emphasize
helping authors, publishers and content users. Under this model, the
quality and usefulness of the content assets becomes the overriding
focus and where automation is introduced it is to either further
improve the quality of the content or to reduce the cost and effort
needed to achieve the desired results. Examples of successful projects
will be used to prove that Content Oriented Architectures are not
really new and that they do deliver results that endure over time.
Content Oriented Architectures: Putting Content at the Center of CM ProjectsScott Abel
Presented by Joe Gollner at Documentation and Training East, October
The most common mistake found in content management projects is rather
surprising. The reason most CM projects falter is that the project
team, and frequently its stakeholders, become unduly enamored with
some piece of technology and assume, or hope, that one or two
applications will erase all of the challenges surrounding the
creation, management, reuse and delivery of content. When a particular
collection of applications fail to deliver on the expectations, the
usual response is to insert even more applications. With each new
application that is introduced, a number of connectors and patches are
also added so that one tool can work with the others that are already
in place. This continues until, with seeming inevitability, these
projects crumble under the weight of growing system complexity. These
projects fail, in short, because, in becoming fixated on technology,
they essentially forget about their content.
This presentation will use a number of project cases studies, some
older and some exceedingly current, to illustrate the downward path
that most CM projects follow. While this might sound ominous, this
journey will actually arrive at a hopeful conclusion. If CM projects
place content at the center of their solution designs, adopting in
effect a Content Oriented Architecture (COA), it becomes possible for
projects to use technology, even exploit it, in ways that emphasize
helping authors, publishers and content users. Under this model, the
quality and usefulness of the content assets becomes the overriding
focus and where automation is introduced it is to either further
improve the quality of the content or to reduce the cost and effort
needed to achieve the desired results. Examples of successful projects
will be used to prove that Content Oriented Architectures are not
really new and that they do deliver results that endure over time.
Modular Content Projects: One Size DOES NOT Fit AllScott Abel
Presented by Steve Manning at Documentation and Training East, October
29-November 1 in Burlington, MA.
Modular Content Projects: One Size DOES NOT Fit All
Making the move to modular content involves more than repeatedly
chanting
Navigating the Vendor Maze: Understanding XML Authoring Tools and Content Man...Scott Abel
Presented by Steve Manning at Documentation and Training East, October
29-November 1, 2008 in Burlington, MA.
It can be tough to work through the volumes of software vendor
marketing and know exactly what products offer. What are the product
strengths? What are the weaknesses? They say the tools
This document discusses information quality and its impact on translation costs and time to market. It notes that as writing has become more distributed and global, information quality has suffered, leading to increased translation costs of up to 30% compared to what is needed. It advocates for quality management principles like standards, metrics, and quality built into early stages to reduce these costs and help businesses do more with less.
Theory of Constraints and Project Management: Challenging the Dominant ParadigmScott Abel
This document discusses challenges with traditional project management and introduces an alternative approach based on the Theory of Constraints (TOC). The TOC focuses on identifying the critical constraint in a project, exploiting its capacity, and protecting throughput with buffers. This contrasts with traditional methods that emphasize task completion and resource utilization. Adopting TOC principles like critical chain scheduling and throughput metrics can help projects deliver benefits more quickly and resolve common problems like late completion.
[Case Study] - Nuclear Power, DITA and FrameMaker: The How's and Why'sScott Abel
Presented by Thomas Aldous at Documentation and Training East 2008,
October 29-November 1 in Burlington, MA.
This session is for anyone that is interested in learning how to
manage a transition to Specialized DITA including Content Management
Systems, Editors and Publishing Server issues and resolutions. As a
added bonus, we will also convert an Word Document To Specialized DITA
and edit the content is FrameMaker 8. There will be a question and
answer period at the end of the session for both technical and project
management issues.
We Eat Our Own Dog Food: Three Companies in the World of Localization Technol...Scott Abel
Presented by Richard Sikes at Documentation and Training East 2008 in
Burlington, MA - October 29-November 1, 2008.
Translation and Localization are intrinsically pragmatic endeavours.
They also require a good deal of human effort that can be aided by
technology. Numerous companies have developed solutions to help
themselves, then realized that they were onto a good thing, so they
have productized their proprietary solutions for more generalized
usage. Well-known localization expert Richard Sikes will paint the
background and evolution of three such stories, featuring products for
visual software localization, translation workflow, and translation
business management, and showing how they are used today.
PASSOLO is a leading software technology for visual software
localization. Used worldwide to create software products in many
languages, PASSOLO is itself available in several languages. Pass
Engineering, a wholly owned subsidiary of SDL International, has
automated PASSOLO so as to use itself recursively to build alternate
language versions.
At Nero, the manufacturer of popular media creation software that is
available in many languages, the localization management team sought,
and failed to find, a workflow system to connect Nero
Keynote: The Next Generation Home Digital ExperienceScott Abel
The document discusses the shift towards a mobile and connected internet driven by ubiquitous connectivity and consumer devices. It notes that we are moving from a PC-centric internet to a "beyond PC" internet driven by over 70 billion connected devices by 2020. The emerging connected generation is always online through their mobile devices, driving new forms of user generated content and social networking. The mobile internet represents a new open computing platform that will be crucial for innovation if it remains open for diverse devices, standards, and services.
Producing Quality Documentation In An Agile Development EnvironmentScott Abel
The document discusses how technical writers can produce quality documentation in an Agile development environment using Scrum methodology. It provides an overview of Agile and Scrum, including Scrum roles, artifacts, and meetings. It addresses how writers can integrate with Scrum teams, challenges they may face, and advantages of Scrum. The role of documentation managers is also examined, along with potential issues to watch out for and benefits writers can gain from Scrum. Additional resources on the topic are provided.
APIs and SDKs: Breaking Into and Succeeding in a Specialty MarketScott Abel
This document provides an overview of writing documentation for APIs and SDKs. It discusses typical users and producers of APIs/SDKs, ideal information to include in SDK and API documentation, common documentation deliverables, programming concepts to cover, and help authoring tools. The document also outlines benefits and drawbacks to technical writers in this specialty, ways to break into the market including education and training options, and resources for API/SDK documentation writers.
Choosing the English That’s Right for You: Simplified Technical English and O...Scott Abel
Presented at Documentation and Training East 2008 (October 29-November 1, 2008) by Brenda Huettner and Alison Huettner.
Simplified Technical English (STE) is a success story for the aerospace industry. Will a simplified English work for your industry as well? This session explores the rationale behind simplified languages, their advantages and their perennial challenges. It surveys controlled languages from their beginnings to the offerings in today’s marketplace. The session will also cover the questions you need to ask to determine what’s right for your situation. Do you need to simplify? Can you adapt an existing language or lexicon? Or should you define your own set of rules and phrases? Where should you begin? What effort would be required?
This document provides an overview of a presentation on how to use DITA (Darwin Information Typing Architecture). The objectives are to encourage the audience that they can learn how to use DITA and to demonstrate some of the practical steps for creating DITA documents using computer tools. It will explain how the author's organization transitioned to using DITA over the course of a year for publishing four documents, with the goal of helping others in their own transition process.
Creating Content for the Hispanic American MarketScott Abel
Presentation by Christine Bucher of Iverson Translation delivered November 27, 2006 at the Content Management Professionals Fall 2006 Summit. (www.cmprofessionals.org)
Connecting with the US Hispanic Market: Insight into the Languages and Cultur...Scott Abel
Presentation by Gabriela Pereyra and Antonia Benney of Lionbridge delivered November 27, 2006 at the Content Management Professionals Fall 2006 Summit.
Connecting with the US Hispanic Market: Insight into the Languages and Cultur...
Twitter Who Cares What You\'re Doing Right Now, Anyway
1. SOURCE: IMPLEMENTINGSCRUM.COM
Twitter
Who Cares What You’re Doing
Right Now, Anyway?
BY SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER * THE CONTENT WRANGLER, INC. * 760.969.3249 * SCOTTABEL@MAC.COM
WWW.THECONTENTWRANGLER.COM * WWW.TWITTER.COM/SCOTTABEL * THECONTENTWRANGLER.NING.COM
Thursday, June 11, 2009
3. What is Twitter?
It’s a microblogging website; one of the
fastest growing networks on the planet
Thursday, June 11, 2009
4. "Twitter is a device-agnostic real-time
message-routing platform—which is a
fancy way of saying that it can send
messages to and receive them from a
variety of devices simultaneously, at the
moment a message is sent."
Sarah Millstein, author of “Twitter and the
Micro-Messaging Revolution” (O’Reilly)
Thursday, June 11, 2009
5. What is a Tweet?
A post to Twitter is called a Tweet, a 140 (or
fewer) character text message
Thursday, June 11, 2009
6. What are Tweets about?
They can be status updates, tips/tricks,
announcements, ads, responses, etc.
Thursday, June 11, 2009
7. What is a reTweet?
A post to Twitter that was posted previously
by another user; provides attribution
Thursday, June 11, 2009
8. Twitter: A simple idea
The original sketch of the Twitter interface;
designed as a status updating tool
Thursday, June 11, 2009
9. Twitter: The first iteration
Status updates from you to your friends who
want to know what you are doing
Thursday, June 11, 2009
10. What are you doing now?
It’s not always easy to see the value in
answering this simple question
Thursday, June 11, 2009
11. "I started using Twitter and then decided it
was just too much trouble and I really
don't want that much information coming
at me all day long. So, I deleted my
account."
Lisa Seaburg, President, Aeon (XML
consulting firm)
Thursday, June 11, 2009
12. "I use it to inform, get news and plug links
I find. In my opinion, I think that there are
a few too many people expressing ‘the
right way’ to use Twitter. The whole point
is that it is random. It also integrates with
your Facebook status, which is very
helpful."
Monica Valentinelli, copywriter, web analyst
Thursday, June 11, 2009
13. "Many people use Twitter for
communicating with friends and family. I
use Twitter for networking and personal
branding. Most of my tweets are business-
oriented. I also find that Twitter is a great
tool for companies to use in their
marketing and PR efforts."
Pamela Abbazia, SEO Strategist
Thursday, June 11, 2009
14. "I use Twitter for a variety of reasons. Most
importantly, I use it as persistent
messaging between myself and my
distributed development team when I need
to interact with them between live/virtual
meetings. I prefer it over email and IM for
short discussions and quick thoughts.”
Robert Bectel, Managing Partner, Quorum
Sense Consulting
Thursday, June 11, 2009
15. "Additionally, I use Twitter to follow the
findings of a select few innovative people/
groups that provide links to interesting
solutions as well as articles and traditional
blogs. By following smart folks, I have
access to an intelligent filter for marketing
and interactive content.”
Robert Bectel, Managing Partner, Quorum
Sense Consulting
Thursday, June 11, 2009
16. "Finally, I use it to communicate with my
wife. Our “Tweets” move quickly to email
and mobile devices which we both have,
and guarantee that we aren’t missing
important messages such as ‘Honey, get
the kids from school. My meeting is
running long’.”
Robert Bectel, Managing Partner, Quorum
Sense Consulting
Thursday, June 11, 2009
17. "I use Twitter to promote the store --
specifically to post upcoming tasting
events (and a reminder on the day of the
event), just-arrived beers, to promote new
content on our store blog, and notify folks
of any special hours or weather closures.”
Tiffany (Hereth) Adamowski, Technical Writer
and part time beer store manager
Thursday, June 11, 2009
18. Twitter today: How it works
Step one: Set up an account
Thursday, June 11, 2009
19. Select a Twitter name
Personal brand (or handle) or real name
Thursday, June 11, 2009
20. How it works
Step two: Find folks to follow
Thursday, June 11, 2009
21. Finding folks to follow
Skim the Twitter public timeline:
http://twitter.com/public_timeline
Thursday, June 11, 2009
22. Finding folks to follow
Clicking on a photo or user name takes you
to that member’s profile page
Thursday, June 11, 2009
23. Sometimes, they find you
Posting to Twitter also exposes your profile,
your Tweets, and makes you findable
Thursday, June 11, 2009
24. Following
When you follow someone, you can see their
Tweets - they don’t necessarily see yours
Thursday, June 11, 2009
25. Following
Twitter allows you to see a threaded view of
your conversations with others
Thursday, June 11, 2009
26. Finding folks to follow
The “build it and they will come” mentality
isn’t enough to gain large audience
Thursday, June 11, 2009
27. Finding folks to follow
Twitter can tap into other services you
already use to invite your “contacts”
Thursday, June 11, 2009
28. Finding folks to follow
Twitter can email your friends, prospects,
co-workers with a personal note from you
Thursday, June 11, 2009
29. Finding folks to follow
Twitter can “match” you with others that
you may be interested in following
Thursday, June 11, 2009
30. Finding folks to follow
Third-party services are also a good way to
locate followers of interest; search by topic
Thursday, June 11, 2009
31. Finding folks to follow
Keyword search tools can help you spot and
automatically follow interesting folks
Thursday, June 11, 2009
32. Deciding who to follow
You can also use third-party services like
Mr. Tweet - there are many others
Thursday, June 11, 2009
33. Finding folks to follow
You can also search the “Twitterverse” using
http://search.twitter.com
Thursday, June 11, 2009
34. Finding folks to follow
Real-time results show who is using your
search term; Follow those that interest you
Thursday, June 11, 2009
35. Revealing conversations
Twitter search also shows you the
conversation thread, which can be useful
Thursday, June 11, 2009
36. How it works
Step three: Create some interesting posts
(Tweets) designed to attract followers
Thursday, June 11, 2009
37. @ replying to a Tweet
Use @ before a username to respond to a
Tweet so everyone else can see
Thursday, June 11, 2009
38. RT (reTweeting)
Use RT before @username to give attribution
to the person who made the original post
Thursday, June 11, 2009
39. Tweets
Text and special characters - 140 characters
or fewer, including URL, RT, @
Thursday, June 11, 2009
40. Following others
Clicking the “Follow” button is all that’s
required to follow another user
Thursday, June 11, 2009
41. Following others
Once you are a “follower” you will see this
user’s posts when you view Twitter feed
Thursday, June 11, 2009
42. Following others
Once you follow someone, and they follow
you back, you can contact them (via DM)
Thursday, June 11, 2009
43. Twittiquette
Rules and suggestions for best results
Thursday, June 11, 2009
44. Rule #1
Block mass followers; Following a lot of
people, has few followers, made 1 post
Thursday, June 11, 2009
45. Rule #2
If you can’t say it in 140 characters, write a
blog post about it and point folks to it
Thursday, June 11, 2009
47. Rule #4
Decide whether you are posting professional
or personal content; Don’t deviate often
Thursday, June 11, 2009
48. Rule #5
Be selective about whom you follow (this
depends on your intent, obviously)
Thursday, June 11, 2009
49. Error messages
Twitter error messages are often funny,
creative gems that yield a quick smile
Thursday, June 11, 2009
50. Error messages
Twitter error messages are often funny,
creative gems that yield a quick smile
Thursday, June 11, 2009
51. Twittervision
There are many cool and innovative services
built on top of Twitter data via the API
Thursday, June 11, 2009
52. Twittervision in 3D
Services are being created from Twitter data
every day; There’s always something new
Thursday, June 11, 2009
53. Twistory
Services are being created from Twitter data
every day; There’s always something new
Thursday, June 11, 2009
54. Tweets and Google
With a snippet of code you can make your
web browser display Twitter results, too!
Thursday, June 11, 2009
55. Tweets and RSS feeds
You can search Twitter and make the results
an RSS feed that you can reuse elsewhere
Thursday, June 11, 2009
56. Tweets and RSS feeds
You can search Twitter and make the results
an RSS feed that you can reuse elsewhere
Thursday, June 11, 2009
57. Twictionary
A dictionary of Twitter terms and jargon
Thursday, June 11, 2009
58. TwitTrans
One one free translation service; Send tweet
and wait for translated response
Thursday, June 11, 2009
59. Measuring success
There are a wide variety of services
dedicated to rating, ranking your efforts
Thursday, June 11, 2009
60. Measuring success
There are a wide variety of services
dedicated to rating, ranking your efforts
Thursday, June 11, 2009
61. The future and Twitter
High profile bloggers have replaced writing
daily blog posts with frequent Twittering
Thursday, June 11, 2009
62. TWITTER LINKS OF INTEREST
TWITTER.COM/SCOTTABEL * SCOTT’S TWITTER FEED
TWITTER.COM/STCSANDIEGO * SAN DIEGO STC
MRTWEET.COM * RECOMMENDS FOLKS TO FOLLOW
TWINFLUENCE.COM * MEASURES REACH, RANKS USERS
SEARCH.TWITTER.COM * REAL-TIME TWITTER SEARCH
BITLY.COM * SHORTENS URLS, TRACKS LINK CLICKS
TWITPIC.COM * SEND PHOTOS VIA TWITTER
PING.FM * AUTO-ROUTES TWEETS TO OTHER SERVICES
TWITTERVISION.COM * ENTERTAINING TWITTER USE
TWEETDECK.COM * STREAMLINES NOTIFICATIONS
TWITTERHOLIC.COM * RANKS TWITTER USERS
Thursday, June 11, 2009
63. SCOTT ABEL, SOCIAL MEDIA CHOREOGRAPHER
THE CONTENT WRANGLER, INC. * 760.969.3249
SCOTTABEL@MAC.COM
WWW.THECONTENTWRANGLER.COM
WWW.TWITTER.COM/SCOTTABEL
THECONTENTWRANGLER.NING.COM
Thursday, June 11, 2009