How do you measure API success? What KPIs do APIs need? What mistakes should I avoid? Find out what you should, and shouldn't, be measuring as part of your API program in this Business of APIs Conference NYC talk. Dive into a breadth of API metrics, the 6 keys to better API metrics, and the traps to beware of (the important do's and don'ts). Also real-world API case studies show who measures what.
APIs used to be a technical implementation detail reserved for developers and architects. In the Web age, APIs make more business sense than ever before. This presentation gives a ring side view of How to Craft Business Strategy around APIs.
Are your APIs becoming too complicated and ad hoc? Feeling the need to set up policies for your API? This presentation will give you strategy options for designing and developing your APIs.
APIs are everywhere today and can be a great building block of modern applications. But all too often APIs are not truly great. Rather than love your API, developers curse it. How can you avoid that fate? In this session we'll look at the most common mistakes API providers make and you can avoid making them too. Do you offer a bad developer experience (DX)? Poor, inconsistent API design? Unreliable services? This talk is a deep dive on not just what to avoid but what to do instead. And you'll leave knowing how to get developers to love your API, not hate it.
APIs have revolutionized how companies build new marketing channels, access new customers, and create ecosystems. Enabling all this requires the exposure of APIs to a broad range of partners and developers—and potential threats.
Learn more about the latest API security issues.
Don't let broken APIs get you down. This talk looks at how API Ops, a new wave in DevOps, lets you design, build, test and release APIs more rapidly, frequently and reliably. Whether you're building public facing APIs, internal APIs, or building a microservices architecture, API Ops can help. We look at how the whole API lifecycle, the API tools, and the API teams all fit together to build better APIs and services.
APIs used to be a technical implementation detail reserved for developers and architects. In the Web age, APIs make more business sense than ever before. This presentation gives a ring side view of How to Craft Business Strategy around APIs.
Are your APIs becoming too complicated and ad hoc? Feeling the need to set up policies for your API? This presentation will give you strategy options for designing and developing your APIs.
APIs are everywhere today and can be a great building block of modern applications. But all too often APIs are not truly great. Rather than love your API, developers curse it. How can you avoid that fate? In this session we'll look at the most common mistakes API providers make and you can avoid making them too. Do you offer a bad developer experience (DX)? Poor, inconsistent API design? Unreliable services? This talk is a deep dive on not just what to avoid but what to do instead. And you'll leave knowing how to get developers to love your API, not hate it.
APIs have revolutionized how companies build new marketing channels, access new customers, and create ecosystems. Enabling all this requires the exposure of APIs to a broad range of partners and developers—and potential threats.
Learn more about the latest API security issues.
Don't let broken APIs get you down. This talk looks at how API Ops, a new wave in DevOps, lets you design, build, test and release APIs more rapidly, frequently and reliably. Whether you're building public facing APIs, internal APIs, or building a microservices architecture, API Ops can help. We look at how the whole API lifecycle, the API tools, and the API teams all fit together to build better APIs and services.
What's a good API business model? If you have an API, or you plan to have an open API, or just want to use APIs in your web or mobile app, what models make sense? See 20 different API business models. This comprehensive survey of the gamut of today's options covering anything from paid to getting paid to indirect.
The motivation on why and when to use API-First service design. What are the real-life poblems in application development with regard to API's ? And how to solve these using tools like Swagger Editor , Swagger UI and Swagger-codegen. And how can an API Manager tool help to manage the Apllication Lifecycle of your API ( publishing , versioning, registration of consumers , quota's and rate-limiting )
API management solutions help enterprises manage, secure, and mediate API traffic, ensure that developers and partners are productive, and grow their API programs to meet the increasing demands of a digital world. APIU management capabilities including Backend as a Service (BaaS) solutions, analytics engines, and monetization enable developers to develop and extend apps with modern features, provide deep insights into the APIs, and allow API providers to monetize their APIs and developers to share in the revenue.
Have you ever wondered how big companies deal with large amount of APIs? How do they keep consistency among the catalogue? Either if you are already running an internal API governance or you are thinking about start a new one, this talk will share our do’s and don’ts with the rest of the community.
APIs and data have not only become a competitive advantage for enterprises but also an innovation tool and source of revenue. Finding the right monetization program is crucial to help you deliver the right business model for your digital assets.
In our deep-dive webcast, we explore how you can:
- think about your APIs as a strategic revenue opportunity
- strengthen and manage your partnerships
- build and energize your developer ecosystem with creative pricing
- how Apigee Monetization Services changes the game
Listen to the podcast version here: http://bit.ly/1Mq6DGF
Digital transformation is on its way and the industry is required to adopt new concepts and techniques, like the Internet of things (IoT), Cloud and Enterprise Mobility. As a matter of that, new business models arise, which need to be evaluated by companies to not lose market shares and stay in touch with the competitors.
Gartner’s vision of Bi-modal IT seems to become more and more the reality, which besides all chances, also brings a lot of challenges companies have to deal with. One essential topic for implementing the ideas of Bi-modal IT is API Management – at least from our point of view. In addition, it is also a key enabler to define a solid strategy, in order to meet the challenges with respect to digital transformation.
The Five API Monetization Models - Rob Zazueta, RESTFest 2016Rob Zazueta
A truly successful API is one that drives the goals of the business. And what is the primary goal of every business? Making mad stacks of $$$ y'all. In this talk, Rob Z. explains the five models you can use to determine how to make money from your API.
Architecting an Enterprise API Management StrategyWSO2
A good internal and external API management strategy and architecture is key to building ecosystem platforms that lead to successful API economies in the enterprise. This workshop will look at best practices in API management using the WSO2 API Manager and Integration Platform products, which are used to rapidly implement RESTful design, enforce governance policies, safely scale solutions, orchestrate complex interaction sequences, and re-use assets. The session will also look at reference architectures and architectural recommendations of building large scale API ecosystems.
Director - Solutions Architecture at WSO2, Mifan Careem presented this session at APIdays Sydney 2015.
API Management Solution Powerpoint Presentation SlidesSlideTeam
Select this API Management Solution PowerPoint Presentation Slides and study the needs of app developers. Display your company’s objectives like the expansion of the market base, building a platform ecosystem, and improving the digital outreach company through this application gateway PPT templates. Highlight the structure of architectural components of API with the help of this computing interface management PPT slide. You can easily introduce your services of API portal like documentation, registration, and analysis in a well-organized manner by taking the aid of our invigorating software management PPT designs. Take advantage of our professionally designed network administration PPT themes to exhibit various components like API design, deployment, security, analytics, and monetization in an appropriate color-coded fashion. You can take the assistance of this API solution PPT presentation to provide a report on API management in a well-organized format. Click the download button and make this open-source management PowerPoint presentation your source to educate prospective clients about attractive opportunities in the API management market. https://bit.ly/3tOpgMa
In this presentation, Mike Amundsen, Francois Lascelles and Devon Winkworth of Layer 7 Technologies provide information on:
The latest trends in the API economy and best practices and tips for securely exposing enterprise APIs
Key issues around API Management, including access control, data security/privacy, developer management and API performance management
Threat protection and application access controls are key security mechanisms that protect APIs when exposed to internal or external users and developers.
In this technical deep-dive webcast, Apigee's security team, led by Subra Kumaraswamy, will discuss API threats and the protection mechanisms that every API and app developer must implement for safe and secure API management.
This webcast will cover:
- the API threat model
- how to design and implement appropriate guardrails for API security using build-in policies and configuration
- a demo of Apigee Edge threat protection features, including TLS encryption, XML/JSON/SQL injection attacks, and rate limiting
Whether you're an IT security architect or an API or app developer, this webcast will help you understand secure API management.
Download Podcast: http://bit.ly/1biiJQS
Watch Video: http://youtu.be/ffs35w1RYRI
My presentation from Nordic APIs 2014 in Stockholm, Sweden.
How can the architecture of one API platform look like? How can you break down things to make this challenge easier?
What is API Product Management by PayPal Director of ProductProduct School
Main takeaways:
- What does API Product Management mean and how is it different from traditional Product Management
- Some strategies to build an API offering that scales with time instead of causing bottlenecks
- Lessons learnt in the journey of re-imagining the API ecosystem at PayPal
Consultant Robert Broeckelmann shares his experience of implementing API management in a large enterprise and will share how to:
- define API governance
- explore the goals, requirements, implementation of API governance
- look at lessons learned from implementing one enterprise customer's API governance process
What's a good API business model? If you have an API, or you plan to have an open API, or just want to use APIs in your web or mobile app, what models make sense? See 20 different API business models. This comprehensive survey of the gamut of today's options covering anything from paid to getting paid to indirect.
The motivation on why and when to use API-First service design. What are the real-life poblems in application development with regard to API's ? And how to solve these using tools like Swagger Editor , Swagger UI and Swagger-codegen. And how can an API Manager tool help to manage the Apllication Lifecycle of your API ( publishing , versioning, registration of consumers , quota's and rate-limiting )
API management solutions help enterprises manage, secure, and mediate API traffic, ensure that developers and partners are productive, and grow their API programs to meet the increasing demands of a digital world. APIU management capabilities including Backend as a Service (BaaS) solutions, analytics engines, and monetization enable developers to develop and extend apps with modern features, provide deep insights into the APIs, and allow API providers to monetize their APIs and developers to share in the revenue.
Have you ever wondered how big companies deal with large amount of APIs? How do they keep consistency among the catalogue? Either if you are already running an internal API governance or you are thinking about start a new one, this talk will share our do’s and don’ts with the rest of the community.
APIs and data have not only become a competitive advantage for enterprises but also an innovation tool and source of revenue. Finding the right monetization program is crucial to help you deliver the right business model for your digital assets.
In our deep-dive webcast, we explore how you can:
- think about your APIs as a strategic revenue opportunity
- strengthen and manage your partnerships
- build and energize your developer ecosystem with creative pricing
- how Apigee Monetization Services changes the game
Listen to the podcast version here: http://bit.ly/1Mq6DGF
Digital transformation is on its way and the industry is required to adopt new concepts and techniques, like the Internet of things (IoT), Cloud and Enterprise Mobility. As a matter of that, new business models arise, which need to be evaluated by companies to not lose market shares and stay in touch with the competitors.
Gartner’s vision of Bi-modal IT seems to become more and more the reality, which besides all chances, also brings a lot of challenges companies have to deal with. One essential topic for implementing the ideas of Bi-modal IT is API Management – at least from our point of view. In addition, it is also a key enabler to define a solid strategy, in order to meet the challenges with respect to digital transformation.
The Five API Monetization Models - Rob Zazueta, RESTFest 2016Rob Zazueta
A truly successful API is one that drives the goals of the business. And what is the primary goal of every business? Making mad stacks of $$$ y'all. In this talk, Rob Z. explains the five models you can use to determine how to make money from your API.
Architecting an Enterprise API Management StrategyWSO2
A good internal and external API management strategy and architecture is key to building ecosystem platforms that lead to successful API economies in the enterprise. This workshop will look at best practices in API management using the WSO2 API Manager and Integration Platform products, which are used to rapidly implement RESTful design, enforce governance policies, safely scale solutions, orchestrate complex interaction sequences, and re-use assets. The session will also look at reference architectures and architectural recommendations of building large scale API ecosystems.
Director - Solutions Architecture at WSO2, Mifan Careem presented this session at APIdays Sydney 2015.
API Management Solution Powerpoint Presentation SlidesSlideTeam
Select this API Management Solution PowerPoint Presentation Slides and study the needs of app developers. Display your company’s objectives like the expansion of the market base, building a platform ecosystem, and improving the digital outreach company through this application gateway PPT templates. Highlight the structure of architectural components of API with the help of this computing interface management PPT slide. You can easily introduce your services of API portal like documentation, registration, and analysis in a well-organized manner by taking the aid of our invigorating software management PPT designs. Take advantage of our professionally designed network administration PPT themes to exhibit various components like API design, deployment, security, analytics, and monetization in an appropriate color-coded fashion. You can take the assistance of this API solution PPT presentation to provide a report on API management in a well-organized format. Click the download button and make this open-source management PowerPoint presentation your source to educate prospective clients about attractive opportunities in the API management market. https://bit.ly/3tOpgMa
In this presentation, Mike Amundsen, Francois Lascelles and Devon Winkworth of Layer 7 Technologies provide information on:
The latest trends in the API economy and best practices and tips for securely exposing enterprise APIs
Key issues around API Management, including access control, data security/privacy, developer management and API performance management
Threat protection and application access controls are key security mechanisms that protect APIs when exposed to internal or external users and developers.
In this technical deep-dive webcast, Apigee's security team, led by Subra Kumaraswamy, will discuss API threats and the protection mechanisms that every API and app developer must implement for safe and secure API management.
This webcast will cover:
- the API threat model
- how to design and implement appropriate guardrails for API security using build-in policies and configuration
- a demo of Apigee Edge threat protection features, including TLS encryption, XML/JSON/SQL injection attacks, and rate limiting
Whether you're an IT security architect or an API or app developer, this webcast will help you understand secure API management.
Download Podcast: http://bit.ly/1biiJQS
Watch Video: http://youtu.be/ffs35w1RYRI
My presentation from Nordic APIs 2014 in Stockholm, Sweden.
How can the architecture of one API platform look like? How can you break down things to make this challenge easier?
What is API Product Management by PayPal Director of ProductProduct School
Main takeaways:
- What does API Product Management mean and how is it different from traditional Product Management
- Some strategies to build an API offering that scales with time instead of causing bottlenecks
- Lessons learnt in the journey of re-imagining the API ecosystem at PayPal
Consultant Robert Broeckelmann shares his experience of implementing API management in a large enterprise and will share how to:
- define API governance
- explore the goals, requirements, implementation of API governance
- look at lessons learned from implementing one enterprise customer's API governance process
Let's explore why you should have an API, how will it influence your business, why you should think about a monetisation seriously. There are a whole bunch of existing models that can help you find the right fit for your API depending on your roadmap.
Finally we take a look at the distribution of APIs to developers. Like any cake, you need to make sure it looks and tastes great to be able to sell it and be a leader!
Growth Hacking APIs: What role do APIs play in your growth strategy.
There’s been lots of buzz in the tech startup space about “growth hacking” – what is it? how is it related to development? how is it related to marketing?
At it’s core, growth hacking is about finding a strategy for growth within the parameters of scalability and replicability, driven by product and inspired by data. Growth hacking’s core is based in marketing but driven by product.
Once the definition is clear, the question then becomes: without a UI to lean on, how does one “growth hack” an API?
At last year’s Nordic API conference, Guillaume Balas from 3Scale presented several typologies of an API, namely API is the product, API projects the product, API promotes the product, and API powers the product.
This presentation will elaborate on and reframe those typologies in the context of marketing and growth hacking of an API. We will examine the circumstances where an API is actually a growth hack in of itself, and where it is in need of growth hacking in order to make the business model behind it succeed.
The presentation will use core concepts of strategic marketing – such as positioning, pricing, targeting, promotion, product and distribution – to create a framework for either growth hacking an API or developing an API as a key tactic in a growth strategy.
Sachin Agarwal, SOA Software VP of Product Marketing, explains the frenzy around the mass development and adoption of APIs. In this presentation, he describes the business and technology implications of developing an API stratgy.
apidays Australia 2022 - Accelerate business innovation by improving API prog...apidays
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September 14 & 15, 2022
Accelerate business innovation by improving API program maturity
Rakshith Rao, Co-founder & CEO at APIwiz
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Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Deep dive into the API industry with our reports:
https://www.apidays.global/industry-reports/
Subscribe to our global newsletter:
https://apidays.typeform.com/to/i1MPEW
apidays LIVE JAKARTA - The modern digital with API Economy Ecosystems by Hari...apidays
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apidays Paris 2022 - Combining user feedback with API metrics to improve DX, ...apidays
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Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Deep dive into the API industry with our reports:
https://www.apidays.global/industry-reports/
Subscribe to our global newsletter:
https://apidays.typeform.com/to/i1MPEW
APIs are key to making every business a digital business. Businesses need APIs to connect with partners and customers, at any time, on any device, and to participate in the digital ecosystems. To be digital, a scalable flexible API infrastructure is required.
Watch this Demo of Apigee Edge to learn how to:
- Easily configure and manage new APIs and enforce security with minimal impact to backend services
- Create, manage and monetize API products
- Extend API Services to increase flexibility and tailor to business requirements with JavaScript, Java, Python, and Node.js
- Provide developers easy, yet secure access to explore, test, and deploy APIs
- Use end-to-end visibility across the digital value chain to monitor, measure, and manage success. with unified operational, developer, app performance, and business metrics
Apigee Edge enables digital business acceleration with a unified and complete platform, purpose-built for the digital economy. Edge simplifies managing the entire digital value chain with API Services, Developer Services, and Analytics Services.
Watch Video: https://youtu.be/O_qiZoPswWU
Download Podcast: http://bit.ly/18YbGeS
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Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
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KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuring all wrong)
1. KPIs for APIs
or,
why API Calls are the new Web Hits
and you may be measuring all wrong
John
Musser
/
@johnmusser
/
API
Science
/
apiscience.com
Business
of
APIs
Conference,
NYC,
2014
2. Why do we need
a Web site?
1995
Of course we have
a Web site
Of course we
have an API
Why do we need
an API?
2000 2005 2010
3. Why do we need
a Web site?
1995
Of course we have
a Web site
You are here
Of course we
have an API
Why do we need
an API?
2000 2005 2010
11. Marketing channel BizDev / LeadGen
New line of business
Extend product
Drive innovation
User acquisition
Upsell opportunity
Device and mobile support
Content acquisition
API as Product
Distribution channel
Increase stickiness
Accelerate internal projects
Partner opportunities
Drive traffic
Increase footprint
16. Many ways to think about API KPIs…
Traffic
Total calls
Top methods
Call chains
Quota faults
Developers
Total developers
Active developers
Top developers
Trending apps
Retention
Service
Performance
Availability
Error rates
Code defects
Marketing
Dev registrations
Dev portal funnel
Traffic sources
Event metrics
Support
Support tickets
Response times
Business
Direct revenue
Indirect revenue
Market share
Costs
17. More ways to think about API KPIs…
Customer
Satisfaction
NPS
Churn
Community
Forum activity
Social media
(both for API and
apps built on it)
Quality
Defects
Error prone APIs
Repair rate
API Maturity
Stability
Maturity metric
Change rate
Innovation
Number of products
Number of apps
Speed to market
Channel
Call volume: Mobile,
web, others
Revenue by channel
26. KPI SECRET #2
Know your
Developer Funnel
(for public APIs)
27. Web sites have funnels
Acquisi9on
Ac9va9on
Reten9on
Revenue
Referral
How
do
users
find
you?
Does
the
user
have
a
good
first
experience?
Do
users
return?
How
do
you
make
money?
Do
users
tell
others?
Dave McClure’s “Startup Metrics for Pirates”
28. APIs have funnels too
Acquisi9on
Ac9va9on
Reten9on
Revenue
Referral
How
do
developers
find
you?
Does
the
developer
have
a
good
first
experience?
Do
developers
return?
How
do
you
and
developers
make
money?
Do
developers
tell
others?
29. Potential KPIs
Acquisi9on
Ac9va9on
Reten9on
Revenue
Referral
Dev
portal
site:
sources,
traffic
vol,
uniques
#
dev
registraCons,
API
keys
issued
#
acCve
devs,
API
call
volume
by
dev,
#
apps
$
per
dev,
$
per
app,
#
end
users
#
dev
referrals,
dev/app
growth,
NPS
49. API Billionaire Club
13 billion API calls / day (May 2011)
5 billion API calls / day (April 2010)
5 billion API calls / day (October 2009)
1.1 billion API calls / day (April 2011)
1 billion API calls / day (May 2012)
1 billion API calls / day (Q1 2012)
1 billion API calls / day (January 2012)
53. 3 common API KPI traps
Not having a metrics process
(have a metrics plan & a feedback loop)
Using the wrong metrics
(don’t be afraid to change what you track)
Unrealistic expectations
(“Absolutely, we’ll have X developers on-board by X date”)
61. KPI: Conversions
“We are seeing a trend where a person
who uses another app with Evernote is
50% more likely to move on to our
premium (paid) service”
62. KPI: Engagement
“Apps that have an API integration with
Evernote are seeing much more usage:
Pocket readers normally read 15% of what
they save, but Evernote users read 80% of
what they save in Pocket.”
63. KPI: Revenue
API now accounts
for 20-25%
of the charity’s
annual revenue
67. Goal: “more eyeballs on our content”
API calls (requests)
Response volume (ex: # stories)
Impressions (via image beacon)
Loyalty
More
KPIs
KPI: Impressions
68. KPI: Recipe delivery
“We sell Vodka.
But people buy drinks.”
Goal: “ensure top quality drinks
consistently delivered to people
regardless of where people
encounter Absolut”
69. KPI: Recipe delivery
APIs let you be where
your customers are.
Measure how.
“We sell Vodka.
But people buy drinks.”
Goal: “ensure top quality drinks
consistently delivered to people
regardless of where people
encounter where people encounter
Absolut”