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IINDIRA SCHOOL OF
BUSINESS STUDIES
Managing Innovations
Johnson and Johnson
@ Yashodeep Dilip Patil
Table of Contents
Part 1: Company overview
Part 2: Product Innovation
Part 3: The tylenol Crisis
Part 4: Innovation & Environment
Part 5: Safety Care Commitment
Part 6: Covid-19 Vaccine
Business
02
History
01
COMPANY OVERVIEW
Consumer-J&J Consumer
Medical Devices- J&J medical
Janssen-Janssen
Pharmaceutical Companies
Founded- January 1886
Headquarters- One Johnson &
Johnson Plaza, New Brunswick,
New Jersey, U.S.
Founders- Robert Wood
Johnson James Wood Johnson,
Edward Mead Johnson
Skin Health Products
Self Care Products
Essential Health Products
Consumer Health
Products
Orthopaedics
Surgery
Interventional Solutions
Vision
Medical Devices
Immunology, Cardiovascular &
Metabolic Disease, Pulmonary
Hypertension
Infectious Diseases & Vaccines,
Neuroscience, Oncology
Pharmaceutical
Products
Product Range
Beauty Spots
Zonweiss Tooth Cream.
Sundown
Papoid
Johnson’s Baby Lotion
Duct tape
BAND-AID Brand adhesive
bandages
Dental floss
First aid kits
Sterile sutures
Listerine
Disposable Contact lenses
Sterile Sutures
White absorbent cotton
Disposable Sanitary Napkins
Tamper Resistance packaging
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
PRODUCT INNOVATIONS
Johnson & Johnson
01
02
03
04
Crisis Management
THE TYLENOL CRISIS
Aim:
1.Return safer product
2.Earn back trust of fearful customer.
PHASE 1:
J&J immediately removed and recalled all
the products, which were around 32 million
bottles. The move that cost 100 million
dollars to the company.
WHAT DID J&J DO?
PHASE 2:
1.Tylenol introduced triple resistant tamper
free packaging.
2.To motivate customers they offered $ 2.5
off coupon on purchase of their product.
PRE-CRISIS:
•In USA Tylenol had 100 million users.
•Tylenol responsible for 19% J&J in1982
•Tylenol was leader in painkiller field
with 37% market share.
WHAT WENT WRONG:
In September 1982, 7 people based in
Chicago were reported dead.
it was reported that unknown suspect
injected 65 mg of Cynide in capsules.
05
06
STRENGTH:
•Reacted quickly and efficiently
•Positive Public image
•Accepted Responsibility
•Customer first over profit
Crisis Management & Swot Analysis
Johnson & Johnson
Result:
The new Tylenol packaging became the
metaphor for trust.
WHAT SET J&J APART FROM OTHERS?
•They placed customer first
•They set up rapid media campaign.
•They recalled 31 million bottles.
•They offered replacement product with
safer packaging
•They invented tamper resisting packages
•Created public relation program.
Weakness:
•Panic in Tylenol Product
•Loss of confidece
•Extreme loss in Sales
and in brands product
OPPORTUNITIES:
•Revolutionary techniques in
packaging
•Successfully dealt with crisis
•Positive revenue Growth
Brand Growth
THREATS:
•More Deaths
•Further tampering of
products
•Boycotting of all
products
GLOBAL
ENVIRONMENTAL
HEALTH
1986
Established formal Energy Management program
2000
Establishes first enterprise-wide public commitment to reduce CO2 emission based
on Kyoto Protocol.
2005
Developed internal CO2 capital relief program, which has resulted in 231 projects
and 288000 metric tons of CO2 saved per year over past 15 years
2010
Announced goal to reduce CO2 emission by 20% by 2020 and increase on site clean
energy capacity to 50MW by 2015. Currently over 50 solar arrays and 4 wind
turbines built, totaling 56 MWs on their properties globally.
2015
Supported the UNFC Paris climate agreement and committed to using 100%
renewable electricity consumption to near 50%.
2020
launched fourth generation science-based climate commitments, accerating our
100% renewable electricity commitment to 2025, committing to carbon neutrality
in our operations and 20% value chain emmission.
•Microbeads
•Plastic packaging
•Climate Actions
INGREDIENT COMMITMENT PROGRAM
Reformulation of products
EARTHWARD PROGRAM
Parameters:
•Material
•Packaging
•Energy
•Waste
• Water
•Social
• Innovation
GAIA
Global Aquatic Ingredients Assessment Tool
INNOVATION &
ENVIRONMENT
SAFETY CARE
COMMITMENT Three major Aspects:
1. Healthy people
2. Healthy planet
3. Healthy business
HEARING FOR HEALTHY FUTURE
1.Sourcing raw material
2.Toxicology assessment
3.Clinical evaluation
4. In-use testing
5.Continual evaluation
SAFETY AND CARE COMMITMENT
COVID-19 VACCINE
Efficiency – 85%
Rivals-
•Pfizer
•Moderna
Advantages-
•It does not need the heavy freezers.
•It can be stored in regular refrigerator for 30
days
•Administered in a single dose.
CORPORATE SOCIAL RESPONSIBILITY
PROJECTS
•nMitra
•Humana
•Indian Red Cross Bel-air Hospital
•Sight for Kids
•Prerana
•Freedom From Hunger & the microcredit summit
•Neonatal Resuscitation program
•Restoration of water Resources
•Vocational Training Unit for the Deafblind
•Touch Project-Child Sponsorship
•Child in need Institute
•Bridge to Employment
•Integrated Adolescent Empowerment Program
•Param Prasad Charitable Society
CSR PROJECTS
Strengthening Healthcare
Thank you!

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Johnson and johnson

  • 1. IINDIRA SCHOOL OF BUSINESS STUDIES Managing Innovations Johnson and Johnson @ Yashodeep Dilip Patil
  • 2. Table of Contents Part 1: Company overview Part 2: Product Innovation Part 3: The tylenol Crisis Part 4: Innovation & Environment Part 5: Safety Care Commitment Part 6: Covid-19 Vaccine
  • 3. Business 02 History 01 COMPANY OVERVIEW Consumer-J&J Consumer Medical Devices- J&J medical Janssen-Janssen Pharmaceutical Companies Founded- January 1886 Headquarters- One Johnson & Johnson Plaza, New Brunswick, New Jersey, U.S. Founders- Robert Wood Johnson James Wood Johnson, Edward Mead Johnson
  • 4. Skin Health Products Self Care Products Essential Health Products Consumer Health Products Orthopaedics Surgery Interventional Solutions Vision Medical Devices Immunology, Cardiovascular & Metabolic Disease, Pulmonary Hypertension Infectious Diseases & Vaccines, Neuroscience, Oncology Pharmaceutical Products Product Range
  • 5. Beauty Spots Zonweiss Tooth Cream. Sundown Papoid Johnson’s Baby Lotion Duct tape BAND-AID Brand adhesive bandages Dental floss First aid kits Sterile sutures Listerine Disposable Contact lenses Sterile Sutures White absorbent cotton Disposable Sanitary Napkins Tamper Resistance packaging 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. PRODUCT INNOVATIONS Johnson & Johnson
  • 6. 01 02 03 04 Crisis Management THE TYLENOL CRISIS Aim: 1.Return safer product 2.Earn back trust of fearful customer. PHASE 1: J&J immediately removed and recalled all the products, which were around 32 million bottles. The move that cost 100 million dollars to the company. WHAT DID J&J DO? PHASE 2: 1.Tylenol introduced triple resistant tamper free packaging. 2.To motivate customers they offered $ 2.5 off coupon on purchase of their product. PRE-CRISIS: •In USA Tylenol had 100 million users. •Tylenol responsible for 19% J&J in1982 •Tylenol was leader in painkiller field with 37% market share. WHAT WENT WRONG: In September 1982, 7 people based in Chicago were reported dead. it was reported that unknown suspect injected 65 mg of Cynide in capsules.
  • 7. 05 06 STRENGTH: •Reacted quickly and efficiently •Positive Public image •Accepted Responsibility •Customer first over profit Crisis Management & Swot Analysis Johnson & Johnson Result: The new Tylenol packaging became the metaphor for trust. WHAT SET J&J APART FROM OTHERS? •They placed customer first •They set up rapid media campaign. •They recalled 31 million bottles. •They offered replacement product with safer packaging •They invented tamper resisting packages •Created public relation program. Weakness: •Panic in Tylenol Product •Loss of confidece •Extreme loss in Sales and in brands product OPPORTUNITIES: •Revolutionary techniques in packaging •Successfully dealt with crisis •Positive revenue Growth Brand Growth THREATS: •More Deaths •Further tampering of products •Boycotting of all products
  • 8. GLOBAL ENVIRONMENTAL HEALTH 1986 Established formal Energy Management program 2000 Establishes first enterprise-wide public commitment to reduce CO2 emission based on Kyoto Protocol. 2005 Developed internal CO2 capital relief program, which has resulted in 231 projects and 288000 metric tons of CO2 saved per year over past 15 years 2010 Announced goal to reduce CO2 emission by 20% by 2020 and increase on site clean energy capacity to 50MW by 2015. Currently over 50 solar arrays and 4 wind turbines built, totaling 56 MWs on their properties globally. 2015 Supported the UNFC Paris climate agreement and committed to using 100% renewable electricity consumption to near 50%. 2020 launched fourth generation science-based climate commitments, accerating our 100% renewable electricity commitment to 2025, committing to carbon neutrality in our operations and 20% value chain emmission.
  • 9. •Microbeads •Plastic packaging •Climate Actions INGREDIENT COMMITMENT PROGRAM Reformulation of products EARTHWARD PROGRAM Parameters: •Material •Packaging •Energy •Waste • Water •Social • Innovation GAIA Global Aquatic Ingredients Assessment Tool INNOVATION & ENVIRONMENT
  • 10. SAFETY CARE COMMITMENT Three major Aspects: 1. Healthy people 2. Healthy planet 3. Healthy business HEARING FOR HEALTHY FUTURE 1.Sourcing raw material 2.Toxicology assessment 3.Clinical evaluation 4. In-use testing 5.Continual evaluation SAFETY AND CARE COMMITMENT
  • 11. COVID-19 VACCINE Efficiency – 85% Rivals- •Pfizer •Moderna Advantages- •It does not need the heavy freezers. •It can be stored in regular refrigerator for 30 days •Administered in a single dose.
  • 12. CORPORATE SOCIAL RESPONSIBILITY PROJECTS •nMitra •Humana •Indian Red Cross Bel-air Hospital •Sight for Kids •Prerana •Freedom From Hunger & the microcredit summit •Neonatal Resuscitation program •Restoration of water Resources •Vocational Training Unit for the Deafblind •Touch Project-Child Sponsorship •Child in need Institute •Bridge to Employment •Integrated Adolescent Empowerment Program •Param Prasad Charitable Society CSR PROJECTS Strengthening Healthcare