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Design thinking as a creative problem solving process - Part 1
The document discusses the multifaceted nature of design, emphasizing that all types share the common goal of solving problems through creativity. It outlines the designer's role in identifying gaps between ideal and actual states, tailoring design processes appropriately, and ensuring effective communication and testing of solutions. Ultimately, it highlights that design is a practice rather than a discipline, requiring ongoing engagement beyond theoretical study.
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Design thinking as a creative problem solving process - Part 1
- 2. Me Researcher Business Designer Service Designer LearningDesigner @studiothick
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- 5. UX Design CXDesign Service Design Graphic Design Org Design Business Design Research Design Fashion Design Furniture Design Industrial Design Product Design Urban Design Architectural Design Game Design Web Design Packaging Design Curriculum Design Communi- cations Design Brand Design Interaction Design Policy Design Chemical Design Automobile Design Aeronautical Design Civil Design Landscape Design Engineering Design Interior Design
- 6. What are the differencesbetween types of design?
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- 13. What do alltypes of design have in common?
- 14. What defines the practiceof Design?
- 15. Making or creatingstuff…
- 16. Making or creatingstuff… …that is new or unique
- 17. Making or creatingstuff… …that is new or unique …and appropriate - it helps solve a problem or achieve some purpose
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- 19. What do youmake professionally that is: - Different each time and solves some sort of problem?
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- 21. What do youdesign?
- 22. 4 components of designas creative problem solving
- 23. Purpose The largest relevant vision, goalor ideal state
- 24. Ideal Actual Problem Constant comparisonPurpose Tohave a health y and beautiful garden
- 25. we are calledupon to act when we realise there is a discrepancy… …between the world as it exists and the world as we want it to be.
- 26. To have ahealth y and beautiful garden Ideal Actual Why is there a gap? Constant comparisonPurpose
- 27. To have atown hall that will impress the community Ideal Actual Why is there a gap? Constant comparisonPurpose
- 28. Ideal Actual Why isthere a gap? Constant comparisonPurpose To deliver delightful service to customers
- 29. Ideal Actual Why isthere a gap? Constant comparisonPurpose To make money +$2M -$500K
- 30. Purpose Problem (Opportunity) The largest relevantvision, goal or ideal state The discrepancy between ideal and actual
- 31. Purpose Problem (Opportunity) The largest relevantvision, goal or ideal state The discrepancy between ideal and actual …and our explanation or diagnosis of why!
- 32. ProcessPurpose Problem (Opportunity) The largest relevantvision, goal or ideal state The discrepancy between ideal and actual The process you go through to create a solution …and our explanation or diagnosis of why!
- 33. Process Solution (Product) Purpose Problem (Opportunity) Thething created to solve the problem or capitalise on the opportunity The largest relevant vision, goal or ideal state The discrepancy between ideal and actual The process you go through to create a solution …and our explanation or diagnosis of why!
- 34. Process Solution (Product) Purpose Problem (Opportunity) Movingcloser to our ideal state
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- 36. Process Solution (Product) Purpose Problem (Opportunity) Isthere a gap? What is the real cause of the gap? What if there is more than one cause?
- 37. To identify andunderstand problems and opportunities by performing appropriate research The job of a designer:
- 38. Process Solution (Product) Purpose Problem (Opportunity) Whatis ideal? Do we need to act?
- 39. To be agentsof change by asking others to reflect on the distance between “real” and “ideal”. The job of a designer:
- 40. Process Solution (Product) Purpose Problem (Opportunity) Thereare so many possible solutions! Which one (s) will work?
- 41. The job ofa designer: To figure out which solution will best address the problem by prototyping and testing
- 42. Process Solution (Product) Purpose Problem (Opportunity) Whatis the best path?
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- 44. Process Solution (Product) Purpose Problem (Opportunity) Becomes standardised Rarelyquestioned Often invisible
- 45. To tailor-make everydesign process to be visible, communicable and appropriate to the challenge at hand. The job of a designer:
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- 47. What sort ofdesign problem might your process be appropriate for? What is being emphasised in each model? What is the modeller trying to communicate?
- 48. high risk/ highcost = testing & iteration focus
- 49. high risk/ highcost = testing & validation focus
- 50. complex problem space =research focus
- 51. highly technical product =develop / build focus
- 52. Evolving, dynamic problem =evaluation, monitoring & improvement focus
- 53. First learn todo design… Then learn to tailor your design process.
- 54. Who can sharea gap between “ideal” and “real”?
- 55. Process Solution (Product) Purpose Problem (Opportunity) Whatmight you design to successfully close the gap? What is “ideal” to you? How does reality currently not match your idea of “ideal”? What steps would you go through to create your solution?
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- 57. Pulling apart acase study!
- 58. Process Solution (Product) Purpose Problem (Opportunity) Whatmight you design to successfully close the gap? What is “ideal” to you? How does reality currently not match your idea of “ideal”? What steps would you go through to create your solution?
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- 61. Process Solution (Product) Purpose Problem (Opportunity) Whatmight you design to successfully close the gap? What is “ideal” to you? How does reality currently not match your idea of “ideal”? What steps would you go through to create your solution?
- 62. • Define ideal,learn about reality • Define the gap(s) between what is ideal and real • Seek to understand why the gap exists
- 63. • Tailor yourdesign process to suit the problem or challenge at hand • Make sure you can visualise and communicate your process
- 64. • Test yoursolutions to find the best one, and to figure out if it will actually solve the problem… before you spend time and $$ on a lost cause
- 65. Design is nota discipline. It is a practice.
- 66. You can’t master designthrough study.
- 67. Me Researcher Business Designer Service Designer LearningDesigner @studiothick
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