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Jonathan Philogene green.pptx
- 1. PERSONAL BRAND EXPLORATION Jonathan Philogene Project & Portfolio I: Week 1 June 5, 2022
- 2. I have been exposed to art and creativity my whole life. I always knew my future would consist of creating more of it. My archetype made perfect sense. I would say what makes me unique is that I don’t want just one thing to make me famous or make me successful, I want to create a vision. I want to speak to my generation and the next generation with my graphic design, my businesses, my clothes, my music, everything. I have my family to thank for my artistic vision and goals. IDENTITY
- 3. PROFESSION Potential Job Titles: • Recording engineer • Music director • Audio streaming manager BRAND ARCHETYPE - When it comes to work I or anything attached to my name I see it as an impression on my character. [Audio technician] for [Music Industry]
- 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Claudia Piazza Outreach Plan: • I will make sure that I have my email ready and set up in an organized fashion. • I plan to email her and submit three recordings with my socials and information regarding the recordings. • I plan to follow up with her in September late august. PROFILE PICTURE [A&R] at [Phrased Differently] Adam 22 Outreach Plan: • I will make sure I am well organized and coherent with what I want to talk to him about. • I plan to send in a package of my brand's catalog and information to his office which he promotes every week. • I plan to send the package and follow up with him by August. [CEO] at [No Jumper] Cole Bennet Outreach Plan: • I will make sure that I have a strong idea of what I want to talk about and be prepared. • I plan to see him at one of his festivals • I do not know yet only because it depends on the dates. [CEO at [Lyrical lemonade]
- 5. GOALS Music - short term: I will officially release at least 3 songs by January 2024 -mid-term: I want to make my first music video ⁃long term: I Want to officially release an album Clothing Line ⁃ short term: I will have my clothing brand logo finalized and a drop date established with a business license by December 2023. ⁃ mid term: My clothing brand will have profited $300,000 by August 2030 ⁃ ⁃long term: My brand will be sold at stores by March 2042 My small business ⁃ short term: I will sell at least 20 packages a month by December 2023 ⁃ mid-term: My small business will make have profited $10,000 by 2024 -long term: To eventually sell it or look for investors
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Graphic design SOFT HARD Novice / Adept / Expert Public speaking Novice / Adept / Expert Social Skills Novice / Adept / Expert Computer literacy Novice / Adept / Expert Mix and Mastering SOFT HARD Novice / Adept / Expert Web Development Novice / Adept / Expert Leadership Skills Novice / Adept / Expert Time Management Novice / Adept / Expert
- 7. I promise to make sure everything is of the best quality for the customer with precision and care PROMISE
- 8. CREDENTIALS Work Experience: • Server • Merchandiser/stocker • Cameraman • Graphic Design • Video Editing • Event Coordinator Education: • Deerfield Beach High School 2018 • Full Sail University (Music Business) 2023 Extra • Marching Band • Jazz Band • ROTC Drill Team • Over 100 hours of community service from construction to beach clean ups.
- 9. BRAND POSITION I always knew that I was different from others. That I’m chosen. I am meant for something great and to create change. I just want to bring joy to others and show them it’s okay to think outside the box when everyone else is trying to fit in. Are you afraid to stand out with me?”
- 10. NETWORKING & MARKETING Industry Events & Organizations • Art Basil ‣ June | Miami • Vizcaya Village ‣ July | Miami • West mango music& arts festival ‣ June | Miami Digital Marketing • Primary Content: The primary content I will be producing is music and my clothing. • Primary Tools: The tools I plan to use are social media like Instagram/TikTok as well as posting consistently threw the week • Website: I will mystical media to direct them to my website and channel
- 11. PROFESSIONAL DEVELOPMENT Formal Education • Enterprise Resource Planning ERP software • This is a master class I will take on ERP software to improve my skills and bring me closer to my career goals: • https://erp-focus.thinkific.com/courses/erp-focus-erp- selection- masterclass?campaignid=aw16473342626&adgroupid= 132456723765&creative=585781553744&keyword=erp %20software%20courses&gclid=CjwKCAjwy_aUBhAC EiwA2IHHQCoG6bRTBc7Hoxa0KCYZyifX9wLkTo_BA UU7aYOs1z1AhLjSJTe1eBoCN58QAvD_BwE • I have many of the skills and qualifications listed in the jobs I chose including • ⁃ How to operate audio recording equipment • ⁃ How to operate lighting and volume consoles • ⁃ Knowledge of quick messaging software such as Snapchat and Twitter • ⁃ Email software • ⁃ Music or sound editing software such as GarageBand • I will take the necessary courses listed above to stand out from my competitors before I graduate.
- 12. Jonathan Philogene Hello, my name is Jonathan and I am an entrepreneur. I run a business where I make cool room accessories and I make music as well, I think you would be a great fit to do business together.
Editor's Notes
- Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.