I spoke about “Transparent Tech Trends of 2012” for the Indiana Library Federation’s Reference Division Conference (with its conference theme of Tech Trends in Libraries: Seeing the Forest for the Trees.) on August 7, 2012 at the Noblesville Branch of the Hamilton East Public Library in Indianapolis, Indiana.
6. Just What is the Library for?
To facilitate:
- Imagination
7. More than a MakerBot
• Not just about technology
• Focus on giving our patrons the tools they
need to create
• Example: kids can make their first book
• Circulate their creations!
11. Facebook is now the 3rd most populous country
with 950+ Million monthly active users
http://blogs.wsj.com/digits/2012/04/23/facebook-passes-the-900-
million-monthly-users-barrier/
12. 1 Billion People using Social Media
Report from International
With 950+ Million users, Facebook Telecommunication Union
represents 9/10ths of social networkers
May soon be 1 billion on
Facebook alone
http://www.itu.int/ITU-
D/treg/publications/trends12.html
mobile is quickly becoming the main means for accessing social networks
http://techcrunch.com/2012/05/14/itu-there-are-now-over-1-billion-users-of-social-
media-worldwide-most-on-mobile/
13. There will 2X more smart phones than PCs
http://www.engineyard.com/blog/2012/platform-as-a-service/
14. Mobile subscriptions far surpass land lines
http://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012
15. Smartphone owners now outnumber
users of more basic phones
pewinternet.org/Reports/2012/Smartphone-Update-
2012/Findings.aspx
Nearly Half of Americans own Smartphones
16. 104 million smart phones in America
Mobile Market Share Report From
comScore
- “234 million Americans age 13 and
older used mobile devices” in the
last three months
- 14% rise in US smartphones in last
5 months
• Google’s Android operating
system now boats 50% of
Here are the percentage rates of total mobile
the platform share users who did the following activities on their
• Apple claims just under 30% devices.
•Sent Text Messages – 74.8%
• Apple iOS is 3rd in mobile •Downloaded and Used apps – 49.5%
subscribers •Mobile browser – 49.2%
•Social networking – 36.1%
• Mobile content usage is up •Mobile gaming – 32.3%
cross the board. •Music - 24.8%
http://www.comscore.com/Press_Events/Press_Releases/2012/4/comScore
_Reports_February_2012_U.S._Mobile_Subscriber_Market_Share
17. The Growth of Smartphones crosses demographics
“Nearly every major
demographic group—
men and
women, younger and
middle-aged
adults, urban and rural
residents, the wealthy
and the less well-off—
experienced a notable
uptick in smartphone
penetration over the last
year”
pewinternet.org/Reports/2012/Smartphone-Update-
2012/Findings.aspx
18. Time spent on mobile apps out paces desktop web
http://www.engineyard.com/blog/2012/platform-as-a-service/
19. 86% of smart phone owners use their
device to access timely info
“The rapid adoption of cell phones and,
especially, the spread of internet-
connected smartphones are changing
people’s communications with others
and their relationships with information.
Users’ ability to access data immediately
through apps and web browsers and
through contact with their social
networks is creating a new culture of
real-time information seekers and
problem solvers. “
70% of ALL cell phone users have recently used their device to:
Coordinate a meeting, solve a problem, decide to visit a business, find info to
settle an argument, look up a sports score, traffic info, get help in an emergency
http://pewinternet.org/Reports/2012/Just-in-time.aspx
20. The continued proliferation of iPhones
Means more people have access to more
advanced mobile features.
http://m.apnews.com/ap/db_268789/contentdetail.htm?contentguid=VaGNefL4
21. Ongoing transition towards data for mobile interaction
AT&T CEO Randall Stephenson - "I'll be surprised if, in the
next 24 months, we don't see people in the market place with
data-only plans," Stephenson said at a Sanford Bernstein
investor conference in New York. "I just think that's
inevitable.“
- http://www.cbsnews.com/8301-505124_162-57445762/at-t-ceo-data-only-wireless-plans-coming-in-next-2-years/
22. Appreciating the
value we provided
in the past is not
synonymous with
the way we did
things in the past.
23. Why we now will pay more
attention to Yahoo.
Lessons for renewing
institutions.
25. Facebook Sent 160 Million Visitors to
Mobile Apps in March
Up from 60 million in February These represent over 1 billion visits
“Seven of the top ten grossing iOS apps and six of the top ten
grossing Android apps are integrated with Facebook.” -
https://developers.facebook.com/blog/post/2012/05/01/growth-and-mobile-apps/
30. Mobile Payments
Make Headway
http://tech.fortune.cnn.com/2012/07/09/dorsey-square-
death-cash/
https://squareup.com/register
Square
for mobile payments
and new products
Evolution past mobile payments to free staff from register
and into mobile as platform for service management.
31. Mobile payments as growing trend
http://pewinternet.org/~/media//Files/Reports/2012/PIP_F
uture_of_Money.pdf
33. Cell Phone for Seniors adds
Social Features
Implication:
Demographic barriers to
social technology and
photo sharing continue
to lessen.
Contemporary means of
engagement spread across user
types.
http://allthingsd.com/20120702/jitterbug-plus-cellphone-for-seniors-gets-social/
35. Next waves of hardware interfaces
Mind interface
headset
Closing the gap
between intention
and action.
Minimizing
technical interface
http://online.wsj.com/article/SB1000142405270230470
steps.
7604577426251091339254.html
36. Controlling your
computer with hand
gestures, using an
affordable ($70) motion
sensor USB accessory.
http://www.youtube.com/watch?v=_d6KuiuteIA&feature=player_embedded#!
http://www.gizmag.com/leap-motion-gesture-control-sensor/22644/
39. Google’s Nexus Tablet
to compete w/ Kindle Fire, (cheaper/smaller than iPad)
http://allthingsd.com/20120627/googles-nexus-
7-tablet-finally-revealed/
http://allthingsd.com/20120710/from-google-the-toughest-challenger-to-the-ipad/
40. Next Android Software Update Will Include
Ai Personal Assistant, Google Now
• Features:
– Makes assumptions about
information needs based on
• Personal history
• Calendar
• Location / Location history
– Takes Apple’s Reminders a step
further to action and
suggestions not just user input
memos.
Source http://allthingsd.com/20120627/google-now-might-be-googles-most-personalized-feature-yet/
41. Google’s “Infrastructure-as-a-Service product”
Cloud Virtualization
More info - http://googledevelopers.blogspot.com/2012/06/google-
compute-engine-computing-without.html
http://cloud.google.com/products/compute-engine.html
42. Google Project Glass
Coming next year
• Google’s Headset hardware
Includes
• memory and a processor
• a side touchpad & voice control
• camera and external a button for
pictures shared to cloud via
Google+
Main primary uses will include
• microphone Notifications
• Speaker Text messages
• accelerometer & gyroscope taking pictures
• Compass
• Wifi no 3G Point: shifts low level interaction
http://allthingsd.com/20120627/more-details-on-googles-project-glass-general-availability-pricing-and-features/
43. Google+ One Year Old
• 250 million registered users
• 150 Million active monthly users
• New Tablet Apps : Android and iPad
• Events tool is the real gem
44. Google+ Events
Schedule video chat
Google+ Hangouts
ahead of time as events
Elements are
almost
‘Color’esque
http://www.google.com/+/learnmore/events/
50. Apple is far in the lead in the mobile PC market thanks to iPad
http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120522
_apple_maintains_top_mobile_pc_share_in_q112_on_strong_ipad_shipm
ent_growth.asp
The iPad accounts for 4/5 of
Apple’s mobile PC sales.
And the iPad
completely
dominates the
tablet market
51. Reminders to pay attention
http://mlb.mlb.com/video/play.jsp?content_id=22908593&source=MLB&gid=2012_07_06_ci
nmlb_sdnmlb_1
52. Best way to understand photo synching with iCoud
Pictures taken
by iPhone thief
continue to be
uploaded via
iCloud
http://www.facebook.com/media/set/?set=a.4102695045342.2181863.122
1948597&type=3
http://www.huffingtonpost.com/2012/05/23/disney-cruise-iphone-thief-
uploads-photos-to-photo-stream-
facebook_n_1539353.html#s219615&title=Markedly_Bad_Disguise
53.
54. Apple iMessage
Big Trends in mobile communication:
•Group messaging
•Fusion of images, talking, text
•Location integration
55. Google buys Meebo
Meebo, a popular online messaging aggregator in the heyday
of IM, has exhibited some interesting pivots since then to
reposition for relevancy.
More interesting to us is
the newest Meebo
product, a social tool that
helps with current
awareness and information
filtering.
56. Apple iTunes Getting Overhaul
• iCloud integration
• Integration of app search engine
– App search skills
• Music sharing
– Inspired by Spotify’s disruptions
• Improved content discovery
• Integration of social networks
• Changes will impact multiple segments of all
content industries
http://www.bloomberg.com/news/2012-06-27/apple-said-to-prepare-
Source: Bloomberg “Apple Said to Prepare ITunes Changes to Improve Sharing” itunes-overhaul-improving-storage-sharing.html
61. Before you laugh –
Interesting even as art
because:
•A reflection of a
prevailing trend of the
role of a visual element
in search.
•An expression of the
http://www.creativeapplications.net/scripts/google-the-first-google-image-for-
every-word-in-the-dictionary/
continued need for
curative experts.
63. • 80 Million users
• Hash tags to pull together Instagram
images around a topic
• Share story of your library
through the pictures
uploaded at your location
• API to pull together pictures
taken around campus
The True Meaning of
Mobile Photo Sharing -
Community contributions to
the visual narrative of a
place/topic/social grouping
64. Path
Brand new update: social sharing
of content engagement extended
Now a life-streaming app to movies and books
68. Trend Area:
Access based on proximity.
• Augmented Reality
• QR Codes
• Near Field Communication (NFC)
• Location based social networks
69. QR Codes
Infographic created by
https://www.hightable.com/
http://mashable.com/2012/05/19/mobile-
marketing-infographic-smartphones/
http://theinspblog.blogspot.sg/2012/05/street-papers-announce-digital.html
70. QR Codes meet food ordering and mobile payments
“The Melt is as much a story about mobile
payments as it is about comfort food.”
“customers can create an
order for their grilled
cheese from their
Order Technology:
computers or mobile THE MELT uses mobile technology that allows customers to remotely place
phones and receive a QR a meal order from their computer or mobile phone and pick it up at any
code that they then bring MELT location, always hot and ready, anytime. When ordered via the
to a Melt location and mobile application, the customer will receive a QR code on their
scan at the counter” smartphone that can be scanned at any restaurant location, allowing them
to pay through their phones, skip the line, and pick up their freshly made
http://allthingsd.com/20110829/theres-some-
cheese-in-my-tech-jonathan-kaplans-the-melt-
order within minutes.
opens-its-doors/?mod=mailchimp http://themelt.com/melt_fact_sheet.pdf
72. Apple drops Google
Maps for its devices in
favor of an improved
Apple made map
feature.
Will likely impact local
data about your
library: possibly
changing how it is
displayed as well as
location sensitive
discovery http://9to5mac.com/2012/05/11/ios-6-apple-drops-google-maps-debuts-in-house-
maps-with-incredible-3d-mode/
opportunities.
Tech changes impact service opportunities
73. Foursquare Innovations
• More moves towards
social discovery
• Connected apps
platform
– Third party input based
on user behavior Example of Foodspotting
– Path integration for integration from 4sq Blog
advanced photo sharing Other partner apps include:
• Weather Channel
• Instagram
• Groupme
http://blog.foursquare.com/2012/06/28/developer-preview-build-your-app-directly-into-foursquare-with-our-new-connected-apps-platform/
76. Foursquare refocuses on discovery.
App updates coming
Item promotions for
purchase by business.
This may change the
game for non-profit
service centers.
“We’ll essentially be offering
promoted placement of specials
within our redesigned
app, targeted using the same
technology that powers
Explore, and some other premium
http://cl.ly/2w0Q0M3G422G2l0j1v3i features,” Foursquare
spokesperson in interview with
Mashable http://mashable.com/2012/06/03/foursquare-
app-redesign/
78. The Future of
Gamification
- Pew Study
One respondent says - “The development of ‘serious games’ applied
productively to a wide scope of human activities will accelerate simply
because playing is more fun than working.” – Mike Liebhold, senior
researcher and distinguished fellow at The Institute for the Future
79. Gamification Mentioned as a
Top Tech Trend for 2012
by Deloitte.
http://www.deloitte.com/view/en_US/us/Servic
es/consulting/technology-
consulting/49ec911905f25310VgnVCM3000001c
56f00aRCRD.htm
89. “FullCircle raises $3M for its combination of every technology
trend ever: a mobile geo social discovery network”
- http://venturebeat.com by Rebecca Grant
“FullCircle sealed the deal on $3
million for its product which fuses
every hot technology trend out
there into one app. It is a
mobile, geo-
locating, social, discovery network
with group organization capabilities
that offers targeted advertising
opportunities.”
http://venturebeat.com/2012/08/06/fullcircle-raises-3m-for-its-combination-of-every-technology-trend-
ever-a-mobile-geo-social-discovery-network/
98. Grow With Challenges
Joe Murphy
Tech Trendspotter for Libraries
Twitter: @libraryfuture
www.linkedin.com/in/libraryfuture
libraryfuture@gmail.com
http://joemurphylibraryfuture.com