This was a project I completed in my portfolio course at Full Sail University

1. PERSONAL BRAND EXPLORATION
Terrance Martin
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. I am truly driven and passionate about the music
industry with the goal just being to help artist get
where they want to be . Growing up as a vocal
performer I use to dream about having met
someone who can help my career and now my
goal is to reach other young men and women
who otherwise can find and outlet to explore and
share their talent in a manor they can do what
they love to do for a living.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Talent Agent live entertainment
• Analyst - Recorded Music
• Music Coordinator
BRAND ARCHETYPE - Luckily
unlike mire established brands
without any prior impression to my
audience that give me the freedom
to create whatever look works for
what I’m creating it will be fresh for
viewers.
[Talent agent/Manager] for [Music]
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: As I will look
to work with R&B and hip hop
artists meaning I will primarily
will target 18-26 age group
• PSYCHOGRAPHICS: Include
interests, activities, opinions,
motivations, fears of your
audience.
• IDEAL AUDIENCE MEMBERS:
WB, Columbia Records, OVo
sound Radio
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Have obtained an internship or entry level position at
a talent agency or working for a passionate musical
artists
‣ I want to achieve this by graduation
Mid Term: (3 Years)
• Will be managing and/or discovering at least 3
musical artists
‣ Will obtain this within 3 years hopefully getting
at least an artist a year.
Long Term: ( 5 YEAR)
• Will have started my own agency and opened up my
own live music venue
‣ Will have achieved this in 5 years

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Technical Skill 1 XX%
Technical Skill 2 XX%
Transferable Skill 1 XX%
Transferable Skill 2 XX%
SOFT
HARD
Technical Skill 1
XX%
Technical Skill 2 XX%
Transferable Skill 1 XX%
Transferable Skill 2 XX%
SOFT
HARD

7. To help Musical artistsArtists do Share their
music with the world by helping provide the
outlet and reach they didn’t previously have.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• I teach and perform for the company
Dance & Bmore
• Have worked on grounds crew for the
past 5 years growing in knowledge of
how to be a team player preparing me to
lead a team with a task shared
Education:
• Music Business Bachelors, Full Sail University (Exp. 2022)
Awards:
• Crew champion meaning I was awarded
MVP on the grounds crew I worked on for
my leadership with my pears
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kajuan Nelson
Industry Experience:
• Warner Bros
Education:
• Full Sail University(2022)
Leadership Experience:
• Warner Music Group- A&R intern
• Leadership experience goes here
Skills and Proficiencies:
• Video Editor
• Audio Engineer
• Skill 3 Goes Here - X endorsements
Terrance Martin
Overall Online Presence:
• Linked in presence and Facebook not much of an
Instagram presence,
• https://www.linkedin.com/in/kajuan-nelson-0996aa1a5:
Average?, 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University(2022)
Leadership Experience:
• Use to planning class plans and. Helping direct musical
productions with the company dance and Bmore
• Worked on team oriented jobs all my life so usually
know what whole team needs to stay motivated
Skills and Proficiencies:
• Marketing
• Spreadsheets and negotiatiing
• Money handling and low cost advertisement
Overall Online Presence:
• Currentlyhave around 950 followers on instagram about
one thousand Facebook friends and linked in is steadily
growing.
• Grade: Average?, 50 out of 100

10. COMPETITION
Matthew Fresso
Noteworthy Experience:
• Digital Marketing Intern
• Marketing Engineer
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Producers era, Vivendi
Education:
• Full Sail University (2018)
Skills and Proficiencies:
• Computer Literacy
• Sales
• Entrepreneurship
Overall Online Presence:
• Over 500 Connections on LinkedIn
https://www.linkedin.com/in/producerseraboss
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University
Leadership Experience:
• Teaching preK- Middle school age kids regularly
• Vocal Coach for an original musical production
Skills and Proficiencies:
• Money handling
• Artist management and collaboration
• Piano and Vocal artist
Overall Online Presence:
• Between Instagram and Facebook Currently connected
to 2000 people and growing, is their LinkedIn URL
customized?
• https://www.linkedin.com/in/terrance-martin-48264b103/

11. BRAND POSITION
For [Aspiring artist] who [Needs an expansive
outlet], I provide [ACCESS TO GROW THEIR
REACH AND HELP BUILD THEIR IMAGE HOW
THEY WANT TO BUILD IT] because [REASON
WHY TARGET AUDIENCE SHOULD BELIEVE
YOUR DIFFERENTIATION STATEMENT.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Full Sail University Hall of fame
‣ Fall 2021 | Full Sail UniversityPut me on conference
‣ October 9 2021|Los Angeles(Virtual)
• Spring Entrepreneur
‣ 5/15/2021| Maryland
Digital Marketing
• Primary Content: Music created by me and my piers primarily
• Primary Tools: Facebook , Instagram, Soundcloud, Apple
Music, etc..
• Website: https://www.linkedin.com/in/terrance-
martin-48264b103/
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who has done what I plan to do which would
be an established/successful
Formal Education
• I want to finish my Full Sail Bachelors no later than
September 2022
Technical Skills
• Keynote MS office
• Spreadsheets money organization
• Leadership
• Strategic planning
Soft Skills
• Negotiation
• Verbal Communication
• Good Consistent listener

14. Terrance Martin
You know [how there seems to be only opportunities
for the few]? Well, what I do is [Look in places where aspiring artists don’t
have the outlet others do]. In fact, [I will provide resources and full energy
into whoever trusts me with their career in growing the brand].
“
Picture of You
Goes Here

15. REFERENCES
Doyle, A. (2021, March 17). Top soft skills employers value with examples. Retrieved
April 13, 2021, from https://www.thebalancecareers.com/list-of-soft-
skills-2063770
Russo, K. (2017, December 07). Hard skills vs. soft skills: What they mean to your job
search and the weight they carry with hr. Retrieved April 13, 2021, from
https://www.huffpost.com/entry/hard-skills-vs-soft-skill_b_8341566
Events. (n.d.). Retrieved April 13, 2021, from https://events.org/register/
musicdistributionclubputmeonconference-tourin/KDX23BJK
Home page. (n.d.). Retrieved April 13, 2021, from https://www.linkedin.com/feed/