SlideShare a Scribd company logo
F*** ups
WHYworst practices ?
Introduce yourself





Hello, my name is ________________. 



I work at ____________________________, and 



my biggest mistake was _________________.
Fantasy company name
Describe 

Your F*** up
Corporate Incubation & Acceleration Summit 2015
Boris Milkowski,

Managing Director, Goodpatch Berlin



INTRO
4
boris@goodpatch.com

At Goodpatch since July 2013





- Master’s in Media Design, Keio University, Japan

- CEMS Master’s in International Mgmt, 

University of St.Gallen, Switzerland



Previous companies:

Deutsche Bank, Puma, Filippa K, Porsche
Corporate Incubation & Acceleration Summit
Stanford’s ME310

(2011- 2013)
INTRO
5
ME310 is a course where
students from Stanford
University and Leading 

Global Universities tackle
Design Innovation Challenges 

posed by Global Corporations
Corporate Incubation & Acceleration Summit
Stanford’s ME310

(2011- 2013)
INTRO
6
Corporate Incubation & Acceleration Summit
Stanford’s ME310

(2011- 2013)
INTRO
7
Corporate Incubation & Acceleration Summit
Stanford’s ME310

(2011- 2013)
INTRO
8
Corporate Incubation & Acceleration Summit
Academic x Corporate 

Collaboration

Projects
9
Company
Team
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
Corporate Incubation & Acceleration Summit
Academic x Corporate 

Collaboration

Projects
10
Embedded

Projects
Company
Team
Company
Team
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
Corporate Incubation & Acceleration Summit
Academic x Corporate 

Collaboration

Projects
11
Embedded

Projects
Joint

development
Company
Team
Company
Team
Product

Team
Goodpatch
Company
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
Corporate Incubation & Acceleration Summit
Academic x Corporate 

Collaboration

Projects
12
Embedded

Projects
Joint

development
Company
Team
Company
Team
Product

Team
Goodpatch
Company
Concept
Research

Culture
Get 

Shit 

Done
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
Corporate Incubation & Acceleration Summit 13
X
Our Company
GOODPATCH
INTRO
A UI Design Company at heart
INTRO
15
UI Design UX Design Strategic
Design
Development
INTRO
INTRO
16
Goodpatch Berlin
Boris, 

Managing Director
Julia, 

Developer Shoko, 

Interaction Designer
Qiao, 

Developer
Simon, 

Interaction 

Designer
Jan, 

UI Designer
Not in picture: Andi, UI Designer / Naijo, UI Designer
INTRO
Team at 4 years anniversary on Sep 1, 2015
INTRO
17
Goodpatch Tokyo
INTRO
Form Teams of 4. 



Come up with a name for your 

Incubator.
Workshop
1
List everything we can do 

to achieve the 

WORST RESULT IMAGINABLE

of corporate incubation.



Be inventive!
List everything we can do 

to achieve the 

WORST RESULT IMAGINABLE

of corporate incubation.



Be inventive!
10 mins
List everything we can do 

to achieve the 

WORST RESULT IMAGINABLE

of corporate incubation.



Be inventive!
Share
2
Which of the items on our list
are we ALREADY DOING, in
same form or another?

What is the impact? (Pick one)



Be brutal!
10 minsWhich of the items on our list are
we ALREADY DOING, in same form
or another?

What is the impact?



Be brutal!
3
What can you and I do to stop
STOP THIS UNWANTED
PRACTICE?

What is the first step? 

Who else is needed?



Be specific!
10 minsWhat can you and I do to stop
STOP THIS UNWANTED PRACTICE?

What is the first step? 

Who else is needed?



Be specific!
ShareWhat can you and I do to stop
STOP THIS UNWANTED PRACTICE?

What is the first step? 

Who else is needed?



Be specific!
Thank
you! Come see our Booth!
GOODPATCH DESIGN PROCESS
GOODPATCH DESIGN PROCESS
OVERVIEW
29
GOODPATCHDESIGNPROCESS
It all starts with identifying Problems Worth Solving, followed by a
team building with the client in the form of a collaborative design
kickoff workshop.
Through continuous prototyping, we develop the Minimal Lovable
Product (MLP) – an initial version of the product that a small number
of users love.
Good software is never done. We imagine our client relationship to
extend beyond the first launch, as we continue to collaborate on
developing the product vision and growth.
GOOD
PRODUCTS
GOOD
PROTOTYPES
GOOD
PEOPLE
GOOD
PROBLEMS
REFINEMENT
NEW
DISCOVERY
NEW
IMPLEMENTATION
PRODUCT
ADVANCEMENT
CLIENT BRIEF &
CREATIVE SCOPE
DESIGN
KICKOFF
TEAM
BUILDING
IDEATION
DISCOVERY IMPLEMENTATION DELIVERY: MLP
(MINIMAL LOVABLE PRODUCT)
REVIEW
REVIEW REVIEW
2ND RELEASEUSER
FEEDBACK
1ST RELEASE
REVIEW
REVIEW REVIEW
USER
FEEDBACK
REFINEMENT
NEW
DISCOVERY
REVIEW
REVIEW
Overview

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Worst Practices in Corporate Incubation (Workshop Slides)

  • 3. Introduce yourself
 
 
 Hello, my name is ________________. 
 
 I work at ____________________________, and 
 
 my biggest mistake was _________________. Fantasy company name Describe 
 Your F*** up
  • 4. Corporate Incubation & Acceleration Summit 2015 Boris Milkowski,
 Managing Director, Goodpatch Berlin
 
 INTRO 4 boris@goodpatch.com
 At Goodpatch since July 2013
 
 
 - Master’s in Media Design, Keio University, Japan
 - CEMS Master’s in International Mgmt, 
 University of St.Gallen, Switzerland
 
 Previous companies:
 Deutsche Bank, Puma, Filippa K, Porsche
  • 5. Corporate Incubation & Acceleration Summit Stanford’s ME310
 (2011- 2013) INTRO 5 ME310 is a course where students from Stanford University and Leading 
 Global Universities tackle Design Innovation Challenges 
 posed by Global Corporations
  • 6. Corporate Incubation & Acceleration Summit Stanford’s ME310
 (2011- 2013) INTRO 6
  • 7. Corporate Incubation & Acceleration Summit Stanford’s ME310
 (2011- 2013) INTRO 7
  • 8. Corporate Incubation & Acceleration Summit Stanford’s ME310
 (2011- 2013) INTRO 8
  • 9. Corporate Incubation & Acceleration Summit Academic x Corporate 
 Collaboration
 Projects 9 Company Team FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
  • 10. Corporate Incubation & Acceleration Summit Academic x Corporate 
 Collaboration
 Projects 10 Embedded
 Projects Company Team Company Team FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
  • 11. Corporate Incubation & Acceleration Summit Academic x Corporate 
 Collaboration
 Projects 11 Embedded
 Projects Joint
 development Company Team Company Team Product
 Team Goodpatch Company FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
  • 12. Corporate Incubation & Acceleration Summit Academic x Corporate 
 Collaboration
 Projects 12 Embedded
 Projects Joint
 development Company Team Company Team Product
 Team Goodpatch Company Concept Research
 Culture Get 
 Shit 
 Done FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
  • 13. Corporate Incubation & Acceleration Summit 13 X
  • 15. INTRO A UI Design Company at heart INTRO 15 UI Design UX Design Strategic Design Development
  • 16. INTRO INTRO 16 Goodpatch Berlin Boris, 
 Managing Director Julia, 
 Developer Shoko, 
 Interaction Designer Qiao, 
 Developer Simon, 
 Interaction 
 Designer Jan, 
 UI Designer Not in picture: Andi, UI Designer / Naijo, UI Designer
  • 17. INTRO Team at 4 years anniversary on Sep 1, 2015 INTRO 17 Goodpatch Tokyo INTRO
  • 18.
  • 19. Form Teams of 4. 
 
 Come up with a name for your 
 Incubator. Workshop
  • 20. 1 List everything we can do 
 to achieve the 
 WORST RESULT IMAGINABLE
 of corporate incubation.
 
 Be inventive!
  • 21. List everything we can do 
 to achieve the 
 WORST RESULT IMAGINABLE
 of corporate incubation.
 
 Be inventive! 10 mins
  • 22. List everything we can do 
 to achieve the 
 WORST RESULT IMAGINABLE
 of corporate incubation.
 
 Be inventive! Share
  • 23. 2 Which of the items on our list are we ALREADY DOING, in same form or another?
 What is the impact? (Pick one)
 
 Be brutal!
  • 24. 10 minsWhich of the items on our list are we ALREADY DOING, in same form or another?
 What is the impact?
 
 Be brutal!
  • 25. 3 What can you and I do to stop STOP THIS UNWANTED PRACTICE?
 What is the first step? 
 Who else is needed?
 
 Be specific!
  • 26. 10 minsWhat can you and I do to stop STOP THIS UNWANTED PRACTICE?
 What is the first step? 
 Who else is needed?
 
 Be specific!
  • 27. ShareWhat can you and I do to stop STOP THIS UNWANTED PRACTICE?
 What is the first step? 
 Who else is needed?
 
 Be specific!
  • 28. Thank you! Come see our Booth!
  • 29. GOODPATCH DESIGN PROCESS GOODPATCH DESIGN PROCESS OVERVIEW 29 GOODPATCHDESIGNPROCESS It all starts with identifying Problems Worth Solving, followed by a team building with the client in the form of a collaborative design kickoff workshop. Through continuous prototyping, we develop the Minimal Lovable Product (MLP) – an initial version of the product that a small number of users love. Good software is never done. We imagine our client relationship to extend beyond the first launch, as we continue to collaborate on developing the product vision and growth. GOOD PRODUCTS GOOD PROTOTYPES GOOD PEOPLE GOOD PROBLEMS REFINEMENT NEW DISCOVERY NEW IMPLEMENTATION PRODUCT ADVANCEMENT CLIENT BRIEF & CREATIVE SCOPE DESIGN KICKOFF TEAM BUILDING IDEATION DISCOVERY IMPLEMENTATION DELIVERY: MLP (MINIMAL LOVABLE PRODUCT) REVIEW REVIEW REVIEW 2ND RELEASEUSER FEEDBACK 1ST RELEASE REVIEW REVIEW REVIEW USER FEEDBACK REFINEMENT NEW DISCOVERY REVIEW REVIEW Overview