The document provides an overview of Johnson & Johnson, including its history starting in 1886, major products, financial information, competitors, analyst opinions, struggles, green initiatives, philanthropic efforts, and key leadership figures. It discusses J&J's founding, expansion globally, major product lines, revenues, response to product recalls, and environmental sustainability goals. The document contains details on J&J's corporate information, history, financials, products, challenges, and social responsibility efforts.

1. JOHNSON & JOHNSON
FRANCISCO DIAZ
HANNAH PERTERSON
CODY TURNER
WENGUANG WU
http://www.youtube.com/watch?
v=V5Kmyop8_8w&feature=related

2. COMPANY HISTORY
1886 J&J was Found by three brothers,
Robert
Wood Johnson, James Wood Johnson and Edward
Mead Johnson in
Brunswick, New Jersey.
1888 “Modern Methods of Antiseptic Wound
Treatment”
1888 J&J pioneers the first commercial first aid kits.
1896-1897 Sanitary protection products for women

3. 1898 First to mass produce dental floss
1901 J&J publishes the First Aid Manuals
1906 Donates products and money to help citizens of
the San Francisco Earthquake.
1910 James Wood Johnson takes over the
leadership
until 1932.
1921 BAND-AID Brand Adhesive Bandages.
1924 First overseas operating company opens
in the
United Kingdom.
1930-1931 J&J expands to Mexico, South Africa and
Australia.

4. 1932 Robert Wood Johnson II, son of the
company
founder by the same name,
begins leadership of J&J.
Known as General Johnson, he transforms the
company into a global decentralized Family of
Companies.
1943 General Robert Wood Johnson writes
their
credo.
1944 J&J goes public, with a listing on the NY Stock
Exchange.
1954 J&J Baby Shampoo with NO MORE TEARS
formula

5. 1957 J&J opens in India.
1959 TYLENOL
1987 ACUVUE
1989-2002 Neutrogena, Kodak’s, Cordis and
Centocor join the family of companies.
1994 The PALMAZ-SCHATZ
2006 J&J acquires Pfizer
2011 J&J celebrates 125 years

6. CURRENT INFORMATION
CEO in waiting: Alex
Gorsky
Headquarters in New
Brunswick New Jersey
Employees as of 2012:
117,900

7. CREDO VALUES
We believe our first responsibility is to the doctors,
nurses and patients, to mothers and fathers and all others
who use our products and services. In meeting their
needs everything we do must be of high quality.
We are responsible to our employees, the men and
women who work with us throughout the world.
We are responsible to the communities which we live
and work and to the world community as well.
Our final responsibility is to our stockholders.

8. FINANCIAL REPORTS
Prev Close 63.37 52 wk. Range
59.08 – 68.05
Open 63.55
Volume 9,022,877
Bid 63.62 x 200
P/E (ttm) 17.49
Ask 63.89 x 100
EPS (ttm) 3.65
1y Target Est 71.77
Div and Yield
Beta .43 2.28 (3.60%)

9. INCOME STATEMENT
Gross Profit
Total Revenue Net Income
42,795,000
65,030,000 9,672,000
Net Income
Cost of Total revenue
13,334,000
Revenue 61,587,000
20,360,000 http://
Cost of
finance.yahoo.
Gross Profit Revenue
com/q/is?
44,670,000 18,792,000
s=JNJ+Income

10. DIRECT COMPETITORS
COV = Covidien plc
NVS = Novartis AG
PFE = Pfizer Inc
Industry = Drug Manufacturers - Major
http://finance.yahoo.com/q/co?s=JNJ

13. ANALYST OPINION
Now Last Month
Strong Buy 7 7
Buy 7 7
Hold 12 13
Underperform 0 0
Sell 0 0

14. FOR MORE INFORMATION
http://www.investor.jnj.com/annual-reports.cfm

15. MAJOR PRODUCTS AND
SERVICES
Consumer Health Products

16. Medical Devices and Diagnostics

17. Pharmaceutical Products

18. STRUGGLES
In 1982, seven people destroying its reputation
died from ingesting and its most profitable
Extra-Strength Tylenol product.
laced with cyanide.
Immediately after the Once the connection
cyanide poisonings, its was made between the
market share was Tylenol capsules and the
reduced to seven reported deaths, public
percent. The company announcements by
was faced with the Johnson & Johnson were
dilemma of the best way made warning people
to deal with the about the consumption
problem without of the product.

19. Furthermore, the
company took the
dangerous step for the
Today, the company has
future of the product by
won praise for its rapid
the immediate product
response and
recall from the entire
appropriate action.
country, which
amounted to about 31 We agree with Johnson
million bottles and a & Johnson’s response to
loss of more than $100 this crisis aand believe
million dollars. They also the praise and
halted all consumer loyalty is well
advertisements for the deserved.
product.

20. Since Sep 2009, McNeil Consumer Healthcare, the J&J
division that makes over-the-counter (OTC) drugs,
has announced 30 recalls, including one for an
estimated 136 million bottles of children's Tylenol,
Motrin, Benadryl, and Zyrtec -- that were potentially
contaminated with wood and metal particles.
J & J closed the Fort Washington, PA plant and sales
reduced $600 million last year because of the recalls.
Despite the problems, J & J reports that its first-
quarter profits increased by 12.5 percent.

21. GOING GREEN
97% of paper packaging
New green goals set comes from post
every 5 years. consumer recycled
produts or fiber from
Future 2015 goals certified forests.
include reducing
environmental impacts Polyvinyl Chloride
of operations and elimination by 2012
products. except for blister
package OTC meds.

22. By the end of 2010 3000 tons of PVC had already
been eliminated.
Low package weight for more efficient
transportation.
Partners with LEED (Leadership in Energy and
Environmental Designs) to create green buildings.
In 2011, named Corp Knights Inc.’s number 2
company for most sustantial clean capitalim company
in the world.

23. HELPING OTHERS
Offers employees programs and services to help them
live healthier and safer at work, at home and on the
road.
Each year, thousands of people receive free or
discounted medicines through our patient assistance
programs.
Philanthropic efforts that save and improve lives,
prevent disease and educate health care workers
around the world matter.

24. SOURCES
http://www.jnj.com/connect/
http://en.wikipedia.org/wiki/Johnson_%26_Johnson
Google Image Search