SlideShare a Scribd company logo
Using KPIs for Tracking Strategy and
Driver Based Budgeting
October 24, 2016
Jim Robertson
Matrix – Technology Finance
Agenda
•  Decide how your organization will use KPIs
•  KPI Design Best Practices
•  Successful Implementation
•  Integrating KPIs with driver-based planning and
forecasting
Key Performance Indicators Defined
•  Performance measures organizations use to evaluate progress
towards achieving strategic objectives
•  Measures: can be measured
•  Organizations: all sorts
•  Evaluate: reviewed periodically and forms the basis for action
•  Strategic Objectives: not tactical or operational
KPIs Link Strategy to Targets and Performance
•  Strategic management
systems provide a coherent
framework for executing strategy
•  Facilitates the inclusion of
strategy maps and balanced
scorecards but other approaches
are acceptable
• Emphasizes the process of
strategic management not
performance measurement
We All Live in a Complex Environments…
KPIs Can Be Organized in Different Frameworks
1903: Dupont Powder Company’s
Pyramid of Financial Ratios
1992: Lynch and Cross
Performance Pyramid
1996: Kaplan and Norton Balanced Scorecard
6
Strategy Maps Organize KPIs into Cause-Effect
Relationships
Agenda
•  Decide how your organization will use KPIs
•  KPI Design Best Practices
•  Successful Implementation
•  Integrating KPIs with driver-based planning and
forecasting
•  Financial KPIs are generally objective and the measure can be defined and
calculated the same way over time,
–  Can be differences of opinion on how specific KPIs are defined and calculated.
–  Revenue
•  Finance - after bad debt reserves sourced from G/L
•  Sales - Orders received before bad debt reserves sourced from CRM
•  Accounting: GAAP/IFRS definitions
•  Non-Financial KPIs can be significantly harder to define and measure
–  Market Share
–  Customer/Employee Satisfaction
–  Strong Leadership
Reaching agreement on the specifics of each KPI may take more time than expected,
but is a necessary exercise to ensure alignment.
Principle 1: KPIs are Defined and Agreed On
Increased
Productivity
Skills and Training Leadership Capability
High Performing
Employees
Improved
Cycle Time
Reduced
Rework
Reduced Unit Costs Effective/Efficient
Business Processes
Satisfied Clients
Reduced Cost Per Sale
Increased Sales Improved Margins
Increased Shareholder Returns
Innovation and Learning
Perspective
Internal Business
Process Perspective
Customer
Perspective
Financial Perspective
Employee InnovationTool Usage
Customer & Market Growth
Improved Profitability & Cash Flow
leadingmeasureslaggingmeasures
Principle 2: Use Both Leading and Lagging Indicators
6
•  Leading indicators (e.g. decrease in customer orders) provide an early warning system and possibly provide enough time
for action to be taken.
•  Understanding the relationships between leading and lagging KPIs helps to better understand how to improve business
performance and provide an early warning system of how well the company is performing.
Financial KPIs
•  Almost all organizations use financial KPIs, but financial performance not always the
top objective.
•  GAAP/IFRS defined: absolute or change in revenue, gross margin, and operating
margin
•  Asset-based measures such as ROA, ROI, ROE, EVA, economic value
•  Market-based measures such as EPS, total shareholder return, CFRO
•  All of these measures can also be defined as change from the prior period, or an
average growth rate over multiple periods.
•  An advantage of financial KPIs is that they are easily defined and reported on.
•  Can be difficult to understand the relationship between operating activities and
financial results.
Non-Financial KPIs
•  Many Fortune 500, FTSE 100, and other equivalent index companies use
nonfinancial KPIs, reflecting the great adoption of the principles espoused by Kaplan
and Norton.
•  Nonfinancial measures can be used broadly, and can include measures relating to
customers, employees, capabilities, processes, suppliers, competitors, technology,
and regulators.
Principle 3: Creative Measurability
•  Employee satisfaction
- It is possible to start surveying employees to collect this KPI, but this may not be feasible
for a variety of reasons.
- Senior management can develop a list of criteria by which they can assess employee
satisfaction, and as a group discuss and determine this KPI on a scale of 1 to 5.
•  Market share
- Market share data may not be available for your company.
- One solution is to identify a number of competitors that are publicly traded and use this
group as a surrogate measurement of the market size and growth.
- Subjective assessment of market share or change in market share is the best one
can do.
Principle 4: Update KPIs as Needed
•  KPIs need to be regularly reviewed and updated, revised, replaced, or deleted when they
no longer accurately reflect progress towards achievement of a strategic objective.
•  There are straightforward situations when a KPI should be deleted
–  After a strategic objective is achieved it is no longer necessary to use a KPI to measure its
attainment.
–  Efforts to obtain the KPI are no longer considered worth the effort.
•  Time spent on research and use of timecards
•  KPIs may also need to be replaced when they are no longer critical.
–  ROA may be replaced by EVA, another asset-based measure.
–  Focus of the company shifts.
•  For example, RFIs replaced by new customer RFPs when the company’s focus on its
sales pipeline shifts.
•  Adhere to a set of KPIs for at least a year so that performance can be evaluated
consistently.
Agenda
•  Decide how your organization will use KPIs
•  KPI Design Best Practices
•  Successful Implementation
•  Integrating KPIs with driver-based planning and
forecasting
Changing the Culture: Becoming a High
Performance Organization
•  Reward people who get things done
•  Face the brutal facts honestly
•  Reward cooperation
•  Clarify ownership and accountability
Encourage the Use of KPIs
•  Introducing KPIs can be a new process for a company, and it
can be expected that there will be some who may resist the
change.
•  KPIs can be seen as threatening, and managers need to be
reassured that using KPIs is a good thing for the business.
–  KPIs should help them make better decisions, not get in the way of
them.
•  Actively engage managers in the design, implementation,
planning, and execution of KPIs.
•  Transfer or termination may needed if key employees don’t get
on board or become passive-aggressive.
Use IT to Help Implementation
•  IT is critical to accessing data and staging/loading into the reporting
and analysis front-ends
•  Enterprise-wide financial KPIs can be challenging to acquire:
–  Multiple financial systems, currencies
–  Multiple vendors
–  Consolidating entries remaining at a parent level and not pushed down
–  Manual consolidation using trial balances
•  Nonfinancial KPIs
–  No statutory reporting requirements for non-financial measures
–  Multiple operational and transactional systems— in some cases in the
hundreds
–  Collecting and calculating KPIs from systems with different data
structures requires strong data governance
Don’t Wait for Perfection, Just Start!
•  Begin reporting and using KPIs
–  Work out problems as you go along
–  Process will identify issues you weren’t aware of before you started
–  80/20 rule and the value of perfect information
•  Triage using a matrix
Leading/Input
Measures
Lagging/Output
Measures
Strategy Map Objectives and Underlying KPIs Mapped to
Executives for Accountability
21
D x V x S x A > Resistance to Change
•  Dissatisfaction with Status Quo
–  Burning issue helps
•  Vision of Future State
–  Somebody has to know what a better world looks like and how to move an organization there
–  Right tools and processes in the right place at the right time
•  Status of 1st Steps towards change
–  Something has started
•  Ability to Change
–  Sponsor team
•  Process and change management skills
•  Vanguard of the revolutionary movement
–  Company – how used is it to change?
–  Top Mgmt support – great if it’s there, but you can structure an approach which includes
winning their confidence by demonstrating how planning helps makes better decisions.
Agenda
•  Decide how your organization will use KPIs
•  KPI Design Best Practices
•  Successful Implementation
•  Integrating KPIs with driver-based planning and
forecasting
What is Driver Based Planning?
•  Method of planning/forecasting financial performance based on
what drives the business forward
–  Leading KPIs as predictors – “if it’s raining the creek will rise”
–  Looks forwards not backwards
–  Drivers are linked to strategic objectives
•  Pick the right drivers
–  Selected carefully so that the organization focuses on the right
thing
–  Cascade from strategy to operations
–  Measurable and obtainable on a periodic basis
Strategy Map Forms the Basis for Driver Based Budgeting
Leading/Input
Measures
Lagging/Output
Measures
Financial Perspective
Customer Perspective
Learning and Growth Perspective
Building KPIs into Driver-Based Model
Operating Income
Revenue
Labor
Billed
Utilization
New
Projects
Proposal
Win Rate
Backlog
Service
Cross-sell/Up-sell
Rate
Hold
Expense
COGS
Labor
Hours
Available
Recruit Critical
SkillsG&A
29
Using KPIs to Tighten Linkages between Strategy and Budgeting
•  “Strategies without tracking and accountability are just hot air”
•  Opportunities to improve regardless of where you are now
–  Organizing KPIs
–  Linking KPIs to strategy and integrating into quarterly operating reviews
–  Developing budgets based on strategic KPI drivers
–  Use KPIs and organizing frameworks for alignments
•  Integrated processes make sure nothing (well, as little as possible) falls
between the cracks
Strategic Plan (3+ years)
Strategy Maps and KPIs (1-3 years)
Strategic Initiatives and Budget (1 year)
Quarterly Reviews and Adjusting
•  Tools can help, but introducing or using a tool at the wrong time will wreak
havoc – start manually and then automate
•  Start!
Contact Info
•  jarobertson2@gmail.com
•  www.jarobertson2.com
•  713.725.9352

More Related Content

Viewers also liked

Priority-based Budgeting
Priority-based Budgeting Priority-based Budgeting
Priority-based Budgeting
Don Rhoads, CPA
 
What does the EU Non-Financial Reporting Directive mean for you?
What does the EU Non-Financial Reporting Directive mean for you?What does the EU Non-Financial Reporting Directive mean for you?
What does the EU Non-Financial Reporting Directive mean for you?
FrameworkESG
 
EY's Report - The Road to Reliable Non-Financial Reporting (2016)
EY's Report - The Road to Reliable Non-Financial Reporting (2016)EY's Report - The Road to Reliable Non-Financial Reporting (2016)
EY's Report - The Road to Reliable Non-Financial Reporting (2016)
Turlough Guerin GAICD FGIA
 
Ontario Municipal Leadership Institute (OMLI) and Alliance for Innovation for...
Ontario Municipal Leadership Institute (OMLI) and Alliance for Innovation for...Ontario Municipal Leadership Institute (OMLI) and Alliance for Innovation for...
Ontario Municipal Leadership Institute (OMLI) and Alliance for Innovation for...Chris Fabian
 
Priority Based Budgeting - City of Cincinnati
Priority Based Budgeting - City of CincinnatiPriority Based Budgeting - City of Cincinnati
Priority Based Budgeting - City of Cincinnati
Chris Fabian
 
Priority Based Budgeting - How to respond to Downturn and Austerity
Priority Based Budgeting - How to respond to Downturn and AusterityPriority Based Budgeting - How to respond to Downturn and Austerity
Priority Based Budgeting - How to respond to Downturn and Austerity
Malcolm Anthony
 
High Performance Driver Based Modelingat Att
High Performance Driver Based Modelingat AttHigh Performance Driver Based Modelingat Att
High Performance Driver Based Modelingat AttCurtis_Neumann
 
Gestão de Custos com o MyABCM
Gestão de Custos com o MyABCMGestão de Custos com o MyABCM
Gestão de Custos com o MyABCM
DC-DinsmoreCompass
 
Plan operations. final
Plan operations. finalPlan operations. final
Plan operations. final
Sana Sadiq
 
Balanced Scorecard Collaborative
Balanced Scorecard CollaborativeBalanced Scorecard Collaborative
Balanced Scorecard Collaborative
Walmart
 
Balanced Scorecard (BSC) for cultural projects and institutions
Balanced Scorecard (BSC) for cultural projects and institutionsBalanced Scorecard (BSC) for cultural projects and institutions
Balanced Scorecard (BSC) for cultural projects and institutionsTheCultKit
 
Integrated reporting cpa ohio society sec conference presented by liv watson ...
Integrated reporting cpa ohio society sec conference presented by liv watson ...Integrated reporting cpa ohio society sec conference presented by liv watson ...
Integrated reporting cpa ohio society sec conference presented by liv watson ...
Workiva
 
Dynamic resource allocation
Dynamic resource allocationDynamic resource allocation
Dynamic resource allocationjarobertson2
 
OKRs and driver based plans by lamorte - aug 2014 san francisco
OKRs and driver based plans by lamorte - aug 2014 san franciscoOKRs and driver based plans by lamorte - aug 2014 san francisco
OKRs and driver based plans by lamorte - aug 2014 san francisco
Ben Lamorte
 
Financial planning & analysis the urgent need for new skills
Financial planning & analysis  the urgent need for new skillsFinancial planning & analysis  the urgent need for new skills
Financial planning & analysis the urgent need for new skillsjarobertson2
 
Bottom up Budgeting
Bottom up BudgetingBottom up Budgeting
Bottom up BudgetingAlvin Almo
 
Sap budgeting, planning and forecasting survey jan 2014
Sap budgeting, planning and forecasting survey jan 2014Sap budgeting, planning and forecasting survey jan 2014
Sap budgeting, planning and forecasting survey jan 2014
Clinton Jones
 
Driver based planning
Driver based planningDriver based planning
Driver based planningjarobertson2
 
Why and how to build a Balanced Scorecard for a startup company
Why and how to build a Balanced Scorecard for a startup companyWhy and how to build a Balanced Scorecard for a startup company
Why and how to build a Balanced Scorecard for a startup company
Aleksey Savkin
 
Fp&a operating model
Fp&a operating modelFp&a operating model
Fp&a operating modeljarobertson2
 

Viewers also liked (20)

Priority-based Budgeting
Priority-based Budgeting Priority-based Budgeting
Priority-based Budgeting
 
What does the EU Non-Financial Reporting Directive mean for you?
What does the EU Non-Financial Reporting Directive mean for you?What does the EU Non-Financial Reporting Directive mean for you?
What does the EU Non-Financial Reporting Directive mean for you?
 
EY's Report - The Road to Reliable Non-Financial Reporting (2016)
EY's Report - The Road to Reliable Non-Financial Reporting (2016)EY's Report - The Road to Reliable Non-Financial Reporting (2016)
EY's Report - The Road to Reliable Non-Financial Reporting (2016)
 
Ontario Municipal Leadership Institute (OMLI) and Alliance for Innovation for...
Ontario Municipal Leadership Institute (OMLI) and Alliance for Innovation for...Ontario Municipal Leadership Institute (OMLI) and Alliance for Innovation for...
Ontario Municipal Leadership Institute (OMLI) and Alliance for Innovation for...
 
Priority Based Budgeting - City of Cincinnati
Priority Based Budgeting - City of CincinnatiPriority Based Budgeting - City of Cincinnati
Priority Based Budgeting - City of Cincinnati
 
Priority Based Budgeting - How to respond to Downturn and Austerity
Priority Based Budgeting - How to respond to Downturn and AusterityPriority Based Budgeting - How to respond to Downturn and Austerity
Priority Based Budgeting - How to respond to Downturn and Austerity
 
High Performance Driver Based Modelingat Att
High Performance Driver Based Modelingat AttHigh Performance Driver Based Modelingat Att
High Performance Driver Based Modelingat Att
 
Gestão de Custos com o MyABCM
Gestão de Custos com o MyABCMGestão de Custos com o MyABCM
Gestão de Custos com o MyABCM
 
Plan operations. final
Plan operations. finalPlan operations. final
Plan operations. final
 
Balanced Scorecard Collaborative
Balanced Scorecard CollaborativeBalanced Scorecard Collaborative
Balanced Scorecard Collaborative
 
Balanced Scorecard (BSC) for cultural projects and institutions
Balanced Scorecard (BSC) for cultural projects and institutionsBalanced Scorecard (BSC) for cultural projects and institutions
Balanced Scorecard (BSC) for cultural projects and institutions
 
Integrated reporting cpa ohio society sec conference presented by liv watson ...
Integrated reporting cpa ohio society sec conference presented by liv watson ...Integrated reporting cpa ohio society sec conference presented by liv watson ...
Integrated reporting cpa ohio society sec conference presented by liv watson ...
 
Dynamic resource allocation
Dynamic resource allocationDynamic resource allocation
Dynamic resource allocation
 
OKRs and driver based plans by lamorte - aug 2014 san francisco
OKRs and driver based plans by lamorte - aug 2014 san franciscoOKRs and driver based plans by lamorte - aug 2014 san francisco
OKRs and driver based plans by lamorte - aug 2014 san francisco
 
Financial planning & analysis the urgent need for new skills
Financial planning & analysis  the urgent need for new skillsFinancial planning & analysis  the urgent need for new skills
Financial planning & analysis the urgent need for new skills
 
Bottom up Budgeting
Bottom up BudgetingBottom up Budgeting
Bottom up Budgeting
 
Sap budgeting, planning and forecasting survey jan 2014
Sap budgeting, planning and forecasting survey jan 2014Sap budgeting, planning and forecasting survey jan 2014
Sap budgeting, planning and forecasting survey jan 2014
 
Driver based planning
Driver based planningDriver based planning
Driver based planning
 
Why and how to build a Balanced Scorecard for a startup company
Why and how to build a Balanced Scorecard for a startup companyWhy and how to build a Balanced Scorecard for a startup company
Why and how to build a Balanced Scorecard for a startup company
 
Fp&a operating model
Fp&a operating modelFp&a operating model
Fp&a operating model
 

Similar to Using KPIs for Tracking Strategy and Driver Based Budgeting

Perforamance measurement
Perforamance measurementPerforamance measurement
Perforamance measurement
breeza08
 
Best Practices in Implementing and Delivering Value from Your CPM Solutions
Best Practices in Implementing and Delivering Value from Your CPM SolutionsBest Practices in Implementing and Delivering Value from Your CPM Solutions
Best Practices in Implementing and Delivering Value from Your CPM Solutions
Proformative, Inc.
 
Leeyo and PwC Webinar on IT Impact of ASC 606 Revenue Recognition Rules
Leeyo and PwC Webinar on IT Impact of ASC 606 Revenue Recognition RulesLeeyo and PwC Webinar on IT Impact of ASC 606 Revenue Recognition Rules
Leeyo and PwC Webinar on IT Impact of ASC 606 Revenue Recognition RulesMatt Ream
 
Overview of Key Performance Indicators
Overview of Key Performance IndicatorsOverview of Key Performance Indicators
Overview of Key Performance Indicators
Micheal Axelsen
 
key Performance Indicators very important x.pptx
key Performance Indicators very important x.pptxkey Performance Indicators very important x.pptx
key Performance Indicators very important x.pptx
FrancisKronaSankaris
 
KPI.pptx
KPI.pptxKPI.pptx
KPI.pptx
aman13001
 
Chapter 4 Performance analysis.pptx
Chapter 4 Performance analysis.pptxChapter 4 Performance analysis.pptx
Chapter 4 Performance analysis.pptx
prasadguthi
 
Extending business performance within the organisation - The role of Finance
Extending business performance within the organisation - The role of FinanceExtending business performance within the organisation - The role of Finance
Extending business performance within the organisation - The role of Finance
Mehdi J. Alaoui
 
Strategic Value Assessment
Strategic Value Assessment Strategic Value Assessment
Strategic Value Assessment
Global Creative Group, Inc
 
KPI - Key Performance Indicators
KPI - Key Performance IndicatorsKPI - Key Performance Indicators
KPI - Key Performance Indicators
Shoaib Hossen
 
Balanced scorecard
Balanced scorecardBalanced scorecard
Balanced scorecard
Sakthivel R
 
Measuring and Managing the Performance of Proper Knowledge Work_Materi Pelati...
Measuring and Managing the Performance of Proper Knowledge Work_Materi Pelati...Measuring and Managing the Performance of Proper Knowledge Work_Materi Pelati...
Measuring and Managing the Performance of Proper Knowledge Work_Materi Pelati...
Kanaidi ken
 
Addressing strategicsourcingchallenges
Addressing strategicsourcingchallengesAddressing strategicsourcingchallenges
Addressing strategicsourcingchallengesJoshua Kaiman
 
What ISO Management Systems can learn from Balanced Scorecard?
What ISO Management Systems can learn from Balanced Scorecard?What ISO Management Systems can learn from Balanced Scorecard?
What ISO Management Systems can learn from Balanced Scorecard?
PECB
 
Business Development Model
Business Development ModelBusiness Development Model
Business Development Model
Tareq Alsaraf
 
Best Practices for FPA and Month-End Close - FENG Workshop
Best Practices for FPA and Month-End Close - FENG WorkshopBest Practices for FPA and Month-End Close - FENG Workshop
Best Practices for FPA and Month-End Close - FENG WorkshopJohn Clinton, CPA
 
UNIT II.pptx
UNIT II.pptxUNIT II.pptx
UNIT II.pptx
ManojMba2
 
Competing On Resources Balance Scorecard
Competing On Resources  Balance ScorecardCompeting On Resources  Balance Scorecard
Competing On Resources Balance Scorecardvinod63
 

Similar to Using KPIs for Tracking Strategy and Driver Based Budgeting (20)

kpi
kpikpi
kpi
 
Perforamance measurement
Perforamance measurementPerforamance measurement
Perforamance measurement
 
Best Practices in Implementing and Delivering Value from Your CPM Solutions
Best Practices in Implementing and Delivering Value from Your CPM SolutionsBest Practices in Implementing and Delivering Value from Your CPM Solutions
Best Practices in Implementing and Delivering Value from Your CPM Solutions
 
Leeyo and PwC Webinar on IT Impact of ASC 606 Revenue Recognition Rules
Leeyo and PwC Webinar on IT Impact of ASC 606 Revenue Recognition RulesLeeyo and PwC Webinar on IT Impact of ASC 606 Revenue Recognition Rules
Leeyo and PwC Webinar on IT Impact of ASC 606 Revenue Recognition Rules
 
Overview of Key Performance Indicators
Overview of Key Performance IndicatorsOverview of Key Performance Indicators
Overview of Key Performance Indicators
 
key Performance Indicators very important x.pptx
key Performance Indicators very important x.pptxkey Performance Indicators very important x.pptx
key Performance Indicators very important x.pptx
 
KPI.pptx
KPI.pptxKPI.pptx
KPI.pptx
 
Intro to balanced scorecard
Intro to balanced scorecardIntro to balanced scorecard
Intro to balanced scorecard
 
Chapter 4 Performance analysis.pptx
Chapter 4 Performance analysis.pptxChapter 4 Performance analysis.pptx
Chapter 4 Performance analysis.pptx
 
Extending business performance within the organisation - The role of Finance
Extending business performance within the organisation - The role of FinanceExtending business performance within the organisation - The role of Finance
Extending business performance within the organisation - The role of Finance
 
Strategic Value Assessment
Strategic Value Assessment Strategic Value Assessment
Strategic Value Assessment
 
KPI - Key Performance Indicators
KPI - Key Performance IndicatorsKPI - Key Performance Indicators
KPI - Key Performance Indicators
 
Balanced scorecard
Balanced scorecardBalanced scorecard
Balanced scorecard
 
Measuring and Managing the Performance of Proper Knowledge Work_Materi Pelati...
Measuring and Managing the Performance of Proper Knowledge Work_Materi Pelati...Measuring and Managing the Performance of Proper Knowledge Work_Materi Pelati...
Measuring and Managing the Performance of Proper Knowledge Work_Materi Pelati...
 
Addressing strategicsourcingchallenges
Addressing strategicsourcingchallengesAddressing strategicsourcingchallenges
Addressing strategicsourcingchallenges
 
What ISO Management Systems can learn from Balanced Scorecard?
What ISO Management Systems can learn from Balanced Scorecard?What ISO Management Systems can learn from Balanced Scorecard?
What ISO Management Systems can learn from Balanced Scorecard?
 
Business Development Model
Business Development ModelBusiness Development Model
Business Development Model
 
Best Practices for FPA and Month-End Close - FENG Workshop
Best Practices for FPA and Month-End Close - FENG WorkshopBest Practices for FPA and Month-End Close - FENG Workshop
Best Practices for FPA and Month-End Close - FENG Workshop
 
UNIT II.pptx
UNIT II.pptxUNIT II.pptx
UNIT II.pptx
 
Competing On Resources Balance Scorecard
Competing On Resources  Balance ScorecardCompeting On Resources  Balance Scorecard
Competing On Resources Balance Scorecard
 

Using KPIs for Tracking Strategy and Driver Based Budgeting

  • 1. Using KPIs for Tracking Strategy and Driver Based Budgeting October 24, 2016 Jim Robertson Matrix – Technology Finance
  • 2. Agenda •  Decide how your organization will use KPIs •  KPI Design Best Practices •  Successful Implementation •  Integrating KPIs with driver-based planning and forecasting
  • 3. Key Performance Indicators Defined •  Performance measures organizations use to evaluate progress towards achieving strategic objectives •  Measures: can be measured •  Organizations: all sorts •  Evaluate: reviewed periodically and forms the basis for action •  Strategic Objectives: not tactical or operational
  • 4. KPIs Link Strategy to Targets and Performance •  Strategic management systems provide a coherent framework for executing strategy •  Facilitates the inclusion of strategy maps and balanced scorecards but other approaches are acceptable • Emphasizes the process of strategic management not performance measurement
  • 5. We All Live in a Complex Environments…
  • 6. KPIs Can Be Organized in Different Frameworks 1903: Dupont Powder Company’s Pyramid of Financial Ratios 1992: Lynch and Cross Performance Pyramid 1996: Kaplan and Norton Balanced Scorecard 6
  • 7. Strategy Maps Organize KPIs into Cause-Effect Relationships
  • 8. Agenda •  Decide how your organization will use KPIs •  KPI Design Best Practices •  Successful Implementation •  Integrating KPIs with driver-based planning and forecasting
  • 9. •  Financial KPIs are generally objective and the measure can be defined and calculated the same way over time, –  Can be differences of opinion on how specific KPIs are defined and calculated. –  Revenue •  Finance - after bad debt reserves sourced from G/L •  Sales - Orders received before bad debt reserves sourced from CRM •  Accounting: GAAP/IFRS definitions •  Non-Financial KPIs can be significantly harder to define and measure –  Market Share –  Customer/Employee Satisfaction –  Strong Leadership Reaching agreement on the specifics of each KPI may take more time than expected, but is a necessary exercise to ensure alignment. Principle 1: KPIs are Defined and Agreed On
  • 10. Increased Productivity Skills and Training Leadership Capability High Performing Employees Improved Cycle Time Reduced Rework Reduced Unit Costs Effective/Efficient Business Processes Satisfied Clients Reduced Cost Per Sale Increased Sales Improved Margins Increased Shareholder Returns Innovation and Learning Perspective Internal Business Process Perspective Customer Perspective Financial Perspective Employee InnovationTool Usage Customer & Market Growth Improved Profitability & Cash Flow leadingmeasureslaggingmeasures Principle 2: Use Both Leading and Lagging Indicators 6 •  Leading indicators (e.g. decrease in customer orders) provide an early warning system and possibly provide enough time for action to be taken. •  Understanding the relationships between leading and lagging KPIs helps to better understand how to improve business performance and provide an early warning system of how well the company is performing.
  • 11. Financial KPIs •  Almost all organizations use financial KPIs, but financial performance not always the top objective. •  GAAP/IFRS defined: absolute or change in revenue, gross margin, and operating margin •  Asset-based measures such as ROA, ROI, ROE, EVA, economic value •  Market-based measures such as EPS, total shareholder return, CFRO •  All of these measures can also be defined as change from the prior period, or an average growth rate over multiple periods. •  An advantage of financial KPIs is that they are easily defined and reported on. •  Can be difficult to understand the relationship between operating activities and financial results.
  • 12. Non-Financial KPIs •  Many Fortune 500, FTSE 100, and other equivalent index companies use nonfinancial KPIs, reflecting the great adoption of the principles espoused by Kaplan and Norton. •  Nonfinancial measures can be used broadly, and can include measures relating to customers, employees, capabilities, processes, suppliers, competitors, technology, and regulators.
  • 13. Principle 3: Creative Measurability •  Employee satisfaction - It is possible to start surveying employees to collect this KPI, but this may not be feasible for a variety of reasons. - Senior management can develop a list of criteria by which they can assess employee satisfaction, and as a group discuss and determine this KPI on a scale of 1 to 5. •  Market share - Market share data may not be available for your company. - One solution is to identify a number of competitors that are publicly traded and use this group as a surrogate measurement of the market size and growth. - Subjective assessment of market share or change in market share is the best one can do.
  • 14. Principle 4: Update KPIs as Needed •  KPIs need to be regularly reviewed and updated, revised, replaced, or deleted when they no longer accurately reflect progress towards achievement of a strategic objective. •  There are straightforward situations when a KPI should be deleted –  After a strategic objective is achieved it is no longer necessary to use a KPI to measure its attainment. –  Efforts to obtain the KPI are no longer considered worth the effort. •  Time spent on research and use of timecards •  KPIs may also need to be replaced when they are no longer critical. –  ROA may be replaced by EVA, another asset-based measure. –  Focus of the company shifts. •  For example, RFIs replaced by new customer RFPs when the company’s focus on its sales pipeline shifts. •  Adhere to a set of KPIs for at least a year so that performance can be evaluated consistently.
  • 15. Agenda •  Decide how your organization will use KPIs •  KPI Design Best Practices •  Successful Implementation •  Integrating KPIs with driver-based planning and forecasting
  • 16. Changing the Culture: Becoming a High Performance Organization •  Reward people who get things done •  Face the brutal facts honestly •  Reward cooperation •  Clarify ownership and accountability
  • 17. Encourage the Use of KPIs •  Introducing KPIs can be a new process for a company, and it can be expected that there will be some who may resist the change. •  KPIs can be seen as threatening, and managers need to be reassured that using KPIs is a good thing for the business. –  KPIs should help them make better decisions, not get in the way of them. •  Actively engage managers in the design, implementation, planning, and execution of KPIs. •  Transfer or termination may needed if key employees don’t get on board or become passive-aggressive.
  • 18. Use IT to Help Implementation •  IT is critical to accessing data and staging/loading into the reporting and analysis front-ends •  Enterprise-wide financial KPIs can be challenging to acquire: –  Multiple financial systems, currencies –  Multiple vendors –  Consolidating entries remaining at a parent level and not pushed down –  Manual consolidation using trial balances •  Nonfinancial KPIs –  No statutory reporting requirements for non-financial measures –  Multiple operational and transactional systems— in some cases in the hundreds –  Collecting and calculating KPIs from systems with different data structures requires strong data governance
  • 19. Don’t Wait for Perfection, Just Start! •  Begin reporting and using KPIs –  Work out problems as you go along –  Process will identify issues you weren’t aware of before you started –  80/20 rule and the value of perfect information •  Triage using a matrix
  • 20. Leading/Input Measures Lagging/Output Measures Strategy Map Objectives and Underlying KPIs Mapped to Executives for Accountability
  • 21. 21 D x V x S x A > Resistance to Change •  Dissatisfaction with Status Quo –  Burning issue helps •  Vision of Future State –  Somebody has to know what a better world looks like and how to move an organization there –  Right tools and processes in the right place at the right time •  Status of 1st Steps towards change –  Something has started •  Ability to Change –  Sponsor team •  Process and change management skills •  Vanguard of the revolutionary movement –  Company – how used is it to change? –  Top Mgmt support – great if it’s there, but you can structure an approach which includes winning their confidence by demonstrating how planning helps makes better decisions.
  • 22. Agenda •  Decide how your organization will use KPIs •  KPI Design Best Practices •  Successful Implementation •  Integrating KPIs with driver-based planning and forecasting
  • 23. What is Driver Based Planning? •  Method of planning/forecasting financial performance based on what drives the business forward –  Leading KPIs as predictors – “if it’s raining the creek will rise” –  Looks forwards not backwards –  Drivers are linked to strategic objectives •  Pick the right drivers –  Selected carefully so that the organization focuses on the right thing –  Cascade from strategy to operations –  Measurable and obtainable on a periodic basis
  • 24. Strategy Map Forms the Basis for Driver Based Budgeting Leading/Input Measures Lagging/Output Measures
  • 27. Learning and Growth Perspective
  • 28. Building KPIs into Driver-Based Model Operating Income Revenue Labor Billed Utilization New Projects Proposal Win Rate Backlog Service Cross-sell/Up-sell Rate Hold Expense COGS Labor Hours Available Recruit Critical SkillsG&A
  • 29. 29 Using KPIs to Tighten Linkages between Strategy and Budgeting •  “Strategies without tracking and accountability are just hot air” •  Opportunities to improve regardless of where you are now –  Organizing KPIs –  Linking KPIs to strategy and integrating into quarterly operating reviews –  Developing budgets based on strategic KPI drivers –  Use KPIs and organizing frameworks for alignments •  Integrated processes make sure nothing (well, as little as possible) falls between the cracks Strategic Plan (3+ years) Strategy Maps and KPIs (1-3 years) Strategic Initiatives and Budget (1 year) Quarterly Reviews and Adjusting •  Tools can help, but introducing or using a tool at the wrong time will wreak havoc – start manually and then automate •  Start!
  • 30. Contact Info •  jarobertson2@gmail.com •  www.jarobertson2.com •  713.725.9352