The document defines key performance indicators (KPIs) as quantifiable measures that help companies gauge their performance against strategic goals. KPIs vary by industry but generally measure aspects like sales, costs, and quality. The document outlines objectives for KPIs like improving understanding and awareness of performance. It also discusses characteristics of good KPIs like being specific, measurable, and time-bound. Finally, the document provides examples of common KPIs for industries like shipping/logistics and infrastructure development.