Jeremy Mosser is exploring his personal brand as he pursues a career in the music industry. He was born in Columbus, Ohio and has played hockey, lacrosse, basketball, and currently sings and plays guitar in a band. His goals are to help musicians reach their full potential and help the music industry grow. He outlines potential job titles, target audiences, skills, education, and goals. His brand archetype is the entertainer who enjoys bringing people joy and excitement.

1. PERSONAL BRAND EXPLORATION
Jeremy Mosser
Project & Portfolio I: Week 1
Sunday Jul 2nd, 2023

2. My name is Jeremy Mosser, I was born and
raised in Columbus Ohio and grew up in a town
called Dublin. I come from a place of teamwork, I
grew up playing hockey, lacrosse, and
basketball. I now play in a band where I sing and
play guitar which I have been doing for around 8
years now. I value teamwork, problem solving,
my passion is creativity and helping others
achieve their goals. My goal in this world is to
help Musicians reach their full potential and help
the music industry grow as a whole as
technology and tactics continue to advance.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Publicity Coordinator
• Release Planning Coordinator
• Project Manager
BRAND ARCHETYPE - My brand
archetype is the entertainer. I enjoy
brining people joy and emotions. I
like to make customers or interacts
with my brand feel a sense of
playfulness and excitement. Making
people feel relaxed and easy going
is a specialty of mine.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGETAUDIENCE
Allison Gonzalez
Outreach Plan:
• A task I will complete is applying for an entry level job
at Sony to inform her that I am applying for either an
internship or entry level job and am looking to
connect.
• A form of initial contact I would like to make is
through linked in. She is active on linked in and I
think it looks professional to make a connection to
her on linked in after sending an email.
• A follow up email will be sent to her 48 hours after
initial contact is attempted/made.
PROFILE
PICTURE Sr. Director, People Relations
at Sony Music Entertainment.
Megan Mele
Outreach Plan:
• A task I will do is research what the people experience
department of the company looks for in their hiring
process for new employees.
• Because Megans contact information is in her linked in
account I will send her a message via email.
• A follow up email will be sent to her 48 hours after initial
contact is attempted/made.
PROFILE
PICTURE Director, People Experience at
Sony Music Entertainment
Bummer Girl
Outreach Plan:
• Research and listen to all of their music and write up a
plan to help this band move forward.
• We follow each other on instagram and so I will send
out an instagram DM to contact the band.
• A follow up email will be sent to her 48 hours after initial
contact is attempted/made.
PROFILE
PICTURE Artist

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
‣I would Like to achieve getting a job in the
music industry in May of 2025 after graduation.
Mid Term: (YEAR)
• Specific goal you want to achieve in mid term.
‣In 2027 I would like to be working at Sony
Music and entertainment.
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
‣Long term I would like to achieve being the
director of publicity at Sony music and
entertainment by 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Instant Messaging Software
SOFT
HARD
Novice / Adept / Expert
Music or Sound Editing Software Novice / Adept / Expert
Spreadsheet Software Novice / Adept / Expert
Video Creation and editing Novice / Adept / Expert
Monitoring
SOFT
HARD
Novice / Adept / Expert
Persistence Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Social Perceptivness Novice / Adept / Expert

7. I help artists be heard by putting them down
the right path.
PROMISE

8. CREDENTIALS
Work Experience:
• Shift Manager at Georges Pizza
• Play in a preforming band, have worked
as head of business on a simulation
record label album release at my
previous school, Groove U.
Education:
• Full Sail University
• Online Bachelors degree in Music Business - Full Sail University (Grad 2025)
Leadership Roles:
• Frontman and songwriter/leader of the
band Soda Straw.
• Captain of my travel hockey team.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Chicago Cannon
Industry Experience:
• Ruby Shark
• Grim Studios
Education:
• Full Sail University, Video Game Design.
Leadership Experience:
• None Listed
Skills and Proficiencies:
• 3D Modeling - 3 endorsements
• Environment Art - 0 endorsements
• UV Mapping - 0 endorsements
Jeremy Mosser
Overall Online Presence:
• The headshot is professional but the banner on linked
in is not super professional but does relate to her
profession and is customized. Active on other social
medias, and has some published articles on linked in.
She also has a custom link for her linked in. 226
Connections.
• Grade: Average: 73
HEADSHOT HEADSHOT
Industry Experience:
• Internship at B.A.M
Education:
• 1 Year at Groove U
• Current Full Sail Student
Leadership Experience:
• Frontman and leader of the band Soda Straw
• Manager at Georges Pizza
Skills and Proficiencies:
• Management - 0 endorsements
• Creativity Skills - 0 endorsements
• Teamwork - 0 endorsements
Overall Online Presence:
• My headshot is not professional, it is a picture of my
face from one of my shows. My banner is not
customized. I am very active on other social medias. I
have no published articles on linked in. I do have a
custom link for linked in.
• Grade: Poor: 23

10. COMPETITION
Brittany Bowen
Noteworthy Experience:
• 13+ Work experiences in music industry
• Worked as a Publicist (My goal Job)
Jeremy Mosser
HEADSHOT
Industry Experience:
• Artist Hospititably manager at
Empyrean Production services
• Publicist - GOT PR agency.
Education:
• Gahanna Lincoln High School Diploma.
Skills and Proficiencies:
• Social Media - 26 endorsements
• Social Media Marketing - 34 endorsements
• Event Mangement - 8 endorsements
Overall Online Presence:
• 500+ Connections on linked In. Banner image is
customized. Professional Headshot. Very detailed and
deep profile. Several published Articles, Very active on
all relevant social media platforms. Linkedin URL
Customized.
• Superior: Grade - 98
Industry Experience:
• Internship at B.A.M
Education:
• 1 Year at Groove U
• Current Full Sail Student
Leadership Experience:
• Frontman and leader of the band Soda Straw
• Manager at Georges Pizza
Skills and Proficiencies:
• Management - 0 endorsements
• Creativity Skills - 0 endorsements
• Teamwork - 0 endorsements
Overall Online Presence:
• My headshot is not professional, it is a picture of my
face from one of my shows. My banner is not
customized. I am very active on other social medias. I
have no published articles on linked in. I do have a
custom link for linked in.
• Grade: Poor: 23

11. HELPING ARTISTS
ARTISTS WHO NEED TO GET TO THE NEXT
STEP, I PROVIDE INSIDE KNOWLEDGE AND
EXPERIENCE AS AN ARTIST TO HELP YOU
GET TO THE NEXT STEP BECAUSE I TOO AM
AN ARTIST WHO HAS BEEN WORKING BOTH
SIDES OF THE INDUSTRY.
J.A.M

12. NETWORKING &
MARKETING
Industry Events & Organizations
• BTSU Summer workshop - Music Business 101
‣ July 3rd - Breakthrough Sounds Recording Studio
• Music Industry Mixer - Network & Meet Fellow Music
Collaborators - Meetup.com
‣ meetup.com Jul 5, 8-5PM
• Security In the music Industry - Visby Digital
‣ visbydigital.com Jul 21st, 10PM
Digital Marketing
• Primary Content: I will create videos of me helping bands get to where
they want to be, real artists vouching and explaining how I helped them
with some comedy thrown in. I will also post live videos of concerts and
bands that I go see or am working with.
• Primary Tools: I will be using Tik Tok and instagram primarily every day
to upload contact as I believe this is the best way to get a good outreach.
• Website: By it being clear and simplistic one what I do for people and how
I can help them become the artists they want to be through my
experience on both sides of the industry.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I am going for is someone who has
worked in the music industry who has a comfortable life
style and knows how to achieve it - Partnership date
May 2025
Formal Education
• Full Sail University - Online Music Business Bachelors
Degree Program.
Technical Skills
• Persistence - The Story of the Wright Brothers Jul 2023
• Get Better at Music editing software via Youtube
classes - October 2023
POST- PRODUCTION & EDITING Film Summer Camp
Summer Film Workshops - Jul 2023
Soft Skills
• T.E.A.M Work - Employers Resource Association
• Management and leadership for first time Managers -
Train up Jul, 2023
• Get More out of your time - Event Brite Jul, 2023

14. Jeremy Mosser
You know bands get stuck? Well, what I do is move them forward. In fact, I
myself am an artist who broke out of the local band limbo, and I can help
you do the same.
Picture of You
Goes Here

15. REFERENCES
https://www.onetonline.org/link/summary/27-2042.00
Salary: Sony Music Entertainment Product & Project
Management. (n.d.). Glassdoor.
https://www.glassdoor.com/Salary/Sony-Music-
Entertainment-Product-and-Project-Management-
Salaries-EI_IE37127.0,24_DEPT1018.htm
Young, M. (2023). Interview: Bummer Girl. Lost in Concert.
https://lostinconcert.com/interview-bummer-girl/
Employers Resource Association. (2023, April 20).
T.E.A.M. Work - Columbus - Employers Resource
Association. https://erahr.org/event/t-e-a-m-work-
columbus-2/
Get more out of your time - personal efficiency course.
(2001, July 13). Eventbrite.
https://www.eventbrite.com/e/get-more-out-of-your-
time-personal-efficiency-course-tickets-
655626395197