Personal Brand Project 1

1. PERSONAL BRAND EXPLORATION
Whitney Francois
Project & Portfolio I: Week 1
08/06/23

2. My name is Whitney “Don Franc”, a music producer
born and raised in Miami Florida. Since I was a
toddler or as far I can remember I’ve had a connection
with music that stood out early. Music was the one
thing that brought me to life and brought to the
curiosity of how it was created. My curiosity expanded
over the years to leading me to becoming a brand of
my own through my music and quality behind studio
engineering and predicting, built from working with
some great individuals along the way. Since then I’ve
grown to learn to bring a unique aspect of music to the
world through producing creative project and licensing
them for commercial use by sync licensing
publications. Now I aim to brand the name “Don
Franc” as “D.F.Goldman” under “Don Franc
Entertainment Services, with plans of building this into
a publishing company as well .
IDENTITY

3. Potential Job Titles:
• Coordinator, Songwriter Services
& Creative Administration
• Income Tracking Coordinator
• Project Manager
BRAND ARCHETYPE - I have a
“Genius” brand archetype.I am an
innovator who brings a different way
to approach and complete different
tasks. I am re
fi
ned for success with
everything I do, and I motivate others
to do the same.
[Music Synchronization Licensing ] for [Music Publishing]
PROFESSION

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Salomon Palacios III
Outreach Plan:
• I have sent a request to connect through Linked In
• I Plan to send a formal Email to Salomon
fi
rst and
foremost with all contact and Identi
fi
cation included.
• Around Noon time I wil send the A message via email
with introduction about myself and what my objective of
the email is about. After Concisely explaining my
request, I will sincerely leave me return information and
follow up within the week, all done in a business
professional manner
PROFILE
PICTURE
[SVP Marketing & Artist
Strategy ] at [UNIVERSAL
MUSIC GROUP]
Mario Lyte
Outreach Plan:
• As of now I have sent a request to Mario through
Linked-In Pro
fi
le.
• My Method of communication will be via email through
the same portal.
• I will professionally approach Mr. Lyte via email, stating
who I am and my objective for reaching out. In hopes of
a future opportunity of a small interview for insighful
purposes and a show interest of the career path that I
would like to pursue in the near future.
PROFILE
PICTURE
[Associate Director-A&R
Admintrations ] at
[UNIVERSAL MUSIC GROUP]
Brianna Doe
Outreach Plan:
• I have followed Brianna On Linked-in.
• I plan to message Brianna through her Linked-in pro
fi
le
after sending her an email.
• I will approach both email and message professionally,
stating who I am and what my brand entails, and
sincerely show my interest in a future follow up with her
for an aspiring opportunity for business insights.
PROFILE
PICTURE
[Marketing Consultant &
Advisor ] at [Demand
Generations]

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• My Short term goal right after graduation is to go straight into building my brand
and working on applying myself to career opportunities for possible work study or
intern-ship.
‣ Between Jan-Jun of 2025 apply my progressive project to the
companies that I have inquired about through the semesters for syncing
Licensing & Publishing
‣ From Jun-Dec of 2025 Have all 3 of my intended projects ready
fi
nalized
and ready to begin marketing and promoting through those same
companies
Mid Term: (YEAR)
• My mid term goal is to start applying my knowledge base around my business and
my brand. Everything I am learning as I progress through out the year has
potential to assist within my personal projects as well as my career choice.
‣ From August-November, Complete my second project out of 3 before
administering the copyrights and attain licensing codes
‣ Link with a few connected members in linked-in who does graphics
design and marketing between now and October
‣ Apply marketing strategies that I have learned within my past few
courses
Long Term: (YEAR)
• My long term Goal is to successfully build my company within the con
fi
nes of my
career path, First I will build managerial experience within a company even if it
may be with my selected career path now, then see about building myself with the
experience if necessary depending on my
fi
nal career placement.
‣ Attain business grants and investors for up to $150,000 or more
‣ Build the brand from logos, to equipment necessary
‣ Build clients to assist with sync from the success my personal projects

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Music Production Engineer
SOFT
HARD
Novice / Adept / Expert
Administration & Data entry Novice / Adept / Expert
Graphics Design Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Project Management & Planing
SOFT
HARD
Novice / Adept / Expert
Time Management Novice / Adept / Expert
Writing Novice / Adept / Expert
Emotional intelligence Novice / Adept / Expert

7. I help aspiring Producers and Engineers expand
their creativity to better and bigger heights
beyond just the artists by building a platform for
them to publish their work solely for purposes of
commercial placement by creating a new lane for
Music producers and Engineers to be acredited
as artists and instrumentalists. Even to be
recognized for awards.
PROMISE

8. CREDENTIALS
Work Experience:
• I have gotten the opportunity to open up a
high end Mediterranean Farmhouse
Restaurant as an table busser to a Server
before the grand opening inside of a
Private Hotel in Aventura, FL in 2015.
Education:
• Music Business Bachelor, Full Sail
University
• Music Business, B.S., Full Sail University (Exp. 2024)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Roger Rengifo
Industry Experience:
• Music Buisness Full Sail Jan 2014-
Present
Education:
• Bella Vista Venezuela High School Diploma
Leadership Experience:
• Insurance Agent
Skills and Pro
fi
ciencies:
• Microsoft Word
• Marketing Research
• Music Industry
• Music Education
• Event manager
• Social Media Marketing
Whitney Francois
Overall Online Presence:
• Overall Roger has 34 Folllowers
• 6 Connects
• No Posts Yet
HEADSHOT
Industry Experience:
• Studio Engineer for Over 15 years
• 8 years professional Experienc
• Music Producer
• 10+ years Hospitality Experience
Education:
• North Miami Senior High Graduated 2005
• Florida Career College 9 month Vocational program
2007
Leadership Experience:
• Restaurant Server
• Lead Studio Engineer 2019
Skills and Pro
fi
ciencies:
• Creative Presentation
• Business Entertainment & Media Industries
• Business Law
• Media Marketing Intro
• Data Analysis Reporting
• Business Management
Overall Online Presence:
• 10 Connect
• No Online prensests
• No Posts Yet

10. COMPETITION
Alexander Jones
Noteworthy Experience:
• Certi
fi
cate of Completion for Market Research
Foundation
Whitney Francois
HEADSHOT
Industry Experience:
• Music Manager
• Marketing Team Memeber
• Producer
Education:
• Bergen Community College 2019
• University of East London Sept 2020-Jun 2021
• Full Sail University Sept 2021-2024
Skills and Pro
fi
ciencies:
• Social Media
• Social media Marketing
• Sales Market Research
Overall Online Presence:
• 2019 followers LinkedIn
• 208 Connects
• 2 Posts
Industry Experience:
• Studio Engineer for Over 15 years
• 8 years professional Experienc
• Music Producer
• 10+ years Hospitality Experience
Education:
• North Miami Senior High Graduated 2005
• Florida Career College 9 month Vocational program
2007
Leadership Experience:
• Restaurant Server
• Lead Studio Engineer 2019
Skills and Pro
fi
ciencies:
• Creative Presentation
• Business Entertainment & Media Industries
• Business Law
• Media Marketing Intro
• Data Analysis Reporting
• Business Management
Overall Online Presence:
• 10 Connect
• No Online prensests
• No Posts Yet

11. BRAND POSITION
For All Musicians music, young music producers
record,mixing,mastering engineers who who
fi
nd
themselves investing more hours into the studio than
enjoying the fruits of their labor, I provide the key
strategies to make that over capacitated hard drive
what it’s worth because, because we all, if not most
of us have many projects, beats, and unused tracks
that haven’t seen the light of day just to hope one hit
makes it to the mainstream.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Metaverse, Block Chain & Web 3.0
‣ AUG 08/ 3pm | Full Sail Online
• Coast 2 Coast Music Conference
‣ NOV 11/ 12pm | Little Haiti Cultural Center, 212 NE
59th Terrace, Miami, FL
• Industry Wednesday
‣ AUG 30-31/ 7pm-3am| SHOTS Bar Miami, 311 NW
23rd st, Miami, FL
Digital Marketing
• Primary Content: I create modern day Instrumental music for Ambient
Comfort, Road trips, Low volume sleep music, Soulful, Jazz-like in a
sense. I do this as album work as a music artist would, so I take my time
to create collective projects then upload them on multiple streaming
platforms.
• Primary Tools: I mainly use Instagram at the moment, but the albums
and singles are uploaded on multiple platforms via digital distribution
companies.
• Website: I will be using my digital site to promote my brand, my work,
and my aspiring Business and Marketing strategies , as well as
educational credentials to promote what i am all about

13. PROFESSIONAL DEVELOPMENT
Mentor
• With the experience and skills listed above would like to
work with mentors similar to Jimmy Iovine, who knows
the ins/Outs of the music creation process as well as
the buisness aspects of it all.
Formal Education
• Graduated from North Miami Senior High in 2005
• Atttented Florida Career College in 2007 for OST
Technical Skills
• Muisc studio engineer including audio recording, vocal
tracking, mixing editing, mastering DAW composition.
• Recording Studio experience since 2013-2020
• Novice keyboard player
Soft Skills
• MAC OS user for over 10 years+
• Licensing, Publishing, & Copyrighting administration
skills
• Of
fi
ces System Technologist, including Microsoft 365,
skilled in 3+ DAW including protools Since 2005

14. Whitney Francois
You know we spend a lot of time with
musicians and songwriters but most of our pay
comes from hourly wages, splits & the old school
hustle of the music? Well, what I do is bring a combination of license
af
fi
liation companies together with distribution companies and a self applied
tools to shop your music in different areas around the world. In fact, I’ll be
the example of that Check out my music on ITunes Under “Don Franc” D.F.
Goldman’s Vibration Theory”.
“

15. REFERENCES
Linked In Music Business Search
https://www.linkedin.com/search/results/all/?keywords=Music
Business full
sail&origin=GLOBAL_SEARCH_HEADER&sid=lyJ
Salomon Palacios III LinkedIn
https://www.linkedin.com/in/salomonpalacios/
Roger Rengifo LinkedIn
https://www.linkedin.com/in/roger-rengifo-45150291/
Full Sail One Events Board
https://one.fullsail.edu/connect/events/7493/1691521200000/
the-metaverse-blockchain-and-web-30-unleashing-business-
potential-and-shaping-the-future
Branden Shmuck LinkedIn
https://one.fullsail.edu/connect/events/7493/1691521200000/
the-metaverse-blockchain-and-web-30-unleashing-business-
potential-and-shaping-the-future
Miami Music Industry Events Google
https://www.google.com/search?
q=Music+Industry+events+Miami&rlz=1C9BKJA_enUS1053US
1054&oq=Music+Industry+events+Miami&gs_lcrp=EgZjaHJvb
WUyBggAEEUYOTIKCAEQABiGAxiKBTIKCAIQABiGAxiKBTI
KCAMQABiGAxiKBTIKCAQQABiGAxiKBTIKCAUQABiGAxiKB
dIBCTEzNjc3ajBqN6gCALACAA&hl=en-
US&sourceid=chrome-
mobile&ie=UTF-8#fpstate=tldetail&htidocid=L2F1dGhvcml0eS
9ob3Jpem9uL2NsdXN0ZXJlZF9ldmVudC8yMDIzLTA4LTMwfD
c0ODA4ODEyOTczNjE5NjQzNDc=&htiq=Music Industry
events Miami&htivrt=events
Sony Muisc Publishing
https://www.sonymusicpub.com/en