Worst Practices in Corporate Incubation (Workshop Slides)
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The document discusses corporate incubation and acceleration. It describes Stanford's ME310 course where students tackle design challenges for corporations. It discusses moving projects from academic setups to joint development between companies and academic teams. It presents Goodpatch, a UI/UX design company, and their design process which starts with identifying problems and includes collaborative design workshops, continuous prototyping, and developing a Minimal Lovable Product with the goal of ongoing collaboration and product advancement.
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Worst Practices in Corporate Incubation (Workshop Slides)
- 1. F*** ups
- 3. Introduce yourself Hello, my name is ________________. I work at ____________________________, and my biggest mistake was _________________. Fantasy company name Describe Your F*** up
- 4. Corporate Incubation & Acceleration Summit 2015 Boris Milkowski, Managing Director, Goodpatch Berlin INTRO 4 boris@goodpatch.com At Goodpatch since July 2013 - Master’s in Media Design, Keio University, Japan - CEMS Master’s in International Mgmt, University of St.Gallen, Switzerland Previous companies: Deutsche Bank, Puma, Filippa K, Porsche
- 5. Corporate Incubation & Acceleration Summit Stanford’s ME310 (2011- 2013) INTRO 5 ME310 is a course where students from Stanford University and Leading Global Universities tackle Design Innovation Challenges posed by Global Corporations
- 6. Corporate Incubation & Acceleration Summit Stanford’s ME310 (2011- 2013) INTRO 6
- 7. Corporate Incubation & Acceleration Summit Stanford’s ME310 (2011- 2013) INTRO 7
- 8. Corporate Incubation & Acceleration Summit Stanford’s ME310 (2011- 2013) INTRO 8
- 9. Corporate Incubation & Acceleration Summit Academic x Corporate Collaboration Projects 9 Company Team FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
- 10. Corporate Incubation & Acceleration Summit Academic x Corporate Collaboration Projects 10 Embedded Projects Company Team Company Team FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
- 11. Corporate Incubation & Acceleration Summit Academic x Corporate Collaboration Projects 11 Embedded Projects Joint development Company Team Company Team Product Team Goodpatch Company FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
- 12. Corporate Incubation & Acceleration Summit Academic x Corporate Collaboration Projects 12 Embedded Projects Joint development Company Team Company Team Product Team Goodpatch Company Concept Research Culture Get Shit Done FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
- 13. Corporate Incubation & Acceleration Summit 13 X
- 15. INTRO A UI Design Company at heart INTRO 15 UI Design UX Design Strategic Design Development
- 16. INTRO INTRO 16 Goodpatch Berlin Boris, Managing Director Julia, Developer Shoko, Interaction Designer Qiao, Developer Simon, Interaction Designer Jan, UI Designer Not in picture: Andi, UI Designer / Naijo, UI Designer
- 17. INTRO Team at 4 years anniversary on Sep 1, 2015 INTRO 17 Goodpatch Tokyo INTRO
- 19. Form Teams of 4. Come up with a name for your Incubator. Workshop
- 20. 1 List everything we can do to achieve the WORST RESULT IMAGINABLE of corporate incubation. Be inventive!
- 21. List everything we can do to achieve the WORST RESULT IMAGINABLE of corporate incubation. Be inventive! 10 mins
- 22. List everything we can do to achieve the WORST RESULT IMAGINABLE of corporate incubation. Be inventive! Share
- 23. 2 Which of the items on our list are we ALREADY DOING, in same form or another? What is the impact? (Pick one) Be brutal!
- 24. 10 minsWhich of the items on our list are we ALREADY DOING, in same form or another? What is the impact? Be brutal!
- 25. 3 What can you and I do to stop STOP THIS UNWANTED PRACTICE? What is the first step? Who else is needed? Be specific!
- 26. 10 minsWhat can you and I do to stop STOP THIS UNWANTED PRACTICE? What is the first step? Who else is needed? Be specific!
- 27. ShareWhat can you and I do to stop STOP THIS UNWANTED PRACTICE? What is the first step? Who else is needed? Be specific!
- 28. Thank you! Come see our Booth!
- 29. GOODPATCH DESIGN PROCESS GOODPATCH DESIGN PROCESS OVERVIEW 29 GOODPATCHDESIGNPROCESS It all starts with identifying Problems Worth Solving, followed by a team building with the client in the form of a collaborative design kickoff workshop. Through continuous prototyping, we develop the Minimal Lovable Product (MLP) – an initial version of the product that a small number of users love. Good software is never done. We imagine our client relationship to extend beyond the first launch, as we continue to collaborate on developing the product vision and growth. GOOD PRODUCTS GOOD PROTOTYPES GOOD PEOPLE GOOD PROBLEMS REFINEMENT NEW DISCOVERY NEW IMPLEMENTATION PRODUCT ADVANCEMENT CLIENT BRIEF & CREATIVE SCOPE DESIGN KICKOFF TEAM BUILDING IDEATION DISCOVERY IMPLEMENTATION DELIVERY: MLP (MINIMAL LOVABLE PRODUCT) REVIEW REVIEW REVIEW 2ND RELEASEUSER FEEDBACK 1ST RELEASE REVIEW REVIEW REVIEW USER FEEDBACK REFINEMENT NEW DISCOVERY REVIEW REVIEW Overview