Nathan Murphy has created a personal brand exploration document to establish his identity and goals in the music business industry. His brand archetype is "Entertaining and caring" as he is passionate about helping others achieve their goals. His short term goal is to secure an internship in Orlando upon graduation in 2023, his mid term goal is to hold a management position in music and entertainment by 2030, and his long term goal is to open his own outdoor concert venue by 2038. He has outlined his experience, skills, networking plans, and professional development goals to work towards helping artists succeed in turning their passion into a career.

1. PERSONAL BRAND EXPLORATION
Nathan Murphy
Project & Portfolio I: Week 1
February 3rd, 2022

2. I am Nathan Murphy, I was born and raised in
Colorado. I have just moved to Florida to
complete the Music Business bachelors degree
here at Full Sail. I am a very outgoing person
and I am a big people person. My favorite thing
in life is watching somebody make their passion
a career and be successful. My goal is to work
somewhere in music where I can help support
others passions.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Tour Manager
• Live event producer
• Project manager
BRAND ARCHETYPE- My brand
archetype is Entertaining and caring. I am a
very caring person and especially when it
comes to people who are a part of my team.
I will do any work possible to help somebody
on my team achieve their goal.
Live event music management for Hip-hop/Rap
Picture Relevant
to Your Industry
Goes Here

4. Executives in the music industry and artists
TARGET AUDIENCE
Darren Orlowski
Outreach Plan:
• I am going to write out multiple questions for Darren
about what he does so they are fresh on my mind.
• I will use LinkedIn and email. I already sent him a
connection request on LinkedIn and I will send him an
email.
• I would like to follow up with him in the next 3 months or
so to keep a relationship.
PROFILE
PICTURE Associate director at
Universal Music Group
Kevin Reaves
Outreach Plan:
• I will write multiple questions about Kevin’s career
experience and experience here at Full Sail.
• I will use Email as my first form of communication and
outreach. I will send him an Email introducing myself
and explaining who I am.
• I would like to follow up with him within a year to see
what is happening at Sony and if any job opportunities
exist.
PROFILE
PICTURE
Audio Engineer at Sony/ATV
Zachary Schoolcraft
Outreach Plan:
• I would like to attend a Rolling Loud festival before I
reach out to Zachary
• I think I would use LinkedIn to connect with him.
• I would like to follow up with him within the next couple
months to keep a relationship and maybe work for him.
PROFILE
PICTURE Talent Agent at Rolling Loud

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Secure an internship in the Orlando area in live
events.
‣ By the time I am leaving Full Sail I would like at
least 4 possible internship or starting job
connections worked out.
Mid Term: (2030)
• Hold a management or leadership position in music
and entertainment.
• Within five year after graduating from Full Sail
I would like to be past a starter job and moving
up in a company.
Long Term: (2038)
• Open my own outdoor concert venue
‣ I need to stay dedicated to this industry and
always be looking at prime real estate. Every
year I would like to look at what I need to do
and break down this goal into steps per year.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Excel Spreadsheets
SOFT
HARD
Novice / Adept / Expert
Food service and cooking Novice / Adept / Expert
Leadership Novice / Adept / Expert
Dependable Novice / Adept / Expert
Merchandise sales
SOFT
HARD
Novice / Adept / Expert
Adobe creative apps Novice / Adept / Expert
Planning Novice / Adept / Expert
Stress management Novice / Adept / Expert

7. I help Creatives monetize and follow their
passion by leading them through the
industry, and doing the logistical work for
them.
PROMISE

8. CREDENTIALS
Work Experience:
• Saucy Buns BBQ (2018-2019) (2020-
2021)
• Bad Daddy’s Burger Bar (2019-2020)
Education:
• High school diploma, Chatfield Senior
High School, Littleton CO, 2020
• Music Business, B.S., Full Sail University, 2023
Leadership roles
• Captain of the Varsity golf team for 2 years
• Led a Relay for life team to raise $6,000 for cancer
research.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Jennifer E.
Industry Experience:
• Venue hostess in Nashville
Education:
• Music Business student at Belmont University
Leadership Experience:
• Member of the Grammy U
• Volunteer at open Arms of Minnesota
Skills and Proficiencies:
• Customer Service
• Copyright Law
• Music Production
Nathan Murphy
Overall Online Presence:
• Jennifers Online presence is really good. She has 214
Linkedin connections and many different parts of her
profile. She has organizations she is a part of and over
25 skills listed. I think her biography could have used a
little bit of work but over all her Linked in is really good.
• Grade: 89 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Music Business student at Full Sail
University
Education:
• Graduated from Chatfield high school in Littleton,
Colorado. (2021)
• Attending Full Sail University B.S. Music Business
(2023)
Leadership Experience:
• Captain of the Varsity golf team for 2 years
• Led a Relay for life team to raise $6,000 for cancer
research.
Skills and Proficiencies:
• Leadership
• Communication
• Problem solving
Overall Online Presence:
• I think my online presence is pretty good and I think my
LinkedIn is pretty well put together. My profile is pretty
Proffesional with a customized banner and headshot. I
only have 2 connections so far. Which is not great, but
I am actively connecting with more people. All of my
academics and skills are listed as well
• Grade: 76 out of 100

10. COMPETITION
Kevin Walton
Noteworthy Experience:
• Played in a band through out high school
Nathan Murphy
HEADSHOT HEADSHOT
Industry Experience:
• Music Business student at Full Sail
University
Education:
• Graduated from Hickory high school in 2021
• Attending Full Sail University B.S. Music Business
(2023)
Skills and Proficiencies:
• Entrepreneurship
• Music
Overall Online Presence:
• Kevin has a pretty good online presence. Especially on
LinkedIn. His profile looks super Proffesional with a
customized banner and headshot photo. He has 12
connections, and he has all his academics and skills
listed as well.
• Grade: 78 out of 100
Industry Experience:
• Music Business student at Full Sail
University
Education:
• Graduated from Chatfield high school in Littleton,
Colorado. (2021)
• Attending Full Sail University B.S. Music Business
(2023)
Leadership Experience:
• Captain of the Varsity golf team for 2 years
• Led a Relay for life team to raise $6,000 for cancer
research.
Skills and Proficiencies:
• Leadership
• Communication
• Problem solving
Overall Online Presence:
• I think my online presence is pretty good and I think my
LinkedIn is pretty well put together. My profile is pretty
Proffesional with a customized banner and headshot. I
only have 2 connections so far. Which is not great, but
I am actively connecting with more people. All of my
academics and skills are listed as well
• Grade: 76 out of 100

11. BRAND POSITION
For creative people especially musical artists who
want to take their passion and turn it to a career, I
provide management and expertise in the
business world because I am passionate about
people and dreams. I will do whatever it takes to
help you achieve your dream.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• #NEXTGEN_U Student Summit
‣ 2/15-2/17 | Zoom
• Music Biz 2022
‣ 5/9/22-5/12/22 | Nashville,Tennessee
• Forbes under 30 summit
‣ TBD
Digital Marketing
• Primary Content: I am going to create content for other artists
online to help promote them and their shows. I will also create
content about my work and daily life in a video series to help
anyone else who could be in the same situations as me.
• Primary Tools: I will use Instagram, Twitter, Facebook and
many other social medias to help promote artists. I would like
to do the video series on LinkedIn as a learning opportunity for
others.
• Website: I am going to be using my portfolio website a lot to
help expand my brand. With every link that I put for an artists
show in my social media will lead you to my website with info
about their show and links to ticketing agencies.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to seek out a mentor that has worked in this
industry for a while and seen how its evolved. I would
like them to be actively working in the music/live events
industry and is living a normal family lifestyle(not
traveling and still working in an office).
Formal Education
• Full Sail University Bachelors of Science in Music
Business. 4/23
Technical Skills
• I would like to do the Google Workspace
Certification,8/21
• I would like to get the Excel Associate Certification,3/23
• I would like to learn the Adobe creative apps and be
fluent and good at all of them. 11/22
Soft Skills
• I think I am going to try the Eisenhower method of
organization to better my time management. 7/22
• I would like to get better at receiving feedback in a
Professional way. 5/22
• I think I would like to get better at my communication
with authority and people above me, 9/22

14. Nathan Murphy
You know how to create music and beautiful pieces of creative? Well, what I
do is helping people turn that piece of creative into a livelihood and a career.
In fact, I have set up my whole life to be able to do this for a living.
Picture of You
Goes Here

15. REFERENCES
23 ways to improve your time management-the best tips & tricks.
TimeCamp. (2022, January 25). Retrieved February 5, 2022,
from https://www.timecamp.com/blog/2020/08/the-best-time-
management-tips/
Technical skills: Definitions and examples. Indeed Career Guide.
(n.d.). Retrieved February 6, 2022, from
https://www.indeed.com/career-advice/resumes-cover-
letters/technical-skills
Zachary Schoolcraft - A&R - Interscope records | linkedin. (n.d.).
Retrieved February 6, 2022, from
https://www.linkedin.com/in/zachary-schoolcraft-577852b2
12 exceptional networking event examples. Bizzabo. (2021,
December 9). Retrieved February 6, 2022, from
https://www.bizzabo.com/blog/networking-event-
examples#:~:text=Networking%20events%20for%20event%2
0organizers%20allow%20them%20to,Who%20organizes%20
networking%20events%3F%20Event%20marketers.%20Eve
nt%20planners.
How to develop your skill set to advance your career. Indeed Career
Guide. (n.d.). Retrieved February 7, 2022, from
https://www.indeed.com/career-advice/career-
development/how-to-develop-your-skill-set
Full Sail University: Alumni and graduates | linkedin. (n.d.).
Retrieved February 7, 2022, from
https://www.linkedin.com/school/full-sail-university/people