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PERSONAL BRAND EXPLORATION
Nathan Murphy
Project & Portfolio I: Week 1
February 3rd, 2022
I am Nathan Murphy, I was born and raised in
Colorado. I have just moved to Florida to
complete the Music Business bachelors degree
here at Full Sail. I am a very outgoing person
and I am a big people person. My favorite thing
in life is watching somebody make their passion
a career and be successful. My goal is to work
somewhere in music where I can help support
others passions.
IDENTITY
PROFESSION
Potential Job Titles:
• Tour Manager
• Live event producer
• Project manager
BRAND ARCHETYPE- My brand
archetype is Entertaining and caring. I am a
very caring person and especially when it
comes to people who are a part of my team.
I will do any work possible to help somebody
on my team achieve their goal.
Live event music management for Hip-hop/Rap
Picture Relevant
to Your Industry
Goes Here
Executives in the music industry and artists
TARGET AUDIENCE
Darren Orlowski
Outreach Plan:
• I am going to write out multiple questions for Darren
about what he does so they are fresh on my mind.
• I will use LinkedIn and email. I already sent him a
connection request on LinkedIn and I will send him an
email.
• I would like to follow up with him in the next 3 months or
so to keep a relationship.
PROFILE
PICTURE Associate director at Universal
Music Group
Kevin Reaves
Outreach Plan:
• I will write multiple questions about Kevin’s career
experience and experience here at Full Sail.
• I will use Email as my first form of communication and
outreach. I will send him an Email introducing myself and
explaining who I am.
• I would like to follow up with him within a year to see what
is happening at Sony and if any job opportunities exist.
PROFILE
PICTURE
Audio Engineer at Sony/ATV
Zachary Schoolcraft
Outreach Plan:
• I would like to attend a Rolling Loud festival before I
reach out to Zachary
• I think I would use LinkedIn to connect with him.
• I would like to follow up with him within the next couple
months to keep a relationship and maybe work for him.
PROFILE
PICTURE Talent Agent at Rolling Loud
GOALS
Short Term: (Immediately After Graduation, 2023)
• Secure an internship in the Orlando area in live events.
‣ By the time I am leaving Full Sail I would like at least 4
possible internship or starting job connections worked out.
Mid Term: (2030)
• Hold a management or leadership position in music and
entertainment.
• Within five year after graduating from Full Sail I would like
to be past a starter job and moving up in a company.
Long Term: (2038)
• Open my own outdoor concert venue
‣ I need to stay dedicated to this industry and always be
looking at prime real estate. Every year I would like to look
at what I need to do and break down this goal into steps
per year.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Excel Spreadsheets
SOFT
HARD
Novice / Adept / Expert
The Google suite Novice / Adept / Expert
Leadership Novice / Adept / Expert
Dependable Novice / Adept / Expert
Merchandise sales
SOFT
HARD
Novice / Adept / Expert
Adobe creative apps Novice / Adept / Expert
Planning Novice / Adept / Expert
Stress management Novice / Adept / Expert
I help Creatives monetize and follow their
passion by leading them through the
industry, and doing the logistical work for
them.
PROMISE
CREDENTIALS
Work Experience:
• Saucy Buns BBQ (2018-2019) (2020-
2021)
• Bad Daddy’s Burger Bar (2019-2020)
Education:
• High school diploma, Chatfield Senior High School,
Littleton CO, 2020
• Music Business, B.S., Full Sail University, 2023
Leadership roles
• Captain of the Varsity golf team for 2 years
• Led a Relay for life team to raise $6,000 for cancer
research.
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Jennifer E.
Industry Experience:
• Venue hostess in Nashville
Education:
• Music Business student at Belmont University
Leadership Experience:
• Member of the Grammy U
• Volunteer at open Arms of Minnesota
Skills and Proficiencies:
• Customer Service
• Copyright Law
• Music Production
Nathan Murphy
Overall Online Presence:
• Jennifers Online presence is really good. She has
214 Linkedin connections and many different parts
of her profile. She has organizations she is a part of
and over 25 skills listed. I think her biography could
have used a little bit of work but over all her Linked
in is really good.
• Grade: 89 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Music Business student at Full Sail
University
Education:
• Graduated from Chatfield high school in Littleton,
Colorado. (2021)
• Attending Full Sail University B.S. Music Business
(2023)
Leadership Experience:
• Captain of the Varsity golf team for 2 years
• Led a Relay for life team to raise $6,000 for cancer
research.
Skills and Proficiencies:
• Leadership
• Communication
• Problem solving
Overall Online Presence:
• I think my online presence is pretty good and I think my
LinkedIn is pretty well put together. My profile is pretty
Proffesional with a customized banner and headshot. I only
have 2 connections so far. Which is not great, but I am
actively connecting with more people. All of my academics
and skills are listed as well
• Grade: 76 out of 100
COMPETITION
Kevin Walton
Noteworthy Experience:
• Played in a band through out high school
Nathan Murphy
HEADSHOT HEADSHOT
Industry Experience:
• Music Business student at Full Sail
University
Education:
• Graduated from Hickory high school in 2021
• Attending Full Sail University B.S. Music Business
(2023)
Skills and Proficiencies:
• Entrepreneurship
• Music
Overall Online Presence:
• Kevin has a pretty good online presence. Especially on
LinkedIn. His profile looks super Proffesional with a
customized banner and headshot photo. He has 12
connections, and he has all his academics and skills
listed as well.
• Grade: 78 out of 100
Industry Experience:
• Music Business student at Full Sail
University
Education:
• Graduated from Chatfield high school in Littleton,
Colorado. (2021)
• Attending Full Sail University B.S. Music Business
(2023)
Leadership Experience:
• Captain of the Varsity golf team for 2 years
• Led a Relay for life team to raise $6,000 for cancer
research.
Skills and Proficiencies:
• Leadership
• Communication
• Problem solving
Overall Online Presence:
• I think my online presence is pretty good and I think my
LinkedIn is pretty well put together. My profile is pretty
Proffesional with a customized banner and headshot. I
only have 2 connections so far. Which is not great, but I
am actively connecting with more people. All of my
academics and skills are listed as well
• Grade: 76 out of 100
BRAND POSITION
For creative people especially musical artists who want to
take their passion and turn it to a career, I provide
management and expertise in the business world because I
am passionate about people and dreams. I will do whatever
it takes to help you achieve your dream.
NETWORKING &
MARKETING
Industry Events & Organizations
• #NEXTGEN_U Student Summit
‣ 2/15-2/17 | Zoom
• Music Biz 2022
‣ 5/9/22-5/12/22 | Nashville,Tennessee
• Forbes under 30 summit
‣ TBD
Digital Marketing
• Primary Content: I am going to create content for other artists online to
help promote them and their shows. I will also create content about my
work and daily life in a video series to help anyone else who could be in
the same situations as me.
• Primary Tools: I will use Instagram, Twitter, Facebook and many other
social medias to help promote artists. I would like to do the video series
on LinkedIn as a learning opportunity for others.
• Website: I am going to be using my portfolio website a lot to help expand
my brand. With every link that I put for an artists show in my social
media will lead you to my website with info about their show and links to
ticketing agencies.
PROFESSIONAL DEVELOPMENT
Mentor
• I would like to seek out a mentor that has worked in this
industry for a while and seen how its evolved. I would like
them to be actively working in the music/live events
industry and is living a normal family lifestyle(not traveling
and still working in an office).
Formal Education
• Full Sail University Bachelors of Science in Music
Business. 4/23
Technical Skills
• I would like to do the Google Workspace
Certification,8/21
• I would like to get the Excel Associate Certification,3/23
• I would like to learn the Adobe creative apps and be
fluent and good at all of them. 11/22
Soft Skills
• I think I am going to try the Eisenhower method of
organization to better my time management. 7/22
• I would like to get better at receiving feedback in a
Professional way. 5/22
• I think I would like to get better at my communication
with authority and people above me, 9/22
Nathan Murphy
You know how to create music and beautiful pieces of creative? Well, what I
do is helping people turn that piece of creative into a livelihood and a career.
In fact, I have set up my whole life to be able to do this for a living.
Picture of You
Goes Here
REFERENCES
23 ways to improve your time management-the best tips & tricks.
TimeCamp. (2022, January 25). Retrieved February 5, 2022,
from https://www.timecamp.com/blog/2020/08/the-best-time-
management-tips/
Technical skills: Definitions and examples. Indeed Career Guide.
(n.d.). Retrieved February 6, 2022, from
https://www.indeed.com/career-advice/resumes-cover-
letters/technical-skills
Zachary Schoolcraft - A&R - Interscope records | linkedin. (n.d.).
Retrieved February 6, 2022, from
https://www.linkedin.com/in/zachary-schoolcraft-577852b2
12 exceptional networking event examples. Bizzabo. (2021,
December 9). Retrieved February 6, 2022, from
https://www.bizzabo.com/blog/networking-event-
examples#:~:text=Networking%20events%20for%20event%2
0organizers%20allow%20them%20to,Who%20organizes%20
networking%20events%3F%20Event%20marketers.%20Eve
nt%20planners.
How to develop your skill set to advance your career. Indeed Career
Guide. (n.d.). Retrieved February 7, 2022, from
https://www.indeed.com/career-advice/career-
development/how-to-develop-your-skill-set
Full Sail University: Alumni and graduates | linkedin. (n.d.).
Retrieved February 7, 2022, from
https://www.linkedin.com/school/full-sail-university/people

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Nathan murphy personal brand

  • 1. PERSONAL BRAND EXPLORATION Nathan Murphy Project & Portfolio I: Week 1 February 3rd, 2022
  • 2. I am Nathan Murphy, I was born and raised in Colorado. I have just moved to Florida to complete the Music Business bachelors degree here at Full Sail. I am a very outgoing person and I am a big people person. My favorite thing in life is watching somebody make their passion a career and be successful. My goal is to work somewhere in music where I can help support others passions. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Tour Manager • Live event producer • Project manager BRAND ARCHETYPE- My brand archetype is Entertaining and caring. I am a very caring person and especially when it comes to people who are a part of my team. I will do any work possible to help somebody on my team achieve their goal. Live event music management for Hip-hop/Rap Picture Relevant to Your Industry Goes Here
  • 4. Executives in the music industry and artists TARGET AUDIENCE Darren Orlowski Outreach Plan: • I am going to write out multiple questions for Darren about what he does so they are fresh on my mind. • I will use LinkedIn and email. I already sent him a connection request on LinkedIn and I will send him an email. • I would like to follow up with him in the next 3 months or so to keep a relationship. PROFILE PICTURE Associate director at Universal Music Group Kevin Reaves Outreach Plan: • I will write multiple questions about Kevin’s career experience and experience here at Full Sail. • I will use Email as my first form of communication and outreach. I will send him an Email introducing myself and explaining who I am. • I would like to follow up with him within a year to see what is happening at Sony and if any job opportunities exist. PROFILE PICTURE Audio Engineer at Sony/ATV Zachary Schoolcraft Outreach Plan: • I would like to attend a Rolling Loud festival before I reach out to Zachary • I think I would use LinkedIn to connect with him. • I would like to follow up with him within the next couple months to keep a relationship and maybe work for him. PROFILE PICTURE Talent Agent at Rolling Loud
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) • Secure an internship in the Orlando area in live events. ‣ By the time I am leaving Full Sail I would like at least 4 possible internship or starting job connections worked out. Mid Term: (2030) • Hold a management or leadership position in music and entertainment. • Within five year after graduating from Full Sail I would like to be past a starter job and moving up in a company. Long Term: (2038) • Open my own outdoor concert venue ‣ I need to stay dedicated to this industry and always be looking at prime real estate. Every year I would like to look at what I need to do and break down this goal into steps per year.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Excel Spreadsheets SOFT HARD Novice / Adept / Expert The Google suite Novice / Adept / Expert Leadership Novice / Adept / Expert Dependable Novice / Adept / Expert Merchandise sales SOFT HARD Novice / Adept / Expert Adobe creative apps Novice / Adept / Expert Planning Novice / Adept / Expert Stress management Novice / Adept / Expert
  • 7. I help Creatives monetize and follow their passion by leading them through the industry, and doing the logistical work for them. PROMISE
  • 8. CREDENTIALS Work Experience: • Saucy Buns BBQ (2018-2019) (2020- 2021) • Bad Daddy’s Burger Bar (2019-2020) Education: • High school diploma, Chatfield Senior High School, Littleton CO, 2020 • Music Business, B.S., Full Sail University, 2023 Leadership roles • Captain of the Varsity golf team for 2 years • Led a Relay for life team to raise $6,000 for cancer research. Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Jennifer E. Industry Experience: • Venue hostess in Nashville Education: • Music Business student at Belmont University Leadership Experience: • Member of the Grammy U • Volunteer at open Arms of Minnesota Skills and Proficiencies: • Customer Service • Copyright Law • Music Production Nathan Murphy Overall Online Presence: • Jennifers Online presence is really good. She has 214 Linkedin connections and many different parts of her profile. She has organizations she is a part of and over 25 skills listed. I think her biography could have used a little bit of work but over all her Linked in is really good. • Grade: 89 out of 100 HEADSHOT HEADSHOT Industry Experience: • Music Business student at Full Sail University Education: • Graduated from Chatfield high school in Littleton, Colorado. (2021) • Attending Full Sail University B.S. Music Business (2023) Leadership Experience: • Captain of the Varsity golf team for 2 years • Led a Relay for life team to raise $6,000 for cancer research. Skills and Proficiencies: • Leadership • Communication • Problem solving Overall Online Presence: • I think my online presence is pretty good and I think my LinkedIn is pretty well put together. My profile is pretty Proffesional with a customized banner and headshot. I only have 2 connections so far. Which is not great, but I am actively connecting with more people. All of my academics and skills are listed as well • Grade: 76 out of 100
  • 10. COMPETITION Kevin Walton Noteworthy Experience: • Played in a band through out high school Nathan Murphy HEADSHOT HEADSHOT Industry Experience: • Music Business student at Full Sail University Education: • Graduated from Hickory high school in 2021 • Attending Full Sail University B.S. Music Business (2023) Skills and Proficiencies: • Entrepreneurship • Music Overall Online Presence: • Kevin has a pretty good online presence. Especially on LinkedIn. His profile looks super Proffesional with a customized banner and headshot photo. He has 12 connections, and he has all his academics and skills listed as well. • Grade: 78 out of 100 Industry Experience: • Music Business student at Full Sail University Education: • Graduated from Chatfield high school in Littleton, Colorado. (2021) • Attending Full Sail University B.S. Music Business (2023) Leadership Experience: • Captain of the Varsity golf team for 2 years • Led a Relay for life team to raise $6,000 for cancer research. Skills and Proficiencies: • Leadership • Communication • Problem solving Overall Online Presence: • I think my online presence is pretty good and I think my LinkedIn is pretty well put together. My profile is pretty Proffesional with a customized banner and headshot. I only have 2 connections so far. Which is not great, but I am actively connecting with more people. All of my academics and skills are listed as well • Grade: 76 out of 100
  • 11. BRAND POSITION For creative people especially musical artists who want to take their passion and turn it to a career, I provide management and expertise in the business world because I am passionate about people and dreams. I will do whatever it takes to help you achieve your dream.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • #NEXTGEN_U Student Summit ‣ 2/15-2/17 | Zoom • Music Biz 2022 ‣ 5/9/22-5/12/22 | Nashville,Tennessee • Forbes under 30 summit ‣ TBD Digital Marketing • Primary Content: I am going to create content for other artists online to help promote them and their shows. I will also create content about my work and daily life in a video series to help anyone else who could be in the same situations as me. • Primary Tools: I will use Instagram, Twitter, Facebook and many other social medias to help promote artists. I would like to do the video series on LinkedIn as a learning opportunity for others. • Website: I am going to be using my portfolio website a lot to help expand my brand. With every link that I put for an artists show in my social media will lead you to my website with info about their show and links to ticketing agencies.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I would like to seek out a mentor that has worked in this industry for a while and seen how its evolved. I would like them to be actively working in the music/live events industry and is living a normal family lifestyle(not traveling and still working in an office). Formal Education • Full Sail University Bachelors of Science in Music Business. 4/23 Technical Skills • I would like to do the Google Workspace Certification,8/21 • I would like to get the Excel Associate Certification,3/23 • I would like to learn the Adobe creative apps and be fluent and good at all of them. 11/22 Soft Skills • I think I am going to try the Eisenhower method of organization to better my time management. 7/22 • I would like to get better at receiving feedback in a Professional way. 5/22 • I think I would like to get better at my communication with authority and people above me, 9/22
  • 14. Nathan Murphy You know how to create music and beautiful pieces of creative? Well, what I do is helping people turn that piece of creative into a livelihood and a career. In fact, I have set up my whole life to be able to do this for a living. Picture of You Goes Here
  • 15. REFERENCES 23 ways to improve your time management-the best tips & tricks. TimeCamp. (2022, January 25). Retrieved February 5, 2022, from https://www.timecamp.com/blog/2020/08/the-best-time- management-tips/ Technical skills: Definitions and examples. Indeed Career Guide. (n.d.). Retrieved February 6, 2022, from https://www.indeed.com/career-advice/resumes-cover- letters/technical-skills Zachary Schoolcraft - A&R - Interscope records | linkedin. (n.d.). Retrieved February 6, 2022, from https://www.linkedin.com/in/zachary-schoolcraft-577852b2 12 exceptional networking event examples. Bizzabo. (2021, December 9). Retrieved February 6, 2022, from https://www.bizzabo.com/blog/networking-event- examples#:~:text=Networking%20events%20for%20event%2 0organizers%20allow%20them%20to,Who%20organizes%20 networking%20events%3F%20Event%20marketers.%20Eve nt%20planners. How to develop your skill set to advance your career. Indeed Career Guide. (n.d.). Retrieved February 7, 2022, from https://www.indeed.com/career-advice/career- development/how-to-develop-your-skill-set Full Sail University: Alumni and graduates | linkedin. (n.d.). Retrieved February 7, 2022, from https://www.linkedin.com/school/full-sail-university/people

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.