This document discusses key performance indicators (KPIs). It defines KPIs as quantifiable measures used to gauge performance against strategic goals. The document outlines objectives, types, advantages, and characteristics of good KPIs. It provides examples of common KPIs for shipping/logistics and infrastructure, such as sales forecasts, inventory levels, and client satisfaction. Overall, the document provides a comprehensive overview of what KPIs are and how they can be used to track organizational performance.