Apple- one of the most valuable brand. The presentation include micro and macro analysis of the company. The Brief Description of FMCD sector which includes Categorization, factors for growth and smartphone industry. The section 2 includes the description of brand Apple with vision, mission strategy and SWOT analysis and their social presence.

1. Digital
Business
Apple
Detail report
of the Brand
| APPLE
Detail Report of a Brand
By- Yashodeep Patil

2. Introduction
Categorization
Factors for Growth
Smartphone
industry
Sector:FMCD
PART 1
Vision and Mission
Marketing Strategy
Products and Services
Brand:Apple
PART 2
Social Media
Digital Marketing
Social Media
Influence
Social Presence
PART 3
Report Contents
01
Detail report
of the Brand
| APPLE
SWOT Analysis
Statistics

3. PART 1
Sector:FMCD
02
Detail report
of the Brand
| APPLE

4. Fast Moving Consumer Durables
(FMCD) are the products that are also
known as durable goods or hard goods
or consumer durables.
Consumer durables are the goods that
yield utility over time rather than being
completely consumed in one use.
Some of the examples of consumer
durables will include household goods,
automobiles, books, jewellery, toys,
etc.
FMCD
Intoduction
03
Detail report
of the Brand
| APPLE
India’s consumer durables industry is
valued at $9.7 billion as of 2015.
This sector is expected to grow to
$20.6 billion by 2020 and become the
fifth largest in the world by 2025.

5. Air Conditioners
Refrigerators
Washing Machines
Sewing Machines
Watches and Clock
Cleaning Equipments
Microwave Ovens
Cooking Range
Chimneys
Mixers
Grinders
Electronics Fans
Television
Audio and Video
System
Electronic
Accessories
PC's
Mobile Phones
Digital Camera
White Goods Brown Goods Consumer
Categorization 04
Detail report
of the Brand
| APPLE

6. Incresed disposable income
Grater accessibility to
credit
Relaxation of tariffs
Increased liberation
Favourable FDI
environment
Incresed investment
Greater R&D
Factors
for Growth
05
Detail report
of the Brand
| APPLE

7. Smartphone Industry
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FIG- No of Smartphone sold Worldwide(in million units)
Source- Statista
Global Smartphone Sales Value- 409
billion USD
Global Annual Smartphone unit
Shipment- 1.29 billion
Global Yearly Smartphone Sales in
2020- 3.38 billion unit
Detail report
of the Brand
| APPLE
No of Smartphone user
worldwide- 3.3 billion
Smartphone user share od Global
Population- 41.5 %

8. FIG- Global Market Share (Q4-2020)
Source- Counterpointreseach
others 106.8 mn
27%
Apple 81.9 mn
21%
Samsung 62.5 mn
16%
Xiaomi 43 mn
11%
Oppo 34mn
9%
Vivo 33.4 mn
8%
Huawei 33 mn
8%
07
Detail report
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| APPLE
FIG- Mobile vendor market share Worldwide
Source- Statcounter
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Nokia
Samsung
Apple

9. PART 2
Brand:Apple
08
Detail report
of the Brand
| APPLE
You can't ask customer what they want and then try to give that to them. By the
Time you get it built, they will want something new.
-Steve Jobs

10. Vision
Apple Inc.’s corporate vision is “to make the best
products on earth, and to leave the world better than
we found it.”
Similarly, the company’s Vice President for
Environment, Policy and Social Initiatives, Lisa Jackson,
stated, “We aim to create not just the best products in
the world, but the best products for the world.”
09
Detail report
of the Brand
| APPLE
Apple’s corporate mission is “to bring the best personal
computing products and support to students,
educators, designers, scientists, engineers,
businesspersons and consumers in over 140 countries
around the world.”
Mission

11. Rethink the Need for Advertising
Avoid Price Wars by Emphasizing Your
Unique Value Proposition
Keep Your Marketing and Your Products
Simple
Know Your Audience and Talk to Them in
Their Language
Design a Better Customer Experience
Aim at Your Prospects’ Emotions
Build a Community of Users or Customers
Marketing
Strategies
10
Detail report
of the Brand
| APPLE

12. 11
Mac
iPad
iPhone
Watch
TV
Music
AirPods
HomePod
iPod touch
Accessories
Products
Apple Music
Apple TV+
Apple Arcade
iCloud
Apple One
Apple Books
App Store
Services
Product and
Services
Detail report
of the Brand
| APPLE

13. THREATS
Coronovirus Outbreak
Supply Chain Disruption
Apple Bullied by Counterfeits
Increasing competition
Market Penetration
China Tarrifs
Lawsuits
Backdoor Mechanisms
Mark Zukerberg criticized monopoly
of iPhone's app store
STRENGTHS
Most valuable Brand $322 Billion
Globally Iconic
Top Technology
Brand of choice
Proficient Reaserch
Sustainability Made Possible Liam
Expansion in Services
WEAKNESS
High priced Products
Limited Advertisement and
Promotions
Entering into area of non-competency
Incompatibility with other Softwares
Allegation of Tracking
Unfair Business Practices
OPPOTUNITIES
Consistent Customer Growth
Qualified ProfessionalsExpansive
Distributive Work
Smart Wearable Technology
Utilize Artificial Intelligence
Expansion of music Streaming
Deliver Self-Driving Software
Technology
Kia motors to Built Apples Driveless
Cars
S
W
O
T
12

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Statistics
13
FIG- Revenue Generated (in US Billion Dollars)
Source- Statista
Detail report
of the Brand
| APPLE

15. 14
FIG- Apples Market Capitalization
Source- Statista
Detail report
of the Brand
| APPLE
FIG- Apples Service Revenue
Source- Statista

16. 15
FIG- Apple Market Cap
Source- Yahoofinance
Detail report
of the Brand
| APPLE

17. PART 3
Social Presence
16
Detail report
of the Brand
| APPLE

18. 26
Instagram
Pages- 5
Followers
Apple- 25.4 million
Applemusic-4.5 million
AppleTV- 2.3 million
Facebook
Pages- 10
Followers
AppleTv-28 million
App Store- 14 million
Apple- 13 million
Twitter
Handles-10
Followers
Apple Music- 9.8 million
Apple- 6.1 milliion
itune trailers- 2.4 million
Youtube
Channels- 15
Subscribers
Apple-13.9 million
AppleTv-873 k
Apple Music- 558k
Linkedin
account-1
Employees- 230721
followers- 13.6 million
Social Media
17
Detail report
of the Brand
| APPLE

19. Keep it simple.
Use product placement.
Leverage reviews
Focus on unique value proposition rather than price.
Stand for something.
Create experiences, not just products.
Speak to audience using their language.
Develop an aura and mystery around what you are doing.
Appeal to emotions.
Use visuals
Digital
Marketing
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Detail report
of the Brand
| APPLE

20. 0 10 20 30 40 50
Very Effective
Effective
Neutral
ineffective
Very Ineffective
The shortened customer
journey
The influence of social proof
The power of influencers on
consumer buying decisions
How social media influences
consumer buying decisions
20
FIG- Influencers Marketing
Source- Mediak
Detail report
of the Brand
| APPLE
Social media
Influence

21. Facebook Youtube Twitter Instagram
100
75
50
25
0
18
Samsung
Apple
Xiomi
FIG- Social Media For Marketing
Source- Statista
Detail report
of the Brand
| APPLE

22. Thank you!
Contact us if there are any questions.
21
Detail report
of the Brand
| APPLE