The document outlines Razz Nailon's personal brand exploration as a 19-year-old studying music business who has a passion for music, creating innovative promotion strategies, and helping artists see things from a different perspective with the goal of finding an entry-level position in the music industry upon graduation in 2024. It provides details on Razz's background, skills, goals, networking plan, and vision to provide unique experiences for fans through new album and tour concepts.

1. PERSONAL BRAND EXPLORATION
Razz Nailon
Project & Portfolio I: Week 1
October 30th, 2022

2. I am Razz Nailon, a 19 year old from California
who has always had a passion for music. I
have always loved the art of music and can find
it to be a sometimes ideal form of
communication at times. I love to create in
any way I can. I am going into music business
to create a path for myself, and use my
differences to be able to create something
revolutionary. I love music videos, and have
made a few. I also have a cat whom I care for
deeply and may be the cause for some
formatting issues (hopefully I am able to catch
them though).
IDENTITY

3. PROFESSION
Potential Job Titles:
•Artist Manager
•Talent Agents
•Touring Manager
BRAND ARCHETYPE - Due to the fact
that I work in a more creative manner than
others, I would better relate to and
understand artists. As nowadays it is very
important to understand an artistic
message and interpret it correctly,
managers need to be able to do the same.
To be able to be creative with them.
Management for Music Industry

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Kate Russell
Outreach Plan:
• One plan I have to prepare for contact with this person is by
creating a more professional media presence.
• I have already been in communication with this person, but it was
long ago and was not very memorable. This time I will plan to
make a mode of communication via either email or in person.
• If met in person I will follow up via social media or email, if
reached out to online I will follow up via similar communication.
Digital Marketing & Social Media Strategist
at Concord
HIRING MANAGERS
Outreach Plan:
• One task I will do before contact is work to create a better
website/resume.
• I feel that while it is good to go online and communicate, one way I
can try to take initiative is by going there in person and trying to
strike up a conversation
• Probably around a few days after I make my initial contact I would
go about following up digitally.
At any venue in the LA Area

5. #591180
GOALS
Short Term: (Immediately After Graduation, 2024)
•Find either an entry level position or internship within the field of
music.
‣ Reach out to and gain connections within timeframe of
university studies. Find every opportunity to interview and
get self out there in a professional sense. Start in 2023 with
goal achieved in 2024.
Mid Term: (2028)
•To have worked with one artist either in the process of an album or
tour.
‣ Find any opportunity to get known with artists, social events
or business functions. Offer help when available. Also start
in 2023, as it can take a while
Long Term: (2040)
•Have helped on a project with an artist that is unique/revolutionary
by mid 2040.
‣ Connect and work through a new idea or process for an
album/tour.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Social Media Management Novice / Adept / Expert
Communication Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Social Perceptiveness
SOFT
HARD
Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Service Orientation Novice / Adept / Expert

7. I help artists do the unusual by helping them see
things from a different point of view.
PROMISE

8. CREDENTIALS
Work Experience:
•School President (2020-2021)
•Sales Associate at Hot Topic
Education:
•Music Business, B.S., Full Sail University (Exp. 2024)
Awards:
•Awards in Music, English, Science, and
Psychology
Photo taken by myself; Savannah Conley at The Wiltern Sept
11th 2022

9. BRAND POSITION
For artists who desire the unusual and new, I provide new
ideas for concepts of albums/tours, because I believe that
fans deserve to be able to experience music not just as
something to hear, but something to experience.
“NICKNAME?”

10. NETWORKING &
MARKETING
Industry Events & Organizations
• NAMM
‣ APRIL 2023 | ANAHEIM CONVENTION CENTER
• A21IM INDIE WEEK
‣ JUNE 2023 | NEW YORK
• MUSIC BUSINESS ASSOCIATION
Digital Marketing
• Primary Content: The primary content I will be creating is going to be
related to my interests in life, primarily creative content as that is what I
work best with.
• Primary Tools: I find the most simple/accessible content platforms
would be twitter and tik tok, as that is where most people manage to gain
success. Instagram would be useful but not too much.
• Website: I will use my digital portfolio to help create a website that is
authentic and true to myself

11. PROFESSIONAL DEVELOPMENT
Mentor
• The kind of mentor I am looking for in order to take myself on a
good path for my career is someone who doesn’t know everything,
but knows enough and is willing to learn with me. It is difficult to
feel like you know nothing, and no one knows everything JUNE
2024
Formal Education
• Music Business, BS, Full Sail 2024
Technical Skills
• Understand and highlight functions needed to make a rational
judgement and decision, June 2023
Soft Skills
• Figure out and understand the skills needed to address service
orientation, January 2023

12. RAZZ NAILON
You know how most people see the music industry as cut and
dry, repetitive? Well, what I do is research into innovative ways to go around
that and create a new way to release music. In fact, I had created a small project for a class
about a year back where I had designed prototype scavenger hunts/mail drops/in world
album promotion.
“

13. REFERENCES
Stassen, A. (2021). Key Careers in Entertainment Business: A Beginners
Guide. The. Hub, Full Sail University. https://hub.fullsail.edu/articles/
key-careers-in-entertainment-business-a-beginners-guide
https://a2im.org/indieweek/
https://www.namm.org/