Based on the consumer segment of Johnson & Johnson, we analysed the current situation of the company and came up with strategic recommendations on how it can enhance its position in the market.
Johnson & Johnson is a multinational brand with headquarter in New Jersey, United states of America. The presentation include the overview, Product Innovations, Innovation & Environment, Covid19 Vaccine briefly.
Based on the consumer segment of Johnson & Johnson, we analysed the current situation of the company and came up with strategic recommendations on how it can enhance its position in the market.
Johnson & Johnson is a multinational brand with headquarter in New Jersey, United states of America. The presentation include the overview, Product Innovations, Innovation & Environment, Covid19 Vaccine briefly.
This presentation is based on the Harvard Business Case:Procter & Gamble: Marketing Capabilities.It was created by me during a marketing internship by Prof Sameer Mathur IIM-Lucknow
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Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
This presentation is on Johnson Johnson company for marketing students of BBA 4th semester. Presentation is on Promotional tools used by Johnson Johnson.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Presentation contains general information of Johnson and Johnson, Different types of analysis of the brand- J & J and famous marketing campaigns.
It also gives information regarding current ventures of Johnson and Johnson and their effect on the expected growth of the company.
This presentation is based on the Harvard Business Case:Procter & Gamble: Marketing Capabilities.It was created by me during a marketing internship by Prof Sameer Mathur IIM-Lucknow
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
This presentation is on Johnson Johnson company for marketing students of BBA 4th semester. Presentation is on Promotional tools used by Johnson Johnson.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Presentation contains general information of Johnson and Johnson, Different types of analysis of the brand- J & J and famous marketing campaigns.
It also gives information regarding current ventures of Johnson and Johnson and their effect on the expected growth of the company.
Assignment help for Individuals in Society , visit: https://academiapapers.net/, thousands of academic assignments, essays and homeworks has been published there, So don't miss those.
9
Project 1
June 16th, 2019
BGMT 364
Introduction:
The company is renowned for the delivery of the best natural products. The demand for these products is not limited to the US or Europe but is also high in China. Due to this, the company has decided to expand its product in these regions. Along with the expansion of their primary business, they have also introduced a whole new product range for infants, including an interest in pursuing an infant formula.
The external and internal factors of this new product line are analyzed so that favorable/unfavorable conditions that the company may face while introducing their new infant food line are examined. The paper presents a comprehensive view of SWOT analysis, PESTEL analysis, and Porter’s Five Forces analysis. All these analyses are summed up into goals and objectives that will be used in introducing this new product line.
PESTEL analysis:
Political
Currently, the company is free from any political barriers as it is successfully doing business in six countries. However, expanding the business in China, which is known as the biggest economy, can create a barrier for them. The changing regulations related to food standards and market actions may be a barrier for this new product line (Candela, 2019). The stability of the government in China also questions the risk as a part of the internationalization process. Also, the impending tariffs imposed by President Trump could hurt Great Start’s business in China. According to CNBC, “the Chinese authorities appear to be making operations more difficult for some companies.” (CNBC, May 2019) There has been decreased traffic and more inspections.
Economic:
The economic factor is quite favorable for this new product if they introduce it to new markets like China. However, the changing inflation rate, income level of people, and economic growth rate will affect the buying of these products. These are the factors that influence the buying power of the population. If these factors are under control, then there are many chances that this product sale will outperform.
Furthermore, the changes in consumer budget give rise to cost-conscious consumers. Here, the increase in prices of raw material due to changes in the inflation rate also affect the prices of products. A potentially concerning but advantageous thing to note is China’s One Belt, One Road Initiative. According to the Council of Foreign Relations, the new Silk Road would stretch from East Asia to Europe. “Some analysts see the project as an unsettling extension of China’s rising power.” (CFR, 2019) This Silk Road could make shipping our products more cost-effective, considering Great Start has locations in Switzerland, Belgium, and the Netherlands but considering the tariffs that affect American businesses in China could be potentially damaging.
Social:
The social factors are favorable for the company because the consumer attitude has changed as they prefer healthier .
Government SectorNonprofit SectorPrivate SectorLocal Lev.docxwhittemorelucilla
Government Sector
Nonprofit Sector
Private Sector
Local Level
Job 1
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Job 2
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National Level
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Global Level
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Proctor & Gamble Strategic Analysis
1
Outline
Introduction
History of P&G
SWOT Analysis
Balanced Scorecard
Communication
Marketing
PEST Analysis
Ethics
Conclusion
Outline of Power Point Presentation
2
Introduction
Looking at internal and external strategies
Developing Markets
Competitive advantage
This report provides a thorough internal as well as external analysis of P&G, identifies its mandate, along with certain strategies that would help it increase its profitability, profit growth and sustain its competitive advantage in both developed and developing markets. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival.
3
History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.
4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
Running head INNOVATION AND COMPETITIVE ADVANTAGE CHANGING ENVIR.docxcowinhelen
Running head: INNOVATION AND COMPETITIVE ADVANTAGE: CHANGING ENVIRONMENTS 1
INNOVATION AND COMPETITIVE ADVANTAGE: CHANGING ENVIRONMENTS 3
Innovation and Competitive Advantage: Changing Environments
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In the modern business environment, business organizations are faced with many risks in as much as the market environment is unstable and unpredictable. The increasing uncertainty levels have forced businesses to adopt varying strategies to ensure that they are able to operate within a highly competitive and dynamic environment. Due to high uncertainty levels, businesses are forced to develop strategies that will enable them to survive in the market. Majority of the business organizations and the managers’ decisions are affected by various forces such as globalization, growing innovation, and technological advances, which have increased the volatility of the business operations in the global market (Soliman, 2013). This paper provides an analysis of P&G Company to determine how they have managed to meet the concepts of competitive advantages in the global market. This is achieved through the evaluation of the firm’s innovation philosophy, activities to create sustainable competitive advantage, and research and development initiatives that have enhanced the creation of a competitive advantage.
P&G Leadership Philosophy on Innovation
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Global Marketing, Branding, Innovation executive who excels at creating insight-based marketing strategies targeting consumers, health care professionals (HCPs), retail trade. Experienced in developing and commercializing products, from insights to concepts to launch. Multi-lingual. US Patent Holder # 9,567,138.
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This presentation discusses a systematic approach to integrate social media into the planning process.
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Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
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Case 2 johnson and johnson has a baby powder problem (3)
1. CASE 2: Johnson
and Johnson Has A
Baby Powder
Problem
Estacio | Malihan
Magbago | Opeña
2. Background
● 1894 - J&J Introduced 99.8% talcum baby
powder
● “For toilet and nursery”
● 1913 Ad - “Best for baby, best for you”
● 2016 - 1,200 lawsuits
● Talcum was linked to ovarian cancer
● Fox, who suffered ovarian cancer, won
over J&J for $72M
● J&J continues to defend safety of talc on
their product
3. The problem
What marketing strategy should
J&J employ to build trust and
reassure consumers on the
safety of talcum powder?
4. Objectives
● Identify improvements to
strengthen Johnson &
Johnson customer value
● To revisit the existing
contract with Imerys Talc
America, the biggest talc
supplier and the sole
source of the powder for
J & J
● Identify potential
marketing initiatives that
can create positive
impact to Johnson &
Johnson brand image
5. Wendy Writer Ronny Reader Abby Author
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amet, consectetur
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Berry Books
The group
takes the future
perspective of the case
after resolving the complaint
7. SWOT
● Operations
○ Global operations and production
capacity
○ Continuously improving technology
● Sales and Marketing:
○ Strong brand presence
○ Very good global presence
○ Effective advertisements
● Outbound Logistics:
○ Limited presence in the rural markets
● Product:
○ The product is not hypoallergenic
○ Linked as one of the causes of cancer
8. ● Political
○ America’s status as the world leader are at risk
● Environmental
○ Limited manufacturing due to carbon footprint
● Competitors
○ Cheaper similar substitutes are available
● Legal
○ Stigma on J&J Baby Powder lawsuits
SWOT
● Economic
○ The economy of US where the HQ of J&J is anchored is
stronger (Applebaum, 2017)
● Social
○ The growth of social media and other communication
media will continue to develop
● Technology
○ More efficient manufacturing through AI
10. STP - Segmentation
Geographic Global
Demographics Age: 24 - 34 (new mothers and mothers with children)
Gender: Female
Income: Above poverty line
Generation: All generation (up to Gen-Zers)
Social Class: Groups A - D (Working class to upper middle class)
Behavioural Decision Roles: Mothers are the ones deciding which type or
brand of baby powder should be purchased
Loyalty: Hardcore Loyals
Buyer-Readiness Stage: Regular Users
Attitude: Positive
Usage Rate: Medium Use
Psychographics Personality: Caring
Life stage: People who care about the physiological needs of
their family especially their children
Interest: Family, parenting and children
11. STP - Target
Consumer
Market
New Born Babies
Mothers with child/ren
Grandparents with grandchildren
Odor-conscious people
Business
Market
Health care companies
Medical companies
Aesthetics companies
12. STP - Position
“Because you are still someone’s baby”
The J&J’s Baby Powder is for mothers who want the best
comfort and protection for their children by reducing the
effects of rubbing to keep a healthy and soft skin at an
affordable price. It is also for individuals who want to
stay fresh all day by minimizing sweat and facial oil.
13. ALTERNATIVE COURSES OF
ACTION
ACA 1: To consider phasing out the baby powder
product and introduce a new alternative
(Product and Promotion)
ACA 2: To create a team focus on rebranding of
the existing product (Promotion)
ACA 3: To invest in research and development to
reformulate the existing product (Product)
14. ACA 1: To consider phasing out the
baby powder product and introduce a
new alternative (Product and
Promotion)
PROS CONS
● Can regain its
market share in
baby powder
category
● Relatively costly – requires
extensive research, product
development and marketing
effort.
15. ACA 2: To create a team focus on
rebranding of the existing product
(Promotion)
PROS CONS
● Can attract new customers and
also rekindle an interest from the
existing product
● Can show existing and potential
customers what is so great about
the changes the company is
making and why the company is
making them
● costs associated with
possible projects /
activities
● People can become
easily confused and/or
frustrated whenever
change occurs
16. ACA 3: To invest in research and
development to reformulate the
existing product
PROS CONS
● In depth review of Johnson &
Johnson contract with IMERYS, it
will pinpoint the inefficiencies in
the formula if there is and
foresee what needs to be done.
● It will require high
initial investment to
venture into R&D.
18. ACTION PLAN
What To invest in research and development to
reformulate the existing product.
Who J & J’s CEO - Alex Gorsky w/ Board of Directors , R &
D Department , Marketing Team
When The action plan is based on a 1-year format.
Resource
Requirement
Research and Development Plan and Budget
Infrastructure Improvement Budget
Marketing Plan
19. MONTH ACTIVITIES
January Strategic planning with the President and shareholders of the company (Research and Development
Team, Marketing Team).
February Creating and building a solid Research and Development team
Hiring and training with the consultants expert in the field of R & D for consumer products.
March - June Stage processes for the reformulation of the product.
July Approval to FDA.
August Meeting with the marketing team for the formulation of the new packaging, promotions and distribution
strategies.
September Coordination with the production team.
Initial production of the product.
Public sampling of the product.
October Formal release of the product to the market.
Advertise to all possible media vehicle integrated with the branding of the product such as magazine ,
billboards , social media , event launching and etc.
November Monitoring of the consumer acceptance rate, sales performance, reviews etc. Review and assessment for
the marketing campaigns.
December Release consumer reviews and testimonials on the safety and effectivity of the product. Work with a PR
agency if possible.
ACTION PLAN