The document discusses the rise of mobile technology and its impact on various industries. It notes that mobile internet adoption grew much faster than previous technologies, with over 10 billion mobile devices sold in the first 10 years. Mobile is changing how people consume media through video streaming, time-shifting content, and content aggregation apps. Industries like education and testing are exploring opportunities in mobile learning, test preparation, and low-stakes assessments. Communication trends show social networking and mobile messaging on the rise.
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)Jon Hoehler
A Curated Presentation of Information, Data, Statistics, Analysis and Usage for Smartphones from around the world. Prepared By: @JonHoehler & @AndrewMchenry
Mobile 360 (TNS NIPO - Remy Bleijendaal)Kantar TNS
TNS decided to launch Mobile 360 in order to provide the market with reliable and detailed market information on smartphone owners’ usages.
Not by asking people questions (the traditional way of doing market research), but by measuring actual behaviour. Via an application, we are now able to measure holistic statistics on smartphone usage.
We install this application for four weeks on smartphones and iPads of approximately 1200 respondents from our panel: TNS NIPObase.
This way, we are able to connect mobile usage with user information (from our panel) and ask them additional questions.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
You will learn:
-how to create a push notification
-what the different types of notification are for
-how to effectively use pushes to reactivate users
-how other companies have improved their results by using -notifications.
With more and more people around the world spending time on the mobile Web, its hard not to get excited. This presentation shares a few things we're sharing with clients.
There is a huge cultural shift taking place. For the last 10 years, since 2000 we have experienced how everything is getting digital. The mobile phone is today just as powerful as a desktop computer in 2000. We have all this power in our pocket.
This presentation was given at the Gambling Technology Strategies 2011 in London.
Verbraucher richtig informiert - Herausforderungen und Chancen für den HandelConnected-Blog
Stefan Dunkel, Verbraucher richtig informiert - Herausforderungen und Chancen für den Handel, MARKANT Handels und Service GmbH
M-Days 2013
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)Jon Hoehler
A Curated Presentation of Information, Data, Statistics, Analysis and Usage for Smartphones from around the world. Prepared By: @JonHoehler & @AndrewMchenry
Mobile 360 (TNS NIPO - Remy Bleijendaal)Kantar TNS
TNS decided to launch Mobile 360 in order to provide the market with reliable and detailed market information on smartphone owners’ usages.
Not by asking people questions (the traditional way of doing market research), but by measuring actual behaviour. Via an application, we are now able to measure holistic statistics on smartphone usage.
We install this application for four weeks on smartphones and iPads of approximately 1200 respondents from our panel: TNS NIPObase.
This way, we are able to connect mobile usage with user information (from our panel) and ask them additional questions.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
You will learn:
-how to create a push notification
-what the different types of notification are for
-how to effectively use pushes to reactivate users
-how other companies have improved their results by using -notifications.
With more and more people around the world spending time on the mobile Web, its hard not to get excited. This presentation shares a few things we're sharing with clients.
There is a huge cultural shift taking place. For the last 10 years, since 2000 we have experienced how everything is getting digital. The mobile phone is today just as powerful as a desktop computer in 2000. We have all this power in our pocket.
This presentation was given at the Gambling Technology Strategies 2011 in London.
Verbraucher richtig informiert - Herausforderungen und Chancen für den HandelConnected-Blog
Stefan Dunkel, Verbraucher richtig informiert - Herausforderungen und Chancen für den Handel, MARKANT Handels und Service GmbH
M-Days 2013
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
M-Days 2012
Mobile-Markt, Advertising
Florian Lutz, Trademob
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Aktuelle Rechtsprechung zur Google AdWords, SEO und EmailmarketingConnected-Blog
Thomas Seifried, Rechtsanwalt und Fachanwalt für gewerblichen Rechtsschutz, SEIFRIED IP Rechtsanwälte
Vortrag auf der Email-Expo 2013
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
[GE Innovation Forum 2015] The GE Store for Technology (한글), GE의 미래 기술 리스트GE코리아
[GE Innovation Forum 2015] The GE Store for Technology (한글), GE의 미래 기술 리스트
GE 스토어는 모든 비즈니스를 위해, 다른 어디에서도 제공할 수 없는 기술·제품 개발과 서비스를 제공할 수 있습니다.
GE글로벌리서치 연구진이 내놓는 결과물은 GE 사업부들의 실행 계획, 제품 로드맵과 직접 연관되어 있습니다. 분기마다 GE 사업부의 리더들은 GE글로벌리서치의 기술 부문 리더들과 만나 포트폴리오를 함께 검토합니다.
이 자료에서는 GE 스토어를 통해 얻어진 첨단기술의 융합이 GE 비즈니스에 어떤 새로운 가치를 주는지에 대한 구체적인 사례를 볼 수 있습니다.
GE 스토어는 저희가 진행하는 모든 것들을 이끌어주는 혁신 엔진입니다. GE 스토어를 찾아주셔서 감사합니다. 우리의 연구를 여러분과 함께 공유하고 싶습니다.
GE코리아 뉴스레터를 구독하세요! http://goo.gl/IE8WS8
GE코리아 YouTube 채널을 구독하세요! http://goo.gl/M2gc8m
상상을 현실로 만듭니다. Imagination at work.
GE가 꿈꾸는 가치입니다. 아니, GE는 단지 꿈만 꾸고 있는 것이 아닙니다. 상상을 현실로 만들기 위해, 불가능했던 것을 가능하게 만들기 위해 쉬지 않고 움직이고 있습니다. GE는 에너지, 의료, 항공, 수송, 금융 등의 여러 분야에서 고객과 인류사회의 진보를 위해 더 편리하고 빠르며 친환경적인 솔루션을 찾아냅니다.
Connect with GE Online:
GE코리아 웹사이트: http://www.ge.com/kr/
GE리포트코리아: http://www.gereports.kr/
GE코리아 페이스북 페이지: hhttps://www.facebook.com/GEKorea
GE코리아 슬라이드쉐어: http://www.slideshare.net/GEKorea
Ihre variablen Vergütungen, Provisionen, Zielvereinbarungen und Prämien rechnen Sie mit FABIS flexibel und revisionssicher ab. Automatisierte Abrechnungsschritte entsprechend Ihrem Vergütungsmanagement minimieren das Fehlerrisiko und reduzieren Rückfragen und Kosten.
Sie können das Vergütungsmodell im laufenden Betrieb anpassen, um schneller auf neue Marktanforderungen zu reagieren. Jede Änderung bleibt nachvollziehbar.
Sie gewinnen Flexibilität, um Ihre Vertriebsstrategie umzusetzen und aktuelle sowie strategische Vertriebsziele anzusteuern. Sie gewinnen Freiraum für Vertriebsideen zur Motivation und Steuerung des Vertriebs.
Neue Produkte können Sie in kürzester Zeit einführen. Sie definieren Provisionsarten und Provisionssätze ohne Programmierung.
Aktuelle Analysen zur Feinsteuerung des Vertriebs ermöglichen schnellere Reaktion auf sich ändernde Marktsituationen. Sie treffen Entscheidungen auf Basis von Ertragsprognosen und detaillierten Zahlen. Sie behalten Provisionsanspruch und Provisionserwartung unter Kontrolle. Strategische Unternehmensziele bleiben kontrollierbar.
Sie binden Leistungsträger an Ihr Unternehmen. Sie können Unternehmensziele klar kommunizieren und zu Zielen des Mitarbeiters machen. Sie können die Leistung des Mitarbeiters am Unternehmenserfolg beurteilen.
Das multichannelfähige, internationalisierte Vergütungssystem ist skalierbar und wächst mit Ihrem Unternehmen. Nebeneinander können Sie im Multichannel-Vertrieb z.B. Außendienstorganisationen, Callcenter, ausländische Niederlassungen mit jeweils eigenem Provisionsmodell und eigener Produktpalette abrechnen.
Das System ist integrierbar und kann über Standardschnittstellen Potential vorhandener Systeme nutzen. FABIS verschlankt gewachsene Systeme oder löst Altsysteme ab.
Versicherungsgesellschaften setzen mit FABIS die Vermittlerrichtlinien der IDD Regelungen um, mit allen Produktfreigabeverfahren, Produktgenehmigungsverfahren, Produktüberwachungspflichten, Produktfreigabevoraussetzungen. Sie kontrollieren Schulungsstand und Fortbildung der Vermittler.
Im Provisionsvertrieb und bei Honorarberatung schafft die Produktfreigabe IDD Konformität.
Epinion is a market research agency from Denmark. With a digital edge, we're looking for talents to join our success. Various positions are opening with different seniority from Manager to Consultant. We make sure you will have plenty room to grow and develop your career path with us.
Click to see our open vacancies and visit our website http://bit.ly/15vU42H for detail job description of each position.
Is personal shopping personal enough yet? - Simon BloomMezzo Labs
Simon Bloom, Strategic Alliances Director at Webtrends, gave this insightful presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
Kompetenz-Häppchen Nr. 07 zu Personaleinsatzplanung und Flexibilisierung von ...Competence Books
Markus Wieser, Direktor Produktmanagement bei der ATOSS Software AG, äußert sich im Competence Book Personaleinsatzplanung zu den Themen #Personaleinsatzplanung und #Flexibilisierung.
Branded Entertainment Conference Johannesburg 2010 by Patrick Collings. Dieser Vortrag gibt einen sehr guten Überblick über die globale Situation von Branded Entertainment, Product Placement und Advertiser Funded Programming 2010 wieder. Vielen Dank Patrick. Kontaktdaten finden Sie auf der letzten Seite - gerne können Sie auch eine Mail an partner(ät)brandedentertainment(dot)de senden.
Gehostet wird diese Präsentation von BrandedEntertainmentOnline.de
BEO ist die News- und Austauschplattform zu den Themen Product Placement und Branded Entertainment in Deutschland. Ziel von BEO ist es, den Informationsaustausch zwischen den Marktteilnehmern zu fördern.
MÄRKTE SIND GESPRÄCHE.
Corporate Blogs im Überblick.
Unterschiedliche Ansätze für Corporate Blogs werden dargestellt, Wirkungsweisen und Erfolgsrezepte aufgezeigt, und praktische Tipps vermittelt.
Mobile Trends presentation from MobileMarch 2011 covering Mobile adoption, statistics, usage trends, and future innovation.
Group brainstorm by Mobile TC user group, presentation curated by Peter Pascale and Ron Lancaster, and made available for others to deliver and reuse.
A brief history of mobile economy, from
proprietary umbrella portals to today's wireless communication & design
revolutions. Apps Supermarkets for the crowds and the tremendous impact on
user's expectations and behavior. Future is anywhere, anytime, on-the-go and whenever the inspiration strikes.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
How to take you website mobile. Sitecore and guest presenters discussing mobile website. Perfect for anyone interested in making there website mobile friendly.
Mobile Solutions: Challenging opportunitiesSimon Kibsgård
Presentation on how we work with mobile solutions in Creuna. Originally held for the Google Technology User Group in Denmark.
Covering both the business and the technology angle on mobile solutions.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Connector Corner: Automate dynamic content and events by pushing a button
Mobile Revolution and Assessment - ATP 2011
1. the Mobile Revolution
and Assessment
ATP - 2011
Michael Kayser, EMEA Managing Director
Peter Pascale, Enterprise Architect Mgr
Ron Lancaster, Director of Technology
Pearson VUE
11. This is Not a Bubble, It’s a Revolution
Units Sold/Users in First 10 Years
10 Billion
5 Billion
Mainframe Minicomputer PC Desktop Mobile
Internet Internet
1 Million 10 Million 100 Million 1 Billion 10 Billion
12. The Mobile Revolution
January 25th - Egypt
Creator joined YouTube after
recording on January 25th -
16. Smartphone units sold will
surpass PC units in 2012
- Morgan Stanley - June 2010
Smartphone units sold actually
surpassed PC units...
17. Smartphone units sold will
surpass PC units in 2012
- Morgan Stanley - June 2010
Smartphone units sold actually
surpassed PC units...
In Q4 2010
- IDC Worldwide Quarterly Tracker - January 2011
100 million units sold in Q4 2010 vs. 92 million PCs
18. Year Over Year PC
Growth is Currently 2.7%
Year Over Year Smartphone
Growth...
19. Year Over Year PC
Growth is Currently 2.7%
Year Over Year Smartphone
Growth Currently 87.2 %
- IDC
20. The iPhone is Available from
185 Communication Service
Providers Around the World
- Gartner
Not Just Smartphones -
Nokia Sold 360 Million
‘Dumbphones’ in 2010
- Nokia / Tomi Ahonen
21. India and China Added
300 Million New Mobile
Subscribers in 2010
... More Than the Total
Number of Subscribers
in the US
- Int’l Telecom Union
22. There Were 5.3 Billion Mobile
Subscribers by the End of 2010
23. There Were 5.3 Billion Mobile
Subscribers by the End of 2010
Comprising 77% of the
World’s Population...
24. There Were 5.3 Billion Mobile
Subscribers by the End of 2010
Comprising 77% of the
World’s Population...
3.8 Billion of them in
the Developing World
- Int’l Telecom Union
25. By 2011, Over 85% of
Handsets Shipped Globally...
Will Include Some Sort
of Web Browser.
- Gartner
29. More Than Half the Time...
Other
Games
Internet
8% 3%
9%
The Phone
45% Voice
Music 10% Isn’t Used
as a Phone
12%
E-Mail 14%
SMS
- Morgan Stanley / iSuppli - iPhone usage studies
30. Media
Mobile Devices Match
Always-On Internet and
Convenient Consumption...
To a Time-Crunched
Consumer Lifestyle
31. Media Trends
Video Consumption
Time Shifting
Content Aggregation
Passive Personalization
35. Time Shifting:
“The flood of content disrupts
us all day...
as if we have a maniacal paperboy
throwing new editions on our
doorstep every 15 seconds.”
- Read It Later
http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/
45. Trend: Communication
Social Networking time
spent globally surpassed
email in November 2007
Social Networking users surpass
email users in July 2009
- Comscore Global
46. Facebook had 150 million mobile
users in 2010. Up from 65 million
in 2009
47. Facebook had 150 million mobile
users in 2010. Up from 65 million
in 2009
Each of those 150 million mobile
users creates twice the daily
activity of desktop users.
- facebook.com/press/info.php?statistics
http://digitalbuzz.s3.amazonaws.com/wp-content/uploads/2010/10/
Facebook-Mobile-Large.gif
48. Facebook most popular mobile
destination in the UK, and
top 3 in US
Forthcoming Facebook SMS-based
service will reach all phones, not
just smartphones
-http://blogs.wsj.com/tech-europe/2011/02/15/facebook-
could-be-accessed-by-every-gsm-phone/
49. Twitter
Fast Company’s #2 most
innovative company for 2011
(behind Apple)
- http://www.fastcompany.com/most-innovative-companies/2011/profile/twitter.php
50. Twitter
Mobile Twitter usage up 347%
from January 2009 - 2010
- Comscore
40 % of all tweets come
from mobile users
- Twitter CEO Dick Costolo at 2011 CES
53. Don’t Forget SMS
1,615 Texts Per Month - Ages 18 - 24
3,339 Texts Per Month - Teens
4,050 Texts Per Month - Teen Girls
6.1 Trillion SMS text
messages sent in 2010
- ITU, 2010
54. Don’t Forget SMS
16.7 Billion messages per day
2.5 SMS for every live person
on the planet per day, or 11.6
million messages every minute
55.
56. Managing the
Supply of Anti-
Malarial Drugs
in Africa
SMS Reminders
to Record
Inventory and
Request
Restocking
SMS as Application
68. Implications - Applications
Mobile Web
Mobile Learning
Test Preparation
Observational Testing
Low-Stakes Assessment
69. Mobile Web
Provide a ‘Small Screen’ View...
of Content and Web Apps
vs.
Mobile Web Login Regular Web (on Mobile)
70. Mobile Web
Provide a ‘Small Screen’ View...
of Content and Web Apps
vs.
Mobile Web Login Regular Web (on Mobile)
71. Pearson Mobile Innovation
Mobile Technology Opportunities Pearson Initiatives`
• Personalized • Education: a new, “3rd screen”
for teaching, learning and
• Portable computing
assessments
• Always on
• Business information: alerts
• Billing mechanism and portability
• Communication and alerts • Emerging markets: low cost
teaching and learning delivery
• User Generated Content
• Educational games: portable,
• Geolocation social devices
72. AlgebraPrep for iPhone
• Target: Higher Ed US students
• Content: Derived from book,
test bank and DVD series
• Pricing: 9 mini apps at $2.99,
1 comprehensive app at
$24.95
73. CATguru India for Java devices
• Target: Business School
entrance exam students
• Content: Derived from Pearson
test prep books
• Market testing: 375 one-on-
one interviews with CAT
students
• Java Technology: Handset
agnostic (features, navigation,
and layout adjust to
customer’s handset)
• Pricing: 8 pounds
74. CCNA Guru for Java and Blackberry
• Target: IT professional
certificate students (US and
India)
• Content: Derived from
Pearson test-prep books
• Sales & Marketing: Through
carriers and Pearson
websites
• Pricing: $12.99 for Java,
$19.99 for Blackberry
75. Math Content+ for Teachers and Students
• Target: Homework solution
for high-schools in South
Africa
• Rationale: 90% of teenagers
have mobile phones, <5%
have PC or broadband
• Concept: Teacher assigns
homework, students
complete on personal
cellphone or school computer,
results reported to Pearson’s
Learning Management
System
• In Nigeria, this was used as a
mobile reading solution for
school kids’ homework
76. Pearson LearningStudio Mobile
• Target: College students
• Making desired features and
activities available to
students via their mobile
devices.
• As a mobile website-based
solution, or mSite, the
solution requires no
downloads or apps and mSite
features are accessible from
multiple mobile operating
systems.
77. Mobile and Assessment Services
Do item writers use
mobile technology?
Can you provide
reports ‘on-the-go’? Are web pages
mobile friendly?
Have you
considered mobile Could you use
results mobile friendly
confirmation? messaging?
Location-based MI
information? Do you accept
mobile forms of
Test centre payment?
management ‘on-
the-go’?
High-stakes assessment and mobile?
Enhanced assessment formats?